Sabrina Sato

Sabrina Sato

@sabrinasato

Apresentadora/Brazilian TV Host @tvglobo @gnt MINHA MÃE COM SEU PAI • 2ª temporada Sabrina Sato: Além Do Look @globoplay Agenciamento: @sato_rahal

29.8M

Followers

7.7K

Following

11.2K

Posts

0.47%

Engagement Rate

↓ -2.2% over 72d Mega tier Updated Jun 19, 2026

Account Overview

Profile summary and post performance

This creator ranks 204 out of 1,606 tracked accounts and maintains a follower count that is 40.8 times larger than the median profile. As a verified public figure with over 11,000 posts, Sabrina Sato operates as a high volume content producer within the mega tier. Her engagement rate of 0.47% falls below the 0.93% median for accounts of this size. The following analysis examines her specific audience interaction patterns and content performance trends.

Account Info

Account Size Mega
Followers 29,771,923
Following 7,660
Posts 11,228
Verified Yes
Category Public figure

Post Performance

Posts Analyzed 12
Avg Likes per Post 136,892
Avg Comments per Post 2,930
Videos 5
Photos 7
Engagement Rate 0.47%

Follower Growth Over Time

How @sabrinasato's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

-680498

Net Change

-2.2%

% Change

-9451

Avg / Day

72

Days Tracked

16

Data Points

Tracked between May 6, 2026 (30,522,139 followers) and Jul 17, 2026 (29,841,641 followers).

The account lost 750.2K followers over 51 days. The downward trend shows a steady decrease of roughly 14.7K followers per day.

What the trajectory means

The account lost roughly 750.2K followers over the tracked period, resulting in a 2.5% decrease from its starting point. This downward trend makes it a risk to time carefully for upcoming campaigns. The daily pace of 14.7K fewer followers per day provides a clear metric for planning your outreach timeline.

Engagement Analysis

Based on 12 recent posts

Platform Context

@sabrinasato ranks 511 of 777 for engagement and sits below the tracked median. This lower rate means fewer followers interact with content compared to typical accounts in the corpus. The performance falls short of the average benchmark for this creator group.

The engagement rate of 0.47% falls below the 0.93% median and ranks 511 out of 777, indicating this audience interacts less than usual. While the account generates high volume, the low percentage suggests a passive relationship with the content. Video posts earn 180.8K likes compared to 105.5K for photos, proving that the audience rewards motion and dynamicer visuals over static imagery. The comment count of 2.9K per post remains steady but represents a small fraction of total likes. Reliability metrics reveal that 25.0% of posts doubled the average engagement while only 8.3% reached five times the average. This narrow spread suggests that most content performs consistently with the brand, rather than relying on occasional viral spikes to drive reach. The data points toward a large but largely passive audience. This is a tap-and-scroll audience.

136.9K

Avg Likes/Post

2.9K

Avg Comments/Post

1.6M

Total Likes

35.2K

Total Comments

Engagement Rate

Compared to Mega tier benchmarks

Below Average for Mega

0.47%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

180.8K

Avg Likes on Videos (5)

105.5K

Avg Likes on Photos (7)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @sabrinasato's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @sabrinasato's single biggest post had going for it — the patterns worth replicating.

Top post by @sabrinasato

866,030 likes · 22,281 comments

6.4× @sabrinasato's average post · 37.9× the median post.

"O nosso amor chamou e floresceu. Deus sabe de tudo 🤍🙏"

53 characters

Video

Format

Monday

Day Posted

11:00 UTC

Hour Posted

2.6M

Views

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post achieved over 37 times the median like count for this account. Its high comment volume indicates a strong community response to its specific timing and framing. Medium length captions between 40 and 100 characters drive the highest engagement levels while short captions under 40 characters perform poorly. This suggests that providing just enough context is necessary to engage the audience. The recurring hashtags function as clear signals for carnival themes and brand partnerships. Posting approximately once every ten days allows for a deliberate, low-frequency strategy. While the average engagement per post is modest relative to the total follower count, the content maintains a stable presence. This account has 29.8M followers.

Top Hashtags

#carnaval (1) #bailedavogue (1) #sabrinanavogue (1) #voguefevereiro (1) #sabrinasato (1) #bof500 (1) #fifawwc (1) #womensworldcup (1) #brasil (1) #tdahlevadoasério (1) #tdah (1) #campanha (1)

Top Keywords

para (10) mais (8) minha (7) viva (7) muito (6) vila (5) nossa (5) tudo (5) hoje (4) beleza (4) essa (4) vida (4) ainda (4) sonhos (4) tempo (4) pela (4) mesmo (4) importante (3) sabrinasato (3) pelo (3) rainha (3) isabel (3) sempre (3) heitor (3) pintou (3) fazer (3) gente (3) quando (3) brasil (3) grandes (3)

Caption Analysis

Avg Caption Length 498 chars
Posting Frequency 0.1 posts/week

Content Mix

5

Videos / Reels

7

Photos

Top Performing Posts

Post thumbnail

O nosso amor chamou e floresceu. Deus sabe de tudo 🤍🙏

866.0K likes 22.3K comments 2.6M views Video
View
Post thumbnail

Transbordando amor. 🤍 Obrigada por tanto carinho com a nossa família.

