25.9M
Followers
2
Following
2.6K
Posts
0.03%
Engagement Rate
Account Overview
Profile summary and post performance
This account sits at rank 236 out of over sixteen hundred tracked creators and holds more than thirty times the median follower count. It is a verified Mega account in the clothing category with over two thousand posts. The engagement rate falls well below the median of zero point nine three percent. The rest of this report breaks down the specific audience interactions and content performance.
Account Info
| Account Size | Mega |
| Followers | 25,883,687 |
| Following | 2 |
| Posts | 2,556 |
| Verified | Yes |
| Business Account | Yes |
| Category | CLOTHING |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 7,373 |
| Avg Comments per Post | 52 |
| Videos | 7 |
| Photos | 5 |
| Engagement Rate | 0.03% |
Engagement Analysis
Based on 12 recent posts
Platform Context
@calvinklein ranks 764 of 777 for engagement because its rate sits well below the tracked median. This low percentage indicates that the account generates very little interaction relative to its audience size. The performance suggests a disconnect between content delivery and follower involvement.
The engagement rate of 0.03% falls well below the 0.93% median and ranks 764 out of 777, indicating that this audience reacts much less than usual. While average likes reach 7.4K per post, the low comment volume of 52 suggests a passive relationship with the content. This audience rewards photos over video content as the five images averaged 12.1K likes compared to just 4.0K for videos. Reach is inconsistent and rarely spikes because only 16.7% of posts doubled the account average, while no posts reached five times the average. These figures indicate a tap-and-scroll audience.
7.4K
Avg Likes/Post
52
Avg Comments/Post
88.5K
Total Likes
629
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.03%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
4.0K
Avg Likes on Videos (7)
12.1K
Avg Likes on Photos (5)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @calvinklein's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @calvinklein's single biggest post had going for it — the patterns worth replicating.
27,377 likes · 120 comments
3.7× @calvinklein's average post · 6.3× the median post.
"Effortless button-downs you’ll wear all summer. Crisp poplin, airy eyelet and linen button-downs that look as good as they feel in the heat. Timeless silhouettes with a relaxed fit. Discover summer shirts on CalvinKlein.com"
227 characters
Photo
Format
Wednesday
Day Posted
13:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved over six times the median engagement of typical posts on this account. This high performance occurred during a midweek afternoon slot and maintained a steady ratio of interaction to comments. To replicate this success, focus on specific seasonal apparel descriptions that highlight fabric textures like linen or eyelet. Medium length captions between 40 and 100 characters perform best for engagement. Long captions over 100 characters result in the lowest engagement rates, suggesting your copy should be concise and direct. The account maintains a consistent presence by posting five times every week. While the average engagement is modest compared to the total follower count, the steady cadence builds a reliable brand presence. This account has 25.9 million followers.
Top Keywords
Caption Analysis
| Avg Caption Length | 178 chars |
| Posting Frequency | 5.6 posts/week |
Content Mix
7
Videos / Reels
5
Photos
Top Performing Posts
Effortless button-downs you’ll wear all summer. Crisp poplin, airy eyelet and linen button-downs that look as good as…
@solangeknowles wore Calvin Klein Collection to The Glass House Summer Party in New Canaan, Connecticut. Seen in th…
@mattbroome3 wore Calvin Klein Collection to the UK Premiere of “Your Fault: London.” Seen in the Spring 2026 Juan T…
Summer energy in action. @umberto_manca wears the Intense Power Motion Trunk underneath it all. Designed with advanced…
Summer, unleashed. Minimalist logo swimwear with quick-dry fabric, made for all-day comfort.
Josh O’Connor wore Calvin Klein Collection while attending press events for his new film “Disclosure Day” in New York C…
The new 1989 Logo makes the look. Channel summer energy in refreshed, vintage-inspired styles. Lightweight and casual c…
Spend hot summer days in cool, natural textures. Soft cotton and linen styles that breathe easy all day. Effortlessl…
Your date night look, her way. Lightweight linen, crisp cotton and breezy knits that stay cool on hot summer date night…
Top Posts
Highest-liked recent posts from @calvinklein
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Effortless button-downs you’ll wear all summer.
Crisp poplin, airy eyelet and…
|
27.4K | 120 | view |
| 2 |
@solangeknowles wore Calvin Klein Collection to The Glass House Summer Party in…
|
15.1K | 125 | view |
| 3 |
@mattbroome3 wore Calvin Klein Collection to the UK Premiere of “Your Fault: Lo…
|
10.3K | 50 | view |
| 4 |
Summer energy in action. @umberto_manca wears the Intense Power Motion Trunk u…
|
8.8K | 98 | view |
| 5 |
Summer, unleashed. Minimalist logo swimwear with quick-dry fabric, made for all…
|
7.4K | 52 | view |
| 6 |
Josh O’Connor wore Calvin Klein Collection while attending press events for his…
|
4.3K | 23 | view |
| 7 |
The new 1989 Logo makes the look. Channel summer energy in refreshed, vintage-i…
|
3.7K | 57 | view |
| 8 |
Spend hot summer days in cool, natural textures.
