Boulet Brothers' Dragula
Official IG of The Boulet Brothers’ Dragula Emmy Nominated Horror Competition Series Streaming on Shudder & AMC+
298.2K
Followers
299
Following
1.3K
Posts
1.39%
Engagement Rate
Account Overview
Profile summary and post performance
This account ranks at 964 out of 1,606 tracked creators and holds a follower count that is smaller than the typical creator we track by a factor of 0.4. The verified profile operates as a TV show category and maintains a library of 1335 posts. This establishes it as a macro account with a clear and established brand presence. Engagement rates for this page exceed the median at 1.39 percent compared to the 0.98 percent benchmark. The following report explores audience interaction patterns and content performance metrics across their feed.
Account Info
| Account Size | Macro |
| Followers | 298,200 |
| Following | 299 |
| Posts | 1,335 |
| Verified | Yes |
| Business Account | Yes |
| Category | TV show |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 4,089 |
| Avg Comments per Post | 63 |
| Videos | 5 |
| Photos | 7 |
| Engagement Rate | 1.39% |
Follower Growth Over Time
How @bouletbrothersdragula's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+118
Net Change
0.0%
% Change
+2
Avg / Day
71
Days Tracked
16
Data Points
Tracked between May 7, 2026 (298,000 followers) and Jul 17, 2026 (298,118 followers).
The account grew from 298.0K to 298.2K followers over 51 days. The count remained nearly flat with a change of only 0.1%.
What the trajectory means
The account remained stable with a 0.1% change over the tracked period. This flat trend establishes the profile as a known quantity for your campaign. The steady daily pace allows for predictable planning in your outreach strategy.
Engagement Analysis
Based on 12 recent posts
Platform Context
@bouletbrothersdragula ranks 379 out of 929 for its engagement rate of 1.39%. This performance sits above the tracked median of 0.98%. Such a result means the account generates more interaction per follower than the average creator in the corpus.
The engagement rate of 1.39% exceeds the median of 0.98%, placing the account at rank 379 out of 929. This confirms that the audience interacts with content more frequently than the average user. While videos generate consistent interest, the photo format earns a higher reward from followers. Photos average 5.1K likes compared to 2.6K for video content. These figures suggest a preference for static imagery over moving clips. Comment volume remains modest at 63 per post despite the high like counts. The reach reliability is low because only 16.7% of posts doubled the account average, and no posts reached five times that mark. This indicates that while the core audience is loyal, content rarely achieves breakout success beyond its established circle. The growth is stable rather than explosive. These metrics point to a tap-and-scroll audience.
4.1K
Avg Likes/Post
63
Avg Comments/Post
49.1K
Total Likes
751
Total Comments
Engagement Rate
Compared to Macro tier benchmarks
1.39%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
2.6K
Avg Likes on Videos (5)
5.1K
Avg Likes on Photos (7)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @bouletbrothersdragula's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @bouletbrothersdragula's single biggest post had going for it — the patterns worth replicating.
8,668 likes · 51 comments
2.1× @bouletbrothersdragula's average post · 2.1× the median post.
