모모 (MOMO)

모모 (MOMO)

@momo

15.6M

Followers

0

Following

416

Posts

5.93%

Engagement Rate

↑ +0.6% over 78d Mega tier Updated Jun 27, 2026

Account Overview

Profile summary and post performance

This creator ranks 371 out of 1606 tracked accounts and holds over twenty times the follower count of the median profile. The account is verified and maintains a total of 416 posts within the Mega tier. Engagement rates for this creator are much higher than the median at nearly six percent. The following report details audience demographics and content performance trends.

Account Info

Account Size Mega
Followers 15,647,044
Following 0
Posts 416
Verified Yes

Post Performance

Posts Analyzed 12
Avg Likes per Post 926,049
Avg Comments per Post 2,191
Videos 1
Photos 11
Engagement Rate 5.93%

Follower Growth Over Time

How @momo's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

+92.0K

Net Change

+0.6%

% Change

+1.2K

Avg / Day

78

Days Tracked

27

Data Points

Tracked between May 24, 2026 (15,639,391 followers) and Aug 10, 2026 (15,731,341 followers).

The account held its follower count at 15.6M over 35 days. The trend stayed flat with 0.0% change.

What the trajectory means

The @momo account maintained a flat follower count of 15.6M over the tracked period. This steady trajectory identifies the creator as a known quantity with a stable audience base. The zero percent growth rate provides a predictable environment for campaign planning.

Engagement Analysis

Based on 12 recent posts

Platform Context

@momo ranks 220 out of 1606 accounts because its engagement rate sits well above the tracked median. This performance means the account generates more interaction per follower than the average creator in the corpus. The high percentage highlights a highly active audience compared to typical peers.

The engagement rate of 5.93% outperforms the 1.31% median and places the account at rank 220 of 1606. This confirms that the audience reacts much more than usual to the content provided. While likes are high, the comment volume suggests a more passive interaction style compared to total reach. Video content earns 1.3 million likes while photos average 894.4K likes. This split indicates the audience rewards video content with higher levels of engagement. However, the consistency of these numbers is stable rather than explosive. Zero posts exceeded double or five times the account average. This lack of outliers means growth is steady but not driven by unpredictable spikes. The reach is predictable and reliable across all formats. This is a tap-and-scroll audience.

926.0K

Avg Likes/Post

2.2K

Avg Comments/Post

11.1M

Total Likes

26.3K

Total Comments

Engagement Rate

Compared to Mega tier benchmarks

Excellent for Mega

5.93%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

1.3M

Avg Likes on Videos (1)

894.4K

Avg Likes on Photos (11)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @momo's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @momo's single biggest post had going for it — the patterns worth replicating.

Top post by @momo

1,820,304 likes · 3,416 comments

2.0× @momo's average post · 2.1× the median post.

". -Lisbon -barcelona 🦋"

22 characters

Photo

Format

Sunday

Day Posted

11:00 UTC

Hour Posted

Content Analysis

Hashtags, keywords, captions, and top posts

To replicate the performance of @momo, prioritize visual impact over long-form copy. Short captions under 40 characters drive much higher engagement than longer texts. The data shows a clear drop in likes when descriptions exceed 100 characters. Use the specific hashtags #pr, #japan, #miumiu, #tasaki, and #onitsukatiger to signal your core topics to the algorithm. You should maintain a consistent schedule of roughly three posts per week. One standout post achieved over double the median likes of other posts on this account. That specific post maintained a high like-to-comment ratio despite its reach. Its success suggests that minimal text and clear aesthetic markers drive growth. While 926K average likes is a strong baseline, it indicates a community that values visual curation. Focus on consistent output rather than chasing rare spikes. The account currently reaches 15.6 million followers.

Top Hashtags

#pr (5) #japan (5) #miumiu (4) #tasaki (2) #onitsukatiger (1) #miumiuupcycled (1) #miuarcadie (1) #miumiuclub (1)

Top Keywords

japan (7) miumiu (7) tasaki (2) music (2) awards (2) danger (1) balance (1) signature (1) onitsukatigerofficial (1) onitsukatiger (1) upcycled (1) collection (1) love (1) reworked (1) vintage (1) white (1) shirt (1) khaki (1) chinos (1) floral (1) embroidered (1) setup (1) backpack (1) miumiuupcycled (1) cologne (1) paris (1) lisbon (1) barcelona (1) loving (1) green (1)

