Paulistão

This account ranks 645 out of 1,606 tracked creators and holds a follower count that is 2.5 times the median size. This profile is a verified Mega tier account with over 45,000 total posts despite no specific category being set. The engagement rate of 0.17% falls well below the 0.93% median for this group. You will find a detailed breakdown of audience interaction and content performance in the following pages.

The engagement rate of 0.17% falls well below the 0.93% median and ranks 664 out of 778. This indicates that the audience reacts far less than typical accounts in this category. While the average of 72 comments per post suggests some interaction, the low overall rate shows most followers remain passive observers. The data reveals a clear preference for static imagery over motion. Photos earn 3.2K likes compared to just 1.3K likes for video content. This audience rewards still photography as their primary method of engagement. Reach is inconsistent and lacks high-growth reliability. Only 16.7% of posts doubled the average engagement, while zero posts reached the five times mark. These figures suggest that growth relies on standard posts rather than explosive viral hits. The lack of extreme outliers points to a stable but stagnant reach. This is a tap-and-scroll audience.

The standout post outperformed the median engagement by a factor of eighteen. This specific post achieved a high comment to like ratio compared to standard posts, suggesting that direct interaction with the audience drives higher visibility. Use medium length captions between 40 and 100 characters to capture the best engagement. Long captions fail to hold interest and result in lower average likes. The core topics are signaled by recurring hashtags including #paulistasemcampo, #copadomundo, #paulistãocasasbahia, and #futebolpaulista. These tags indicate a focus on regional football and specific tournament themes. Posting roughly once every nine days allows for steady presence without over-saturating the feed. While the total follower count is high, average engagement remains modest relative to that scale. Focus on consistent quality rather than rapid growth. Paulistão currently has 1.8 million followers.

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@paulistao generates revenue primarily through brand sponsorships for their large audience. A single sponsored post is modeled between $9.1K and $21.8K based on the follower count. Their ranking of 645 puts them well above the median, which typically allows for a premium price point. However, the engagement rate of 0.17% falls far below the 0.93% median. This low interaction rate suggests that the higher end of the quoted band may not be a fair price for the actual reach achieved. The discrepancy between follower volume and active engagement makes the upper limit of the range harder to justify. These are modelled estimates from public metrics, not disclosed earnings.