"The Titans tour of terror is a must see experience! Get tickets to the Los Angeles, Sacramento, Seattle, Portland, SLC and Denver shows while you still can at dragulalive.com (photos by @_he_photo courtesy @obsessedintl )"
221 characters
Photo
Format
Saturday
Day Posted
18:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved over double the median engagement of typical posts on this account. This high performance occurred on a Saturday at 18:00 UTC. Its like to comment ratio shows strong visual appeal compared to active discussion. Focus on short captions under 40 characters to maximize reach. These brief posts average 6.0K likes, while medium lengths perform poorly with only 3.0K likes. This suggests the audience prefers quick consumption over long blocks of text. Use the recurring hashtags #fyc, #emmys, #bouletbrothers, #dragula, and #celebratelgbtqcinema to signal your niche clearly. Given that engagement averages are modest relative to the follower count, prioritize a consistent posting schedule of once every two days. This steady volume builds a stable presence for the audience. The account currently has 298.2K followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 238 chars |
| Posting Frequency | 0.5 posts/week |
Content Mix
5
Videos / Reels
7
Photos
Top Performing Posts
The Titans tour of terror is a must see experience! Get tickets to the Los Angeles, Sacramento, Seattle, Portland, SLC …
A glamorous night at the @glaad Media Awards! Honored that The Boulet Brothers’ Dragula was nominated for Outstanding R…
For your consideration: The Boulet Brothers’ Dragula: Titans •Outstanding Host for a Reality or Reality Competition Pr…
Our Tour of Terror is only a week away! Starring your Queens of Darkness the @bouletbrothers, your new Queen of the Und…
New dates and cities have been added and all tickets are on sale now! Get them at dragulalive.com
Tickets are now on sale in all cities! Get them while you still can at dragulalive.com.
The Titans Tour of Terror has come to an end… and what an unforgettable journey it’s been. Thank you to the incredible …
The Boulet Brothers’ Holiday of Horrors is Now Streaming on @shudder and @amcplus!
Top Posts
Highest-liked recent posts from @bouletbrothersdragula
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
The Titans tour of terror is a must see experience! Get tickets to the Los Ange…
|
8.7K | 51 | view |
| 2 |
A glamorous night at the @glaad Media Awards! Honored that The Boulet Brothers’…
|
8.3K | 82 | view |
| 3 |
Thank you @glaad for the nomination!!
|
5.9K | 85 | view |
| 4 |
For your consideration: The Boulet Brothers’ Dragula: Titans
•Outstanding Host…
|
5.7K | 100 | view |
| 5 |
Our Tour of Terror is only a week away! Starring your Queens of Darkness the @b…
|
5.0K | 49 | view |
| 6 |
New dates and cities have been added and all tickets are on sale now! Get them …
|
3.9K | 144 | view |
| 7 |
Tickets are now on sale in all cities! Get them while you still can at dragulal…
|
2.6K | 39 | view |
| 8 |
The Titans Tour of Terror has come to an end… and what an unforgettable journey…
|
2.4K | 34 | view |
| 9 |
The Boulet Brothers’ Holiday of Horrors is Now Streaming on @shudder and @amcpl…
|
2.2K | 33 | view |
Posting Patterns & Optimal Timing
When @bouletbrothersdragula posts on Instagram
This creator maintains a sparse high-effort pace. The frequency of 0.5 posts per week falls below the median of 1.0 and places them in the lower half of follower rank. This suggests a deliberate strategy where content quality is prioritized over volume. A consistency score of 32 indicates an erratic rhythm rather than a predictable cycle. Long gaps between uploads are common, followed by isolated bursts of activity. You can expect fresh content most often on Tuesday or Wednesday. These posts typically land around 18:00 UTC. Marketers should not plan for constant daily presence but instead target these specific windows for high-impact placements. Because the cadence is irregular and infrequent, a campaign requires advance coordination to align with their sporadic posting schedule. Do not expect a steady stream of content to support a long-running daily series. Focus your efforts on the specific days where they do choose to post.
0.5
Posts / week
399.3h
Avg gap between posts
Wednesday, Tuesday, Friday
Peak posting days
18:00, 21:00, 22:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @bouletbrothersdragula publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts about 0.5 times per week with peak activity on Tuesday and Wednesday. The busiest hour for engagement is 18:00 UTC.
