翁畴倍 พิเชฏฐ์ องค์วาสิฏฐ์
Parent to @dearjoeyandlouie
53.8K
Followers
594
Following
10.0K
Posts
2.11%
Engagement Rate
Account Overview
Profile summary and post performance
This creator ranks 1294 out of 1606 tracked accounts and holds a follower count that is smaller than the typical creator by a factor of 0.1. The verified profile operates in the Chef category with nearly ten thousand total posts. This volume suggests an established presence for someone building a personal brand around culinary content. Engagement rates reach 2.11 percent which clears the median of 1.11 percent. The following report breaks down the specific audience interactions and growth patterns found in these figures.
Account Info
| Account Size | Mid-Tier |
| Followers | 53,750 |
| Following | 594 |
| Posts | 9,986 |
| Verified | Yes |
| Category | Chef |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 1,087 |
| Avg Comments per Post | 49 |
| Videos | 4 |
| Photos | 8 |
| Engagement Rate | 2.11% |
Follower Growth Over Time
How @pichetong's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-545
Net Change
-1.0%
% Change
-8
Avg / Day
70
Days Tracked
16
Data Points
Tracked between May 7, 2026 (54,300 followers) and Jul 17, 2026 (53,755 followers).
The account lost 550 followers over 51 days. The count dropped by 1.0 percent during this period.
What the trajectory means
@pichetong lost approximately 550 followers over the tracked window. This downward trend marks the account as a risk to time carefully. The pace of 11 fewer followers per day allows for precise planning regarding campaign duration.
Engagement Analysis
Based on 12 recent posts
Platform Context
@pichetong ranks 430 out of 1239 accounts because its engagement rate sits well above the tracked median. This performance means the account generates more interaction per follower than the average creator in the corpus. The high engagement rate indicates a highly active and involved audience.
The engagement rate of 2.11% outperforms the 1.11% median, placing @pichetong at rank 430 out of 1239. This indicates that followers interact with content more than the typical user on the platform. The audience rewards video content much more than static imagery, as videos earn nearly five times the likes of photos. While the average volume is steady, the reach relies on consistent performance rather than explosive spikes. Only 16.7% of recent posts doubled the account average, and no posts reached five times the average engagement. This suggests a loyal core that responds well to specific formats. The lack of high-reaching outliers means growth stems from stable community interest. Because comments are present but likes on photos remain low, the audience prefers movement over still images. This is an active audience.
1.1K
Avg Likes/Post
49
Avg Comments/Post
13.0K
Total Likes
586
Total Comments
Engagement Rate
Compared to Mid-Tier tier benchmarks
2.11%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
2.3K
Avg Likes on Videos (4)
491
Avg Likes on Photos (8)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @pichetong's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @pichetong's single biggest post had going for it — the patterns worth replicating.
4,648 likes · 53 comments
4.1× @pichetong's average post · 7.2× the median post.
"miso caramel cosmic brownies with just 2 ingredients, you can easily make these premium @ohsoeasy.co brownies at home! (and 3 if you choose to add the chocolate sprinkles) get 10% off your order using the link https://ohsoeasy.co/SPRUNG, which is also linked in my bio! i had "
616 characters
Video
Format
Thursday
Day Posted
23:00 UTC
Hour Posted
43.1K
Views
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved over seven times the median engagement of other posts on this page. This specific piece maintains a balanced ratio between likes and comments, suggesting it resonated well with the audience while encouraging active participation. To replicate its success, focus on high contrast recipes like two ingredient brownies that promise premium results. Short captions perform best as they allow the visual to lead. Longer text blocks fail to engage effectively here, so keep copy concise and direct. Use the core hashtags #ohsoeasy, #foodie, #cheflife, #baking, and #china to signal your specific niche to the algorithm. The posting cadence is very low at roughly one post every three days. Given the modest average engagement relative to the follower count, prioritize consistent quality over high frequency. This account currently has 53.8K followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 643 chars |
| Posting Frequency | 0.3 posts/week |
Content Mix
4
Videos / Reels
8
Photos
Top Performing Posts
miso caramel cosmic brownies with just 2 ingredients, you can easily make these premium @ohsoeasy.co brownies at home!…
miso caramel brownies with just 2 ingredients, you can easily make these premium @ohsoeasy.co brownies at home! get …
Im so excited and proud to be part of @ohsoeasy.co ‘s launch with their first batch of products! With the Palestinian…
Meet Pichet Ong! 👋 Award-winning pastry chef, flavor visionary, and one of our incredible chef partners ✨ Pichet’s Mi…
Happy #mothersday @auntierubywong - to many more adventures of cruising, travel, and eating around #china and the rest …
At 89, my mom @auntierubywong is a favorite & eager travel companion, especially re-visiting places we once lived. In #…
Scenes from last week @hifoodwinefest #slantedandphantastic #hfwf25 #honolulu #hawaii - - Making 3 desserts (plus vega…
Been sitting on this for a while now but I’m SO excited to announce that my Palestinian inspired spiced yellow cake mix…
What have I been in the last 20 years. Counting 70 days more… #confessionsonadancefloor #confessions2 @madonna
Top Posts
Highest-liked recent posts from @pichetong
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
miso caramel cosmic brownies
with just 2 ingredients, you can easily make thes…
|
4.6K | 53 | view |
| 2 |
miso caramel brownies
with just 2 ingredients, you can easily make these premi…
|
3.2K | 36 | view |
| 3 |
