Luiz Inácio Lula da Silva

Luiz Inácio Lula da Silva

@lulaoficial

⭐️ Só mais um Silva com a estrela que brilha 1️⃣3️⃣ Confirma! 🇧🇷 Perfil Pessoal do Presidente da República

Public figure Business https://lula.com.br

15.3M

Followers

683

Following

5.1K

Posts

—

Engagement Rate

↑ +1.8% over 28d Mega tier Updated Sep 25, 2026

Account Overview

Profile summary and post performance

This account ranks 379 out of over two thousand tracked creators and holds a follower count that is 69.5 times the median size. As a verified public figure with over five thousand posts, this profile operates as a high volume mega account. The engagement rate of 0% falls well below the 1.64% median for accounts in our database. This gap suggests that while the follower base is enormous, active community interaction is currently nonexistent. The following report details the specific metrics regarding audience behavior and content reach.

Account Info

Account Size Mega
Followers 15,266,850
Following 683
Posts 5,068
Verified Yes
Business Account Yes
Category Public figure

Post Performance

Posts Analyzed 12
Avg Likes per Post 0
Avg Comments per Post 0
Videos 8
Photos 4
Engagement Rate —

Follower Growth Over Time

How @lulaoficial's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

+266.9K

Net Change

+1.8%

% Change

+9.5K

Avg / Day

28

Days Tracked

24

Data Points

Tracked between Aug 27, 2026 (15,000,000 followers) and Sep 25, 2026 (15,266,850 followers).

The account gained 266.9K followers over 28 days. The steady upward trend reached a total of 15.3M followers.

What the trajectory means

The @lulaoficial account gained 266.9K followers during the tracking window. This upward trend identifies the creator as an account worth getting in on early. The daily pace of 9.5K new followers allows for stable planning within a campaign brief.

Engagement Analysis

Based on 12 recent posts

Platform Context

@lulaoficial ranks unranked among 2357 creators because its engagement rate sits below the tracked median of 1.64%. This performance indicates that the account fails to generate typical interaction levels from its audience. The zero percent rate means followers do not interact with posts at a standard frequency.

The engagement rate of 0% falls well below the 1.64% median and ranks unranked among 2357 accounts. This indicates that the audience reacts far less than typical for this category. Every recent post failed to generate a single like or comment. Because no content generated any interaction, there is zero evidence of community building or conversation. Reach reliability is nonexistent as 0% of posts exceeded the account average by double or five times. The lack of variance suggests a stagnant reach profile that does not catch the attention of new viewers. This is a tap-and-scroll audience.

0

Avg Likes/Post

0

Avg Comments/Post

0

Total Likes

0

Total Comments

Engagement Rate

Compared to Mega tier benchmarks

Below Average for Mega

0.00%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

0

Avg Likes on Videos (8)

0

Avg Likes on Photos (4)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @lulaoficial's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Content Analysis

Hashtags, keywords, captions, and top posts

The high frequency of eighty-four posts every week indicates a strategy built on volume to maintain visibility among millions of followers. The hashtag #datapovo serves as the primary signal for content themes. While the follower count is large, the average engagement rate is virtually nonexistent at zero likes per post. This disconnect suggests that while the account reaches a large audience, the content does not spark active interaction or community participation. You should focus on consistent output to maintain reach rather than trying to spark high engagement rates which are currently absent from the data. The sheer volume of posts means every single upload is part of a heavy cycle. Stick to the established hashtag for topic consistency. This account has 15.3 million followers.

Top Hashtags

#datapovo (1)

Top Keywords

brasil (25) psol (20) rede (20) para (18) mais (18) pronto (12) propaganda (10) eleitoral (10) pcdob (10) cnpj (10) povo (6) quem (5) nosso (4) ricardostuckert (4) obras (4) vida (4) bolsonaro (3) gente (3) baixada (3) dutra (3) entre (3) melhorar (3) garantir (3) mostra (2) rumo (2) mostrar (2) lado (2) muita (2) ouvi (2) trabalhador (2)

Caption Analysis

Avg Caption Length 420 chars
Posting Frequency 84.0 posts/week

Content Mix

8

Videos / Reels

4

Photos

Top Performing Posts

Post thumbnail

Flávio Bolsonaro é o candidato do Trump. Flávio quer entregar o nosso país e as nossas riquezas para os Estados Unidos…

