15.5M
Followers
0
Following
3.5K
Posts
0.07%
Engagement Rate
Account Overview
Profile summary and post performance
This account ranks at number 372 out of 1606 creators we track. With over 15 million followers, its audience size is 21.3 times the median follower count of our typical tracked creator. The profile is a verified account in the design category with 3459 total posts. This establishes it as a mega tier presence. The engagement rate of 0.07% falls below the 0.93% median for this group. The following report analyzes audience demographics and content performance to help you plan your strategy.
Account Info
| Account Size | Mega |
| Followers | 15,537,130 |
| Following | 0 |
| Posts | 3,459 |
| Verified | Yes |
| Business Account | Yes |
| Category | DESIGN |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 11,365 |
| Avg Comments per Post | 133 |
| Videos | 10 |
| Photos | 2 |
| Engagement Rate | 0.07% |
Follower Growth Over Time
How @hermes's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+54.3K
Net Change
+0.4%
% Change
+765
Avg / Day
71
Days Tracked
16
Data Points
Tracked between May 7, 2026 (15,500,000 followers) and Jul 17, 2026 (15,554,294 followers).
The account stayed at 15.5M followers over 50 days with only a 0.2% change. The trend is flat because the count remained steady throughout the period.
What the trajectory means
The @hermes account maintained a flat trajectory with a 0.2% change over the 50 day period. This stability identifies the profile as a known quantity for your campaign. The steady daily pace allows for predictable planning and consistent reach.
Engagement Analysis
Based on 12 recent posts
Platform Context
The @hermes account ranks 737 of 778 and sits well below the median engagement rate. This low performance means the creator struggles to spark interaction from their audience compared to peers. Such a gap indicates that followers are largely passive observers rather than active participants.
The engagement rate of 0.07% falls well below the median of 0.93%, ranking 737 of 778 in its peer group. This data indicates that the audience reacts much less than typical for this scale. While average likes reach 11.4K, the low comment count suggests a passive relationship with the content. Video posts garner 12.8K likes while photos only earn 4.3K, proving the audience rewards motion over still imagery. Reach remains inconsistent because only 8.3% of recent posts doubled the account average. No content reached five times the average engagement rate in the last period. This lack of high-performing outliers suggests a predictable but stagnant reach. The data confirms a tap-and-scroll audience.
11.4K
Avg Likes/Post
133
Avg Comments/Post
136.4K
Total Likes
1.6K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.07%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
12.8K
Avg Likes on Videos (10)
4.3K
Avg Likes on Photos (2)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @hermes's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @hermes's single biggest post had going for it — the patterns worth replicating.
36,138 likes · 374 comments
3.2× @hermes's average post · 6.9× the median post.
"9:24 am – Loosen up 🐶 The legendary ring-adorned Collier de chien deserves a spa day. #RollModel #DogDailyRituals #HermesCollierDeChien #Hermes"
145 characters
Video
Format
Wednesday
Day Posted
7:00 UTC
Hour Posted
253.5K
Views
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved 36.1K likes and a high comment volume of 374. This performance represents a 6.9x multiplier over the median engagement seen on this account. The ratio of comments to likes suggests that specific product features drive active conversation from the audience. Short captions perform best for interaction, while longer copy fails to maintain interest. Use the recurring hashtags as specific topic signals for your content pillars. These tags indicate a focus on lifestyle rituals and seasonal collections. A posting cadence of four to five times per week maintains steady visibility without over-saturating the feed. While engagement averages are modest relative to the total follower count, consistent output builds brand authority. This account currently has 15.5M followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 221 chars |
| Posting Frequency | 4.5 posts/week |
Content Mix
10
Videos / Reels
2
Photos
Top Performing Posts
9:24 am – Loosen up 🐶 The legendary ring-adorned Collier de chien deserves a spa day. #RollModel #DogDailyRituals #He…
Boundless bond street! 🎈🐴🇬🇧 Maison Bond Street opens at 166 New Bond Street in London, becoming Hermès’ sixth Maison wo…
7:34 am – Breathe in and out 🐩 🧘 The Collier de chien has been striking the paws since 1927. #YogaLovers #DogDailyRit…
11:48 am – Music, maestro 🎵 🐕 The Collier de chien’s architectural silhouette speaks volumes. #SingAlong #DogDailyRit…
Giddy up 🐴🎲 The Jumping giant mikado game has got new travel companions. Horse and friends by @manoncezaro Music by @…
Breaking free ♟️🐴🪽🌳 Ready for a colorful ride? Animation and music by @sophiemglasser and @glasserjason #Wanderlust #…
Silhouettes hovering between reality and rêverie. Women’s fall-winter 2026, the second chapter collection created by Na…
Precision gives way to fluidity. Women’s fall-winter 2026, the second chapter collection created by Nadège Vanhée, unve…
Transcending the times. Men’s winter 2026 collection created by Véronique Nichanian. Clothes for right now and forever.…
Top Posts
Highest-liked recent posts from @hermes
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
9:24 am – Loosen up 🐶 The legendary ring-adorned Collier de chien deserves a sp…
|
36.1K | 374 | view |
| 2 |
Boundless bond street! 🎈🐴🇬🇧 Maison Bond Street opens at 166 New Bond Street in …
|
21.8K | 207 | view |
| 3 |
7:34 am – Breathe in and out 🐩 🧘 The Collier de chien has been striking the paw…
|
20.7K | 263 | view |
| 4 |
11:48 am – Music, maestro 🎵 🐕 The Collier de chien’s architectural silhouette s…
|
18.8K | 205 | view |
| 5 |
Giddy up 🐴🎲 The Jumping giant mikado game has got new travel companions.
