“scary spice Mel B”
Melanie Brown MBE Hon D Univ [email protected]
1.8M
Followers
1.5K
Following
3.4K
Posts
0.32%
Engagement Rate
Account Overview
Profile summary and post performance
This creator ranks 644 out of 1,606 tracked accounts and holds a follower count that is 2.5 times the median size of our typical creators. This verified account operates as a public figure with over three thousand posts to establish its presence. The engagement rate falls below the median for this category. The following report examines audience interaction patterns and content performance across her feed.
Account Info
| Account Size | Mega |
| Followers | 1,822,260 |
| Following | 1,471 |
| Posts | 3,361 |
| Verified | Yes |
| Business Account | Yes |
| Category | Public figure |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 5,639 |
| Avg Comments per Post | 148 |
| Videos | 9 |
| Photos | 3 |
| Engagement Rate | 0.32% |
Engagement Analysis
Based on 12 recent posts
Platform Context
@officialmelb ranks 578 out of 778 because its engagement rate sits below the tracked median. This lower percentage means the account generates less interaction per follower than the average creator in the corpus. The gap between its performance and the 0.93% benchmark indicates a lower level of audience involvement.
The engagement rate of 0.32% falls below the 0.93% median and ranks 578 out of 778, indicating that this audience reacts less than average. While likes provide a baseline of passive approval, the comment volume suggests limited conversation. Photos garner much higher interaction at 9.4K likes compared to 4.4K for videos, showing the audience rewards static imagery over motion content. Reach remains inconsistent and lacks reliability as only 16.7% of posts doubled the average engagement rate. Not a single post reached five times the account average, which means growth relies on sporadic peaks rather than steady momentum. This data points to a tap-and-scroll audience.
5.6K
Avg Likes/Post
148
Avg Comments/Post
67.7K
Total Likes
1.8K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.32%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
4.4K
Avg Likes on Videos (9)
9.4K
Avg Likes on Photos (3)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @officialmelb's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @officialmelb's single biggest post had going for it — the patterns worth replicating.
20,570 likes · 712 comments
3.7× @officialmelb's average post · 4.7× the median post.
"i actually cant believe its been 30 yrs since wannabe was released in Japan … WOWZAAAA this song changed my life forever… and changed the lives of my 4 spice sisters too… what a journey its been… honestly when we recorded it we could never have imagined what was about to happen…e"
609 characters
Photo
Format
Friday
Day Posted
14:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post performed at a multiplier of 4.7 over the median average. This specific piece achieved a high like to comment ratio that suggests strong audience resonance with its content. You should prioritize long captions exceeding 100 characters to maximize engagement, as these posts outperform short snippets by nearly ninefold. Short captions under 40 characters yield the lowest interaction and indicate that minimal copy fails to connect with this community. Use #theunspokenstat consistently to signal your core topics to the algorithm. Maintain a steady pace of four posts per week to build consistent reach. While the average engagement is modest relative to the total follower count, focus on high volume to stabilize your presence. This account currently maintains 1.8M followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 330 chars |
| Posting Frequency | 4.0 posts/week |
Content Mix
9
Videos / Reels
3
Photos
Top Performing Posts
i actually cant believe its been 30 yrs since wannabe was released in Japan … WOWZAAAA this song changed my life foreve…
Any more questions? 😂 AGT Tonight 8/7c | NBC and next day on Peacock
From auditioning in front of Simon Cowell at four-years-old, to receiving Mel B’s Golden Buzzer at 25, Mackenzie Sol’s …
From singing in the car to the AGT stage, Isaac Atkins is Mel B’s Golden Buzzer. ✨ AGT Tonight 8/7c | @NBC and next day…
Wowza oh yes it’s my fave thing to do laugh,especially at work Hold on I have to say I luv ALL my comedy friends, @ili…
I am completely devastated that the beautiful brave brilliant Kanya King is no longer with us . She was a force of natu…
"I’ve got one of my outfits at the Barbican right now, which is part of a massive exhibition that’s going on in London,…
Football is the beautiful game but as survivors we know that there is an ugly side to it. Football doesn’t CAUSE domes…
Top Posts
Highest-liked recent posts from @officialmelb
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
i actually cant believe its been 30 yrs since wannabe was released in Japan … W…
|
20.6K | 712 | view |
| 2 |
Any more questions? 😂 AGT Tonight 8/7c | NBC and next day on Peacock
|
11.7K | 110 | view |
| 3 |
From auditioning in front of Simon Cowell at four-years-old, to receiving Mel B…
|
7.8K | 351 | view |
| 4 |
From singing in the car to the AGT stage, Isaac Atkins is Mel B’s Golden Buzzer…
|
7.0K | 199 | view |
| 5 |
Wowza oh yes it’s my fave thing to do laugh,especially at work
Hold on I have t…
|
5.4K | 117 | view |
| 6 |
I am completely devastated that the beautiful brave brilliant Kanya King is no …
|
4.5K | 49 | view |
| 7 |
"I’ve got one of my outfits at the Barbican right now, which is part of a massi…
|
3.1K | 31 | view |
| 8 |
PWR curls pony ….. PWR suit …. Business time
|
2.7K | 109 | view |
| 9 |
Football is the beautiful game but as survivors we know that there is an ugly s…
|
2.2K | 33 | view |
Posting Patterns & Optimal Timing
When @officialmelb posts on Instagram
The account follows a steady grind. Posting four times weekly puts them well above the median of 1.1 posts per week. This high volume translates into a strong follower rank of 644 out of 1606. Their consistency score is only 16 out of 100 because they lack a predictable rhythm. Long gaps often precede short bursts like their three day streak. You can expect fresh content primarily on Wednesday and Friday. The busiest hour for new uploads is 17:00 UTC. Because the frequency is high but the timing is erratic, you should not rely on a specific clock to catch every post. Marketers can plan for frequent volume but must remain flexible regarding the exact day of delivery. This account provides plenty of opportunities for brand placement due to the sheer amount of content produced. You can easily slot a campaign into their heavy rotation without missing many windows. The inconsistent gaps mean you should monitor the feed daily rather than scheduling based on a calendar.
