Chris Bumstead

Chris Bumstead

@cbum

Classic Physique Mr. Olympia x6🇨🇦 Owner: @RawNutrition @BumEnergy @STNDRD @Gymshark @VaughnsTreats @ReviveMD Training App👇🏻

25.8M

Followers

1.1K

Following

2.4K

Posts

2.14%

Engagement Rate

≈ -0.1% over 71d Mega tier Updated Jun 19, 2026

Account Overview

Profile summary and post performance

This creator sits at rank 238 out of over 1600 tracked accounts, holding a following that is 35.3 times larger than the median. This verified account holds the status of a Mega tier creator and has shared 2433 posts to date. The engagement rate of 2.14% sits well above the 0.93% median for this group. The upcoming report breaks down specific audience interactions and content performance trends.

Account Info

Account Size Mega
Followers 25,772,565
Following 1,087
Posts 2,433
Verified Yes

Post Performance

Posts Analyzed 12
Avg Likes per Post 551,322
Avg Comments per Post 1,345
Videos 3
Photos 9
Engagement Rate 2.14%

Follower Growth Over Time

How @cbum's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

-37918

Net Change

-0.1%

% Change

-534

Avg / Day

71

Days Tracked

16

Data Points

Tracked between May 6, 2026 (25,800,000 followers) and Jul 17, 2026 (25,762,082 followers).

The account maintained a stable follower count of 25.8M over 51 days. The trend is flat with a change of only -0.1%.

What the trajectory means

@cbum maintained a flat follower count of 25.8M over the 51 day period. This stability identifies the account as a known quantity with a consistent audience base. The steady daily pace allows for predictable campaign planning without risk of rapid fluctuation.

Engagement Analysis

Based on 12 recent posts

Platform Context

@cbum ranks 242 out of 777 for engagement rate because its 2.14% performance sits well above the 0.93% median. This high rate means the account generates more interaction per follower than the average creator in the dataset. Such results indicate a highly active and loyal audience base compared to the broader peer group.

The engagement rate of 2.14% beats the 0.93% median to rank 242 out of 777, proving this audience interacts with content more than average. While likes provide a high volume of passive approval, the lower comment count suggests a gap between visual appreciation and active conversation. This audience rewards photos over video content by a wide margin, as images earn 659.5K likes compared to 226.9K for videos. The lack of any posts exceeding double or five times the account average indicates highly stable and predictable reach. Every post performs consistently within its own expected range rather than relying on sporadic spikes. Consistency in these numbers points toward a loyal base that consumes content predictably. This is a tap-and-scroll audience.

551.3K

Avg Likes/Post

1.3K

Avg Comments/Post

6.6M

Total Likes

16.1K

Total Comments

Engagement Rate

Compared to Mega tier benchmarks

Above Average for Mega

2.14%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

226.9K

Avg Likes on Videos (3)

659.5K

Avg Likes on Photos (9)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @cbum's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @cbum's single biggest post had going for it — the patterns worth replicating.

Top post by @cbum

988,202 likes · 3,001 comments

1.8× @cbum's average post · 1.8× the median post.

"Friendly reminder (to myself) being a skinny b*tch is a state of mind."

70 characters

Photo

Format

Saturday

Day Posted

18:00 UTC

Hour Posted

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post earned nearly a million likes by using an inspirational hook in its caption. This peak performance outperformed the median engagement of other posts by 1.8 times. The high like to comment ratio on this top post suggests it functions primarily as visual inspiration rather than a conversation starter. Long captions exceeding one hundred characters drive the highest engagement levels, while medium length copy underperforms. You should prioritize longer blocks of text to build a connection with your audience. Use the recurring hashtags #portraitswithbum and #jcpennyportrait to signal your specific niche content. Post roughly twice a week to maintain steady growth without over-saturating the feed. This account maintains a high average engagement relative to its large follower count. The top post was shared on a Saturday at 18:00 UTC.

Top Hashtags

#portraitswithbum (1) #jcpennyportrait (1)

Top Keywords

feel (4) body (3) need (3) year (3) time (2) back (2) myself (2) know (2) trying (2) doing (2) stuff (2) making (2) work (2) justinkingpro (2) wins (2) portrait (2) proud (2) trap (2) deadlift (2) sled (2) collection (2) gymshark (2) always (2) used (1) weight (1) squat (1) crushes (1) soul (1) rebuild (1) strength (1)

Caption Analysis

Avg Caption Length 179 chars
Posting Frequency 1.6 posts/week

Content Mix

3

Videos / Reels

9

Photos

Top Performing Posts

Post thumbnail

Friendly reminder (to myself) being a skinny b*tch is a state of mind.

