26.4M
Followers
256
Following
21
Posts
3.39%
Engagement Rate
Account Overview
Profile summary and post performance
This creator ranks 234 out of over 1600 tracked accounts and holds a follower count that is 36.3 times the median size. As a verified Mega tier account with 21 total posts, this profile functions as a major public figure despite the lack of a specific category label. The engagement rate of 3.39 percent sits well above the 1.31 percent median for accounts in our database. This performance indicates a highly active and loyal audience base. The following report breaks down the specific ways this reach translates into brand opportunities.
Account Info
| Account Size | Mega |
| Followers | 26,369,957 |
| Following | 256 |
| Posts | 21 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 859,096 |
| Avg Comments per Post | 35,461 |
| Videos | 5 |
| Photos | 7 |
| Engagement Rate | 3.39% |
Follower Growth Over Time
How @liampayne's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-157224
Net Change
-0.6%
% Change
-2125
Avg / Day
74
Days Tracked
25
Data Points
Tracked between May 24, 2026 (26,447,605 followers) and Aug 7, 2026 (26,290,381 followers).
The account maintained a flat follower count of 26.4M over 34 days. The trend shows no change with a -0.3% variance.
What the trajectory means
The account maintained a flat trajectory of 26.4M followers over the 34 day period. This consistency identifies @liampayne as a known quantity rather than a rising or falling risk. The steady pace allows for stable planning in your campaign briefs.
Engagement Analysis
Based on 12 recent posts
Platform Context
@liampayne ranks 401 out of 1606 based on its 3.39% engagement rate. This performance sits well above the tracked median of 1.31%. Such a high rate means followers interact with content at more than double the average frequency found in the corpus.
The engagement rate of 3.39% outperforms the 1.31% median to secure a rank of 401 out of 1606 accounts. This indicates an audience that interacts with content more than typical for this scale. Photos garner higher average likes than videos, proving the audience rewards still imagery over moving clips. While total engagement numbers are high, only 8.3% of posts doubled the account average. No posts reached the five times growth mark. These figures suggest a stable base rather than unpredictable spikes. The gap between like counts and comment volume shows passive approval is the primary mode of interaction. This is a tap-and-scroll audience.
859.1K
Avg Likes/Post
35.5K
Avg Comments/Post
10.3M
Total Likes
425.5K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
3.39%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
685.6K
Avg Likes on Videos (5)
983.0K
Avg Likes on Photos (7)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @liampayne's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @liampayne's single biggest post had going for it — the patterns worth replicating.
3,452,302 likes · 200,223 comments
4.1× @liampayne's average post · 4.6× the median post.
"Rest in peace Morgan Spurlock it was a pleasure working with you ❤️"
67 characters
Photo
Format
Wednesday
Day Posted
12:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post outperformed the median performance by a factor of 4.6. This specific post achieved a high engagement ratio with 200.2K comments to 3.5M likes. To replicate this success, prioritize mid-length captions between 40 and 100 characters. These medium length posts earn 1.4M average likes while longer copy performs poorly at only 607.6K. Avoid long captions if you want to maintain high engagement levels. This account maintains a steady presence by posting about 0.9 times per week. The audience responds well to consistent, deliberate updates rather than high frequency. Liam Payne has 26.4M followers and averages 859.1K likes per post.
Top Keywords
Caption Analysis
| Avg Caption Length | 86 chars |
| Posting Frequency | 0.9 posts/week |
Content Mix
5
Videos / Reels
7
Photos
Top Performing Posts
Teardrops is out now 💧 this song is born from many tears, not all mine. I hope you love it like I do and not too many o…
Don’t forget to get your free Stan Pass and be amongst the first to see an exclusive performance and unseen footage on …
Thanks @spotifyuk @spotify for all the support on ‘Teardrops’, I’ve loved seeing you all visiting in London and NYC! 💙
A behind the scenes look into the making of ‘Teardrops’ 💧 Head over to my YouTube channel to watch the full video!