4.0
Posts / week
45.5h
Avg gap between posts
Wednesday, Friday, Tuesday
Peak posting days
17:00, 14:00, 1:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @officialmelb publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts 4.0 times per week with peak activity on Wednesday and Friday. The busiest hour for these posts is 17:00 UTC.
Most Common Words
Frequent caption words across @officialmelb's recent posts (excludes stopwords)
Best Day of the Week to Post
@officialmelb's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 4,288 | 8,576 |
| Tuesday | 2 | 6,306 | 12,613 |
| Wednesday | 5 | 3,927 | 19,636 |
| Thursday | 1 | 2,794 | 2,794 |
| Friday | 2 | 12,910 | 25,820 |
Posting Consistency & Streaks
How steadily @officialmelb maintains output
3
Longest streak (days)
16/100
Consistency score
Inverse of posting-gap variance
47.9%
Active days
Posted at least once
45.5h
Avg gap
Between posts
Caption Length & Performance
How @officialmelb's caption length correlates with engagement
100.0%
Posts with Caption
330
Avg Caption Chars
296
Median Chars
986
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 1 | 762 |
| Medium (40-100) | 3 | 5.4K |
| Long (100+) | 8 | 6.6K |
The account earns the most engagement from long captions of 100 or more characters. These posts reach 6.6K average engagements compared to 762 for short captions under 40 characters.
Who This Audience Is
What @officialmelb's reach and engagement mean for a brand.
The follower count is well above the median for tracked creators, placing this account in a higher tier of reach despite its middle rank among peers. The verified status and public figure classification indicate an audience built on established fame rather than niche community growth. Engagement rates are less than half of the industry average. This gap between high reach and low interaction suggests the content reaches a broad, passive audience that does not interact with posts at a typical frequency. A brand message will likely achieve wide visibility but will land softer than it would with a more engaged peer. The scale of the following provides reach, but the low engagement rate indicates a passive reception of content. This profile fits the entertainment category for high-level awareness campaigns.
Compare & Discover Similar Creators
Stack @officialmelb against any other Instagram creator we track, or jump to similar accounts.
Compare @officialmelb to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @officialmelb
Estimated Earnings
Revenue estimates based on follower count and engagement
@officialmelb primarily generates revenue through brand partnerships and sponsored content. A single post commands a range of $9.1K to $21.9K based on their 1.8M followers. Their ranking places them well above the median, which suggests they command a premium for their reach. However, an engagement rate of 0.32% falls far below the 0.93% market average. This discrepancy means the high end of the quoted band may not represent a fair price for the actual interaction level. Brands should treat the upper figures as a ceiling rather than a standard. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 1.8M followers (Mega)
$9,111 – $21,867
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 1.8M followers
- + Active cadence of about 4.0 posts a week
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.32% engagement rate trails the 0.93% median, the clearest area to improve
- ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
- ~ Low consistency score (16/100), posting rhythm is erratic
Summary
This analysis of @officialmelb reveals a mega Instagram presence with 1,822,260 followers. The account demonstrates an engagement rate of 0.32%, averaging 5.6K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @officialmelb
How many followers does @officialmelb have on Instagram?
@officialmelb has 1,822,260 followers on Instagram, placing them in the mega creator tier.
What is @officialmelb's Instagram engagement rate?
@officialmelb has an engagement rate of 0.32% based on 12 recent posts, averaging 5.6K likes per post.
How much does @officialmelb earn on Instagram?
Based on industry benchmarks, @officialmelb's estimated sponsorship value is $9,111 - $21,867 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @officialmelb published on Instagram?
@officialmelb has published 3,361 posts on Instagram.
What is @officialmelb's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 20,570 likes and 712 comments.
How often does @officialmelb post on Instagram?
@officialmelb posts approximately 4.0 times per week, with an average gap of 45.5 hours between posts. Peak posting days are Wednesday, Friday, Tuesday.
How does @officialmelb compare to other Instagram creators?
@officialmelb sits in the Mega creator tier alongside accounts like @mr_boris_becker, @ayselkhaledofficial, @ottolenghi.
Is @officialmelb verified on Instagram?
Yes, @officialmelb is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @officialmelb's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026