15.7M
Followers
0
Following
3.5K
Posts
0.07%
Engagement Rate
Account Overview
Profile summary and post performance
Hermès (@hermes) has 15,654,025 Instagram followers as of October 17, 2026 and 3,522 posts; the account is verified. Across the 12 recent posts we analysed for this report on June 19, 2026, a post got 11.4K likes and 133 comments on average (median 5.2K likes), an engagement rate of 0.07% of followers, an average its biggest posts pull up (the median post reached 0.03%). Over the 143 days we have tracked it, the account gained 178,013 followers (+1.2%).
Where these numbers come from: public Instagram profile data and @hermes's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Mega |
| Followers | 15,654,025 |
| Following | 0 |
| Posts | 3,522 |
| Verified | Yes |
| Business Account | Yes |
| Category | DESIGN |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 11,365 |
| Avg Comments per Post | 133 |
| Videos | 10 |
| Photos & carousels | 2 |
| Engagement Rate | 0.07% |
Follower Growth Over Time
How @hermes's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+178.0K
Net Change
+1.2%
% Change
+1.2K
Avg / Day
143
Days Tracked
72
Data Points
Tracked between May 26, 2026 (15,476,012 followers) and Oct 17, 2026 (15,654,025 followers).
| Date | Followers | Change |
|---|---|---|
| 15,654,025 | +44,873 | |
| 15,609,152 | +28,695 | |
| 15,580,457 | +20,550 | |
| 15,559,907 | +20,107 | |
| 15,539,800 | +63,788 | |
| 15,476,012 | first reading |
Engagement Analysis
Based on 12 recent posts
11.4K
Avg Likes/Post
133
Avg Comments/Post
136.4K
Total Likes
1.6K
Total Comments
Engagement Rate
Compared with the 877 Mega-tier reports with an engagement rate (median 0.94%, middle half 0.3% to 2.58%)
0.07%
(Likes + Comments) / Followers per post
An average its biggest posts pull up: the median post reached 0.03%.
Video vs Photo Engagement
12.8K
Avg Likes on Videos (10)
4.3K
Avg Likes on Photos & carousels (2)
Only 2 of the 12 posts we analysed are photos or carousels: too few to say which format does better.
Per-Post Engagement Trend
Engagement (likes + comments) for each of @hermes's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 5,248 likes and comments; 4 of the 12 reached twice that (10,496 or more).
Best-Performing Post, Decomposed
What @hermes's single biggest recent post had going for it, measured against the account's other posts.
36,138 likes · 374 comments
3.1× @hermes's average post · 6.9× the median post.
"9:24 am – Loosen up 🐶 The legendary ring-adorned Collier de chien deserves a spa day. #RollModel #DogDailyRituals #HermesCollierDeChien #Hermes"
145 characters
Video
Format
Wednesday
Day Posted
7:00 UTC
Hour Posted
253.5K
Views
Content Analysis
Hashtags, keywords, captions, and top posts
Top Hashtags
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length | 221 chars |
| Posting Frequency | 4.5 posts/week |
Content Mix
10
Videos / Reels
2
Photos & carousels
Top Posts
Highest-liked recent posts from @hermes
| # | Caption | Likes | Comments | Views | Link |
|---|---|---|---|---|---|
| 1 |
9:24 am – Loosen up 🐶 The legendary ring-adorned Collier de chien deserves a sp…
|
36.1K | 374 | 253.5K | view |
| 2 |
Boundless bond street! 🎈🐴🇬🇧 Maison Bond Street opens at 166 New Bond Street in …
|
21.8K | 207 | 111.1K | view |
| 3 |
7:34 am – Breathe in and out 🐩 🧘 The Collier de chien has been striking the paw…
|
20.7K | 263 | 163.4K | view |
| 4 |
11:48 am – Music, maestro 🎵 🐕 The Collier de chien’s architectural silhouette s…
|
18.8K | 205 | 91.0K | view |
| 5 |
Giddy up 🐴🎲 The Jumping giant mikado game has got new travel companions.
Horse…
|
9.9K | 127 | 45.2K | view |
| 6 |
Breaking free ♟️🐴🪽🌳 Ready for a colorful ride?
Animation and music by @sophiem…
|
5.2K | 81 | 28.7K | view |
| 7 |
Silhouettes hovering between reality and rêverie. Women’s fall-winter 2026, the…
|
5.2K | 50 | — | view |
| 8 |
Precision gives way to fluidity. Women’s fall-winter 2026, the second chapter c…
|
4.3K | 69 | 41.8K | view |
| 9 |
Transcending the times. Men’s winter 2026 collection created by Véronique Nicha…
|
4.0K | 68 | 30.5K | view |
Posting Patterns & Optimal Timing
When @hermes posts on Instagram
4.5
Posts / week
40.7h
Avg gap between posts
Monday, Friday
Peak posting days
9:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @hermes publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC): 0 is midnight, 12 is noon
Engagement by Day of the Week
@hermes's recent posts grouped by the day they went out. Most days here have one or two posts, so one strong post can set a day's average. Read it as a record of these posts, not as the best day to post.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 3 | 4,416 | 13,249 |
| Tuesday | 2 | 12,143 | 24,286 |
| Wednesday | 1 | 36,512 | 36,512 |
| Thursday | 2 | 14,521 | 29,042 |
| Friday | 3 | 9,895 | 29,685 |
| Sunday | 1 | 5,208 | 5,208 |
Posting Consistency & Streaks
How steadily @hermes maintains output
5
Longest streak (days)
30/100
Consistency score: irregular gaps
100 = evenly spaced posts; 0 = the gaps vary as much as their average or more
64.4%
Active days
Posted at least once
40.7h
Avg gap
Between posts
Caption Length & Performance
How @hermes's caption length correlates with engagement
100.0%
Posts with Caption
221
Avg Caption Chars
164
Median Chars
455
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Long (100+) | 12 | 11.5K |
Compare & Discover Similar Creators
Stack @hermes against any other Instagram creator we track, or jump to similar accounts.
Compare @hermes to another creator
Get a side-by-side stats breakdown.
Creators closest in size to @hermes
Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 15.7M followers (Mega)
$78,270 to $187,848
Our per-follower range for accounts this size (see methodology)
Download @hermes's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 6 hours, 56 minutes ago.
Tracking
What we have recorded about @hermes over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @hermes's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @hermes
How many followers does @hermes have on Instagram?
@hermes has 15,654,025 followers on Instagram, placing them in the Mega-tier group (1M+ followers).
What is @hermes's Instagram engagement rate?
@hermes has an engagement rate of 0.07% based on 12 recent posts, averaging 11.4K likes per post. That average is pulled up by its biggest posts: the median post reached 0.03%.
How much does @hermes earn on Instagram?
From follower count only, we estimate @hermes's sponsorship value at $78,270 to $187,848 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @hermes published on Instagram?
@hermes has published 3,522 posts on Instagram.
What is @hermes's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 36,138 likes and 374 comments.
How often does @hermes post on Instagram?
@hermes posts approximately 4.5 times per week, with an average gap of 40.7h between posts. Peak posting days are Monday, Friday.
How does @hermes compare to other Instagram creators?
@hermes sits in the Mega-tier group alongside accounts like @momo, @nianaguerrero, @kayla_itsines.
Is @hermes verified on Instagram?
Yes, @hermes is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @hermes's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Oct 17, 2026 | Posts analysed Jun 19, 2026
Cite this page
IGDataHub (2026). @hermes Instagram stats and analytics, follower count as of 17 October 2026, posts analysed 19 June 2026. https://igdatahub.com/blog/hermes-instagram-profile-stats/