DR. Naomi Campbell

DR. Naomi Campbell

@naomi

Motherr of 2 ❤️❤️ DR . Naomi Campbell

Public figure Business http://youtube.com/naomi

15.3M

Followers

844

Following

156

Posts

0.48%

Engagement Rate

≈ -0.3% over 68d Mega tier Updated Jun 19, 2026

Account Overview

Profile summary and post performance

This creator ranks 378 out of over 1600 tracked accounts and holds more than twenty times the follower count of the median profile. This puts her in a tier of scale far above the average creator we monitor. She is a verified public figure who has shared 156 posts to date. Her large following gives her high visibility even though her engagement rate falls below the median mark. The rest of this report examines specific audience interactions and content performance.

Account Info

Account Size Mega
Followers 15,267,821
Following 844
Posts 156
Verified Yes
Business Account Yes
Category Public figure

Post Performance

Posts Analyzed 12
Avg Likes per Post 71,980
Avg Comments per Post 1,861
Videos 4
Photos 8
Engagement Rate 0.48%

Follower Growth Over Time

How @naomi's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

-49667

Net Change

-0.3%

% Change

-730

Avg / Day

68

Days Tracked

15

Data Points

Tracked between May 6, 2026 (15,300,000 followers) and Jul 14, 2026 (15,250,333 followers).

The account maintained a steady count of 15.3M followers over 51 days. The trend is flat with only a 0.2% change.

What the trajectory means

The account maintained a flat follower count of 15.3M over the 51 day period. This stability establishes the profile as a known quantity for your campaign planning. The steady daily pace allows for predictable engagement levels without risk of rapid fluctuation.

Engagement Analysis

Based on 12 recent posts

Platform Context

@naomi ranks 512 out of 778 because her engagement rate sits below the tracked median. This lower rate means she generates less interaction per follower than many other creators in the corpus. Her performance falls short of the average standard for the category.

The engagement rate of 0.48% falls below the 0.93% median and ranks 512 out of 778, proving this audience reacts less than typical for this platform. While the average of 72,000 likes shows high volume, the low comment count relative to likes suggests a passive interaction style. This behavior remains consistent across both content types. The video format earns slightly more likes than photos, yet neither format generates deep conversation. Reach is inconsistent and lacks reliable explosive growth. Only 16.7% of recent posts doubled the average engagement, while zero posts reached the five times mark. These figures indicate that while the follower count provides reach, it does not translate into high-intensity participation. The content functions as a visual scroll rather than a community hub. This is a tap-and-scroll audience.

72.0K

Avg Likes/Post

1.9K

Avg Comments/Post

863.8K

Total Likes

22.3K

Total Comments

Engagement Rate

Compared to Mega tier benchmarks

Below Average for Mega

0.48%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

73.9K

Avg Likes on Videos (4)

71.0K

Avg Likes on Photos (8)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @naomi's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @naomi's single biggest post had going for it — the patterns worth replicating.

Top post by @naomi

275,080 likes · 5,545 comments

3.8× @naomi's average post · 4.7× the median post.

"@michaeljackson still ruling the world 🌍❤️🕊️"

44 characters

Video

Format

Saturday

Day Posted

13:00 UTC

Hour Posted

1.5M

Views

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post earned 275.1K likes and outperformed the median engagement by a factor of 4.7. This peak reached a high like to comment ratio of roughly 50 to 1. While the account maintains a large following, average engagement is modest relative to scale. You should focus on steady volume rather than chasing rapid growth. Medium length captions between 40 and 100 characters perform best with an average of 102.7K likes. Long captions exceeding 100 characters result in the lowest engagement at only 64.2K likes. This suggests a preference for concise, punchy copy over long stories. Use hashtags like #dedication, #determination, #drive, #3d, and #culture to signal your core topics to the algorithm. The posting cadence is very low at 0.1 posts per week. This indicates the account prioritizes high quality or specific timing over frequent updates. Naomi has 15.3M followers.

Top Hashtags

#dedication (1) #determination (1) #drive (1) #3d (1) #culture (1) #sarahburton (1) #euphoria (1) #africa (1) #elleafrique (1) #elleafricasafaris (1) #voguejapanjourney (1)

Top Keywords

world (5) thank (4) power (4) journey (3) special (3) exhibition (3) share (3) love (3) never (3) rest (3) arts (2) culture (2) everyone (2) fashion (2) naomi (2) hair (2) makeup (2) truly (2) grace (2) wisdom (2) continue (2) jackson (2) honour (2) africa (2) honored (1) humbled (1) received (1) appointment (1) knight (1) order (1)