Top Posts
Highest-liked recent posts from @liampayne
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Rest in peace Morgan Spurlock it was a pleasure working with you ❤️
|
3.5M | 200.2K | view |
| 2 |
Teardrops (Acoustic) video is out now 💧
|
927.7K | 25.6K | view |
| 3 |
The ‘Teardrops’ lyric video is out now 💙
|
854.9K | 132.7K | view |
| 4 |
Teardrops is out now 💧 this song is born from many tears, not all mine. I hope …
|
823.6K | 25.4K | view |
| 5 |
Don’t forget to get your free Stan Pass and be amongst the first to see an excl…
|
823.6K | 9.1K | view |
| 6 |
Teardrops. 01/03 💧
|
770.2K | 16.3K | view |
| 7 |
Thanks @spotifyuk @spotify for all the support on ‘Teardrops’, I’ve loved seein…
|
545.9K | 2.7K | view |
| 8 |
We’ve got something exciting coming on Thursday...💧
|
519.0K | 3.1K | view |
| 9 |
A behind the scenes look into the making of ‘Teardrops’ 💧
Head over to my YouT…
|
426.8K | 4.4K | view |
Posting Patterns & Optimal Timing
When @liampayne posts on Instagram
The creator follows a steady grind. They post approximately 0.9 times per week which exceeds the median of 0.6. This consistent output places them in the top 14 percent of creators by frequency. The consistency score is 0 because the gap between posts varies wildly. Such an erratic pattern suggests content drops are not tied to a predictable calendar. New content lands most often on Thursday and Friday. These items typically appear at 18:00 UTC. Marketers should expect fresh material frequently but cannot rely on a fixed schedule for precise timing. Because of the low consistency score, you cannot plan a campaign around specific days of the week. You must instead monitor the account live to catch new uploads as they happen. The steady volume ensures high visibility while the irregular intervals require a flexible approach to tie-in coordination.
0.9
Posts / week
209.0h
Avg gap between posts
Friday, Thursday, Saturday
Peak posting days
18:00, 10:00, 14:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @liampayne publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts most often on Thursday and Friday at 18:00 UTC. The frequency is low since the account posts 0.9 times per week.
Most Common Words
Frequent caption words across @liampayne's recent posts (excludes stopwords)
Best Day of the Week to Post
@liampayne's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 449,400 | 898,800 |
| Wednesday | 2 | 2,041,867 | 4,083,734 |
| Thursday | 3 | 582,599 | 1,747,796 |
| Friday | 3 | 874,349 | 2,623,046 |
| Saturday | 2 | 690,656 | 1,381,312 |
Posting Consistency & Streaks
How steadily @liampayne maintains output
2
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
11.5%
Active days
Posted at least once
209.0h
Avg gap
Between posts
Caption Length & Performance
How @liampayne's caption length correlates with engagement
100.0%
Posts with Caption
86
Avg Caption Chars
67
Median Chars
179
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 3 | 712.1K |
| Medium (40-100) | 4 | 1.4M |
| Long (100+) | 5 | 607.6K |
The audience rewards medium captions with 1.4M average engagement. Long captions perform the worst at 607.6K.
Who This Audience Is
What @liampayne's reach and engagement mean for a brand.
The follower count places this profile well above the typical creator average. The scale is many times larger than the median tracked account which indicates a broad reach beyond niche circles. Because the account is verified but lacks a specific category, the audience is likely general and wide rather than targeted at a narrow interest group. The engagement rate sits more than double the median mark. This suggests that brand messages land with more impact than they would on a standard profile of this size. High volume combined with above average interaction points toward an active base despite the large scale. This audience fits the music and entertainment category.
Compare & Discover Similar Creators
Stack @liampayne against any other Instagram creator we track, or jump to similar accounts.
Compare @liampayne to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @liampayne
Estimated Earnings
Revenue estimates based on follower count and engagement
Liam Payne generates revenue primarily through brand partnerships and sponsored posts. A single post for this account sits in the $131,800 to $316,400 range based on its follower count. His rank of 234 out of 1,606 places him in a premium bracket where high visibility commands top tier pricing. Because his engagement rate of 3.39% is more than double the 1.31% median, the higher end of the quoted band represents a fair price for the reach. The active audience justifies a premium over standard market rates. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 26.4M followers (Mega)
$131,850 – $316,439
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 26.4M followers
- + 3.39% engagement rate beats the 1.31% tracked median
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.9 posts a week limits fresh reach
Summary
This analysis of @liampayne reveals a mega Instagram presence with 26,369,957 followers. The account demonstrates an engagement rate of 3.39%, averaging 859.1K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @liampayne
How many followers does @liampayne have on Instagram?
@liampayne has 26,369,957 followers on Instagram, placing them in the mega creator tier.
What is @liampayne's Instagram engagement rate?
@liampayne has an engagement rate of 3.39% based on 12 recent posts, averaging 859.1K likes per post.
How much does @liampayne earn on Instagram?
Based on industry benchmarks, @liampayne's estimated sponsorship value is $131,850 - $316,439 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @liampayne published on Instagram?
@liampayne has published 21 posts on Instagram.
What is @liampayne's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 3,452,302 likes and 200,223 comments.
How often does @liampayne post on Instagram?
@liampayne posts approximately 0.9 times per week, with an average gap of 209.0 hours between posts. Peak posting days are Friday, Thursday, Saturday.
How does @liampayne compare to other Instagram creators?
@liampayne sits in the Mega creator tier alongside accounts like @lelepons, @9gag, @larissamanoela.
Is @liampayne verified on Instagram?
Yes, @liampayne is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @liampayne's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 24, 2026