319.6K likes 2.3K comments
View
Post thumbnail

Hoje eu sou a Aquarela de Heitor dos Prazeres e da minha Unidos de Vila Isabel. Vamos colorir a Sapucaí com o nosso des…

291.3K likes 4.6K comments
View
Post thumbnail

Fevereiro é tão importante para @SabrinaSato quanto é para a Vogue, ambas apaixonadas pelo #Carnaval. No mês do #Bailed…

61.0K likes 3.2K comments
View
Post thumbnail

Mamãe tá pronta para torcer pelo Brasil no @torcidan1 🇧🇷

26.6K likes 395 comments
View
Post thumbnail

Feliz aniversário, Gui! Seu aniversário chegou. Viva você e viva o seu celular novo que está fazendo uma semana de vid…

23.3K likes 190 comments
View
Post thumbnail

Last night, #SabrinaSato (@sabrinasato) joined us on the red carpet at the #BoF500 Gala, for an evening dedicated to ce…

12.6K likes 778 comments 174.7K views Video
View
Post thumbnail

Quando uma mulher entra em campo, ela carrega muito mais do que uma camisa. Carrega sonhos, histórias, coragem e a forç…

12.1K likes 489 comments 104.4K views Video
View
Post thumbnail

Tenho TDAH desde criança, mas só fui diagnosticada na adolescência. Antes disso, recebi muitos rótulos: desatenta, esqu…

11.2K likes 419 comments 816.5K views Video
View

Top Posts

Highest-liked recent posts from @sabrinasato

# Caption Likes Comments Link
1
O nosso amor chamou e floresceu. Deus sabe de tudo 🤍🙏
866.0K 22.3K view
2
Transbordando amor. 🤍 Obrigada por tanto carinho com a nossa família.
319.6K 2.3K view
3
Hoje eu sou a Aquarela de Heitor dos Prazeres e da minha Unidos de Vila Isabel.…
291.3K 4.6K view
4
Fevereiro é tão importante para @SabrinaSato quanto é para a Vogue, ambas apaix…
61.0K 3.2K view
5
Mamãe tá pronta para torcer pelo Brasil no @torcidan1 🇧🇷
26.6K 395 view
6
Feliz aniversário, Gui! Seu aniversário chegou. Viva você e viva o seu celular…
23.3K 190 view
7
Last night, #SabrinaSato (@sabrinasato) joined us on the red carpet at the #BoF…
12.6K 778 view
8
Quando uma mulher entra em campo, ela carrega muito mais do que uma camisa. Car…
12.1K 489 view
9
Tenho TDAH desde criança, mas só fui diagnosticada na adolescência. Antes disso…
11.2K 419 view

Posting Patterns & Optimal Timing

When @sabrinasato posts on Instagram

This account follows a sparse high-effort pace. The low frequency falls well below the median of 1.1 posts per week and ranks in the bottom third for volume among similar creators. A consistency score of zero indicates an erratic rhythm with no predictable patterns between uploads. Gaps between content pieces are unpredictable, making it difficult to map out a recurring schedule. Fresh content lands most often on Wednesday and Thursday. The busiest hour for new uploads is 00:00 UTC. Marketers should treat each post as a rare event rather than part of a routine cycle. You cannot rely on a steady stream of content to maintain constant brand visibility. Plan your campaign around these specific windows if you want to align with the few moments she chooses to go live. Because the cadence is so irregular, do not expect a consistent presence in the feed for long periods. A tie-in must be timed precisely to hit one of these infrequent drops rather than hoping for organic frequency.

0.1

Posts / week

1912.4h

Avg gap between posts

Thursday, Wednesday, Saturday

Peak posting days

0:00, 15:00, 23:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @sabrinasato publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

4

0

1

2

3

4

5

6

7

8

9

10

1

11

1

12

13

14

2

15

16

17

18

1

19

20

21

1

22

2

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @sabrinasato publishes more often. Their busiest hours are 0:00, 15:00, 23:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @sabrinasato hasn't been active in our tracked sample.

This account posts most on Wednesday and Thursday with a peak at 00:00 UTC. The frequency is low at 0.1 times per week.

