KARINA

KARINA

@katarinabluu

aespa

Business

22.6M

Followers

4

Following

386

Posts

5.33%

Engagement Rate

↑ +2.7% over 76d Mega tier Updated Jun 25, 2026

Account Overview

Profile summary and post performance

This account ranks at number 269 out of over 1600 creators we track and holds a follower count more than thirty times the median size. This verified profile is categorized as a Mega tier creator with 386 total posts. The presence of aespa in the bio confirms its status as a major public figure despite the lack of a specific category tag. Engagement rates for this account are high because the average interaction rate of 5.33% sits well above the 1.31% median. The rest of this report explores the specific audience demographics and content performance trends that drive these numbers.

Account Info

Account Size Mega
Followers 22,554,806
Following 4
Posts 386
Verified Yes
Business Account Yes

Post Performance

Posts Analyzed 12
Avg Likes per Post 1,166,074
Avg Comments per Post 36,863
Videos 1
Photos 11
Engagement Rate 5.33%

Follower Growth Over Time

How @katarinabluu's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

+595.1K

Net Change

+2.7%

% Change

+7.8K

Avg / Day

76

Days Tracked

24

Data Points

Tracked between May 24, 2026 (22,404,909 followers) and Aug 9, 2026 (23,000,000 followers).

The account gained 149.9K followers over 34 days. The growth is steady at about 4.4K per day.

What the trajectory means

The account gained approximately 149.9K followers over the tracked window, moving from 22.4M to 22.6M. This upward trend makes the profile worth getting in on early for a campaign. A steady pace of about 4.4K new followers per day allows for predictable planning within a brief.

Engagement Analysis

Based on 12 recent posts

Platform Context

@katarinabluu ranks 243 out of 1606 for engagement because its rate sits well above the tracked median. This performance indicates that each follower is more likely to interact with content than the average creator in the database. Such a high percentage confirms strong audience connection relative to the broader market.

The engagement rate of 5.33% outperforms the median of 1.31%, placing the account at rank 243 of 1606. This indicates an audience that interacts with content far more than the average user. The data shows a clear preference for photos, which garner 1.3 million likes compared to only 188.2K likes for video content. While the raw numbers are high, the hit rate reveals a very consistent performance. Zero percent of recent posts exceeded twice or five times the account average. This suggests that while the audience is highly engaged, their behavior is predictable and stable rather than driven by sporadic spikes. The volume of 36.9K comments per post confirms that followers do not just look at the images but actively participate in the conversation. This is an active audience.

1.2M

Avg Likes/Post

36.9K

Avg Comments/Post

14.0M

Total Likes

442.4K

Total Comments

Engagement Rate

Compared to Mega tier benchmarks

Excellent for Mega

5.33%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

188.2K

Avg Likes on Videos (1)

1.3M

Avg Likes on Photos (11)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @katarinabluu's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @katarinabluu's single biggest post had going for it — the patterns worth replicating.

Top post by @katarinabluu

2,023,850 likes · 50,052 comments

1.7× @katarinabluu's average post · 1.7× the median post.

"✏️봄에서 여름, 유리가 뜨거워지고 창에 붙었던 꽃 먼지가 다시 비에 씻겨가는 한 계절 동안"

51 characters

Photo

Format

Saturday

Day Posted

4:00 UTC

Hour Posted

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post achieved 2 million likes and a high comment volume of over 50,000. This content performed at 1.7 times the median engagement rate for this account. Its strong like to comment ratio suggests it resonated deeply with the core audience. To replicate success, aim for medium length captions between 40 and 100 characters. These posts average 2.1 million likes, while longer captions over 100 characters perform poorly at just 637,400 likes. This indicates that concise, evocative copy is the most effective way to drive engagement. Use the recurring hashtags #협찬, #루쥬코코글로스, and #샤넬뷰티 to signal specific topics and brand partnerships. Maintain a steady posting cadence of roughly four times per week. With over 22 million followers and consistent millions of likes, this account commands high reach through a consistent visual aesthetic. The top performing post utilized a poetic opening line about the change of seasons.

