Loki the Wolfdog

Loki the Wolfdog

@loki

A little brother forever. @howlcampfires cofounder

1.8M

Followers

566

Following

2.5K

Posts

6.24%

Engagement Rate

↑ +1.0% over 71d Mega tier Updated Jun 19, 2026

Account Overview

Profile summary and post performance

This account sits at rank 645 out of 1,606 tracked creators with a follower count that is 2.5 times the median size. As a verified Mega tier creator with over 2,500 posts, @loki maintains a high volume of content and an established presence. The engagement rate of 6.24% easily clears the 0.93% median benchmark for this group. This performance suggests a highly active and loyal audience. The following report breaks down the specific audience demographics and peak interaction periods to help guide your campaign timing.

Account Info

Account Size Mega
Followers 1,812,994
Following 566
Posts 2,513
Verified Yes
Business Account Yes

Post Performance

Posts Analyzed 12
Avg Likes per Post 112,016
Avg Comments per Post 1,116
Videos 10
Photos 2
Engagement Rate 6.24%

Follower Growth Over Time

How @loki's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

+17.2K

Net Change

+1.0%

% Change

+243

Avg / Day

71

Days Tracked

16

Data Points

Tracked between May 6, 2026 (1,800,000 followers) and Jul 17, 2026 (1,817,239 followers).

The account grew by 13,000 followers over 51 days. The count rose from 1.8M to 1.8M with an upward trend.

What the trajectory means

The account grew by 13,000 followers over the tracked period. This steady daily pace of 255 new followers indicates a rising profile worth getting in on early. The consistent upward trajectory makes this a stable opportunity for brand placement.

Engagement Analysis

Based on 12 recent posts

Platform Context

The @loki account ranks 69 out of 778 for its 6.24% engagement rate. This performance sits well above the tracked median of 0.93%. Such high activity means the audience interacts with content at a much higher frequency than average peers.

The engagement rate of 6.24% beats the 0.93% median and ranks 69 out of 778 accounts. This audience reacts far more than typical users. While likes provide a baseline of approval, the comment volume indicates active participation in the conversation. Video content earns much higher rewards than photos, with over six times more engagement on the moving clips. This disparity proves the audience favors dynamic content over static imagery. Reliability metrics suggest that growth is not solely driven by outliers. Only 8.3% of posts doubled the average and 8.3% quintupled it. These figures indicate a stable core of loyal followers rather than unpredictable spikes from random hits. The consistency across the majority of posts builds trust in the reach. This data describes an active audience.

112.0K

Avg Likes/Post

1.1K

Avg Comments/Post

1.3M

Total Likes

13.4K

Total Comments

Engagement Rate

Compared to Mega tier benchmarks

Excellent for Mega

6.24%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

130.3K

Avg Likes on Videos (10)

20.8K

Avg Likes on Photos (2)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @loki's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @loki's single biggest post had going for it — the patterns worth replicating.

Top post by @loki

778,131 likes · 2,855 comments

6.9× @loki's average post · 15.1× the median post.

"THE USS POKI ⚓️"

15 characters

Video

Format

Friday

Day Posted

7:00 UTC

Hour Posted

2.5M

Views

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post outperformed the median engagement by a factor of 15.1. This high like to comment ratio suggests the content resonated widely with a broad audience rather than sparking deep niche debates. To replicate this success, focus on punchy hooks and brevity. Short captions under forty characters drive much higher engagement than long form copy. Longer posts performed poorly, indicating that the audience prefers quick consumption over dense reading. Use the specific hashtag set as your primary topic signal to reach the right people. A posting cadence of roughly once every five days maintains visibility without fatigue. This account maintains a steady and solid presence with consistent high volume engagement despite its infrequent posting schedule. The top post was shared on a Friday at 07:00 UTC.

Top Keywords

loki (8) life (8) time (7) fire (6) raven (5) howlcampfires (4) around (4) world (4) never (4) about (3) hope (3) year (3) away (3) truck (3) years (3) want (3) propane (3) didn (3) happy (3) always (3) could (3) dogs (3) were (3) words (2) helping (2) long (2) started (2) everything (2) found (2) love (2)

Caption Analysis

Avg Caption Length 393 chars
Posting Frequency 0.2 posts/week

Content Mix

10

Videos / Reels

2

Photos

Top Performing Posts

Post thumbnail

THE USS POKI ⚓️

778.1K likes 2.9K comments 2.5M views Video
View
Post thumbnail

It’s a long one. I hope you have time to make it to the end. I hope it speaks to you.