Horse…
|
9.9K | 127 | view |
| 6 |
Breaking free ♟️🐴🪽🌳 Ready for a colorful ride?
Animation and music by @sophiem…
|
5.2K | 81 | view |
| 7 |
Silhouettes hovering between reality and rêverie. Women’s fall-winter 2026, the…
|
5.2K | 50 | view |
| 8 |
Precision gives way to fluidity. Women’s fall-winter 2026, the second chapter c…
|
4.3K | 69 | view |
| 9 |
Transcending the times. Men’s winter 2026 collection created by Véronique Nicha…
|
4.0K | 68 | view |
Posting Patterns & Optimal Timing
When @hermes posts on Instagram
The creator maintains a steady grind with a high volume of output compared to the median. They post roughly four times weekly while most creators only post once. This high frequency places them in the top 25 percent of the platform for posting cadence. The consistency score of 30 indicates an erratic rhythm rather than a clockwork schedule. Gaps between posts vary wildly and are punctuated by short streaks of five days. Marketers should expect content to land primarily on Monday and Friday. New material frequently appears during the 09:00 UTC window. Because the volume is high but the timing is unpredictable, you cannot rely on a rhythmic calendar for exact placement. You can plan campaigns around their high output frequency to ensure constant visibility. However, you must remain flexible with specific dates as the low consistency score suggests they do not follow a rigid posting schedule. The steady grind ensures frequent brand impressions despite the irregular gaps between posts.
4.5
Posts / week
40.7h
Avg gap between posts
Monday, Friday, Tuesday
Peak posting days
9:00, 8:00, 7:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @hermes publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts about 4.5 times per week with peak activity on Monday and Friday. The busiest hour for these posts is 09:00 UTC.
Most Common Words
Frequent caption words across @hermes's recent posts (excludes stopwords)
Best Day of the Week to Post
@hermes's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 3 | 4,416 | 13,249 |
| Tuesday | 2 | 12,143 | 24,286 |
| Wednesday | 1 | 36,512 | 36,512 |
| Thursday | 2 | 14,521 | 29,042 |
| Friday | 3 | 9,895 | 29,685 |
| Sunday | 1 | 5,208 | 5,208 |
Posting Consistency & Streaks
How steadily @hermes maintains output
5
Longest streak (days)
30/100
Consistency score
Inverse of posting-gap variance
64.4%
Active days
Posted at least once
40.7h
Avg gap
Between posts
Caption Length & Performance
How @hermes's caption length correlates with engagement
100.0%
Posts with Caption
221
Avg Caption Chars
164
Median Chars
455
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Long (100+) | 12 | 11.5K |
The data shows that the audience favors shorter captions. Engagement peaks for posts with fewer than 10 words.
Who This Audience Is
What @hermes's reach and engagement mean for a brand.
The audience size is substantial at over twenty times the median creator size. This high multiple identifies a broad reach that transcends typical influencer scales. The verified status and design classification indicate a professional brand presence rather than an individual personality. Engagement rates are very low compared to the median, meaning a brand message lands much softer here than on standard accounts. This gap suggests a passive viewer base where interactions are rare despite the high follower count. Content functions as a broadcast medium for a wide audience rather than a community hub. The scale and category align this account with luxury goods.
Compare & Discover Similar Creators
Stack @hermes against any other Instagram creator we track, or jump to similar accounts.
Compare @hermes to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @hermes
Estimated Earnings
Revenue estimates based on follower count and engagement
The primary revenue stream for @hermes flows from sponsored posts, which carry an estimated value between $77.7K and $186.4K based on their follower count. Their high rank in the top 25 percent of creators allows them to command a premium price over the median. However, the engagement rate of 0.07% falls far below the 0.93% average for similar accounts. This discrepancy suggests that while reach is large, the active interaction per post is low compared to peers. The quoted band represents a ceiling rather than a guaranteed floor because the actual conversion potential may be limited by these lower engagement metrics. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 15.5M followers (Mega)
$77,686 – $186,446
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 15.5M followers
- + Active cadence of about 4.5 posts a week
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.07% engagement rate trails the 0.93% median, the clearest area to improve
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
- ~ Low consistency score (30/100), posting rhythm is erratic
Summary
This analysis of @hermes reveals a mega Instagram presence with 15,537,130 followers. The account demonstrates an engagement rate of 0.07%, averaging 11.4K likes per post across 12 analyzed posts. The account holds verified status.
Want Instagram Analytics for Your Research?
Search profiles, discover hashtags, and explore Instagram data for analysis.
Start SearchingFrequently Asked Questions About @hermes
How many followers does @hermes have on Instagram?
@hermes has 15,537,130 followers on Instagram, placing them in the mega creator tier.
What is @hermes's Instagram engagement rate?
@hermes has an engagement rate of 0.07% based on 12 recent posts, averaging 11.4K likes per post.
How much does @hermes earn on Instagram?
Based on industry benchmarks, @hermes's estimated sponsorship value is $77,686 - $186,446 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @hermes published on Instagram?
@hermes has published 3,459 posts on Instagram.
What is @hermes's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 36,138 likes and 374 comments.
How often does @hermes post on Instagram?
@hermes posts approximately 4.5 times per week, with an average gap of 40.7 hours between posts. Peak posting days are Monday, Friday, Tuesday.
How does @hermes compare to other Instagram creators?
@hermes sits in the Mega creator tier alongside accounts like @agnezmo, @davido, @ludmilla.
Is @hermes verified on Instagram?
Yes, @hermes is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @hermes's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026