Im so excited and proud to be part of @ohsoeasy.co ‘s launch with their first b…
|
680 | 83 | view |
| 4 |
Meet Pichet Ong! 👋
Award-winning pastry chef, flavor visionary, and one of our…
|
671 | 109 | view |
| 5 |
Happy #mothersday @auntierubywong - to many more adventures of cruising, travel…
|
637 | 16 | view |
| 6 |
At 89, my mom @auntierubywong is a favorite & eager travel companion, especiall…
|
637 | 62 | view |
| 7 |
Scenes from last week @hifoodwinefest #slantedandphantastic #hfwf25 #honolulu #…
|
589 | 22 | view |
| 8 |
Been sitting on this for a while now but I’m SO excited to announce that my Pal…
|
497 | 128 | view |
| 9 |
What have I been in the last 20 years. Counting 70 days more… #confessionsonada…
|
462 | 34 | view |
Posting Patterns & Optimal Timing
When @pichetong posts on Instagram
The creator follows a sparse high-effort pace. This cadence falls well below the median of 0.8 posts per week and ranks poorly in follower standings due to low frequency. A consistency score of 10 indicates an erratic schedule with unpredictable gaps between updates. Content rarely lands in a predictable pattern, as evidenced by the short one day posting streak. New content typically appears on Monday or Thursday. The most frequent upload window occurs at 01:00 UTC. Marketers should note that the lack of regularity makes it difficult to coordinate live activations around specific posts. You cannot rely on a steady flow of assets for a rolling campaign. Instead, you must plan your tie-ins around these sporadic drops and treat each post as a standalone event rather than part of a consistent cycle.
0.3
Posts / week
627.5h
Avg gap between posts
Thursday, Monday, Friday
Peak posting days
1:00, 20:00, 23:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @pichetong publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
This account posts most often on Monday and Thursday at 01:00 UTC. The posting frequency is low at 0.3 times per week.
Most Common Words
Frequent caption words across @pichetong's recent posts (excludes stopwords)
Best Day of the Week to Post
@pichetong's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 676 | 1,352 |
| Tuesday | 2 | 2,006 | 4,013 |
| Thursday | 5 | 1,284 | 6,420 |
| Friday | 2 | 540 | 1,079 |
| Saturday | 1 | 763 | 763 |
Posting Consistency & Streaks
How steadily @pichetong maintains output
1
Longest streak (days)
10/100
Consistency score
Inverse of posting-gap variance
4.2%
Active days
Posted at least once
627.5h
Avg gap
Between posts
Caption Length & Performance
How @pichetong's caption length correlates with engagement
100.0%
Posts with Caption
643
Avg Caption Chars
641
Median Chars
1397
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Long (100+) | 12 | 1.1K |
The audience rewards captions of 50 to 100 characters the most. This range achieves higher engagement than shorter or longer options.
Who This Audience Is
What @pichetong's reach and engagement mean for a brand.
The follower count sits at less than one tenth of the typical creator in this database. This indicates a niche reach that lacks broad broadcast scale despite the verified status. The chef category combined with the verification suggests a professional standing within a specific culinary circle. Engagement rates are nearly double the median, which means a brand message lands harder than average for this size tier. High engagement relative to the baseline implies the content reaches an active group rather than a passive one. This audience is concentrated and responsive to the creator's specific output. The profile fits well within the food and beverage category.
Compare & Discover Similar Creators
Stack @pichetong against any other Instagram creator we track, or jump to similar accounts.
Compare @pichetong to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @pichetong
Estimated Earnings
Revenue estimates based on follower count and engagement
The primary revenue stream for @pichetong is branded content. A sponsored post sits in the $537 to $1.1K range based on follower volume. Ranking below the median means this account is a value buy where the quoted band acts as a ceiling rather than a starting point. Negotiation should target the lower end of that scale. The engagement rate of 2.11% doubles the 1.11% median, justifying a more stable price for the reach provided. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 53.8K followers (Mid-Tier)
$538 – $1,075
Industry rate for mid-tier Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 53.8K followers
- + 2.11% engagement rate beats the 1.11% tracked median
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.3 posts a week limits fresh reach
- ~ Low consistency score (10/100), posting rhythm is erratic
Summary
This analysis of @pichetong reveals a mid-tier Instagram presence with 53,750 followers. The account demonstrates an engagement rate of 2.11%, averaging 1.1K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @pichetong
How many followers does @pichetong have on Instagram?
@pichetong has 53,750 followers on Instagram, placing them in the mid-tier creator tier.
What is @pichetong's Instagram engagement rate?
@pichetong has an engagement rate of 2.11% based on 12 recent posts, averaging 1.1K likes per post.
How much does @pichetong earn on Instagram?
Based on industry benchmarks, @pichetong's estimated sponsorship value is $538 - $1,075 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @pichetong published on Instagram?
@pichetong has published 9,986 posts on Instagram.
What is @pichetong's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 4,648 likes and 53 comments.
How often does @pichetong post on Instagram?
@pichetong posts approximately 0.3 times per week, with an average gap of 627.5 hours between posts. Peak posting days are Thursday, Monday, Friday.
How does @pichetong compare to other Instagram creators?
@pichetong sits in the Mid-Tier creator tier alongside accounts like @kevindundon, @cheflatatondon, @iamceno2.
Is @pichetong verified on Instagram?
Yes, @pichetong is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @pichetong's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026