200.1K likes 5.0K comments 258.5K views Video
View
Post thumbnail

Two years ago this morning, Raven passed. He didn’t hold onto whatever happened in his life before us, and despite how…

68.4K likes 1.4K comments 535.2K views Video
View
Post thumbnail

Raven was like an old bastard from biker gang on oxygen and still smoking. For some reason—which I could never figure …

59.6K likes 285 comments 282.6K views Video
View
Post thumbnail

This man’s words about his wife have been helping me. I hope you have time to listen.

56.6K likes 1.1K comments 236.6K views Video
View
Post thumbnail

We had the hardest start to the year. By the end of January, I thought Loki may pass soon. I started making preparation…

50.7K likes 1.2K comments 225.4K views Video
View
Post thumbnail

These are my favorite seconds of the day… in my favorite place on the planet, beside you. We have almost never been …

42.1K likes 406 comments 145.8K views Video
View
Post thumbnail

Proud of these hard and precious days.

30.0K likes 498 comments
View
Post thumbnail

You were the Sam to my Frodo, the brightest light in my life. Happy Birthday, Bailey. I am your little brother forever…

28.6K likes 337 comments 136.1K views Video
View

Top Posts

Highest-liked recent posts from @loki

# Caption Likes Comments Link
1
THE USS POKI ⚓️
778.1K 2.9K view
2
It’s a long one. I hope you have time to make it to the end. I hope it speaks …
200.1K 5.0K view
3
Two years ago this morning, Raven passed. He didn’t hold onto whatever happene…
68.4K 1.4K view
4
Raven was like an old bastard from biker gang on oxygen and still smoking. For…
59.6K 285 view
5
This man’s words about his wife have been helping me. I hope you have time to …
56.6K 1.1K view
6
We had the hardest start to the year. By the end of January, I thought Loki may…
50.7K 1.2K view
7
These are my favorite seconds of the day… in my favorite place on the planet, …
42.1K 406 view
8
Proud of these hard and precious days.
30.0K 498 view
9
You were the Sam to my Frodo, the brightest light in my life. Happy Birthday, …
28.6K 337 view

Posting Patterns & Optimal Timing

When @loki posts on Instagram

The account follows a sparse high-effort pace. This creator posts less than once every five posts compared to the median of 1.1 per week. Their low volume results in a lower rank relative to their follower count. A consistency score of zero indicates an erratic rhythm with no predictable pattern. Gaps between posts vary wildly, and the longest streak is only two days. Fresh content lands most often on Friday and Saturday. The busiest hour for new uploads is 07:00 UTC. Marketers should not expect a steady stream of content to align with a campaign. You must plan around these sporadic appearances rather than expecting regular daily placements. Because the posting gaps are unpredictable, a long-term placement strategy may fail if you rely on a fixed schedule. You need to coordinate specifically with the creator for any time-sensitive tie-ins.

0.2

Posts / week

838.4h

Avg gap between posts

Friday, Saturday, Thursday

Peak posting days

7:00, 15:00, 14:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @loki publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

2

3

4

5

6

3

7

8

9

10

11

12

13

1

14

1

15

1

16

1

17

1

18

1

19

20

1

21

1

22

1

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @loki publishes more often. Their busiest hours are 7:00, 15:00, 14:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @loki hasn't been active in our tracked sample.

The account posts most on Friday and Saturday at 07:00 UTC. The posting frequency is low at 0.2 times per week.

