26.4M
Followers
256
Following
21
Posts
3.39%
Engagement Rate
Account Overview
Profile summary and post performance
The Instagram account @liampayne belongs to Liam Payne and features a biography that states "Teardrops. OUT NOW 💧". The account is categorized as a Mega tier account and is not registered as a business account. The account has 26,378,319 followers and follows 256 accounts. There are 21 total posts on the profile. These posts receive an average of 859,019 likes and 35,455 comments per post, resulting in a calculated engagement rate of 3.39%.
Account Info
| Account Size | Mega |
| Followers | 26,378,319 |
| Following | 256 |
| Posts | 21 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 859,019 |
| Avg Comments per Post | 35,455 |
| Videos | 5 |
| Photos | 7 |
| Engagement Rate | 3.39% |
Follower Growth Over Time
How @liampayne's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-69286
Net Change
-0.3%
% Change
-2310
Avg / Day
30
Days Tracked
6
Data Points
Tracked between May 24, 2026 (26,447,605 followers) and Jun 23, 2026 (26,378,319 followers).
Engagement Analysis
Based on 12 recent posts
Platform Context
The account @liampayne receives approximately 8.0x the platform-wide average for total engagement per post. While the platform average is 109,909 likes and 1,305 comments, this creator averages 859,019 likes and 35,455 comments. This performance places the account in the Mega tier.
The Instagram account @liampayne has a total of 21 posts, with 12 recent posts included in the data set. The account contains 5 videos and 7 photos. Across all content types, the account has accumulated 10,308,226 total likes and 425,455 total comments. The average number of likes per post is 859,019, while the average number of comments per post is 35,455. The engagement rate is 3.39%. Within the specific content categories, videos receive an average of 685,513 likes and photos receive an average of 982,952 likes.
859.0K
Avg Likes/Post
35.5K
Avg Comments/Post
10.3M
Total Likes
425.5K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
3.39%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
685.5K
Avg Likes on Videos (5)
983.0K
Avg Likes on Photos (7)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @liampayne's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @liampayne's single biggest post had going for it — the patterns worth replicating.
3,452,178 likes · 200,183 comments
4.1× @liampayne's average post · 4.6× the median post.
"Rest in peace Morgan Spurlock it was a pleasure working with you ❤️"
67 characters
Photo
Format
Wednesday
Day Posted
12:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The @liampayne account contains a total of 21 posts consisting of 5 videos and 7 photos. The remaining content types are not specified in the provided data. The account maintains a posting frequency of 0.9 posts per week. No specific hashtags are listed in the most used hashtags section for this profile.
Top Keywords
Caption Analysis
| Avg Caption Length | 86 chars |
| Posting Frequency | 0.9 posts/week |
Content Mix
5
Videos / Reels
7
Photos
Top Performing Posts
Don’t forget to get your free Stan Pass and be amongst the first to see an exclusive performance and unseen footage on …
Teardrops is out now 💧 this song is born from many tears, not all mine. I hope you love it like I do and not too many o…
Thanks @spotifyuk @spotify for all the support on ‘Teardrops’, I’ve loved seeing you all visiting in London and NYC! 💙
A behind the scenes look into the making of ‘Teardrops’ 💧 Head over to my YouTube channel to watch the full video!
Top Posts
Highest-liked recent posts from @liampayne
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Rest in peace Morgan Spurlock it was a pleasure working with you ❤️
|
3.5M | 200.2K | view |
| 2 |
Teardrops (Acoustic) video is out now 💧
|
927.6K | 25.6K | view |
| 3 |
The ‘Teardrops’ lyric video is out now 💙
|
854.8K | 132.6K | view |
| 4 |
Don’t forget to get your free Stan Pass and be amongst the first to see an excl…
|
823.5K | 9.1K | view |
| 5 |
Teardrops is out now 💧 this song is born from many tears, not all mine. I hope …
|
823.5K | 25.4K | view |
| 6 |
Teardrops. 01/03 💧
|
770.1K | 16.3K | view |
| 7 |
Thanks @spotifyuk @spotify for all the support on ‘Teardrops’, I’ve loved seein…
|
545.9K | 2.7K | view |
| 8 |
We’ve got something exciting coming on Thursday...💧
|
518.9K | 3.1K | view |
| 9 |
A behind the scenes look into the making of ‘Teardrops’ 💧
Head over to my YouT…
|
426.7K | 4.4K | view |
Posting Patterns & Optimal Timing
When @liampayne posts on Instagram
The account @liampayne maintains a posting frequency of 0.9 posts per week based on an analysis of 12 posts. The average time elapsed between consecutive posts is 209 hours. The peak days for posting are Friday, Thursday, and Saturday. The peak hours recorded in UTC are 18, 10, and 14.
