Noma Bar
Graphic Artist London Represented by Dutch Uncle @agencydu
50.0K
Followers
229
Following
213
Posts
2.85%
Engagement Rate
Account Overview
Profile summary and post performance
This creator ranks 1308 out of 1606 accounts we track and holds a follower count that is 0.1x the median size, making this account smaller than the typical profile in our database. The verified account is categorized as a Micro creator with 213 total posts. Their active status as a graphic artist based in London suggests a focused professional presence. The engagement rate of 2.85% comfortably clears the 1.14% median mark for this peer group. The following report breaks down the specific audience interactions and content performance metrics.
Account Info
| Account Size | Micro |
| Followers | 49,981 |
| Following | 229 |
| Posts | 213 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 1,396 |
| Avg Comments per Post | 29 |
| Videos | 2 |
| Photos | 10 |
| Engagement Rate | 2.85% |
Follower Growth Over Time
How @noma_bar's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+533
Net Change
+1.1%
% Change
+8
Avg / Day
68
Days Tracked
15
Data Points
Tracked between May 6, 2026 (49,500 followers) and Jul 14, 2026 (50,033 followers).
The account grew from 49.5K to 50.0K followers over 51 days. The count increased by about 481 followers during this period.
What the trajectory means
@noma_bar gained 481 followers over the tracked period. This upward trend makes the account worth getting in on early. The pace of 9 new followers per day provides a steady baseline for planning campaign timelines.
Engagement Analysis
Based on 12 recent posts
Platform Context
The @noma_bar account ranks 349 out of 1315 for its engagement rate. This performance sits well above the tracked median of 1.14%. The 2.85% rate means followers interact with content at a much higher frequency than average creators.
The engagement rate of 2.85% beats the median of 1.14%, placing @noma_bar at rank 349 of 1315. This audience reacts more than usual. Photography drives higher interaction, with photos earning 1.5K likes compared to 750 likes for videos. This data shows the followers reward still imagery over motion content. The average of 29 comments per post indicates a steady level of conversation beyond passive approval. Reach reliability is low because only 16.7% of posts doubled the account average. No content reached the 5x threshold, suggesting that while the core base is loyal, the content fails to break into broader circles consistently. This is a highly engaged but contained audience.
1.4K
Avg Likes/Post
29
Avg Comments/Post
16.8K
Total Likes
350
Total Comments
Engagement Rate
Compared to Micro tier benchmarks
2.85%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
750
Avg Likes on Videos (2)
1.5K
Avg Likes on Photos (10)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @noma_bar's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @noma_bar's single biggest post had going for it — the patterns worth replicating.
4,000 likes · 59 comments
2.8× @noma_bar's average post · 3.4× the median post.
"In a world where brands are drowning in words, Noma Bar’s visual storytelling is a masterclass in the one thing most can’t do: edit. “Say More With Less” isn’t just the title of our @knownunknownco live session on zoom next week. It feels like tomorrow’s brief for every brand. "
481 characters
Photo
Format
Saturday
Day Posted
16:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved a 3.4x multiplier over the median engagement of this account. Its high comment count relative to likes suggests it sparked active discussion among followers. This peak performance occurred on a Saturday at 16:00 UTC. Longer captions exceeding 100 characters drive higher engagement than short snippets under 40 characters. Use these longer blocks to provide depth rather than brief taglines. The hashtags #nomabar, #illustration, #guardian, #harukimurakami, and #murakami serve as the primary signals for your content themes. Engagement is steady but modest relative to the follower count, so focus on consistent output. You should post approximately once every 0.9 days to maintain a regular presence. This account currently has 50,000 followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 342 chars |
| Posting Frequency | 0.9 posts/week |
Content Mix
2
Videos / Reels
10
Photos
Top Performing Posts
In a world where brands are drowning in words, Noma Bar’s visual storytelling is a masterclass in the one thing most ca…
I’m happy to share the cover for Merry-Go-Round Broke Down, a new novel by David Woo & Margaith Shinhar. “A novel of…
Noma Bar. Graphic designer. Illustrator. Netflix, Coca-Cola, the NYT. Known for his unmistakable use of negative spac…
Boom & Bust / Intergenerational relations Today @guardian weekend "Intergenerational relations are complex. Cultural …
Hiding in Your Shell Should the government combat loneliness? Almost half of adults feel lonely. But loneliness is a…
The great care home cash grab Today @guardian weekend “When did elderly people come to be seen as recession-proof inv…
Haruki Murakami × Noma Bar Happy to share that my Murakami cover series has just been released through @outofprint h…
I’m thrilled to be included in @creativeboom’s Top 15 Illustrators of 2026, especially as it is a creative community-v…
Top Posts
Highest-liked recent posts from @noma_bar
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
In a world where brands are drowning in words, Noma Bar’s visual storytelling i…
|
4.0K | 59 | view |
| 2 |
I’m happy to share the cover for
Merry-Go-Round Broke Down,
a new novel by Dav…
|
3.7K | 59 | view |
| 3 |
Noma Bar. Graphic designer. Illustrator.
Netflix, Coca-Cola, the NYT. Known f…
|
1.8K | 37 | view |
| 4 |
Boom & Bust / Intergenerational relations
Today @guardian weekend
"Intergener…
|
1.7K | 17 | view |
| 5 |
Hiding in Your Shell
Should the government
combat loneliness?