988.2K likes 3.0K comments
View
Post thumbnail

Banded projections / bounding, plyometrics, all the fun stuff. Don’t worry you don’t all need to correct my form in the…

850.5K likes 1.5K comments
View
Post thumbnail

“You’ve done 4 lower body days this week, you’re smoked so let’s do an anaerobic alactic capacity circuit” …sick thanks…

802.5K likes 1.7K comments
View
Post thumbnail

Set the Standard. Busted out the old merch to inspire myself. It came out of my mouth in the 2019 Olympia press confere…

770.8K likes 2.0K comments
View
Post thumbnail

It’s simple. Routine. Small wins. Doing what I know makes me feel better, even when I don’t feel like it.

664.7K likes 1.3K comments
View
Post thumbnail

315lbs used to feel like a body weight squat, now it crushes my body and my soul… Time to rebuild strength🤝 Running st…

560.2K likes 1.1K comments
View
Post thumbnail

1. ROM 2. Start em young 3. Don’t ask 4. I need to get back to this

513.9K likes 1.1K comments
View
Post thumbnail

The Unfinished collection is now live. A lot of love went into this whole project. I hope you guys enjoy it as much as …

467.4K likes 664 comments
View
Post thumbnail

Goal last month: Bouncy. Lately I’ve been trying to train in more focused phases. Not just doing a bunch of hard stuff…

329.4K likes 919 comments 4.7M views Video
View

Top Posts

Highest-liked recent posts from @cbum

# Caption Likes Comments Link
1
Friendly reminder (to myself) being a skinny b*tch is a state of mind.
988.2K 3.0K view
2
Banded projections / bounding, plyometrics, all the fun stuff. Don’t worry you …
850.5K 1.5K view
3
“You’ve done 4 lower body days this week, you’re smoked so let’s do an anaerobi…
802.5K 1.7K view
4
Set the Standard. Busted out the old merch to inspire myself. It came out of my…
770.8K 2.0K view
5
It’s simple. Routine. Small wins. Doing what I know makes me feel better, even …
664.7K 1.3K view
6
315lbs used to feel like a body weight squat, now it crushes my body and my sou…
560.2K 1.1K view
7
1. ROM 2. Start em young 3. Don’t ask 4. I need to get back to this
513.9K 1.1K view
8
The Unfinished collection is now live. A lot of love went into this whole proje…
467.4K 664 view
9
Goal last month: Bouncy. Lately I’ve been trying to train in more focused phas…
329.4K 919 view

Posting Patterns & Optimal Timing

When @cbum posts on Instagram

@cbum follows a steady grind because they post 1.6 times per week. This exceeds the median rate of 1.1 posts per week and places them in the top 238 out of 1606 creators by frequency. The consistency score of 18 indicates an erratic rhythm with irregular gaps between updates. Longest posting streaks last only three days before a break occurs. Content lands most often on Monday and Thursday. New content arrives at 18:00 UTC during the busiest hour. A marketer should expect fresh content frequently but cannot rely on a predictable daily schedule for timing. The low consistency score means your team must monitor the feed closely rather than banking on specific dates. Plan campaigns around these peak windows to ensure your tie-in aligns with new uploads. Because they outpace the median, there is ample volume to work with despite the irregular gaps between posts.

1.6

Posts / week

113.3h

Avg gap between posts

Thursday, Monday, Friday

Peak posting days

18:00, 16:00, 21:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @cbum publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

2

3

4

5

6

7

8

9

10

11

12

1

13

1

14

1

15

2

16

1

17

3

18

19

1

20

2

21

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @cbum publishes more often. Their busiest hours are 18:00, 16:00, 21:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @cbum hasn't been active in our tracked sample.

This account posts about 1.6 times per week with a peak at 18:00 UTC. Thursday and Monday are the top posting days.

