289.7K
Followers
548
Following
1.7K
Posts
5.16%
Engagement Rate
Account Overview
Profile summary and post performance
This creator ranks 968 out of 1606 tracked accounts and holds a follower count that is 0.4 times the median size of our typical creators. The account is verified and maintains over 1700 posts despite having no specific category assigned to its profile. This high volume of content establishes it as a macro tier creator with a long history of posting. The engagement rate of 5.16% sits well above the 0.98% median for accounts of this scale. This performance indicates a highly active and loyal audience base. The following report examines specific audience demographics and peak interaction periods to help guide your campaign strategy.
Account Info
| Account Size | Macro |
| Followers | 289,739 |
| Following | 548 |
| Posts | 1,746 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 14,788 |
| Avg Comments per Post | 176 |
| Videos | 2 |
| Photos | 10 |
| Engagement Rate | 5.16% |
Follower Growth Over Time
How @kim_poong's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+2.0K
Net Change
+0.7%
% Change
+29
Avg / Day
70
Days Tracked
16
Data Points
Tracked between May 7, 2026 (288,000 followers) and Jul 17, 2026 (290,046 followers).
The account gained 1.7K followers over 51 days. This represents an upward trend of 0.6% from 288.0K to 289.7K.
What the trajectory means
The account grew by 1.7K followers over the 51 day period. This steady upward trend makes it worth getting in on early as a rising profile. A daily pace of 34 new followers allows for consistent planning within your campaign brief.
Engagement Analysis
Based on 12 recent posts
Platform Context
@kim_poong ranks 112 out of 929 for engagement rate because its performance sits well above the tracked median. This high percentage means the account generates more interaction per follower than most creators in the corpus. Such a result indicates a highly active and responsive audience compared to the average peer.
The engagement rate of 5.16% beats the 0.98% median, ranking 112 out of 929 accounts. This confirms that the audience reacts much more than the average user. Photos are the preferred format as they pull 15.8K likes compared to 9.7K for videos. While the base engagement is high, the reach lacks consistency from viral hits. Only 25% of posts doubled the account average, and no content reached five times the standard. This suggests a loyal but stable core rather than unpredictable spikes. The audience favors static visuals over motion content. Because they interact with photos at higher rates, the community values aesthetic stills. Since no post broke the 5x threshold, growth relies on steady performance rather than random explosions. This is an active audience.
14.8K
Avg Likes/Post
176
Avg Comments/Post
177.5K
Total Likes
2.1K
Total Comments
Engagement Rate
Compared to Macro tier benchmarks
5.16%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
9.7K
Avg Likes on Videos (2)
15.8K
Avg Likes on Photos (10)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @kim_poong's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @kim_poong's single biggest post had going for it — the patterns worth replicating.
35,918 likes · 447 comments
2.4× @kim_poong's average post · 4.3× the median post.
"농담인줄 알았는데 진짜로 제가 수요가 있을줄은 몰랐습니다. 기껏해야 김풍 한줌단이겠거니.. 했는데 규모를 듣고 살짝 놀랐네요. 이렇게 준비해줘서 진심으로 정말 고마워요들. 차~암~~~~~~나~ 나같은 아저씨가 뭐가 좋다고... 앞으로 나는 아이돌이다 라고 생각하고 자기관리에 신경쓰도록 하겠습니다. 그러니 저를 괄시하고 업신여기셨던 여러분도 이젠 저를 아이돌로 예우해주시길 부탁 드립니다."
