DR. Naomi Campbell
Motherr of 2 ❤️❤️ DR . Naomi Campbell
15.3M
Followers
844
Following
156
Posts
0.48%
Engagement Rate
Account Overview
Profile summary and post performance
This creator ranks 378 out of over 1600 tracked accounts and holds more than twenty times the follower count of the median profile. This puts her in a tier of scale far above the average creator we monitor. She is a verified public figure who has shared 156 posts to date. Her large following gives her high visibility even though her engagement rate falls below the median mark. The rest of this report examines specific audience interactions and content performance.
Account Info
| Account Size | Mega |
| Followers | 15,267,821 |
| Following | 844 |
| Posts | 156 |
| Verified | Yes |
| Business Account | Yes |
| Category | Public figure |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 71,980 |
| Avg Comments per Post | 1,861 |
| Videos | 4 |
| Photos | 8 |
| Engagement Rate | 0.48% |
Follower Growth Over Time
How @naomi's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-49667
Net Change
-0.3%
% Change
-730
Avg / Day
68
Days Tracked
15
Data Points
Tracked between May 6, 2026 (15,300,000 followers) and Jul 14, 2026 (15,250,333 followers).
The account maintained a steady count of 15.3M followers over 51 days. The trend is flat with only a 0.2% change.
What the trajectory means
The account maintained a flat follower count of 15.3M over the 51 day period. This stability establishes the profile as a known quantity for your campaign planning. The steady daily pace allows for predictable engagement levels without risk of rapid fluctuation.
Engagement Analysis
Based on 12 recent posts
Platform Context
@naomi ranks 512 out of 778 because her engagement rate sits below the tracked median. This lower rate means she generates less interaction per follower than many other creators in the corpus. Her performance falls short of the average standard for the category.
The engagement rate of 0.48% falls below the 0.93% median and ranks 512 out of 778, proving this audience reacts less than typical for this platform. While the average of 72,000 likes shows high volume, the low comment count relative to likes suggests a passive interaction style. This behavior remains consistent across both content types. The video format earns slightly more likes than photos, yet neither format generates deep conversation. Reach is inconsistent and lacks reliable explosive growth. Only 16.7% of recent posts doubled the average engagement, while zero posts reached the five times mark. These figures indicate that while the follower count provides reach, it does not translate into high-intensity participation. The content functions as a visual scroll rather than a community hub. This is a tap-and-scroll audience.
72.0K
Avg Likes/Post
1.9K
Avg Comments/Post
863.8K
Total Likes
22.3K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.48%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
73.9K
Avg Likes on Videos (4)
71.0K
Avg Likes on Photos (8)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @naomi's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @naomi's single biggest post had going for it — the patterns worth replicating.
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post earned 275.1K likes and outperformed the median engagement by a factor of 4.7. This peak reached a high like to comment ratio of roughly 50 to 1. While the account maintains a large following, average engagement is modest relative to scale. You should focus on steady volume rather than chasing rapid growth. Medium length captions between 40 and 100 characters perform best with an average of 102.7K likes. Long captions exceeding 100 characters result in the lowest engagement at only 64.2K likes. This suggests a preference for concise, punchy copy over long stories. Use hashtags like #dedication, #determination, #drive, #3d, and #culture to signal your core topics to the algorithm. The posting cadence is very low at 0.1 posts per week. This indicates the account prioritizes high quality or specific timing over frequent updates. Naomi has 15.3M followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 266 chars |
| Posting Frequency | 0.1 posts/week |
Content Mix
4
Videos / Reels
8
Photos
Top Performing Posts
Honored and humbled to have received the appointment as Knight of the Order of Arts and Letters from the French Ministr…
The opening of my exhibition at the V&A is just around the corner and I’m counting down the days until I can share this…
I'm HONOURED to be asked by the V&A to share my life in clothes with the world. The V&A's fashion collection is one of …
@anothermagazine @jeffersonhack Photographer: @nick_knight Stylist: @elliegracecumming EIC: susannahfrankel Hair: @lo…
Happy Birthday Cindy C. 🎉 @cindycrawford Wishing you tons of blessings on this milestone and special day. There is trul…
Proud to be ambassador and grace the cover of the first issue of Elle Africa . Out March 1st . #africa Photography:…
Today, we lost a giant in the physical world but never in the spiritual. My deepest condolences to the entire Jackson f…
Top Posts
Highest-liked recent posts from @naomi
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
@michaeljackson still ruling the world 🌍❤️🕊️
|
275.1K | 5.5K | view |
| 2 |
Honored and humbled to have received the appointment as Knight of the Order of …
|
175.4K | 4.9K | view |
| 3 |
The opening of my exhibition at the V&A is just around the corner and I’m count…
|
112.7K | 2.8K | view |
| 4 |
I'm HONOURED to be asked by the V&A to share my life in clothes with the world.…
|
83.3K | 1.8K | view |
| 5 |
@anothermagazine @jeffersonhack
Photographer: @nick_knight
Stylist: @elliegra…
|
70.7K | 1.3K | view |
| 6 |
Happy Birthday Cindy C. 🎉 @cindycrawford
Wishing you tons of blessings on this …
|
58.0K | 1.6K | view |
| 7 |
Proud to be ambassador and grace the cover of the first issue of Elle Africa …
|
27.2K | 1.6K | view |
| 8 |
The Queen is here ❤️🔥 #Euphoria
📸 @carlhalal and @sharonlopez
|
20.6K | 415 | view |
| 9 |
Today, we lost a giant in the physical world but never in the spiritual.
