Napoleon & Tabitha Dumo

This account ranks 995 out of 1738 tracked creators and holds a follower count that is 0.5 times the median size for this group. As a verified macro creator with over three thousand posts, @nappytabs maintains a prolific presence despite not having a specific category assigned. The engagement rate of 28.21% far exceeds the 1.36% median, indicating a very active and loyal audience. This high level of interaction suggests their content resonates deeply with their followers. The following report breaks down the specific audience demographics and peak engagement periods to help guide your strategy.

The engagement rate of 28.21% far exceeds the 1.36% median and ranks 33 out of 1738 accounts. This indicates an audience that interacts with content much more than is typical for this size of following. While likes reach high numbers, the low comment count suggests a preference for visual appreciation over public dialogue. The data shows a clear preference for video as the primary reward, which pulls in nearly 120k likes compared to just 1.1k for photos. This stark contrast identifies video as the main driver of audience attention. Reliability metrics show that only 8.3% of posts reached double the average engagement and another 8.3% hit five times the average. These figures suggest most growth comes from consistent core content rather than frequent unpredictable spikes. Most interactions are passive reactions to high-quality visuals rather than community building through conversation. This is a tap-and-scroll audience.

The standout post achieved a large multiplier of 1401.6x over the median performance for this account. This specific post earned nearly one million likes despite having very low comment volume. The ratio suggests that high-impact visual content drives reach while personal connection remains niche. Long captions exceeding 100 words drive the highest engagement with an average of 88.7K likes. Medium length captions perform poorly at just 167 likes, indicating that your audience prefers deep dives or very brief hits rather than middle ground copy. You should lean into long form writing to build depth when you choose to post. The hashtag set signals a clear focus on off-roading and Jeep culture. These tags define the core niche for the algorithm to target. Posting frequency is low at 0.1 times per week, which suggests a strategy of quality over quantity. Each post must be high value to sustain interest during long gaps. The account maintains a strong base with an average of 81.3K likes per post. This creator has 288.4K followers.

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@nappytabs earns from brand partnerships and sponsored content with a projected range of $2,300 to $4,300 per post. This creator ranks below the median for their follower count, meaning the quoted band serves as a ceiling to negotiate under rather than a starting point. The 28.21% engagement rate far exceeds the 1.36% average, suggesting high audience loyalty justifies a premium price despite the lower rank. Strong interaction levels make the upper end of the estimate a fair target for reach. These are modelled estimates from public metrics, not disclosed earnings.