Sabrina Sato
Apresentadora/Brazilian TV Host @tvglobo @gnt MINHA MÃE COM SEU PAI • 2ª temporada Sabrina Sato: Além Do Look @globoplay Agenciamento: @sato_rahal
29.8M
Followers
7.7K
Following
11.2K
Posts
0.47%
Engagement Rate
Account Overview
Profile summary and post performance
This creator ranks 204 out of 1,606 tracked accounts and maintains a follower count that is 40.8 times larger than the median profile. As a verified public figure with over 11,000 posts, Sabrina Sato operates as a high volume content producer within the mega tier. Her engagement rate of 0.47% falls below the 0.93% median for accounts of this size. The following analysis examines her specific audience interaction patterns and content performance trends.
Account Info
| Account Size | Mega |
| Followers | 29,771,923 |
| Following | 7,660 |
| Posts | 11,228 |
| Verified | Yes |
| Category | Public figure |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 136,892 |
| Avg Comments per Post | 2,930 |
| Videos | 5 |
| Photos | 7 |
| Engagement Rate | 0.47% |
Follower Growth Over Time
How @sabrinasato's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-680498
Net Change
-2.2%
% Change
-9451
Avg / Day
72
Days Tracked
16
Data Points
Tracked between May 6, 2026 (30,522,139 followers) and Jul 17, 2026 (29,841,641 followers).
The account lost 750.2K followers over 51 days. The downward trend shows a steady decrease of roughly 14.7K followers per day.
What the trajectory means
The account lost roughly 750.2K followers over the tracked period, resulting in a 2.5% decrease from its starting point. This downward trend makes it a risk to time carefully for upcoming campaigns. The daily pace of 14.7K fewer followers per day provides a clear metric for planning your outreach timeline.
Engagement Analysis
Based on 12 recent posts
Platform Context
@sabrinasato ranks 511 of 777 for engagement and sits below the tracked median. This lower rate means fewer followers interact with content compared to typical accounts in the corpus. The performance falls short of the average benchmark for this creator group.
The engagement rate of 0.47% falls below the 0.93% median and ranks 511 out of 777, indicating this audience interacts less than usual. While the account generates high volume, the low percentage suggests a passive relationship with the content. Video posts earn 180.8K likes compared to 105.5K for photos, proving that the audience rewards motion and dynamicer visuals over static imagery. The comment count of 2.9K per post remains steady but represents a small fraction of total likes. Reliability metrics reveal that 25.0% of posts doubled the average engagement while only 8.3% reached five times the average. This narrow spread suggests that most content performs consistently with the brand, rather than relying on occasional viral spikes to drive reach. The data points toward a large but largely passive audience. This is a tap-and-scroll audience.
136.9K
Avg Likes/Post
2.9K
Avg Comments/Post
1.6M
Total Likes
35.2K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.47%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
180.8K
Avg Likes on Videos (5)
105.5K
Avg Likes on Photos (7)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @sabrinasato's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @sabrinasato's single biggest post had going for it — the patterns worth replicating.
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved over 37 times the median like count for this account. Its high comment volume indicates a strong community response to its specific timing and framing. Medium length captions between 40 and 100 characters drive the highest engagement levels while short captions under 40 characters perform poorly. This suggests that providing just enough context is necessary to engage the audience. The recurring hashtags function as clear signals for carnival themes and brand partnerships. Posting approximately once every ten days allows for a deliberate, low-frequency strategy. While the average engagement per post is modest relative to the total follower count, the content maintains a stable presence. This account has 29.8M followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 498 chars |
| Posting Frequency | 0.1 posts/week |
Content Mix
5
Videos / Reels
7
Photos
Top Performing Posts
O nosso amor chamou e floresceu. Deus sabe de tudo 🤍🙏
Transbordando amor. 🤍 Obrigada por tanto carinho com a nossa família.
Hoje eu sou a Aquarela de Heitor dos Prazeres e da minha Unidos de Vila Isabel. Vamos colorir a Sapucaí com o nosso des…
Fevereiro é tão importante para @SabrinaSato quanto é para a Vogue, ambas apaixonadas pelo #Carnaval. No mês do #Bailed…
Feliz aniversário, Gui! Seu aniversário chegou. Viva você e viva o seu celular novo que está fazendo uma semana de vid…
Last night, #SabrinaSato (@sabrinasato) joined us on the red carpet at the #BoF500 Gala, for an evening dedicated to ce…
Quando uma mulher entra em campo, ela carrega muito mais do que uma camisa. Carrega sonhos, histórias, coragem e a forç…
Tenho TDAH desde criança, mas só fui diagnosticada na adolescência. Antes disso, recebi muitos rótulos: desatenta, esqu…
Top Posts
Highest-liked recent posts from @sabrinasato
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
O nosso amor chamou e floresceu. Deus sabe de tudo 🤍🙏
|
866.0K | 22.3K | view |
| 2 |
Transbordando amor. 🤍
Obrigada por tanto carinho com a nossa família.
|
319.6K | 2.3K | view |
| 3 |
Hoje eu sou a Aquarela de Heitor dos Prazeres e da minha Unidos de Vila Isabel.…
|
291.3K | 4.6K | view |
| 4 |
Fevereiro é tão importante para @SabrinaSato quanto é para a Vogue, ambas apaix…
|
61.0K | 3.2K | view |
| 5 |
Mamãe tá pronta para torcer pelo Brasil no @torcidan1 🇧🇷
|
26.6K | 395 | view |
| 6 |
Feliz aniversário, Gui! Seu aniversário chegou.