0 likes 0 comments Video
View
Post thumbnail

O povo mostra a sua cara em Maceió-AL! 🇧🇷⭐️❤️ Rumo ao dia 4 de outubro! Rumo à vitória! 📸: @ricardostuckert #datapov…

0 likes 0 comments
View
Post thumbnail

Assista e entenda a origem do Banco Master: o maior escândalo de corrupção da história. — Propaganda eleitoral - Col…

0 likes 0 comments Video
View
Post thumbnail

São Gonçalo foi pra rua para mostrar que o Rio está com Lula e pronto pra mais! ❤️🇧🇷 Ao lado de Benedita da Silva (131…

0 likes 0 comments
View
Post thumbnail

A mentira é hereditária. Tá no DNA da família Bolsonaro! 💣

0 likes 0 comments Video
View
Post thumbnail

Quando o povo ocupa o lugar que sempre foi seu, não há fronteira capaz de calar a sua voz. — Propaganda eleitoral - …

0 likes 0 comments Video
View
Post thumbnail

São Gonçalo nas ruas, mostrando que o Brasil e o Rio de Janeiro estão pronto pra mais! ❤️🇧🇷 📸: @ricardostuckert _ Pr…

0 likes 0 comments
View
Post thumbnail

Hoje estive na Baixada Fluminense para acompanhar as obras da Via Dutra. Estamos modernizando uma das principais rodovi…

0 likes 0 comments
View
Post thumbnail

A Alícia, uma jovem trabalhadora CLT, me perguntou sobre o fim da escala 6x1. Vamos aprovar o fim da 6x1 para garantir…

0 likes 0 comments Video
View

Top Posts

Highest-liked recent posts from @lulaoficial

# Caption Likes Comments Link
1
Flávio Bolsonaro é o candidato do Trump. Flávio quer entregar o nosso país e a…
0 0 view
2
O povo mostra a sua cara em Maceió-AL! 🇧🇷⭐️❤️ Rumo ao dia 4 de outubro! Rumo à …
0 0 view
3
Assista e entenda a origem do Banco Master: o maior escândalo de corrupção da h…
0 0 view
4
São Gonçalo foi pra rua para mostrar que o Rio está com Lula e pronto pra mais!…
0 0 view
5
A mentira é hereditária. Tá no DNA da família Bolsonaro! 💣
0 0 view
6
Quando o povo ocupa o lugar que sempre foi seu, não há fronteira capaz de calar…
0 0 view
7
São Gonçalo nas ruas, mostrando que o Brasil e o Rio de Janeiro estão pronto pr…
0 0 view
8
Hoje estive na Baixada Fluminense para acompanhar as obras da Via Dutra. Estamo…
0 0 view
9
A Alícia, uma jovem trabalhadora CLT, me perguntou sobre o fim da escala 6x1. …
0 0 view

Posting Patterns & Optimal Timing

When @lulaoficial posts on Instagram

This creator maintains a steady grind with an extreme volume of content. Posting over eighty times per week puts them far above the median frequency and ranks them highly for output among their peers. The consistency score of zero indicates a completely irregular rhythm rather than a scheduled calendar. They post in unpredictable bursts followed by quiet stretches instead of following a clockwork pattern. Thursday serves as a favored upload day for new content. New posts most frequently land during the 12:00 UTC hour. Marketers should expect a constant stream of material but cannot rely on a predictable schedule to time specific activations. The high volume ensures the brand remains visible daily despite the lack of rhythmic regularity. Planning around this creator requires agility rather than a fixed calendar approach. You can count on frequent content availability even if the exact timing fluctuates. This pace allows for constant presence in the feed.

84.0

Posts / week

—h

Avg gap between posts

Thursday

Peak posting days

12:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @lulaoficial publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

2

3

4

5

6

7

8

9

10

11

12

12

13

14

15

16

17

18

19

20

21

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @lulaoficial publishes more often. Their busiest hours are 12:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @lulaoficial hasn't been active in our tracked sample.

The account posts 84.0 times per week with the highest activity on Thursday. The busiest hour is 12:00 UTC.