My dee…
|
20.1K | 1.0K | view |
Posting Patterns & Optimal Timing
When @naomi posts on Instagram
@naomi follows a sparse high-effort pace. Her output falls well below the median of 1.1 posts per week. This low frequency places her at rank 378 out of 1606 for follower volume relative to posting activity. A consistency score of 0 indicates an erratic rhythm with no predictable pattern. The gap between posts is unpredictable and often results in long periods of silence followed by a two day maximum streak. Content lands most frequently on Thursday and Saturday. The busiest hour for new uploads is 20:00 UTC. Marketers should treat this account as a low-frequency play. You cannot rely on a steady stream of content to maintain constant visibility. Campaigns must be planned around these specific windows rather than expecting daily engagement. Because her posting habits are irregular, a tie-in needs to be timed specifically for the days she chooses to post. Do not expect a consistent presence in the feed between activations.
0.1
Posts / week
2077.5h
Avg gap between posts
Thursday, Saturday, Wednesday
Peak posting days
20:00, 13:00, 14:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @naomi publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts most on Thursday and Saturday at 20:00 UTC. The posting frequency is low at 0.1 times per week.
Most Common Words
Frequent caption words across @naomi's recent posts (excludes stopwords)
Best Day of the Week to Post
@naomi's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 115,539 | 115,539 |
| Tuesday | 1 | 71,986 | 71,986 |
| Wednesday | 2 | 15,708 | 31,415 |
| Thursday | 3 | 32,267 | 96,800 |
| Friday | 1 | 180,305 | 180,305 |
| Saturday | 3 | 120,407 | 361,222 |
| Sunday | 1 | 28,819 | 28,819 |
Posting Consistency & Streaks
How steadily @naomi maintains output
2
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
1.3%
Active days
Posted at least once
2077.5h
Avg gap
Between posts
Caption Length & Performance
How @naomi's caption length correlates with engagement
100.0%
Posts with Caption
266
Avg Caption Chars
280
Median Chars
693
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Medium (40-100) | 3 | 102.7K |
| Long (100+) | 9 | 64.2K |
The audience rewards medium captions with an average of 102.7K engagement. Long captions perform poorly and receive only 64.2K engagement.
Who This Audience Is
What @naomi's reach and engagement mean for a brand.
The follower count sits at over twenty times the median creator size. This scale confirms reach beyond standard influencer circles to a broad public figure status. While the verified badge confirms high profile status, the engagement rate falls below the median by nearly half. This gap suggests that while the total reach is large, the interaction per post is lower than what typical creators achieve with their smaller bases. The disparity between the large follower count and the low engagement indicates a passive audience rather than an active community. A brand message will reach many eyes but will not land with the intensity of a niche influencer's content. The scale provides high visibility for awareness campaigns. However, the lack of typical engagement suggests the audience treats her content as a broadcast feed rather than a personal feed. This profile fits broad lifestyle or luxury brands seeking mass visibility over direct conversion.
Compare & Discover Similar Creators
Stack @naomi against any other Instagram creator we track, or jump to similar accounts.
Compare @naomi to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @naomi
Estimated Earnings
Revenue estimates based on follower count and engagement
@naomi generates revenue primarily through sponsored posts, where her reach commands a band of $76.3K to $183.2K per post. Her high rank relative to the median allows her to command a premium price point for brand placements. However, an engagement rate of 0.48% falls well below the 0.93% median. This lower interaction level suggests that while the reach is large, the audience is less active than average. Brands should view the higher end of the quoted range as a ceiling rather than a baseline given these engagement figures. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 15.3M followers (Mega)
$76,339 – $183,214
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 15.3M followers
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.48% engagement rate trails the 0.93% median, the clearest area to improve
- ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.1 posts a week limits fresh reach
Summary
This analysis of @naomi reveals a mega Instagram presence with 15,267,821 followers. The account demonstrates an engagement rate of 0.48%, averaging 72.0K likes per post across 12 analyzed posts. The account holds verified status.
Want Instagram Analytics for Your Research?
Search profiles, discover hashtags, and explore Instagram data for analysis.
Start SearchingFrequently Asked Questions About @naomi
How many followers does @naomi have on Instagram?
@naomi has 15,267,821 followers on Instagram, placing them in the mega creator tier.
What is @naomi's Instagram engagement rate?
@naomi has an engagement rate of 0.48% based on 12 recent posts, averaging 72.0K likes per post.
How much does @naomi earn on Instagram?
Based on industry benchmarks, @naomi's estimated sponsorship value is $76,339 - $183,214 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @naomi published on Instagram?
@naomi has published 156 posts on Instagram.
What is @naomi's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 275,080 likes and 5,545 comments.
How often does @naomi post on Instagram?
@naomi posts approximately 0.1 times per week, with an average gap of 2077.5 hours between posts. Peak posting days are Thursday, Saturday, Wednesday.
How does @naomi compare to other Instagram creators?
@naomi sits in the Mega creator tier alongside accounts like @sabrinasato, @chiaraferragni, @youneszarou.
Is @naomi verified on Instagram?
Yes, @naomi is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @naomi's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026