Caption Analysis

Avg Caption Length 266 chars
Posting Frequency 0.1 posts/week

Content Mix

4

Videos / Reels

8

Photos

Top Performing Posts

Post thumbnail

@michaeljackson still ruling the world 🌍❤️🕊️

275.1K likes 5.5K comments 1.5M views Video
View
Post thumbnail

Honored and humbled to have received the appointment as Knight of the Order of Arts and Letters from the French Ministr…

175.4K likes 4.9K comments
View
Post thumbnail

The opening of my exhibition at the V&A is just around the corner and I’m counting down the days until I can share this…

112.7K likes 2.8K comments
View
Post thumbnail

I'm HONOURED to be asked by the V&A to share my life in clothes with the world. The V&A's fashion collection is one of …

83.3K likes 1.8K comments
View
Post thumbnail

@anothermagazine @jeffersonhack Photographer: @nick_knight Stylist: @elliegracecumming EIC: susannahfrankel Hair: @lo…

70.7K likes 1.3K comments
View
Post thumbnail

Happy Birthday Cindy C. 🎉 @cindycrawford Wishing you tons of blessings on this milestone and special day. There is trul…

58.0K likes 1.6K comments
View
Post thumbnail

Proud to be ambassador and grace the cover of the first issue of Elle Africa . Out March 1st . #africa Photography:…

27.2K likes 1.6K comments
View
Post thumbnail

The Queen is here ❤️‍🔥 #Euphoria 📸 @carlhalal and @sharonlopez

20.6K likes 415 comments
View
Post thumbnail

Today, we lost a giant in the physical world but never in the spiritual. My deepest condolences to the entire Jackson f…

20.1K likes 1.0K comments
View

Top Posts

Highest-liked recent posts from @naomi

# Caption Likes Comments Link
1
@michaeljackson still ruling the world 🌍❤️🕊️
275.1K 5.5K view
2
Honored and humbled to have received the appointment as Knight of the Order of …
175.4K 4.9K view
3
The opening of my exhibition at the V&A is just around the corner and I’m count…
112.7K 2.8K view
4
I'm HONOURED to be asked by the V&A to share my life in clothes with the world.…
83.3K 1.8K view
5
@anothermagazine @jeffersonhack Photographer: @nick_knight Stylist: @elliegra…
70.7K 1.3K view
6
Happy Birthday Cindy C. 🎉 @cindycrawford Wishing you tons of blessings on this …
58.0K 1.6K view
7
Proud to be ambassador and grace the cover of the first issue of Elle Africa …
27.2K 1.6K view
8
The Queen is here ❤️‍🔥 #Euphoria 📸 @carlhalal and @sharonlopez
20.6K 415 view
9
Today, we lost a giant in the physical world but never in the spiritual. My dee…
20.1K 1.0K view

Posting Patterns & Optimal Timing

When @naomi posts on Instagram

@naomi follows a sparse high-effort pace. Her output falls well below the median of 1.1 posts per week. This low frequency places her at rank 378 out of 1606 for follower volume relative to posting activity. A consistency score of 0 indicates an erratic rhythm with no predictable pattern. The gap between posts is unpredictable and often results in long periods of silence followed by a two day maximum streak. Content lands most frequently on Thursday and Saturday. The busiest hour for new uploads is 20:00 UTC. Marketers should treat this account as a low-frequency play. You cannot rely on a steady stream of content to maintain constant visibility. Campaigns must be planned around these specific windows rather than expecting daily engagement. Because her posting habits are irregular, a tie-in needs to be timed specifically for the days she chooses to post. Do not expect a consistent presence in the feed between activations.

0.1

Posts / week

2077.5h

Avg gap between posts

Thursday, Saturday, Wednesday

Peak posting days

20:00, 13:00, 14:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @naomi publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

2

3

1

4

5

6

7

8

9

10

1

11

12

2

13

1

14

15

16

1

17

1

18

19

3

20

21

1

22

1

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @naomi publishes more often. Their busiest hours are 20:00, 13:00, 14:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @naomi hasn't been active in our tracked sample.

The account posts most on Thursday and Saturday at 20:00 UTC. The posting frequency is low at 0.1 times per week.