0.9
Posts / week
209.0h
Avg gap between posts
Friday, Thursday, Saturday
Peak posting days
18:00, 10:00, 14:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @liampayne publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
Most Common Words
Frequent caption words across @liampayne's recent posts (excludes stopwords)
Best Day of the Week to Post
@liampayne's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 449,348 | 898,697 |
| Wednesday | 2 | 2,041,750 | 4,083,501 |
| Thursday | 3 | 582,515 | 1,747,545 |
| Friday | 3 | 874,240 | 2,622,721 |
| Saturday | 2 | 690,608 | 1,381,217 |
Posting Consistency & Streaks
How steadily @liampayne maintains output
2
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
11.5%
Active days
Posted at least once
209.0h
Avg gap
Between posts
Caption Length & Performance
How @liampayne's caption length correlates with engagement
100.0%
Posts with Caption
86
Avg Caption Chars
67
Median Chars
179
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 3 | 712.0K |
| Medium (40-100) | 4 | 1.4M |
| Long (100+) | 5 | 607.6K |
Compare & Discover Similar Creators
Stack @liampayne against any other Instagram creator we track, or jump to similar accounts.
Compare @liampayne to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @liampayne
Estimated Earnings
Revenue estimates based on follower count and engagement
The Instagram account @liampayne has 26,378,319 followers and an engagement rate of 3.39%. The account is categorized in the Mega tier. Based on these metrics, the estimated sponsorship value per post is between $131,892 and $316,540. These figures are rough industry-standard estimates based on public follower count and engagement rates. These values are not actual earnings.
Sponsorship Value (Est. Per Post)
Based on 26.4M followers (Mega)
$131,892 – $316,540
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + The account has 26,378,319 followers and is verified.
- + Engagement per post of 894,474 is 8.0x the platform average of 111,214.
- + Each post receives an average of 859,019 likes and 35,455 comments.
- + The account qualifies for sponsorship eligibility with over 10,000 followers.
Opportunities
- ~ The consistency score is 0/100.
- ~ The posting cadence is 0.9 posts per week.
- ~ The viral hit rate for 5x average engagement is 0.0%.
- ~ The longest posting streak is 2 days.
Summary
This analysis of @liampayne reveals a mega Instagram presence with 26,378,319 followers. The account demonstrates an engagement rate of 3.39%, averaging 859.0K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @liampayne
How many followers does @liampayne have on Instagram?
@liampayne has 26,378,319 followers on Instagram, placing them in the mega creator tier.
What is @liampayne's Instagram engagement rate?
@liampayne has an engagement rate of 3.39% based on 12 recent posts, averaging 859.0K likes per post.
How much does @liampayne earn on Instagram?
Based on industry benchmarks, @liampayne's estimated sponsorship value is $131,892 - $316,540 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @liampayne published on Instagram?
@liampayne has published 21 posts on Instagram.
What is @liampayne's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 3,452,178 likes and 200,183 comments.
How often does @liampayne post on Instagram?
@liampayne posts approximately 0.9 times per week, with an average gap of 209.0 hours between posts. Peak posting days are Friday, Thursday, Saturday.
How does @liampayne compare to other Instagram creators?
@liampayne sits in the Mega creator tier alongside accounts like @lelepons, @9gag, @larissamanoela.
Is @liampayne verified on Instagram?
Yes, @liampayne is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @liampayne's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 23, 2026