14.9M
Followers
295
Following
3.1K
Posts
1.47%
Engagement Rate
Account Overview
Profile summary and post performance
Mariah Carey (@mariahcarey) has 14,890,174 Instagram followers as of October 17, 2026 and 3,128 posts; the account is verified. Across the 12 recent posts we analysed for this report on June 19, 2026, a post got 212.8K likes and 4.6K comments on average (median 184.3K likes), an engagement rate of 1.47% of followers. Over the 143 days we have tracked it, the account gained 49,126 followers (+0.3%).
Where these numbers come from: public Instagram profile data and @mariahcarey's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Mega |
| Followers | 14,890,174 |
| Following | 295 |
| Posts | 3,128 |
| Verified | Yes |
| Business Account | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 212,806 |
| Avg Comments per Post | 4,568 |
| Videos | 2 |
| Photos & carousels | 10 |
| Engagement Rate | 1.47% |
Follower Growth Over Time
How @mariahcarey's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+49.1K
Net Change
+0.3%
% Change
+344
Avg / Day
143
Days Tracked
53
Data Points
Tracked between May 26, 2026 (14,841,048 followers) and Oct 17, 2026 (14,890,174 followers).
| Date | Followers | Change |
|---|---|---|
| 14,890,174 | +7,179 | |
| 14,882,995 | +67,370 | |
| 14,815,625 | -7,958 | |
| 14,823,583 | -17,465 | |
| 14,841,048 | first reading |
Engagement Analysis
Based on 12 recent posts
212.8K
Avg Likes/Post
4.6K
Avg Comments/Post
2.6M
Total Likes
54.8K
Total Comments
Engagement Rate
Compared with the 877 Mega-tier reports with an engagement rate (median 0.94%, middle half 0.3% to 2.58%)
1.47%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
286.2K
Avg Likes on Videos (2)
198.1K
Avg Likes on Photos & carousels (10)
Only 2 of the 12 posts we analysed are videos: too few to say which format does better.
Per-Post Engagement Trend
Engagement (likes + comments) for each of @mariahcarey's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 189,860 likes and comments; 2 of the 12 reached twice that (379,720 or more).
Best-Performing Post, Decomposed
What @mariahcarey's single biggest recent post had going for it, measured against the account's other posts.
709,184 likes · 11,891 comments
3.3× @mariahcarey's average post · 3.7× the median post.
"Happy Birthday, Roc & Roe!!!! 🎉🎁 I love you so much ❤️ Mom"
58 characters
Photo or carousel
Format
Friday
Day Posted
1:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
Hashtags in the analysed posts
Each one appears in a single post, so none stands out as a regular tag.
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length | 172 chars |
| Posting Frequency | 1.1 posts/week |
Content Mix
2
Videos / Reels
10
Photos & carousels
Top Posts
Highest-liked recent posts from @mariahcarey
| # | Caption | Likes | Comments | Views | Link |
|---|---|---|---|---|---|
| 1 |
Happy Birthday, Roc & Roe!!!! 🎉🎁 I love you so much ❤️ Mom
|
709.2K | 11.9K | — | view |
| 2 |
Underneath The Stars.. a fave 💫🦋
|
376.7K | 4.7K | 1.3M | view |
| 3 |
From the 🛥️ to the ✈️ #migrate
|
225.1K | 4.2K | — | view |
| 4 |
Happy Easter! 🐰🩷
|
206.0K | 2.5K | — | view |
| 5 |
Happy Pride to my Lambs!!! 🦋🌈🐑
|
204.6K | 3.4K | — | view |
| 6 |
Thank you @nytimes for this incredible honor. All I ever wanted to be known as,…
|
195.7K | 8.6K | 1.1M | view |
| 7 |
Happy Mother's Day to all the mommies in the world! This morning, I woke up to …
|
173.0K | 2.5K | — | view |
| 8 |
@gucci
Makeup @kristoferbuckle
Hair @sergenormant
Styling @w.rosadojewelry …
|
136.5K | 4.1K | — | view |
| 9 |
@itau apresenta: Mariah Carey’s Christmas Time, pela primeira vez no Brasil! ❄️…
|
93.8K | 6.6K | — | view |
Posting Patterns & Optimal Timing
When @mariahcarey posts on Instagram
1.1
Posts / week
7.1 days
Avg gap between posts
Sunday, Friday
Peak posting days
15:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @mariahcarey publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC): 0 is midnight, 12 is noon
Engagement by Day of the Week
@mariahcarey's recent posts grouped by the day they went out. Most days here have one or two posts, so one strong post can set a day's average. Read it as a record of these posts, not as the best day to post.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 191,762 | 383,525 |
| Tuesday | 2 | 152,298 | 304,595 |
| Friday | 3 | 391,976 | 1,175,928 |
| Saturday | 1 | 229,289 | 229,289 |
| Sunday | 4 | 128,788 | 515,152 |
Posting Consistency & Streaks
How steadily @mariahcarey maintains output
2
Longest streak (days)
23/100
Consistency score: irregular gaps
100 = evenly spaced posts; 0 = the gaps vary as much as their average or more
14.1%
Active days
Posted at least once
7.1 days
Avg gap
Between posts
Caption Length & Performance
How @mariahcarey's caption length correlates with engagement
100.0%
Posts with Caption
172
Avg Caption Chars
58
Median Chars
1029
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 5 | 221.1K |
| Medium (40-100) | 2 | 397.3K |
| Long (100+) | 5 | 141.7K |
Compare & Discover Similar Creators
Stack @mariahcarey against any other Instagram creator we track, or jump to similar accounts.
Compare @mariahcarey to another creator
Get a side-by-side stats breakdown.
Creators closest in size to @mariahcarey
Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 14.9M followers (Mega)
$74,451 to $178,682
Our per-follower range for accounts this size (see methodology)
Download @mariahcarey's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 1 hour, 12 minutes ago.
Tracking
What we have recorded about @mariahcarey over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @mariahcarey's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @mariahcarey
How many followers does @mariahcarey have on Instagram?
@mariahcarey has 14,890,174 followers on Instagram, placing them in the Mega-tier group (1M+ followers).
What is @mariahcarey's Instagram engagement rate?
@mariahcarey has an engagement rate of 1.47% based on 12 recent posts, averaging 212.8K likes per post.
How much does @mariahcarey earn on Instagram?
From follower count only, we estimate @mariahcarey's sponsorship value at $74,451 to $178,682 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @mariahcarey published on Instagram?
@mariahcarey has published 3,128 posts on Instagram.
What is @mariahcarey's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 709,184 likes and 11,891 comments.
How often does @mariahcarey post on Instagram?
@mariahcarey posts approximately 1.1 times per week, with an average gap of 7.1 days between posts. Peak posting days are Sunday, Friday.
How does @mariahcarey compare to other Instagram creators?
@mariahcarey sits in the Mega-tier group alongside accounts like @michelle_lewin, @a101iletisim, @alihaydarkalender.
Is @mariahcarey verified on Instagram?
Yes, @mariahcarey is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @mariahcarey's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Oct 17, 2026 | Posts analysed Jun 19, 2026
Cite this page
IGDataHub (2026). @mariahcarey Instagram stats and analytics, follower count as of 17 October 2026, posts analysed 19 June 2026. https://igdatahub.com/blog/mariahcarey-instagram-profile-stats/