Caption Analysis

Avg Caption Length 85 chars
Posting Frequency 1.9 posts/week

Content Mix

1

Videos / Reels

11

Photos

Top Performing Posts

Post thumbnail

. -Lisbon -barcelona 🦋

1.8M likes 3.4K comments
View
Post thumbnail

🧸💤

1.3M likes 2.6K comments 3.7M views Video
View
Post thumbnail

Paris🖤

1.2M likes 3.3K comments
View
Post thumbnail

. THIS IS FOR 콘서트끝으으으(아직 한국앵콜은 있지만🦋) 이번 투어에서는 진짜 많은 것들을 느끼게 해준 콘서트였어 새로운 경험도 많이했고..ㅋㅋㅋ (시카고에서 이빨 뽑고🦷🪥) (넘어진 모습 360도로 영상…

1.0M likes 2.2K comments
View
Post thumbnail

TASAKIのアイコン、balance signature🩶 #TASAKI #PR #JAPAN @tasaki_intl

868.1K likes 2.4K comments
View
Post thumbnail

New Miu Miu Upcycled Collection💚 Love how Miu Miu reworked a vintage white shirt and khaki chinos into this floral-embr…

857.9K likes 1.8K comments
View
Post thumbnail

MUSIC AWARDS JAPAN @onitsukatigerofficial #onitsukatiger🪽

819.0K likes 2.1K comments
View
Post thumbnail

Cologne🧸

795.7K likes 2.1K comments
View
Post thumbnail

danger signatureのアイコニックなデザインが好き🩶 #TASAKI #PR #JAPAN @tasaki_intl

754.3K likes 2.1K comments
View

Top Posts

Highest-liked recent posts from @momo

# Caption Likes Comments Link
1
. -Lisbon -barcelona 🦋
1.8M 3.4K view
2
🧸💤
1.3M 2.6K view
3
Paris🖤
1.2M 3.3K view
4
. THIS IS FOR 콘서트끝으으으(아직 한국앵콜은 있지만🦋) 이번 투어에서는 진짜 많은 것들을 느끼게 해준 콘서트였어 새로운 경험도 많이…
1.0M 2.2K view
5
TASAKIのアイコン、balance signature🩶 #TASAKI #PR #JAPAN @tasaki_intl
868.1K 2.4K view
6
New Miu Miu Upcycled Collection💚 Love how Miu Miu reworked a vintage white shir…
857.9K 1.8K view
7
MUSIC AWARDS JAPAN @onitsukatigerofficial #onitsukatiger🪽
819.0K 2.1K view
8
Cologne🧸
795.7K 2.1K view
9
danger signatureのアイコニックなデザインが好き🩶 #TASAKI #PR #JAPAN @tasaki_intl
754.3K 2.1K view

Posting Patterns & Optimal Timing

When @momo posts on Instagram

This creator follows a steady grind because they post roughly twice as often as the median peer. Their high frequency ranks them in the top quarter of their follower peer group. The consistency score is low, which indicates an erratic rhythm filled with sporadic bursts followed by long quiet periods. Content lands most frequently on Monday and Wednesday at 10:00 UTC. Marketers should not expect a predictable calendar for campaign alignment due to the irregular gaps between posts. Because content drops are inconsistent, you must monitor the feed manually rather than planning around a fixed schedule. The high volume of posts compared to others provides more opportunities for visibility, but the lack of regularity makes long-term coordination difficult. You will need to be agile to catch their active windows. Plan your tie-ins around these specific days to maximize the chance of catching fresh content.

1.9

Posts / week

96.3h

Avg gap between posts

Wednesday, Monday, Friday

Peak posting days

10:00, 9:00, 6:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @momo publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

2

3

4

1

5

2

6

7

8

2

9

5

10

1

11

12

1

13

14

15

16

17

18

19

20

21

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @momo publishes more often. Their busiest hours are 10:00, 9:00, 6:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @momo hasn't been active in our tracked sample.

The account posts most often on Monday and Wednesday at 10:00 UTC. The frequency of posting is approximately 1.9 times per week.