218 characters
Photo
Format
Tuesday
Day Posted
5:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post performed at 4.3x the median engagement level. This specific post achieved a high like-to-comment ratio of roughly 80 to 1. Focus on this style of content if you want to trigger high interaction. Keep captions short under 40 characters to maximize reach. Medium length captions between 40 and 100 characters perform poorly and suggest that long copy is not necessary for this audience. Use the recurring hashtags #정지선, #김풍, #샘킴, #맛피자, and #요리는괴로워 to signal your specific topics clearly. Post content about 1.4 times per week to maintain a steady presence. While engagement numbers are modest relative to total follower count, consistent posting helps build a stable base. This account has 289.7K followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 109 chars |
| Posting Frequency | 1.4 posts/week |
Content Mix
2
Videos / Reels
10
Photos
Top Performing Posts
농담인줄 알았는데 진짜로 제가 수요가 있을줄은 몰랐습니다. 기껏해야 김풍 한줌단이겠거니.. 했는데 규모를 듣고 살짝 놀랐네요. 이렇게 준비해줘서 진심으로 정말 고마워요들. 차~암~~~~~~나~ 나같은 아저씨가 뭐가…
이번 맘스터치와 협업하는데 나는 매장도 없고 계량도 잘 못하는 관계로 맘터 R&D 센터에 며칠 출퇴근하며 직원분들과 함께 계속 조율해가며 만들었음. 내가 막 대충 감으로 때려넣으면 직원분들이 이걸 따다닥 정량화 시…
안그래도 잭블랙 왕팬인데 이렇게 샤라웃을 받다니... 꿈인가? Thank you for the shoutout to me, Jack Black. I'm your Big fan!!! 슈퍼마리오 갤럭시도 꼭볼게용~…
매주 목요일 저녁 8시40분 tvN 에서 하는 언더커버셰프 MC를 맡게되었습니다. 셰프님들이 각 나라 레스토랑에 가서 막내로 취업하며 겪는 이야기 입니다. 셰프님들이 속된말로 개고생하며 제작진 욕을욕을하며 촬영…
나도 오늘은 김풍파스타 카펠리니면은 5-6분가량 푹 삶아 찬물에 행궈주고 초고추장2 : 토마토스파게티소스3 (취향껏) 참기름을 생각보다 많이뿌리는게 포인트
유튜브 라꼰즈가 드디어 tvN에 진출합니다! #요리는괴로워 세명의 셰프들과 한명의 쇼셰프가 펼치는 요리전시회에 여러분을 초대합니다. 여러분들이 많이 봐주시고 본방사수 해주시고 격려해주시고 응원해주시고 도와주셔야합…
Top Posts
Highest-liked recent posts from @kim_poong
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
농담인줄 알았는데 진짜로 제가 수요가 있을줄은 몰랐습니다.
기껏해야 김풍 한줌단이겠거니.. 했는데 규모를 듣고 살짝 놀랐네요.
이렇게 준비해줘…
|
35.9K | 447 | view |
| 2 |
이번 맘스터치와 협업하는데 나는 매장도 없고 계량도 잘 못하는 관계로 맘터 R&D 센터에 며칠 출퇴근하며 직원분들과 함께 계속 조율해가며 만들…
|
33.8K | 321 | view |
| 3 |
침과함께 프로필 촬영
|
33.1K | 292 | view |
| 4 |
맘스터치 포토카드 나도 딱 2장 받음.
근데 진짜 이게 수요가 있다고?
|
18.9K | 415 | view |
| 5 |
안그래도 잭블랙 왕팬인데 이렇게 샤라웃을 받다니... 꿈인가?
Thank you for the shoutout to me, Jack Blac…
|
13.7K | 109 | view |
| 6 |
매주 목요일 저녁 8시40분 tvN 에서 하는 언더커버셰프 MC를 맡게되었습니다.
셰프님들이 각 나라 레스토랑에 가서 막내로 취업하며 겪는 …
|
8.4K | 69 | view |
| 7 |
나도 오늘은 김풍파스타
카펠리니면은 5-6분가량 푹 삶아 찬물에 행궈주고
초고추장2 : 토마토스파게티소스3 (취향껏)
참기름을 생각보다 많이…
|
7.7K | 72 | view |
| 8 |
유튜브 라꼰즈가 드디어 tvN에 진출합니다!
#요리는괴로워 세명의 셰프들과 한명의 쇼셰프가 펼치는 요리전시회에 여러분을 초대합니다.
여러분들…
|
7.7K | 49 | view |
| 9 |
팬분이 만들어주신 가내수공업 핸드메이드 포카. 실물로 첨 받아봄. 감사합니다.
|
6.6K | 113 | view |
Posting Patterns & Optimal Timing
When @kim_poong posts on Instagram
The creator follows a steady grind because their output exceeds the median frequency of 1.0 posts per week. Posting at a rate of 1.4 times weekly places them in the top half of the follower rank among similar accounts. This volume indicates a reliable commitment to content production for a growing audience. However, the consistency score of 35 suggests an erratic internal rhythm rather than a clockwork schedule. The short one day streak confirms that gaps between posts vary wildly. Marketers should expect clusters of activity followed by quiet periods instead of predictable weekly intervals. Fresh content typically lands on Tuesday and Wednesday. The peak upload window occurs at 05:00 UTC. Because the cadence is steady but the timing is inconsistent, a marketer should not rely on a specific day for a timed tie-in. Instead, plan for high volume during active windows. You can expect regular output even if the specific dates shift. This allows for flexible campaign planning around their frequent posts while acknowledging the unpredictable gaps between them.