Most Common Words

Frequent caption words across @sabrinasato's recent posts (excludes stopwords)

para (10) mais (8) minha (7) viva (7) muito (6) vila (5) nossa (5) tudo (5) hoje (4) beleza (4) essa (4) vida (4) ainda (4) sonhos (4) tempo (4) pela (4) mesmo (4) importante (3) sabrinasato (3) pelo (3) rainha (3) isabel (3) sempre (3) heitor (3) pintou (3) fazer (3) gente (3) quando (3) brasil (3) grandes (3)

Best Day of the Week to Post

@sabrinasato's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 1 888,311 888,311
Tuesday 1 321,897 321,897
Wednesday 3 129,030 387,091
Thursday 4 11,529 46,115
Saturday 2 10,540 21,081
Sunday 1 13,363 13,363

Posting Consistency & Streaks

How steadily @sabrinasato maintains output

4

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

1.0%

Active days

Posted at least once

1912.4h

Avg gap

Between posts

Caption Length & Performance

How @sabrinasato's caption length correlates with engagement

100.0%

Posts with Caption

498

Avg Caption Chars

351

Median Chars

1545

Longest Caption

Caption Length Posts Avg Engagement
Short (<40 chars) 1 9.4K
Medium (40-100) 3 412.4K
Long (100+) 8 53.9K

The audience rewards medium captions the most with 412.4K average engagement. Short captions perform poorly and receive only 9.4K average engagement.

Who This Audience Is

What @sabrinasato's reach and engagement mean for a brand.

The follower count places this profile at a scale far beyond the typical creator average. This audience size is forty times larger than the median tracked account. The verified status and public figure categorization indicate a broad reach across general interests rather than a niche community. Engagement rates fall below the median, meaning brand messages land softer here than with smaller creators. While the reach is expansive, the interaction frequency is lower than typical for this platform. This discrepancy suggests an audience that views content passively rather than interacting actively. The high follower count provides broad visibility but does not translate to high engagement density. It fits the category of mass market entertainment.

Compare & Discover Similar Creators

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Compare @sabrinasato to another creator

Get a side-by-side stats breakdown.

@sabrinasato vs

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Estimated Earnings

Revenue estimates based on follower count and engagement

Sponsored posts represent the primary revenue stream for @sabrinasato. A single post carries a market value between $148.9K and $357.3K based on her follower count. Her high rank of 204 out of 1606 allows her to command a premium price over average creators. While she sits well above the median, her engagement rate of 0.47% falls below the 0.93% benchmark. This lower interaction level suggests that while reach is immense, the conversion per view may not justify the top end of her quoted band for some advertisers. The audience size provides scale but the low engagement means the reported figures should be viewed as a ceiling rather than a guaranteed floor. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 29.8M followers (Mega)

$148,860 – $357,263

Industry rate for mega Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. Ranking in the top 13% of creators with a following 40 times the median establishes an authoritative presence. Engagement. The engagement rate falls below the industry median, suggesting content fails to spark frequent interaction. Hit-rate. A quarter of recent posts outperform the account average by double, showing consistent moments of high interest. Trajectory. A steady decline in follower count over the last 51 days indicates a shrinking audience base.

Strengths

  • + Verified account with 29.8M followers
  • + 25.0% of recent posts beat 2x the account's own average
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ 0.47% engagement rate trails the 0.93% median, the clearest area to improve
  • ~ Sparse cadence of about 0.1 posts a week limits fresh reach

Summary

This analysis of @sabrinasato reveals a mega Instagram presence with 29,771,923 followers. The account demonstrates an engagement rate of 0.47%, averaging 136.9K likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @sabrinasato

How many followers does @sabrinasato have on Instagram?

@sabrinasato has 29,771,923 followers on Instagram, placing them in the mega creator tier.

What is @sabrinasato's Instagram engagement rate?

@sabrinasato has an engagement rate of 0.47% based on 12 recent posts, averaging 136.9K likes per post.

How much does @sabrinasato earn on Instagram?

Based on industry benchmarks, @sabrinasato's estimated sponsorship value is $148,860 - $357,263 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @sabrinasato published on Instagram?

@sabrinasato has published 11,228 posts on Instagram.

What is @sabrinasato's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 866,030 likes and 22,281 comments.

How often does @sabrinasato post on Instagram?

@sabrinasato posts approximately 0.1 times per week, with an average gap of 1912.4 hours between posts. Peak posting days are Thursday, Wednesday, Saturday.

How does @sabrinasato compare to other Instagram creators?

@sabrinasato sits in the Mega creator tier alongside accounts like @kimberly.loaiza, @chiaraferragni, @youneszarou.

Is @sabrinasato verified on Instagram?

Yes, @sabrinasato is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @sabrinasato's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026