Paris Hilton
Founder of @ParivieBeauty ✨ Shop Paris’ Pride Guide 🏳️🌈🏳️⚧️ ⬇️
26.4M
Followers
7.5K
Following
13.7K
Posts
0.28%
Engagement Rate
Account Overview
Profile summary and post performance
The Instagram account @parishilton is categorized as a "PERSON" and operates as a business account. The profile identifies Paris Hilton as the founder of ParivieBeauty and includes a link to shop the Paris' Pride Guide. The account currently has 26,388,838 followers and follows 7,490 other accounts. The account contains a total of 13,684 posts and is classified under the Mega tier. Data shows an average of 72,850 likes per post and an average of 1,170 comments per post. The calculated engagement rate for the account is 0.28%.
Account Info
| Account Size | Mega |
| Followers | 26,388,838 |
| Following | 7,490 |
| Posts | 13,684 |
| Verified | Yes |
| Business Account | Yes |
| Category | PERSON |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 72,850 |
| Avg Comments per Post | 1,170 |
| Videos | 3 |
| Photos | 9 |
| Engagement Rate | 0.28% |
Follower Growth Over Time
How @parishilton's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-16741
Net Change
-0.1%
% Change
-558
Avg / Day
30
Days Tracked
8
Data Points
Tracked between May 24, 2026 (26,405,579 followers) and Jun 23, 2026 (26,388,838 followers).
Engagement Analysis
Based on 12 recent posts
Platform Context
@parishilton averages 0.7x the platform-wide average for total engagement per post. The account is categorized in the Mega tier. This creator receives 72,850 likes and 1,170 comments per post compared to the platform average of 109,909 likes and 1,305 comments.
The @parishilton account contains a total of 13,684 posts. Out of these, 12 recent posts were analyzed. The account features a total of 874,198 likes and 14,045 comments. The average number of likes per post is 72,850, while the average number of comments per post is 1,170. This results in an engagement rate of 0.28%. The content consists of 3 videos and 9 photos. The average number of likes for video posts is 29,388, and the average number of likes for photo posts is 87,337.
72.8K
Avg Likes/Post
1.2K
Avg Comments/Post
874.2K
Total Likes
14.0K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.28%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
29.4K
Avg Likes on Videos (3)
87.3K
Avg Likes on Photos (9)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @parishilton's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @parishilton's single biggest post had going for it — the patterns worth replicating.
188,135 likes · 1,728 comments
2.6× @parishilton's average post · 2.9× the median post.
"Last night was one of those iconic LA moments I’ll never forget ✨ Standing in SoFi Stadium, cheering on the @USMNT at the @FIFAWorldCup, and seeing everyone come together with so much pride and passion was so inspiring 🥹🥰 So proud to support Team USA 🇺🇸⚽️💖"
256 characters
Photo
Format
Sunday
Day Posted
2:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The account @parishilton contains a total of 13,684 posts categorized under the person category. The content consists of 3 videos and 9 photos. The account maintains a posting frequency of 0.8 posts per week with an average caption length of 359 characters. The most frequently used hashtags on the account include #fifaworldcup (2x), #iseeyousurvivor (2x), #troubledteenindustry (2x), #tti (2x), and #troubledteen (2x). Other utilized hashtags include #cutesiecrew (1x), #pawspa (1x), and #parisandpups (1x).
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 359 chars |
| Posting Frequency | 0.8 posts/week |
Content Mix
3
Videos / Reels
9
Photos
Top Performing Posts
Last night was one of those iconic LA moments I’ll never forget ✨ Standing in SoFi Stadium, cheering on the @USMNT at t…
This week in Utah, I stood alongside survivors and families demanding accountability from Provo Canyon School ❤️🩹 Thi…
Happy Father’s Day, Dad @RickHilton7 🎂 From the very beginning, you’ve always been there for me — cheering me on, lifti…
Happy Father’s Day to our Dada 🥹💖 There’s no one else I’d rather do this life with. Thank you for loving our family so…
Six years ago, I shared what happened to me at Provo Canyon School 💔 Today, I’m speaking out again because children ar…
Sliving in Seattle at the @FIFAWorldCup ⚽️💖🥰 Such a fun day hosting the @FIFAWorldCup match and meeting some truly insp…
Summertime Sliving ☀️ Can’t wait for more beach days with my babies 🌺💖✨🌴✨@GrandWailea @Hilton ✨
Seattle brought the energy ⚽✨💖 Loved being the honorary host at the @FIFAWorldCup match and celebrating with fans from …
Top Posts
Highest-liked recent posts from @parishilton
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Last night was one of those iconic LA moments I’ll never forget ✨ Standing in S…
|
188.1K | 1.7K | view |
| 2 |
This week in Utah, I stood alongside survivors and families demanding accountab…
|
166.1K | 1.9K | view |
| 3 |
Icon Barbie checking in 🏩👱🏼♀️💖✨
|
125.8K | 1.5K | view |
| 4 |
Happy Father’s Day, Dad @RickHilton7 🎂 From the very beginning, you’ve always b…
|
124.6K | 801 | view |
| 5 |
Happy Father’s Day to our Dada 🥹💖
There’s no one else I’d rather do this life …
|
80.3K | 893 | view |
| 6 |
Six years ago, I shared what happened to me at Provo Canyon School 💔
Today, I’…
|
62.9K | 2.5K | view |
| 7 |
Sliving in Seattle at the @FIFAWorldCup ⚽️💖🥰 Such a fun day hosting the @FIFAWo…
|
38.7K | 717 | view |
| 8 |
Summertime Sliving ☀️ Can’t wait for more beach days with my babies 🌺💖✨🌴✨@Grand…
|
24.7K | 801 | view |
| 9 |
Seattle brought the energy ⚽✨💖 Loved being the honorary host at the @FIFAWorldC…
|
20.1K | 551 | view |
Posting Patterns & Optimal Timing
When @parishilton posts on Instagram
The account @parishilton produced 12 posts during the analyzed period, resulting in an average of 0.8 posts per week. The average time elapsed between consecutive posts is 239.8 hours. The peak posting days are Sunday, Wednesday, and Saturday. The peak posting hours recorded in UTC are 4, 17, and 23.