1.4
Posts / week
135.0h
Avg gap between posts
Tuesday, Wednesday, Friday
Peak posting days
5:00, 1:00, 8:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @kim_poong publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
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12
13
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Hour of day (UTC) — 0 is midnight, 12 is noon
This account posts at a rate of 1.4 times per week. The most active days are Tuesday and Wednesday with the busiest hour being 05:00 UTC.
Most Common Words
Frequent caption words across @kim_poong's recent posts (excludes stopwords)
Best Day of the Week to Post
@kim_poong's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 13,840 | 13,840 |
| Tuesday | 4 | 19,133 | 76,533 |
| Wednesday | 2 | 20,058 | 40,115 |
| Thursday | 2 | 13,882 | 27,765 |
| Friday | 2 | 6,760 | 13,520 |
| Saturday | 1 | 7,807 | 7,807 |
Posting Consistency & Streaks
How steadily @kim_poong maintains output
1
Longest streak (days)
35/100
Consistency score
Inverse of posting-gap variance
17.8%
Active days
Posted at least once
135.0h
Avg gap
Between posts
Caption Length & Performance
How @kim_poong's caption length correlates with engagement
100.0%
Posts with Caption
109
Avg Caption Chars
133
Median Chars
218
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 3 | 19.5K |
| Medium (40-100) | 2 | 7.2K |
| Long (100+) | 7 | 15.2K |
The audience rewards short captions with an average of 19.5K engagements. These posts perform much better than medium captions, which only reach 7.2K engagement.
Who This Audience Is
What @kim_poong's reach and engagement mean for a brand.
The follower count is below the median for tracked creators, meaning this account does not reach broadcast scale. The verified status confirms an established public profile despite the smaller relative size. Engagement rates are over five times higher than the platform average. This high rate indicates that a brand message will land much harder with this specific group than it would on a typical account of similar size. The discrepancy between the lower follower count and the high interaction rate suggests a concentrated core of active participants rather than a passive mass audience. Because the category is not set, the primary value lies in the high engagement density. This audience fits well within the food and beverage category where interactive content drives higher conversion.
Compare & Discover Similar Creators
Stack @kim_poong against any other Instagram creator we track, or jump to similar accounts.
Compare @kim_poong to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @kim_poong
Estimated Earnings
Revenue estimates based on follower count and engagement
Sponsored posts drive the primary revenue stream for @kim_poong with an estimated range of $2,300 to $4,300 per post. Ranking in the bottom half of the peer group means this band acts as a ceiling rather than a starting point for negotiations. Because the 5.16% engagement rate is more than five times the median, the account commands a premium over standard reach metrics. This high interaction level justifies a price point closer to the top of the quoted range. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 289.7K followers (Macro)
$2,318 – $4,346
Industry rate for macro Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 289.7K followers
- + 5.16% engagement rate beats the 0.98% tracked median
- + 25.0% of recent posts beat 2x the account's own average
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ Sparse cadence of about 1.4 posts a week limits fresh reach
- ~ Low consistency score (35/100), posting rhythm is erratic
Summary
This analysis of @kim_poong reveals a macro Instagram presence with 289,739 followers. The account demonstrates an engagement rate of 5.16%, averaging 14.8K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @kim_poong
How many followers does @kim_poong have on Instagram?
@kim_poong has 289,739 followers on Instagram, placing them in the macro creator tier.
What is @kim_poong's Instagram engagement rate?
@kim_poong has an engagement rate of 5.16% based on 12 recent posts, averaging 14.8K likes per post.
How much does @kim_poong earn on Instagram?
Based on industry benchmarks, @kim_poong's estimated sponsorship value is $2,318 - $4,346 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @kim_poong published on Instagram?
@kim_poong has published 1,746 posts on Instagram.
What is @kim_poong's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 35,918 likes and 447 comments.
How often does @kim_poong post on Instagram?
@kim_poong posts approximately 1.4 times per week, with an average gap of 135.0 hours between posts. Peak posting days are Tuesday, Wednesday, Friday.
How does @kim_poong compare to other Instagram creators?
@kim_poong sits in the Macro creator tier alongside accounts like @nomadatoast, @illumitati, @0yann0.
Is @kim_poong verified on Instagram?
Yes, @kim_poong is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @kim_poong's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026