Almost half of…
|
1.5K | 14 | view |
| 6 |
Bittersweet @counterprintbooks
|
1.2K | 52 | view |
| 7 |
The great care home cash grab
Today @guardian weekend
“When did elderly people…
|
725 | 19 | view |
| 8 |
Haruki Murakami × Noma Bar
Happy to share that my Murakami cover series has ju…
|
620 | 11 | view |
| 9 |
I’m thrilled to be included in @creativeboom’s Top 15 Illustrators
of 2026, es…
|
565 | 33 | view |
Posting Patterns & Optimal Timing
When @noma_bar posts on Instagram
The creator follows a steady grind. Posting roughly once per week puts them slightly above the median frequency for their follower rank. This consistency allows for predictable planning despite the low volume of content. The consistency score is very low at 4 out of 100. This indicates an erratic rhythm with unpredictable gaps between posts and short streaks of activity. You can expect fresh content to land most often on Friday or Saturday. The busiest upload hour is 11:00 UTC. Marketers should plan campaigns around these weekend windows rather than expecting daily updates. Because the posting schedule is irregular, a brand must monitor the account closely to catch their infrequent outputs. Coordination requires flexibility since the creator does not follow a clockwork routine. You can rely on the volume of content being stable even if the timing between those posts varies wildly.
0.9
Posts / week
213.8h
Avg gap between posts
Friday, Saturday, Monday
Peak posting days
11:00, 13:00, 18:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @noma_bar publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts less than once a week with the most activity on Friday and Saturday. The busiest hour is 11:00 UTC.
Most Common Words
Frequent caption words across @noma_bar's recent posts (excludes stopwords)
Best Day of the Week to Post
@noma_bar's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 2,816 | 5,632 |
| Tuesday | 2 | 302 | 603 |
| Wednesday | 1 | 1,204 | 1,204 |
| Friday | 4 | 787 | 3,148 |
| Saturday | 3 | 2,173 | 6,520 |
Posting Consistency & Streaks
How steadily @noma_bar maintains output
2
Longest streak (days)
4/100
Consistency score
Inverse of posting-gap variance
12.2%
Active days
Posted at least once
213.8h
Avg gap
Between posts
Caption Length & Performance
How @noma_bar's caption length correlates with engagement
100.0%
Posts with Caption
342
Avg Caption Chars
364
Median Chars
683
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 1 | 1.2K |
| Long (100+) | 11 | 1.4K |
Longer captions of over 100 characters get the most engagement. These posts reach an average of 1.4K compared to 1.2K for short captions.
Who This Audience Is
What @noma_bar's reach and engagement mean for a brand.
The follower count ranks in the bottom third of tracked creators. This size is less than one tenth of the typical creator profile, indicating a niche reach that lacks broadcast scale. The verified status suggests an established identity despite the smaller follower volume. Engagement rates are more than double the median average. This higher rate means a brand message lands harder and resonates with a larger portion of the active viewer base than it would on a standard account of this size. The interaction data points to a concentrated group rather than a broad, passive audience. While the lack of a defined category makes specific niche targeting difficult, the engagement density confirms an active core. This audience fits best within lifestyle or boutique retail categories where high engagement per capita is preferred over sheer reach.
Compare & Discover Similar Creators
Stack @noma_bar against any other Instagram creator we track, or jump to similar accounts.
Compare @noma_bar to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @noma_bar
Estimated Earnings
Revenue estimates based on follower count and engagement
The primary revenue stream for @noma_bar comes from sponsored posts with a projected value between $499 and $999. Because this account ranks in the bottom half of its peer group, the quoted range serves as a ceiling rather than a starting point for negotiations. This lower ranking suggests that brands can negotiate for a more favorable rate compared to top-ranked creators. However, an engagement rate of 2.85% outperforms the median of 1.14%. This high interaction level justifies the upper end of the price bracket despite the lower rank. The active audience provides solid value for the reach provided. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 50.0K followers (Micro)
$500 – $1,000
Industry rate for micro Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 50.0K followers
- + 2.85% engagement rate beats the 1.14% tracked median
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.9 posts a week limits fresh reach
- ~ Low consistency score (4/100), posting rhythm is erratic
Summary
This analysis of @noma_bar reveals a micro Instagram presence with 49,981 followers. The account demonstrates an engagement rate of 2.85%, averaging 1.4K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @noma_bar
How many followers does @noma_bar have on Instagram?
@noma_bar has 49,981 followers on Instagram, placing them in the micro creator tier.
What is @noma_bar's Instagram engagement rate?
@noma_bar has an engagement rate of 2.85% based on 12 recent posts, averaging 1.4K likes per post.
How much does @noma_bar earn on Instagram?
Based on industry benchmarks, @noma_bar's estimated sponsorship value is $500 - $1,000 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @noma_bar published on Instagram?
@noma_bar has published 213 posts on Instagram.
What is @noma_bar's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 4,000 likes and 59 comments.
How often does @noma_bar post on Instagram?
@noma_bar posts approximately 0.9 times per week, with an average gap of 213.8 hours between posts. Peak posting days are Friday, Saturday, Monday.
How does @noma_bar compare to other Instagram creators?
@noma_bar sits in the Micro creator tier alongside accounts like @rostislaw_ts, @bkgo123, @conorsaysboom.
Is @noma_bar verified on Instagram?
Yes, @noma_bar is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @noma_bar's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026