NASA

This account ranks at number 38 out of 1620 tracked creators and holds over 145 times the median follower count. This large scale places it in the highest tier of reach among the accounts we monitor. The verified government organization profile has shared 4,829 posts to date. While the total following is enormous, the engagement rate of 0.27% falls below the median of 0.93%. The remaining report breaks down audience interaction and content performance details.

The engagement rate of 0.27% falls below the median of 0.93%, ranking 596 out of 774 and indicating an audience that reacts less than usual. This disparity suggests a passive relationship with the content despite high volume. Photos garner more likes than videos, which indicates that this specific audience rewards still imagery over motion. While the account maintains high total numbers, the low comment count relative to likes confirms a preference for observation over conversation. Reliability of reach is low because only 16.7% of posts doubled the average engagement rate. No content reached five times the average, suggesting that growth is steady rather than explosive. The lack of 5x hits means the account relies on consistent baseline interest instead of frequent viral spikes. This data points to a tap-and-scroll audience.

The standout post achieved over 900K likes and outperformed the median content by a factor of 4.4. This post maintained a high like to comment ratio. The engagement suggests that specific crossover events with popular sports cultures drive much higher reach than standard updates. Short captions work best for this audience. Long copy performs poorly, indicating fans prefer quick visual consumption over heavy reading. Use the core hashtags #nasa, #space, #artemis, #icymi, and #stars to signal your primary topics to the algorithm. A cadence of about three posts per week maintains steady presence without fatigue. With a follower count exceeding 104 million, this account operates at an elite scale where consistent volume builds authority. The high like counts indicate a large reach that rewards visual spectacle. Focus on clear imagery and timely hooks. This account currently reaches 104.4M followers with an average of 283.6K likes per post.

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NASA generates revenue through institutional partnerships and educational content. A sponsored post for this account sits in the $522,000 to $1.3M range based on its large scale. This high rank of 38 out of 1620 justifies a premium price point because of extreme brand recognition. While the engagement rate of 0.27% falls below the 0.93% median, the sheer reach provides stable value for global awareness campaigns. The top ranking ensures that the quoted band acts as a baseline for high-level authority rather than a budget entry. These are modelled estimates from public metrics, not disclosed earnings.