Most Common Words

Frequent caption words across @cbum's recent posts (excludes stopwords)

feel (4) body (3) need (3) year (3) time (2) back (2) myself (2) know (2) trying (2) doing (2) stuff (2) making (2) work (2) justinkingpro (2) wins (2) portrait (2) proud (2) trap (2) deadlift (2) sled (2) collection (2) gymshark (2) always (2) used (1) weight (1) squat (1) crushes (1) soul (1) rebuild (1) strength (1)

Best Day of the Week to Post

@cbum's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 3 809,629 2,428,886
Tuesday 1 116,880 116,880
Wednesday 1 318,400 318,400
Thursday 3 456,701 1,370,104
Friday 3 468,845 1,406,535
Saturday 1 991,203 991,203

Posting Consistency & Streaks

How steadily @cbum maintains output

3

Longest streak (days)

18/100

Consistency score

Inverse of posting-gap variance

23.1%

Active days

Posted at least once

113.3h

Avg gap

Between posts

Caption Length & Performance

How @cbum's caption length correlates with engagement

100.0%

Posts with Caption

179

Avg Caption Chars

200

Median Chars

322

Longest Caption

Caption Length Posts Avg Engagement
Medium (40-100) 4 464.8K
Long (100+) 8 596.6K

The audience rewards long captions with 100 or more characters the most. These posts reach a higher average engagement of 596.6K compared to medium lengths.

Who This Audience Is

What @cbum's reach and engagement mean for a brand.

The follower count ranks in the top tier of tracked accounts and sits over thirty times higher than the average creator. This scale indicates a broad reach that moves beyond niche communities into mainstream visibility. The verified status confirms established authority despite the lack of a specific category tag. Engagement rates are more than double the median, which means brand messages land with much greater force than typical benchmarks for an account of this size. High engagement at such high volume suggests content consistently resonates with a wide demographic. This audience fits the fitness and sports nutrition category.

Compare & Discover Similar Creators

Stack @cbum against any other Instagram creator we track, or jump to similar accounts.

Compare @cbum to another creator

Get a side-by-side stats breakdown.

@cbum vs

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Estimated Earnings

Revenue estimates based on follower count and engagement

@cbum commands premium rates because of their high standing among top creators. The estimated sponsored post range reaches up to $309.3K for a single post based on their 25.8M followers. Because they rank above the median, this figure represents a target price rather than a starting point for negotiations. Their engagement rate of 2.14% is more than double the 0.93% average, justifying the premium pricing. This high interaction level confirms that the reach translates into active audience attention. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 25.8M followers (Mega)

$128,863 – $309,271

Industry rate for mega Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. Ranking 238 out of 1,606 puts the account in the upper portion of the field with a following over 35 times the median. Engagement. A 2.14% rate is more than double the 0.93% median, indicating an audience that interacts consistently with content. Hit-rate. Zero recent posts beat double the average engagement, showing a lack of high-performing outlier content. Trajectory. The follower count remained flat over the last 51 days, suggesting a stable but stagnant growth phase.

Strengths

  • + Verified account with 25.8M followers
  • + 2.14% engagement rate beats the 0.93% tracked median
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ Sparse cadence of about 1.6 posts a week limits fresh reach
  • ~ Low consistency score (18/100), posting rhythm is erratic

Summary

This analysis of @cbum reveals a mega Instagram presence with 25,772,565 followers. The account demonstrates an engagement rate of 2.14%, averaging 551.3K likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @cbum

How many followers does @cbum have on Instagram?

@cbum has 25,772,565 followers on Instagram, placing them in the mega creator tier.

What is @cbum's Instagram engagement rate?

@cbum has an engagement rate of 2.14% based on 12 recent posts, averaging 551.3K likes per post.

How much does @cbum earn on Instagram?

Based on industry benchmarks, @cbum's estimated sponsorship value is $128,863 - $309,271 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @cbum published on Instagram?

@cbum has published 2,433 posts on Instagram.

What is @cbum's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 988,202 likes and 3,001 comments.

How often does @cbum post on Instagram?

@cbum posts approximately 1.6 times per week, with an average gap of 113.3 hours between posts. Peak posting days are Thursday, Monday, Friday.

How does @cbum compare to other Instagram creators?

@cbum sits in the Mega creator tier alongside accounts like @cznburak, @garethbale11, @kartikaaryan.

Is @cbum verified on Instagram?

Yes, @cbum is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @cbum's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026