NASA
Making the seemingly impossible, possible. ✨
104.4M
Followers
90
Following
5.0K
Posts
0.27%
Engagement Rate
Account Overview
Profile summary and post performance
@nasa has 104,375,712 Instagram followers as of October 17, 2026 and 4,967 posts; the account is verified. Across the 12 recent posts we analysed for this report on August 24, 2026, a post got 283.6K likes and 1.3K comments on average (median 197.9K likes), an engagement rate of 0.27% of followers. Over the 144 days we have tracked it, the account lost 1,203 followers (-0.0%).
Where these numbers come from: public Instagram profile data and @nasa's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Mega |
| Followers | 104,375,712 |
| Following | 90 |
| Posts | 4,967 |
| Verified | Yes |
| Business Account | Yes |
| Category | GOVERNMENT_ORGANIZATION |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 283,618 |
| Avg Comments per Post | 1,332 |
| Videos | 1 |
| Photos & carousels | 11 |
| Engagement Rate | 0.27% |
Follower Growth Over Time
How @nasa's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-1.2K
Net Change
-0.0%
% Change
-8
Avg / Day
144
Days Tracked
76
Data Points
Tracked between May 26, 2026 (104,376,915 followers) and Oct 17, 2026 (104,375,712 followers).
| Date | Followers | Change |
|---|---|---|
| 104,375,712 | +62,746 | |
| 104,312,966 | -121,118 | |
| 104,434,084 | +161,583 | |
| 104,272,501 | -125,218 | |
| 104,397,719 | +20,804 | |
| 104,376,915 | first reading |
Engagement Analysis
Based on 12 recent posts
283.6K
Avg Likes/Post
1.3K
Avg Comments/Post
3.4M
Total Likes
16.0K
Total Comments
Engagement Rate
Compared with the 877 Mega-tier reports with an engagement rate (median 0.94%, middle half 0.3% to 2.58%)
0.27%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
206.1K
Avg Likes on Videos (1)
290.7K
Avg Likes on Photos & carousels (11)
Only 1 of the 12 posts we analysed is a video: too few to say which format does better.
Per-Post Engagement Trend
Engagement (likes + comments) for each of @nasa's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 200,418 likes and comments; 2 of the 12 reached twice that (400,836 or more).
Best-Performing Post, Decomposed
What @nasa's single biggest recent post had going for it, measured against the account's other posts.
920,693 likes · 3,318 comments
3.2× @nasa's average post · 4.6× the median post.
"The official FIFA World Cup ball went to space 🛰️⚽️ Soccer balls need to move predictably, so sports engineers carefully measure and optimize their center of mass and balance. This year, the @ISS crew recreated a 2019 experiment with the adidas 2026 Trionda to show the effect…"
629 characters
Photo or carousel
Format
Saturday
Day Posted
14:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
Top Hashtags
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length | 665 chars |
| Posting Frequency | not shown |
Content Mix
1
Videos / Reels
11
Photos & carousels
Top Posts
Highest-liked recent posts from @nasa
| # | Caption | Likes | Comments | Views | Link |
|---|---|---|---|---|---|
| 1 |
The official FIFA World Cup ball went to space 🛰️⚽️
Soccer balls need to move…
|
920.7K | 3.3K | — | view |
| 2 |
If the sky is pink and white… 🎵
@NASAChandraXray and @NASAWebb came together…
|
798.1K | 3.2K | — | view |
| 3 |
Pop quiz: Whose horizon is this?
If you guessed Pluto, you’d be correct! This…
|
245.3K | 864 | — | view |
| 4 |
What happens after a star explodes?
Supernova remnants — the debris left behin…
|
240.3K | 783 | — | view |
| 5 |
NASA technology reaches farther than you might think!
Many technologies develo…
|
213.5K | 538 | — | view |
| 6 |
Get ready for Earth joy!
Earlier today, we announced the four astronauts who w…
|
206.1K | 4.4K | 1.3M | view |
| 7 |
Summer vibes... from space 🏝️
From their home in orbit, the crew of the Intern…
|
189.8K | 487 | — | view |
| 8 |
Unlocking a mystery 🗝️
This is Messier 82, also known as M82 or the Cigar Gal…
|
178.6K | 810 | — | view |
| 9 |
Long day? ☀️
June 21 is the summer solstice for folks north of the Equator. T…
|
153.7K | 696 | — | view |
Posting Patterns & Optimal Timing
When @nasa posts on Instagram
Wednesday
Peak posting days
15:00 UTC
Peak posting hours
Posts per week, the average gap, active days and the consistency score are not shown for this account. The posts we analysed include pinned posts, which Instagram keeps at the top of a profile however old they are, so counting them stretches the date range and understates how often the account posts. Peak days and hours count the same posts.
Posting Activity by Hour (UTC)
How often @nasa publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC): 0 is midnight, 12 is noon
Engagement by Day of the Week
@nasa's recent posts grouped by the day they went out. Most days here have one or two posts, so one strong post can set a day's average. Read it as a record of these posts, not as the best day to post.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 214,021 | 214,021 |
| Tuesday | 2 | 521,233 | 1,042,466 |
| Wednesday | 4 | 143,310 | 573,241 |
| Thursday | 2 | 200,310 | 400,619 |
| Friday | 2 | 132,520 | 265,040 |
| Saturday | 1 | 924,011 | 924,011 |
Caption Length & Performance
How @nasa's caption length correlates with engagement
100.0%
Posts with Caption
665
Avg Caption Chars
629
Median Chars
1218
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Long (100+) | 12 | 284.9K |
Compare & Discover Similar Creators
Stack @nasa against any other Instagram creator we track, or jump to similar accounts.
Compare @nasa to another creator
Get a side-by-side stats breakdown.
Creators closest in size to @nasa
Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 104.4M followers (Mega)
$521,879 to $1,252,509
Our per-follower range for accounts this size (see methodology)
Download @nasa's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 2 hours, 10 minutes ago.
Tracking
What we have recorded about @nasa over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @nasa's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @nasa
How many followers does @nasa have on Instagram?
@nasa has 104,375,712 followers on Instagram, placing them in the Mega-tier group (1M+ followers).
What is @nasa's Instagram engagement rate?
@nasa has an engagement rate of 0.27% based on 12 recent posts, averaging 283.6K likes per post.
How much does @nasa earn on Instagram?
From follower count only, we estimate @nasa's sponsorship value at $521,879 to $1,252,509 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @nasa published on Instagram?
@nasa has published 4,967 posts on Instagram.
What is @nasa's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 920,693 likes and 3,318 comments.
How often does @nasa post on Instagram?
We don't show a weekly rate for @nasa: the posts we analysed include pinned posts, which Instagram keeps at the top of a profile however old they are, so a rate from them would understate how often the account posts. Peak posting days are Wednesday.
How does @nasa compare to other Instagram creators?
@nasa sits in the Mega-tier group alongside accounts like @vindiesel, @gal_gadot, @shakira.
Is @nasa verified on Instagram?
Yes, @nasa is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @nasa's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Oct 17, 2026 | Posts analysed Aug 24, 2026
Cite this page
IGDataHub (2026). @nasa Instagram stats and analytics, follower count as of 17 October 2026, posts analysed 24 August 2026. https://igdatahub.com/blog/nasa-instagram-profile-stats/