The Vanderpump Dog Foundation
An international 501(c)(3) non-profit dog rescue organization working on domestic and international fronts to create a better world for dogs! 🐶
296.4K
Followers
481
Following
4.7K
Posts
0.22%
Engagement Rate
Account Overview
Profile summary and post performance
This verified nonprofit organization ranks at 966 out of 1606 tracked creators. Its follower count is 0.4 times the median, making it smaller than the typical creator we track. The account has accumulated 4704 posts and operates as a macro profile within its category. The engagement rate of 0.22% falls below the 0.98% median. The rest of this report explores the specific audience interactions and content performance across their feed.
Account Info
| Account Size | Macro |
| Followers | 296,413 |
| Following | 481 |
| Posts | 4,704 |
| Verified | Yes |
| Category | Nonprofit organization |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 648 |
| Avg Comments per Post | 16 |
| Videos | 0 |
| Photos | 12 |
| Engagement Rate | 0.22% |
Engagement Analysis
Based on 12 recent posts
Platform Context
@vanderpumpdogs ranks 764 out of 929 for engagement because its rate sits below the tracked median. This low percentage means the account generates less interaction per follower than most creators in the corpus. The performance falls short of the average benchmark by a wide margin.
The engagement rate of 0.22% falls below the 0.98% median and ranks 764 out of 929, proving this audience reacts less than usual. While the account maintains a steady base of 648 likes per post, the low comment volume suggests passive consumption rather than active discussion. Reliability is low because only 8.3% of posts reached double the average engagement and only 8.3% hit five times the average. These figures indicate that reach is driven by rare spikes rather than consistent community interaction. This is a tap-and-scroll audience.
648
Avg Likes/Post
16
Avg Comments/Post
7.8K
Total Likes
198
Total Comments
Engagement Rate
Compared to Macro tier benchmarks
0.22%
(Likes + Comments) / Followers per post
Per-Post Engagement Trend
Engagement (likes + comments) for each of @vanderpumpdogs's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @vanderpumpdogs's single biggest post had going for it — the patterns worth replicating.
4,172 likes · 80 comments
6.4× @vanderpumpdogs's average post · 12.8× the median post.
"Olivia has been waiting 380 days for her forever family. 💔🐾 We rescued Olivia as a puppy in 2022, and although she was adopted quickly, she was returned to us three years later through no fault of her own. Since then, this sweet girl has been patiently waiting for over a year for"
803 characters
Photo
Format
Thursday
Day Posted
18:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved over twelve times the median engagement of this account. This specific content generated a high like to comment ratio of fifty to one. Posting on Thursday evenings appears to favor reach. High frequency at five posts per week builds steady audience connection despite modest average engagement relative to follower count.
Top Keywords
Caption Analysis
| Avg Caption Length | 553 chars |
| Posting Frequency | 5.6 posts/week |
Content Mix
0
Videos / Reels
12
Photos
Top Performing Posts
Olivia has been waiting 380 days for her forever family. 💔🐾 We rescued Olivia as a puppy in 2022, and although she was …
🚨Wanda update🚨: After her extensive surgery, her masses came back as cancerous. During her oncology visit, due to the …
The first of Mama Midnight’s puppies has found his forever home! 🐾 Orion has officially joined his new family, and we c…
We’re honestly in disbelief that three of Midnight’s puppies are still available! 🌙✨ Moon Pie, Nebula, and Espresso are…
Tiny puppy. Big appetite. 🐾💛 A huge thank you to our friends at @justfoodfordogs for generously donating fresh meals f…
Toto is still waiting for his person. 💙 He may be completely blind, but that doesn’t stop him from enjoying life. His b…
After recovering from upper respiratory infections and multiple bloodwork tests, Genevieve and Winnie have finally been…
All these eligible bachelors are looking for their forever home, could you be their perfect match?! 💙 From cuddle bugs…
Want to help a rescue dog but not ready to adopt? Become a foster! 🐾 Fosters make it possible for us to keep saying ye…
Top Posts
Highest-liked recent posts from @vanderpumpdogs
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Olivia has been waiting 380 days for her forever family. 💔🐾
We rescued Olivia a…
|
4.2K | 80 | view |
| 2 |
🚨Wanda update🚨:
After her extensive surgery, her masses came back as cancerous…
|
613 | 35 | view |
| 3 |
The first of Mama Midnight’s puppies has found his forever home! 🐾 Orion has of…
|
545 | 23 | view |
| 4 |
We’re honestly in disbelief that three of Midnight’s puppies are still availabl…
|
475 | 14 | view |
| 5 |
Tiny puppy. Big appetite. 🐾💛
A huge thank you to our friends at @justfoodfordo…
|
332 | 7 | view |
| 6 |
Toto is still waiting for his person. 💙
He may be completely blind, but that do…
|
322 | 9 | view |
| 7 |
After recovering from upper respiratory infections and multiple bloodwork tests…
|
290 | 9 | view |
| 8 |
All these eligible bachelors are looking for their forever home, could you be t…
|
267 | 6 | view |
| 9 |
Want to help a rescue dog but not ready to adopt? Become a foster! 🐾
Fosters m…
|
211 | 3 | view |
Posting Patterns & Optimal Timing
When @vanderpumpdogs posts on Instagram
This creator maintains a steady grind with over five posts per week. This frequency sits well above the median of one post weekly. The volume puts the account in the top half of its peer group by rank. A consistency score of 44 suggests an irregular rhythm characterized by sporadic bursts and quiet gaps rather than a clockwork schedule. Content lands most frequently on Thursday and Friday, with a peak upload window at 18:00 UTC. Marketers should expect frequent opportunities for placement but must plan around the unpredictable spacing between posts. The high volume allows for consistent brand presence despite the inconsistent intervals.