Most Common Words

Frequent caption words across @loki's recent posts (excludes stopwords)

loki (8) life (8) time (7) fire (6) raven (5) howlcampfires (4) around (4) world (4) never (4) about (3) hope (3) year (3) away (3) truck (3) years (3) want (3) propane (3) didn (3) happy (3) always (3) could (3) dogs (3) were (3) words (2) helping (2) long (2) started (2) everything (2) found (2) love (2)

Best Day of the Week to Post

@loki's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Tuesday 1 28,928 28,928
Thursday 3 47,189 141,566
Friday 4 220,000 879,998
Saturday 3 92,193 276,578
Sunday 1 30,506 30,506

Posting Consistency & Streaks

How steadily @loki maintains output

2

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

3.1%

Active days

Posted at least once

838.4h

Avg gap

Between posts

Caption Length & Performance

How @loki's caption length correlates with engagement

100.0%

Posts with Caption

393

Avg Caption Chars

233

Median Chars

1596

Longest Caption

Caption Length Posts Avg Engagement
Short (<40 chars) 2 405.7K
Medium (40-100) 2 131.4K
Long (100+) 8 35.4K

The audience rewards short captions with 405.7K average engagement. Long captions perform poorly at only 35.4K average engagement.

Who This Audience Is

What @loki's reach and engagement mean for a brand.

The audience size is large and sits well above the typical creator average. This scale indicates a broad reach that transcends niche circles. The verified status confirms established authority despite the lack of a specific category label. Engagement rates are high compared to the median, meaning brand messages land much harder here than on standard accounts. This gap between average engagement and the platform norm suggests the content resonates with a specific group rather than a passive mass. High interaction counts relative to follower volume provide a clearer path for conversion. The account fits best in the pet and animal care category.

Compare & Discover Similar Creators

Stack @loki against any other Instagram creator we track, or jump to similar accounts.

Compare @loki to another creator

Get a side-by-side stats breakdown.

@loki vs

Creators in the same tier as @loki

Steve Lacy

Steve Lacy

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3.6M followers

Tony Chen

Tony Chen

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3.6M followers

Francisco Lachowski

Francisco Lachowski

@chico_lachowski

3.5M followers

MC DAVO

MC DAVO

@mcdavoo

3.5M followers

Toddler & Big Kid Experts

Toddler & Big Kid Experts

@biglittlefeelings

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Mr. boris becker

Mr. boris becker

@mr_boris_becker

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Estimated Earnings

Revenue estimates based on follower count and engagement

@loki generates revenue primarily through brand partnerships and sponsored content. A single post carries a market value between $9,100 and $21,800 based on their 1.8M followers. Their rank of 645 places them well above the median follower count of 730,000. This high ranking justifies a premium over standard rates for their audience size. The engagement rate of 6.24% far exceeds the 0.93% average. This active participation confirms that the upper end of the quote is a fair price for the reach provided. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 1.8M followers (Mega)

$9,065 – $21,756

Industry rate for mega Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. A following 2.5 times the median places @loki in the upper half of the market. Engagement. The 6.24% rate is much higher than the median, meaning the audience interacts with content frequently. Hit-rate. Only 8.3% of posts beat double the average, showing a lack of consistent high performing outliers. Trajectory. Steady growth over the last period indicates a stable upward trend in follower acquisition.

Strengths

  • + Verified account with 1.8M followers
  • + 6.24% engagement rate beats the 0.93% tracked median
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
  • ~ Sparse cadence of about 0.2 posts a week limits fresh reach

Summary

This analysis of @loki reveals a mega Instagram presence with 1,812,994 followers. The account demonstrates an engagement rate of 6.24%, averaging 112.0K likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @loki

How many followers does @loki have on Instagram?

@loki has 1,812,994 followers on Instagram, placing them in the mega creator tier.

What is @loki's Instagram engagement rate?

@loki has an engagement rate of 6.24% based on 12 recent posts, averaging 112.0K likes per post.

How much does @loki earn on Instagram?

Based on industry benchmarks, @loki's estimated sponsorship value is $9,065 - $21,756 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @loki published on Instagram?

@loki has published 2,513 posts on Instagram.

What is @loki's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 778,131 likes and 2,855 comments.

How often does @loki post on Instagram?

@loki posts approximately 0.2 times per week, with an average gap of 838.4 hours between posts. Peak posting days are Friday, Saturday, Thursday.

How does @loki compare to other Instagram creators?

@loki sits in the Mega creator tier alongside accounts like @steve.lacy, @setupsai, @chico_lachowski.

Is @loki verified on Instagram?

Yes, @loki is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @loki's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026