Soft cotton and linen style…
|
3.2K | 22 | view |
| 9 |
Your date night look, her way. Lightweight linen, crisp cotton and breezy knits…
|
2.3K | 35 | view |
Posting Patterns & Optimal Timing
When @calvinklein posts on Instagram
The @calvinklein account follows a steady grind. Posting over five times weekly places them far above the median creator average of 1.1 posts per week. This high output earns them a top ranking in terms of frequency relative to their peer group. However, the consistency score is 0 out of 100. Such a low score indicates an erratic rhythm with unpredictable gaps rather than a clockwork schedule. Their longest streak is only three days before a break occurs. New content lands most often on Monday and Wednesday. The busiest upload hour occurs at 13:00 UTC. Marketers should expect frequent updates but cannot rely on a predictable daily cycle for campaign timing. You can plan for high volume, but you must remain flexible as the gaps between posts vary wildly. The lack of consistent spacing means you might find clusters of content followed by silence. Plan your tie-ins around these specific peak days to catch the most active windows.
5.6
Posts / week
32.9h
Avg gap between posts
Wednesday, Monday, Thursday
Peak posting days
13:00, 15:00, 20:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @calvinklein publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts 5.6 times per week with the highest activity on Wednesday and Monday. The most frequent posting hour is 13:00 UTC.
Most Common Words
Frequent caption words across @calvinklein's recent posts (excludes stopwords)
Best Day of the Week to Post
@calvinklein's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 3 | 9,986 | 29,959 |
| Tuesday | 1 | 7,479 | 7,479 |
| Wednesday | 5 | 9,132 | 45,660 |
| Thursday | 3 | 2,002 | 6,005 |
Posting Consistency & Streaks
How steadily @calvinklein maintains output
3
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
39.8%
Active days
Posted at least once
32.9h
Avg gap
Between posts
Caption Length & Performance
How @calvinklein's caption length correlates with engagement
100.0%
Posts with Caption
178
Avg Caption Chars
184
Median Chars
256
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Medium (40-100) | 1 | 7.5K |
| Long (100+) | 11 | 7.4K |
The audience favors medium captions of 40 to 100 characters. These posts reach an average of 7.5K while long captions perform worst at 7.4K.
Who This Audience Is
What @calvinklein's reach and engagement mean for a brand.
The follower count reflects a scale far above the typical creator average. This volume suggests an audience that functions as a broad public reach rather than a niche community. The verified status and clothing category confirm this is a primary brand account reaching a mass market. Engagement rates are extremely low compared to the median, indicating a passive consumption model where content reaches many eyes but generates few immediate interactions. Because the engagement rate sits well below the standard for the platform, a brand message will land much softer than it would on an influencer profile. This audience is built on name recognition and scale rather than active conversation. It fits the apparel category perfectly as a high-reach awareness vehicle.
Compare & Discover Similar Creators
Stack @calvinklein against any other Instagram creator we track, or jump to similar accounts.
Compare @calvinklein to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @calvinklein
Estimated Earnings
Revenue estimates based on follower count and engagement
@calvinklein generates revenue primarily through brand sponsorships. A single sponsored post carries a projected value of $129.4K to $310.6K based on the follower count. This creator sits in the top third of the platform, commanding a premium price over the median. Because the account ranks well above the average, the quoted range represents a high-tier expectation rather than a floor for negotiation. However, the 0.03% engagement rate falls far below the 0.93% median. This disparity suggests that while reach is large, the active interaction per follower is low. The premium pricing relies almost entirely on scale rather than intense community depth. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 25.9M followers (Mega)
$129,418 – $310,604
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 25.9M followers
- + Active cadence of about 5.6 posts a week
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.03% engagement rate trails the 0.93% median, the clearest area to improve
- ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
Summary
This analysis of @calvinklein reveals a mega Instagram presence with 25,883,687 followers. The account demonstrates an engagement rate of 0.03%, averaging 7.4K likes per post across 12 analyzed posts. The account holds verified status.
Want Instagram Analytics for Your Research?
Search profiles, discover hashtags, and explore Instagram data for analysis.
Start SearchingFrequently Asked Questions About @calvinklein
How many followers does @calvinklein have on Instagram?
@calvinklein has 25,883,687 followers on Instagram, placing them in the mega creator tier.
What is @calvinklein's Instagram engagement rate?
@calvinklein has an engagement rate of 0.03% based on 12 recent posts, averaging 7.4K likes per post.
How much does @calvinklein earn on Instagram?
Based on industry benchmarks, @calvinklein's estimated sponsorship value is $129,418 - $310,604 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @calvinklein published on Instagram?
@calvinklein has published 2,556 posts on Instagram.
What is @calvinklein's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 27,377 likes and 120 comments.
How often does @calvinklein post on Instagram?
@calvinklein posts approximately 5.6 times per week, with an average gap of 32.9 hours between posts. Peak posting days are Wednesday, Monday, Thursday.
How does @calvinklein compare to other Instagram creators?
@calvinklein sits in the Mega creator tier alongside accounts like @rashmika_mandanna, @sachintendulkar, @jannatzubair29.
Is @calvinklein verified on Instagram?
Yes, @calvinklein is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @calvinklein's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026