5.6
Posts / week
32.7h
Avg gap between posts
Thursday, Friday, Monday
Peak posting days
18:00, 19:00, 20:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @vanderpumpdogs publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
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8
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23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts 5.6 times per week with the most activity on Thursday and Friday. The peak engagement hour is 18:00 UTC.
Most Common Words
Frequent caption words across @vanderpumpdogs's recent posts (excludes stopwords)
Best Day of the Week to Post
@vanderpumpdogs's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 528 | 1,057 |
| Tuesday | 2 | 420 | 841 |
| Wednesday | 2 | 262 | 523 |
| Thursday | 3 | 1,619 | 4,856 |
| Friday | 3 | 232 | 695 |
Posting Consistency & Streaks
How steadily @vanderpumpdogs maintains output
5
Longest streak (days)
44/100
Consistency score
Inverse of posting-gap variance
80.2%
Active days
Posted at least once
32.7h
Avg gap
Between posts
Caption Length & Performance
How @vanderpumpdogs's caption length correlates with engagement
100.0%
Posts with Caption
553
Avg Caption Chars
652
Median Chars
803
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Long (100+) | 12 | 664 |
The audience engages more with captions under 10 words. Engagement drops as the word count increases toward 50.
Who This Audience Is
What @vanderpumpdogs's reach and engagement mean for a brand.
The audience size is below the typical creator average for this platform because of the low multiplier relative to the median. The verified status and nonprofit classification indicate a specific charitable focus rather than general lifestyle content. Engagement rates are less than a quarter of the median, meaning brand messages will land much softer here than on standard accounts. High follower counts do not translate to active interaction in this instance. This audience fits the non-profit sector.
Compare & Discover Similar Creators
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Creators in the same tier as @vanderpumpdogs
Estimated Earnings
Revenue estimates based on follower count and engagement
The primary revenue stream for @vanderpumpdogs stems from sponsored content. A single post sits in a projected band of $2,400 to $4,400 based on follower volume. Because this account ranks below the median with 966 out of 1,606 peers, the quoted range acts as a ceiling rather than a guaranteed fee. Buyers should negotiate toward the lower end of that bracket to secure value. The engagement rate of 0.22% falls well below the 0.98% median. This low interaction suggests the reach is passive and may not justify the higher end of the price band. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 296.4K followers (Macro)
$2,371 – $4,446
Industry rate for macro Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 296.4K followers
- + Active cadence of about 5.6 posts a week
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.22% engagement rate trails the 0.98% median, the clearest area to improve
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
Summary
This analysis of @vanderpumpdogs reveals a macro Instagram presence with 296,413 followers. The account demonstrates an engagement rate of 0.22%, averaging 648 likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @vanderpumpdogs
How many followers does @vanderpumpdogs have on Instagram?
@vanderpumpdogs has 296,413 followers on Instagram, placing them in the macro creator tier.
What is @vanderpumpdogs's Instagram engagement rate?
@vanderpumpdogs has an engagement rate of 0.22% based on 12 recent posts, averaging 648 likes per post.
How much does @vanderpumpdogs earn on Instagram?
Based on industry benchmarks, @vanderpumpdogs's estimated sponsorship value is $2,371 - $4,446 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @vanderpumpdogs published on Instagram?
@vanderpumpdogs has published 4,704 posts on Instagram.
What is @vanderpumpdogs's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 4,172 likes and 80 comments.
How often does @vanderpumpdogs post on Instagram?
@vanderpumpdogs posts approximately 5.6 times per week, with an average gap of 32.7 hours between posts. Peak posting days are Thursday, Friday, Monday.
How does @vanderpumpdogs compare to other Instagram creators?
@vanderpumpdogs sits in the Macro creator tier alongside accounts like @surfrider, @dangerouswomantour, @mrcaponee.
Is @vanderpumpdogs verified on Instagram?
Yes, @vanderpumpdogs is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @vanderpumpdogs's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026