Most Common Words
Frequent caption words across @bouletbrothersdragula's recent posts (excludes stopwords)
Best Day of the Week to Post
@bouletbrothersdragula's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 4,091 | 4,091 |
| Tuesday | 2 | 1,800 | 3,600 |
| Wednesday | 4 | 3,257 | 13,027 |
| Thursday | 2 | 3,475 | 6,950 |
| Friday | 2 | 6,718 | 13,436 |
| Saturday | 1 | 8,719 | 8,719 |
Posting Consistency & Streaks
How steadily @bouletbrothersdragula maintains output
1
Longest streak (days)
32/100
Consistency score
Inverse of posting-gap variance
6.6%
Active days
Posted at least once
399.3h
Avg gap
Between posts
Caption Length & Performance
How @bouletbrothersdragula's caption length correlates with engagement
100.0%
Posts with Caption
238
Avg Caption Chars
221
Median Chars
588
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 1 | 6.0K |
| Medium (40-100) | 3 | 3.0K |
| Long (100+) | 8 | 4.4K |
The audience prefers short captions under 40 characters with an average of 6.0K engagements. These posts perform twice as well as medium length captions.
Who This Audience Is
What @bouletbrothersdragula's reach and engagement mean for a brand.
The follower count ranks below the median for this platform, and the 0.4x multiple confirms the account operates at a smaller scale than typical tracked creators. This size indicates an audience that is more concentrated than the broader average. The verified status and television category confirm a viewership derived from established media properties rather than independent influencer growth. Engagement rates are higher than the median, which means brand messages land harder here than they do for the average creator in this space. High engagement relative to a smaller follower base suggests a core group of viewers who interact with content more frequently than the general population. This specific combination of television branding and above-average interaction indicates an audience that follows specific programming rather than individual personalities. The profile fits the entertainment category.
Compare & Discover Similar Creators
Stack @bouletbrothersdragula against any other Instagram creator we track, or jump to similar accounts.
Compare @bouletbrothersdragula to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @bouletbrothersdragula
Estimated Earnings
Revenue estimates based on follower count and engagement
The primary revenue stream for @bouletbrothersdragula is brand partnerships, with a sponsored post priced between $2,400 and $4,500. This account sits below the median rank of 725.9K followers, making it a value buy for brands seeking reach at a lower cost point. The quoted range serves as a ceiling to negotiate under rather than a fixed salary. While the follower count is lower than many peers, the engagement rate of 1.39% exceeds the 0.98% median. This higher interaction level justifies the top end of the price band for the reach provided. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 298.2K followers (Macro)
$2,386 – $4,473
Industry rate for macro Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 298.2K followers
- + 1.39% engagement rate beats the 0.98% tracked median
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.5 posts a week limits fresh reach
- ~ Low consistency score (32/100), posting rhythm is erratic
Summary
This analysis of @bouletbrothersdragula reveals a macro Instagram presence with 298,200 followers. The account demonstrates an engagement rate of 1.39%, averaging 4.1K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @bouletbrothersdragula
How many followers does @bouletbrothersdragula have on Instagram?
@bouletbrothersdragula has 298,200 followers on Instagram, placing them in the macro creator tier.
What is @bouletbrothersdragula's Instagram engagement rate?
@bouletbrothersdragula has an engagement rate of 1.39% based on 12 recent posts, averaging 4.1K likes per post.
How much does @bouletbrothersdragula earn on Instagram?
Based on industry benchmarks, @bouletbrothersdragula's estimated sponsorship value is $2,386 - $4,473 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @bouletbrothersdragula published on Instagram?
@bouletbrothersdragula has published 1,335 posts on Instagram.
What is @bouletbrothersdragula's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 8,668 likes and 51 comments.
How often does @bouletbrothersdragula post on Instagram?
@bouletbrothersdragula posts approximately 0.5 times per week, with an average gap of 399.3 hours between posts. Peak posting days are Wednesday, Tuesday, Friday.
How does @bouletbrothersdragula compare to other Instagram creators?
@bouletbrothersdragula sits in the Macro creator tier alongside accounts like @bbuk, @houseplantjournal, @dangerouswomantour.
Is @bouletbrothersdragula verified on Instagram?
Yes, @bouletbrothersdragula is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @bouletbrothersdragula's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026