Davido
I Know Who I Be OUT NOW Global Ambassador @stake | DAVIDO Inquiries: [email protected] @bb.mbr
30.7M
Followers
2.7K
Following
527
Posts
0.81%
Engagement Rate
Account Overview
Profile summary and post performance
This creator ranks 198 out of over 1600 tracked accounts and holds a follower count that is 42.0 times the median size. As a verified Musician/band account with 527 posts, this profile sits firmly in the Mega tier. The engagement rate of 0.81% falls just below the 0.93% median for creators in this category. The following report details specific audience interactions and content performance metrics.
Account Info
| Account Size | Mega |
| Followers | 30,670,897 |
| Following | 2,690 |
| Posts | 527 |
| Verified | Yes |
| Business Account | Yes |
| Category | Musician/band |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 221,323 |
| Avg Comments per Post | 27,969 |
| Videos | 7 |
| Photos | 5 |
| Engagement Rate | 0.81% |
Engagement Analysis
Based on 12 recent posts
Platform Context
@davido ranks 410 out of 777 for engagement rate because its 0.81% sits below the tracked median of 0.93%. This lower position means the account generates less interaction per follower than the average creator in the corpus.
The engagement rate of 0.81% falls below the 0.93% median as rank 410 of 777 confirms this audience reacts less than usual. Photos earn 288.4K likes while videos average 173.4K, showing that followers reward still imagery over motion content. High comment volume of 28.0K per post suggests a community willing to participate in the conversation rather than just watching from afar. However, reliability is low because only 8.3% of posts doubled the account average and none reached five times the average. This lack of high-performing outliers indicates that while the base is steady, content rarely breaks out into unexpected peaks. The audience is a tap-and-scroll audience.
221.3K
Avg Likes/Post
28.0K
Avg Comments/Post
2.7M
Total Likes
335.6K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.81%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
173.4K
Avg Likes on Videos (7)
288.4K
Avg Likes on Photos (5)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @davido's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @davido's single biggest post had going for it — the patterns worth replicating.
527,997 likes · 41,893 comments
2.3ร @davido's average post ยท 2.5ร the median post.
"BRING THEM HOME ๐ณ๐ฌ๐๐ #fifaworldcup2026"
38 characters
Photo
Format
Thursday
Day Posted
13:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved over 500,000 likes and performed at 2.5 times the median rate for this account. This peak performance shows a high like to comment ratio of roughly 12.4 to 1. To replicate this reach, prioritize short captions under 40 characters. These brief posts earn 334.4K average likes while long captions over 100 characters perform poorly at only 127.0K. Use the hashtag #fifaworldcup2026 to signal your primary topic to the algorithm. Maintain a steady posting cadence of two times per week to build consistent engagement with the audience. This account maintains a high baseline of interaction despite its large follower count. Davido currently has 30.7 million followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 101 chars |
| Posting Frequency | 2.0 posts/week |
Content Mix
7
Videos / Reels
5
Photos
Top Performing Posts
I Know Who I Beโ out now! The throne awaits. Are you ready? ๐ฅ๐
The journey to the throne begins. ๐ My next single I Know Who I Be releases June 26th โผ๏ธ
From Nigeria to the world I will always represent my people with pride ๐ณ๐ฌ Grateful to perform on this stage for the #Fโฆ
Top Posts
Highest-liked recent posts from @davido
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
BRING THEM HOME ๐ณ๐ฌ๐๐ #fifaworldcup2026
|
528.0K | 41.9K | view |
| 2 |
๐
|
337.3K | 30.4K | view |
| 3 |
AFTER HUSTLE NAH TO CHI ๐
|
333.0K | 35.6K | view |
| 4 |
I Know Who I Beโ out now! The throne awaits. Are you ready? ๐ฅ๐
|
304.9K | 31.4K | view |
| 5 |
The journey to the throne begins. ๐
My next single I Know Who I Be releases Juโฆ
|
289.2K | 44.5K | view |
| 6 |
From Nigeria to the world I will always represent my people with pride ๐ณ๐ฌ
Gratโฆ
|
201.2K | 26.1K | view |
| 7 |
Stay ready ๐๐ช๐พ
|
160.6K | 34.4K | view |
| 8 |
MEMBERS ONLY
@bennydajeweler
@bb.mbr
|
140.3K | 30.5K | view |
| 9 |
Before the crown, there was the calling.
|
120.8K | 20.4K | view |
Posting Patterns & Optimal Timing
When @davido posts on Instagram
@davido maintains a steady grind with two posts per week. This output exceeds the median creator rate of 1.1 posts weekly and places them in the top 20 percent of followers rank for frequency. A low consistency score of 37 reveals an erratic rhythm characterized by unpredictable gaps rather than a clockwork schedule. The shortest posting streak of only two days confirms that content does not arrive on a fixed rotation. Fresh content lands most often on Wednesday and Thursday. The busiest hour for new uploads is 15:00 UTC. Marketers should expect a high volume of content but must plan around an unpredictable delivery cycle. Because the posts are frequent yet inconsistently timed, a campaign tie-in requires a flexible window rather than a specific calendar date. You can rely on the quantity to maintain presence, but do not count on precise timing for immediate engagement. The steady output ensures consistent visibility even if the exact gaps between posts vary.