Most Common Words

Frequent caption words across @momo's recent posts (excludes stopwords)

japan (7) miumiu (7) tasaki (2) music (2) awards (2) danger (1) balance (1) signature (1) onitsukatigerofficial (1) onitsukatiger (1) upcycled (1) collection (1) love (1) reworked (1) vintage (1) white (1) shirt (1) khaki (1) chinos (1) floral (1) embroidered (1) setup (1) backpack (1) miumiuupcycled (1) cologne (1) paris (1) lisbon (1) barcelona (1) loving (1) green (1)

Best Day of the Week to Post

@momo's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 3 1,086,065 3,258,195
Wednesday 5 749,483 3,747,413
Friday 2 836,460 1,672,920
Sunday 2 1,230,178 2,460,355

Posting Consistency & Streaks

How steadily @momo maintains output

2

Longest streak (days)

22/100

Consistency score

Inverse of posting-gap variance

27.2%

Active days

Posted at least once

96.3h

Avg gap

Between posts

Caption Length & Performance

How @momo's caption length correlates with engagement

100.0%

Posts with Caption

85

Avg Caption Chars

63

Median Chars

311

Longest Caption

Caption Length Posts Avg Engagement
Short (<40 chars) 5 1.1M
Medium (40-100) 3 816.0K
Long (100+) 4 748.9K

The audience rewards short captions with an average of 1.1 million engagements. These posts perform better than long captions, which only reach 748.9K.

Who This Audience Is

What @momo's reach and engagement mean for a brand.

The audience size is substantially larger than the typical tracked creator. This scale indicates a reach that operates at broadcast levels rather than niche circles. The verified status confirms official recognition despite the absence of a specific category tag. Engagement rates are more than four times higher than the median for this platform. These figures indicate that brand messages land with much greater impact and frequency here than on average accounts. High engagement relative to such a large follower count suggests high content resonance across the broad reach. The lack of outbound follows confirms a one way communication model typical of major public figures. This audience fits the entertainment and lifestyle category.

Compare & Discover Similar Creators

Stack @momo against any other Instagram creator we track, or jump to similar accounts.

Compare @momo to another creator

Get a side-by-side stats breakdown.

@momo vs

Creators in the same tier as @momo

AGNEZ MO

AGNEZ MO

@agnezmo

30.9M followers

Davido

Davido

@davido

30.7M followers

LUDMILLA

LUDMILLA

@ludmilla

30.3M followers

Zach King

Zach King

@zachking

30.2M followers

Amr Diab

Amr Diab

@amrdiab

30.2M followers

JoJo

JoJo

@jojotodynho

30.1M followers

Estimated Earnings

Revenue estimates based on follower count and engagement

@momo generates revenue primarily through brand sponsorships and sponsored posts. The estimated price band for a single post is $78.2K to $187.8K based on their 15.6M followers. Their ranking of 371 puts them in a high percentile where they command a premium over the median creator. This position justifies a higher price point compared to average accounts. The engagement rate of 5.93% is more than four times the 1.31% median, confirming that the reach translates into active audience interest. High engagement validates the upper end of their quote as a fair price for the volume of impressions delivered. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 15.6M followers (Mega)

$78,235 – $187,765

Industry rate for mega Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. Holding rank 371 with a following 21.6 times the median, the account maintains a very strong market presence. Engagement. A 5.93% rate is well above the 1.31% median, meaning the audience interacts frequently with content. Hit-rate. With 0% of posts beating double the average, the content lacks consistent peaks or standout viral moments. Trajectory. The follower count remained flat over the last 35 days, indicating a stable but stagnant growth phase.

Strengths

  • + Verified account with 15.6M followers
  • + 5.93% engagement rate beats the 1.31% tracked median
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ Sparse cadence of about 1.9 posts a week limits fresh reach
  • ~ Low consistency score (22/100), posting rhythm is erratic

Summary

This analysis of @momo reveals a mega Instagram presence with 15,647,044 followers. The account demonstrates an engagement rate of 5.93%, averaging 926.0K likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @momo

How many followers does @momo have on Instagram?

@momo has 15,647,044 followers on Instagram, placing them in the mega creator tier.

What is @momo's Instagram engagement rate?

@momo has an engagement rate of 5.93% based on 12 recent posts, averaging 926.0K likes per post.

How much does @momo earn on Instagram?

Based on industry benchmarks, @momo's estimated sponsorship value is $78,235 - $187,765 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @momo published on Instagram?

@momo has published 416 posts on Instagram.

What is @momo's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 1,820,304 likes and 3,416 comments.

How often does @momo post on Instagram?

@momo posts approximately 1.9 times per week, with an average gap of 96.3 hours between posts. Peak posting days are Wednesday, Monday, Friday.

How does @momo compare to other Instagram creators?

@momo sits in the Mega creator tier alongside accounts like @agnezmo, @davido, @ludmilla.

Is @momo verified on Instagram?

Yes, @momo is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @momo's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: Jun 27, 2026