Most Common Words

Frequent caption words across @naomi's recent posts (excludes stopwords)

world (5) thank (4) power (4) journey (3) special (3) exhibition (3) share (3) love (3) never (3) rest (3) arts (2) culture (2) everyone (2) fashion (2) naomi (2) hair (2) makeup (2) truly (2) grace (2) wisdom (2) continue (2) jackson (2) honour (2) africa (2) honored (1) humbled (1) received (1) appointment (1) knight (1) order (1)

Best Day of the Week to Post

@naomi's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 1 115,539 115,539
Tuesday 1 71,986 71,986
Wednesday 2 15,708 31,415
Thursday 3 32,267 96,800
Friday 1 180,305 180,305
Saturday 3 120,407 361,222
Sunday 1 28,819 28,819

Posting Consistency & Streaks

How steadily @naomi maintains output

2

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

1.3%

Active days

Posted at least once

2077.5h

Avg gap

Between posts

Caption Length & Performance

How @naomi's caption length correlates with engagement

100.0%

Posts with Caption

266

Avg Caption Chars

280

Median Chars

693

Longest Caption

Caption Length Posts Avg Engagement
Medium (40-100) 3 102.7K
Long (100+) 9 64.2K

The audience rewards medium captions with an average of 102.7K engagement. Long captions perform poorly and receive only 64.2K engagement.

Who This Audience Is

What @naomi's reach and engagement mean for a brand.

The follower count sits at over twenty times the median creator size. This scale confirms reach beyond standard influencer circles to a broad public figure status. While the verified badge confirms high profile status, the engagement rate falls below the median by nearly half. This gap suggests that while the total reach is large, the interaction per post is lower than what typical creators achieve with their smaller bases. The disparity between the large follower count and the low engagement indicates a passive audience rather than an active community. A brand message will reach many eyes but will not land with the intensity of a niche influencer's content. The scale provides high visibility for awareness campaigns. However, the lack of typical engagement suggests the audience treats her content as a broadcast feed rather than a personal feed. This profile fits broad lifestyle or luxury brands seeking mass visibility over direct conversion.

Compare & Discover Similar Creators

Stack @naomi against any other Instagram creator we track, or jump to similar accounts.

Compare @naomi to another creator

Get a side-by-side stats breakdown.

@naomi vs

Creators in the same tier as @naomi

Sabrina Sato

Sabrina Sato

@sabrinasato

29.8M followers

Chiara Ferragni ✨

Chiara Ferragni ✨

@chiaraferragni

27.4M followers

Younes Zarou

Younes Zarou

@youneszarou

25.9M followers

Jessica Mila Agnesia

Jessica Mila Agnesia

@jscmila

24.8M followers

Juan De Dios Pantoja

Juan De Dios Pantoja

@juandediospantoja

22.6M followers

Joelle Mardinian

Joelle Mardinian

@joellemardinian

21.1M followers

Estimated Earnings

Revenue estimates based on follower count and engagement

@naomi generates revenue primarily through sponsored posts, where her reach commands a band of $76.3K to $183.2K per post. Her high rank relative to the median allows her to command a premium price point for brand placements. However, an engagement rate of 0.48% falls well below the 0.93% median. This lower interaction level suggests that while the reach is large, the audience is less active than average. Brands should view the higher end of the quoted range as a ceiling rather than a baseline given these engagement figures. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 15.3M followers (Mega)

$76,339 – $183,214

Industry rate for mega Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. Ranking 378 of 1,606 creators with a following over 20 times the median puts @naomi in the upper portion of the field. Engagement. A 0.48% rate falls below the 0.93% median, indicating a lack of active interaction relative to typical peers. Hit-rate. Only 16.7% of posts beat double the account average, showing few instances of high performance. Trajectory. The follower count remained roughly flat over 51 days, suggesting a stable but stagnant base.

Strengths

  • + Verified account with 15.3M followers
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ 0.48% engagement rate trails the 0.93% median, the clearest area to improve
  • ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
  • ~ Sparse cadence of about 0.1 posts a week limits fresh reach

Summary

This analysis of @naomi reveals a mega Instagram presence with 15,267,821 followers. The account demonstrates an engagement rate of 0.48%, averaging 72.0K likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @naomi

How many followers does @naomi have on Instagram?

@naomi has 15,267,821 followers on Instagram, placing them in the mega creator tier.

What is @naomi's Instagram engagement rate?

@naomi has an engagement rate of 0.48% based on 12 recent posts, averaging 72.0K likes per post.

How much does @naomi earn on Instagram?

Based on industry benchmarks, @naomi's estimated sponsorship value is $76,339 - $183,214 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @naomi published on Instagram?

@naomi has published 156 posts on Instagram.

What is @naomi's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 275,080 likes and 5,545 comments.

How often does @naomi post on Instagram?

@naomi posts approximately 0.1 times per week, with an average gap of 2077.5 hours between posts. Peak posting days are Thursday, Saturday, Wednesday.

How does @naomi compare to other Instagram creators?

@naomi sits in the Mega creator tier alongside accounts like @sabrinasato, @chiaraferragni, @youneszarou.

Is @naomi verified on Instagram?

Yes, @naomi is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @naomi's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026