0.8
Posts / week
239.8h
Avg gap between posts
Sunday, Wednesday, Saturday
Peak posting days
4:00, 23:00, 17:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @parishilton publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
Most Common Words
Frequent caption words across @parishilton's recent posts (excludes stopwords)
Best Day of the Week to Post
@parishilton's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 75,492 | 150,983 |
| Tuesday | 1 | 65,369 | 65,369 |
| Wednesday | 2 | 94,338 | 188,675 |
| Friday | 1 | 19,337 | 19,337 |
| Saturday | 2 | 66,412 | 132,824 |
| Sunday | 4 | 82,764 | 331,055 |
Posting Consistency & Streaks
How steadily @parishilton maintains output
5
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
9.1%
Active days
Posted at least once
239.8h
Avg gap
Between posts
Caption Length & Performance
How @parishilton's caption length correlates with engagement
100.0%
Posts with Caption
359
Avg Caption Chars
256
Median Chars
911
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 1 | 127.3K |
| Medium (40-100) | 1 | 25.5K |
| Long (100+) | 10 | 73.5K |
Compare & Discover Similar Creators
Stack @parishilton against any other Instagram creator we track, or jump to similar accounts.
Compare @parishilton to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @parishilton
Estimated Earnings
Revenue estimates based on follower count and engagement
The @parishilton Instagram account is categorized as a Mega tier account with 26,388,838 followers and an engagement rate of 0.28%. Based on these metrics, the estimated sponsorship value per post is between $131,944 and $316,666. These figures are rough industry-standard estimates derived from public follower counts and engagement rates. These values do not represent actual earnings or confirmed contract amounts.
Sponsorship Value (Est. Per Post)
Based on 26.4M followers (Mega)
$131,944 – $316,666
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + The account has 26,388,838 followers and holds verified status.
- + The account has accumulated 13,684 total posts.
- + The average number of likes per post is 72,850.
- + The account qualifies for sponsorship eligibility with over 10,000 followers.
Opportunities
- ~ The engagement rate is 0.28%.
- ~ The consistency score is 0/100.
- ~ The longest posting streak is 5 days.
- ~ Engagement per post of 74,020 is 0.7x the platform average of 111,214.
- ~ The viral hit rate for 5x average is 0.0%.
Summary
This analysis of @parishilton reveals a mega Instagram presence with 26,388,838 followers. The account demonstrates an engagement rate of 0.28%, averaging 72.8K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @parishilton
How many followers does @parishilton have on Instagram?
@parishilton has 26,388,838 followers on Instagram, placing them in the mega creator tier.
What is @parishilton's Instagram engagement rate?
@parishilton has an engagement rate of 0.28% based on 12 recent posts, averaging 72.8K likes per post.
How much does @parishilton earn on Instagram?
Based on industry benchmarks, @parishilton's estimated sponsorship value is $131,944 - $316,666 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @parishilton published on Instagram?
@parishilton has published 13,684 posts on Instagram.
What is @parishilton's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 188,135 likes and 1,728 comments.
How often does @parishilton post on Instagram?
@parishilton posts approximately 0.8 times per week, with an average gap of 239.8 hours between posts. Peak posting days are Sunday, Wednesday, Saturday.
How does @parishilton compare to other Instagram creators?
@parishilton sits in the Mega creator tier alongside accounts like @emrata, @acunilicali, @lelepons.
Is @parishilton verified on Instagram?
Yes, @parishilton is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @parishilton's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 23, 2026