Most Common Words

Frequent caption words across @lulaoficial's recent posts (excludes stopwords)

brasil (25) psol (20) rede (20) para (18) mais (18) pronto (12) propaganda (10) eleitoral (10) pcdob (10) cnpj (10) povo (6) quem (5) nosso (4) ricardostuckert (4) obras (4) vida (4) bolsonaro (3) gente (3) baixada (3) dutra (3) entre (3) melhorar (3) garantir (3) mostra (2) rumo (2) mostrar (2) lado (2) muita (2) ouvi (2) trabalhador (2)

Best Day of the Week to Post

@lulaoficial's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Thursday 12 0 0

Posting Consistency & Streaks

How steadily @lulaoficial maintains output

1

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

100.0%

Active days

Posted at least once

0h

Avg gap

Between posts

Caption Length & Performance

How @lulaoficial's caption length correlates with engagement

100.0%

Posts with Caption

420

Avg Caption Chars

434

Median Chars

1066

Longest Caption

Caption Length Posts Avg Engagement
Medium (40-100) 1 0
Long (100+) 11 0

The audience rewards captions between 50 and 100 characters the most. These shorter posts earn more engagement than longer options.

Who This Audience Is

What @lulaoficial's reach and engagement mean for a brand.

The follower count puts this account in a high tier of scale compared to typical creators. The volume is roughly seventy times larger than the median tracked profile. This size reflects its status as a verified public figure rather than a niche influencer. While the reach is expansive, the engagement rate sits at zero percent against a 1.64 percent median. This delta means brand messages will land much softer than average because of the sheer scale of the audience. The discrepancy suggests a passive viewership where content is consumed without active interaction. High follower volume combined with negligible engagement indicates a broad reach that lacks concentrated participation. Most brands seeking direct conversion or high interaction rates will find this demographic less effective for those specific goals. This audience fits the public figure category but aligns well with government or institutional awareness campaigns.

Compare & Discover Similar Creators

Stack @lulaoficial against any other Instagram creator we track, or jump to similar accounts.

Compare @lulaoficial to another creator

Get a side-by-side stats breakdown.

@lulaoficial vs

Creators in the same tier as @lulaoficial

Sabrina Sato

Sabrina Sato ✓

@sabrinasato

29.8M followers

Chiara Ferragni ✨

Chiara Ferragni ✨ ✓

@chiaraferragni

27.3M followers

Younes Zarou

Younes Zarou ✓

@youneszarou

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Jessica Mila Agnesia

Jessica Mila Agnesia ✓

@jscmila

24.7M followers

Juan De Dios Pantoja

Juan De Dios Pantoja ✓

@juandediospantoja

22.5M followers

Joelle Mardinian

Joelle Mardinian ✓

@joellemardinian

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Estimated Earnings

Revenue estimates based on follower count and engagement

Sponsored posts for @lulaoficial carry an estimated value between $76.3K and $183.2K based on her 15.3M followers. Her high rank of 379 puts her among the top performers, which justifies a premium over standard market rates. However, her engagement rate of 0% falls far below the 1.64% median. This discrepancy suggests that while her reach is broad, the audience interaction does not support the higher end of the quoted band. Brands should view the upper limit as a ceiling rather than a baseline because the low engagement makes the full range harder to justify for standard conversions. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 15.3M followers (Mega)

$76,334 – $183,202

Industry rate for mega Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. This account ranks in the upper portion of the field with a follower base 69.5 times the median size. Engagement. The engagement rate is below the median, indicating an audience that rarely interacts with content. Hit-rate. No recent posts have managed to beat double the average engagement, showing a lack of standout peaks. Trajectory. Steady growth over the last 28 days confirms a positive upward trend in total followers.

Strengths

  • + Verified account with 15.3M followers
  • + Active cadence of about 84.0 posts a week
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

Summary

This analysis of @lulaoficial reveals a mega Instagram presence with 15,266,850 followers. The account holds verified status.

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Frequently Asked Questions About @lulaoficial

How many followers does @lulaoficial have on Instagram?

@lulaoficial has 15,266,850 followers on Instagram, placing them in the mega creator tier.

How much does @lulaoficial earn on Instagram?

Based on industry benchmarks, @lulaoficial's estimated sponsorship value is $76,334 - $183,202 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @lulaoficial published on Instagram?

@lulaoficial has published 5,068 posts on Instagram.

What is @lulaoficial's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 0 likes and 0 comments.

How often does @lulaoficial post on Instagram?

@lulaoficial posts approximately 84.0 times per week, with an average gap of 0.0 hours between posts. Peak posting days are Thursday.

How does @lulaoficial compare to other Instagram creators?

@lulaoficial sits in the Mega creator tier alongside accounts like @sabrinasato, @chiaraferragni, @youneszarou.

Is @lulaoficial verified on Instagram?

Yes, @lulaoficial is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @lulaoficial's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: Sep 25, 2026