2.0
Posts / week
93.5h
Avg gap between posts
Thursday, Wednesday, Friday
Peak posting days
15:00, 18:00, 19:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @davido publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
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23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts twice a week on Wednesday and Thursday. The most active time is 15:00 UTC.
Most Common Words
Frequent caption words across @davido's recent posts (excludes stopwords)
Best Day of the Week to Post
@davido's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 264,324 | 528,648 |
| Tuesday | 1 | 46,725 | 46,725 |
| Wednesday | 2 | 269,745 | 539,490 |
| Thursday | 4 | 303,711 | 1,214,845 |
| Friday | 2 | 217,240 | 434,479 |
| Saturday | 1 | 227,314 | 227,314 |
Posting Consistency & Streaks
How steadily @davido maintains output
2
Longest streak (days)
37/100
Consistency score
Inverse of posting-gap variance
28.0%
Active days
Posted at least once
93.5h
Avg gap
Between posts
Caption Length & Performance
How @davido's caption length correlates with engagement
100.0%
Posts with Caption
101
Avg Caption Chars
62
Median Chars
261
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 5 | 334.4K |
| Medium (40-100) | 3 | 270.4K |
| Long (100+) | 4 | 127.0K |
The audience rewards short captions of under 40 characters with 334.4K average engagement. Long captions over 100 characters perform the worst at 127.0K.
Who This Audience Is
What @davido's reach and engagement mean for a brand.
The audience size sits at 42 times the median of tracked creators. This high rank indicates a reach that operates on a broadcast scale rather than a niche community level. The verified status and musician category confirm an established public persona in the music industry. Engagement rates fall slightly below the platform median. This lower percentage suggests that while the total reach is broad, the individual message lands softer than it would with a smaller, more concentrated creator base. The sheer volume of followers means the primary value lies in scale rather than high interaction frequency per post. Because the engagement rate sits under the average, a brand message will reach many people but will not trigger an outsized response from each individual viewer. This audience fits the music and entertainment category.
Compare & Discover Similar Creators
Stack @davido against any other Instagram creator we track, or jump to similar accounts.
Compare @davido to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @davido
Estimated Earnings
Revenue estimates based on follower count and engagement
@davido commands a high premium due to a top 20 percent ranking among peers. The quoted range of $153.4K to $368.1K reflects this elite status and provides a ceiling for negotiations. While the engagement rate sits slightly below the median, the sheer scale of the audience justifies the top-tier pricing. Brand partners pay for the reach of millions rather than micro-interactions. This high rank allows the creator to command a premium over standard market rates. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 30.7M followers (Mega)
$153,354 – $368,051
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 30.7M followers
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.81% engagement rate trails the 0.93% median, the clearest area to improve
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 2.0 posts a week limits fresh reach
- ~ Low consistency score (37/100), posting rhythm is erratic
Summary
This analysis of @davido reveals a mega Instagram presence with 30,670,897 followers. The account demonstrates an engagement rate of 0.81%, averaging 221.3K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @davido
How many followers does @davido have on Instagram?
@davido has 30,670,897 followers on Instagram, placing them in the mega creator tier.
What is @davido's Instagram engagement rate?
@davido has an engagement rate of 0.81% based on 12 recent posts, averaging 221.3K likes per post.
How much does @davido earn on Instagram?
Based on industry benchmarks, @davido's estimated sponsorship value is $153,354 - $368,051 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @davido published on Instagram?
@davido has published 527 posts on Instagram.
What is @davido's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 527,997 likes and 41,893 comments.
How often does @davido post on Instagram?
@davido posts approximately 2.0 times per week, with an average gap of 93.5 hours between posts. Peak posting days are Thursday, Wednesday, Friday.
How does @davido compare to other Instagram creators?
@davido sits in the Mega creator tier alongside accounts like @wesleysafadao, @mariliamendoncacantora, @simaria.
Is @davido verified on Instagram?
Yes, @davido is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @davido's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026