Viva você e viva o seu celular…
|
23.3K | 190 | view |
| 7 |
Last night, #SabrinaSato (@sabrinasato) joined us on the red carpet at the #BoF…
|
12.6K | 778 | view |
| 8 |
Quando uma mulher entra em campo, ela carrega muito mais do que uma camisa. Car…
|
12.1K | 489 | view |
| 9 |
Tenho TDAH desde criança, mas só fui diagnosticada na adolescência. Antes disso…
|
11.2K | 419 | view |
Posting Patterns & Optimal Timing
When @sabrinasato posts on Instagram
This account follows a sparse high-effort pace. The low frequency falls well below the median of 1.1 posts per week and ranks in the bottom third for volume among similar creators. A consistency score of zero indicates an erratic rhythm with no predictable patterns between uploads. Gaps between content pieces are unpredictable, making it difficult to map out a recurring schedule. Fresh content lands most often on Wednesday and Thursday. The busiest hour for new uploads is 00:00 UTC. Marketers should treat each post as a rare event rather than part of a routine cycle. You cannot rely on a steady stream of content to maintain constant brand visibility. Plan your campaign around these specific windows if you want to align with the few moments she chooses to go live. Because the cadence is so irregular, do not expect a consistent presence in the feed for long periods. A tie-in must be timed precisely to hit one of these infrequent drops rather than hoping for organic frequency.
0.1
Posts / week
1912.4h
Avg gap between posts
Thursday, Wednesday, Saturday
Peak posting days
0:00, 15:00, 23:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @sabrinasato publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
This account posts most on Wednesday and Thursday with a peak at 00:00 UTC. The frequency is low at 0.1 times per week.
Most Common Words
Frequent caption words across @sabrinasato's recent posts (excludes stopwords)
Best Day of the Week to Post
@sabrinasato's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 888,311 | 888,311 |
| Tuesday | 1 | 321,897 | 321,897 |
| Wednesday | 3 | 129,030 | 387,091 |
| Thursday | 4 | 11,529 | 46,115 |
| Saturday | 2 | 10,540 | 21,081 |
| Sunday | 1 | 13,363 | 13,363 |
Posting Consistency & Streaks
How steadily @sabrinasato maintains output
4
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
1.0%
Active days
Posted at least once
1912.4h
Avg gap
Between posts
Caption Length & Performance
How @sabrinasato's caption length correlates with engagement
100.0%
Posts with Caption
498
Avg Caption Chars
351
Median Chars
1545
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 1 | 9.4K |
| Medium (40-100) | 3 | 412.4K |
| Long (100+) | 8 | 53.9K |
The audience rewards medium captions the most with 412.4K average engagement. Short captions perform poorly and receive only 9.4K average engagement.
Who This Audience Is
What @sabrinasato's reach and engagement mean for a brand.
The follower count places this profile at a scale far beyond the typical creator average. This audience size is forty times larger than the median tracked account. The verified status and public figure categorization indicate a broad reach across general interests rather than a niche community. Engagement rates fall below the median, meaning brand messages land softer here than with smaller creators. While the reach is expansive, the interaction frequency is lower than typical for this platform. This discrepancy suggests an audience that views content passively rather than interacting actively. The high follower count provides broad visibility but does not translate to high engagement density. It fits the category of mass market entertainment.
Compare & Discover Similar Creators
Stack @sabrinasato against any other Instagram creator we track, or jump to similar accounts.
Compare @sabrinasato to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @sabrinasato
Estimated Earnings
Revenue estimates based on follower count and engagement
Sponsored posts represent the primary revenue stream for @sabrinasato. A single post carries a market value between $148.9K and $357.3K based on her follower count. Her high rank of 204 out of 1606 allows her to command a premium price over average creators. While she sits well above the median, her engagement rate of 0.47% falls below the 0.93% benchmark. This lower interaction level suggests that while reach is immense, the conversion per view may not justify the top end of her quoted band for some advertisers. The audience size provides scale but the low engagement means the reported figures should be viewed as a ceiling rather than a guaranteed floor. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 29.8M followers (Mega)
$148,860 – $357,263
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 29.8M followers
- + 25.0% of recent posts beat 2x the account's own average
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.47% engagement rate trails the 0.93% median, the clearest area to improve
- ~ Sparse cadence of about 0.1 posts a week limits fresh reach
Summary
This analysis of @sabrinasato reveals a mega Instagram presence with 29,771,923 followers. The account demonstrates an engagement rate of 0.47%, averaging 136.9K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @sabrinasato
How many followers does @sabrinasato have on Instagram?
@sabrinasato has 29,771,923 followers on Instagram, placing them in the mega creator tier.
What is @sabrinasato's Instagram engagement rate?
@sabrinasato has an engagement rate of 0.47% based on 12 recent posts, averaging 136.9K likes per post.
How much does @sabrinasato earn on Instagram?
Based on industry benchmarks, @sabrinasato's estimated sponsorship value is $148,860 - $357,263 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @sabrinasato published on Instagram?
@sabrinasato has published 11,228 posts on Instagram.
What is @sabrinasato's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 866,030 likes and 22,281 comments.
How often does @sabrinasato post on Instagram?
@sabrinasato posts approximately 0.1 times per week, with an average gap of 1912.4 hours between posts. Peak posting days are Thursday, Wednesday, Saturday.
How does @sabrinasato compare to other Instagram creators?
@sabrinasato sits in the Mega creator tier alongside accounts like @kimberly.loaiza, @chiaraferragni, @youneszarou.
Is @sabrinasato verified on Instagram?
Yes, @sabrinasato is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @sabrinasato's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026