Top Hashtags

#협찬 (1) #루쥬코코글로스 (1) #샤넬뷰티 (1)

Top Keywords

opening (7) june (7) haus (4) nowhere (4) gentle (3) monster (3) seoul (3) beauty (2) sooyeon (2) collection (2) shanghai (2) district (2) beijing (2) taikoo (2) sanlitun (2) tokyo (2) bangkok (2) gloss (1) editor (1) jeon (1) film (1) joonkoo (1) stylist (1) kang (1) yoonju (1) hair (1) jang (1) hyeyeon (1) makeup (1) jung (1)

Caption Analysis

Avg Caption Length 127 chars
Posting Frequency 3.8 posts/week

Content Mix

1

Videos / Reels

11

Photos

Top Performing Posts

Post thumbnail

✏️봄에서 여름, 유리가 뜨거워지고 창에 붙었던 꽃 먼지가 다시 비에 씻겨가는 한 계절 동안

2.0M likes 50.1K comments
View
Post thumbnail

🌺

1.9M likes 84.2K comments
View
Post thumbnail

맑고 탁한 여름

1.8M likes 36.9K comments
View
Post thumbnail

가장 가슴떨렸던 순간 중 하나였어요 🇰🇷

1.7M likes 52.3K comments
View
Post thumbnail

소원을 이뤄주셨다 🙏🏻

1.2M likes 34.4K comments
View
Post thumbnail

이렇게 뛰어오면 어떻게 도망갈건지 엠비티아이랑 알려줘

1.1M likes 36.5K comments
View
Post thumbnail

Why not

1.1M likes 60.4K comments
View
Post thumbnail

The forms are different, but the energy beneath us is always the same. One pulse. Coming soon @nike @thekfa

906.7K likes 29.6K comments
View
Post thumbnail

2026 Veggie Collection🍅 is available now. Campaign featuring @katarinabluu of Aespa, photographed by @dorotheasingzhan…

759.8K likes 20.8K comments
View

Top Posts

Highest-liked recent posts from @katarinabluu

# Caption Likes Comments Link
1
✏️봄에서 여름, 유리가 뜨거워지고 창에 붙었던 꽃 먼지가 다시 비에 씻겨가는 한 계절 동안
2.0M 50.1K view
2
🌺
1.9M 84.2K view
3
맑고 탁한 여름
1.8M 36.9K view
4
가장 가슴떨렸던 순간 중 하나였어요 🇰🇷
1.7M 52.3K view
5
소원을 이뤄주셨다 🙏🏻
1.2M 34.4K view
6
이렇게 뛰어오면 어떻게 도망갈건지 엠비티아이랑 알려줘
1.1M 36.5K view
7
Why not
1.1M 60.4K view
8
The forms are different, but the energy beneath us is always the same. One puls…
906.7K 29.6K view
9
2026 Veggie Collection🍅 is available now. Campaign featuring @katarinabluu of …
759.8K 20.8K view

Posting Patterns & Optimal Timing

When @katarinabluu posts on Instagram

The creator maintains a steady grind with 3.8 posts per week. This frequency ranks her in the top 17 percent of creators by volume compared to the median of 0.6. Her consistency score is 0 out of 100, which indicates an erratic rhythm rather than clockwork regularity. She often posts in short bursts followed by quiet stretches. New content lands most often on Wednesday and Friday. The busiest hour for new uploads occurs at 05:00 UTC. Marketers can rely on a high volume of fresh assets to fuel ongoing campaigns. However, the lack of a predictable schedule means you cannot rely on specific days for guaranteed updates. You should plan your tie-ins around the sheer quantity of content she produces rather than expecting a precise weekly cadence. The frequent output provides ample opportunities for brand placement despite her irregular gaps between posts.

3.8

Posts / week

48.6h

Avg gap between posts

Wednesday, Friday, Saturday

Peak posting days

5:00, 11:00, 4:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @katarinabluu publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

1

0

1

1

2

3

2

4

3

5

6

7

8

9

1

10

3

11

12

13

1

14

15

16

17

18

19

20

21

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @katarinabluu publishes more often. Their busiest hours are 5:00, 11:00, 4:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @katarinabluu hasn't been active in our tracked sample.

The account posts around 3.8 times per week with the most activity on Wednesday and Friday. The busiest hour for these posts is 05:00 UTC.

Most Common Words

Frequent caption words across @katarinabluu's recent posts (excludes stopwords)

opening (7) june (7) haus (4) nowhere (4) gentle (3) monster (3) seoul (3) beauty (2) sooyeon (2) collection (2) shanghai (2) district (2) beijing (2) taikoo (2) sanlitun (2) tokyo (2) bangkok (2) gloss (1) editor (1) jeon (1) film (1) joonkoo (1) stylist (1) kang (1) yoonju (1) hair (1) jang (1) hyeyeon (1) makeup (1) jung (1)

Best Day of the Week to Post

@katarinabluu's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Tuesday 1 1,179,020 1,179,020
Wednesday 4 828,361 3,313,444
Thursday 1 936,312 936,312
Friday 3 1,260,927 3,782,782
Saturday 3 1,741,226 5,223,677

Posting Consistency & Streaks

How steadily @katarinabluu maintains output

2

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

26.9%

Active days

Posted at least once

48.6h

Avg gap

Between posts

Caption Length & Performance

How @katarinabluu's caption length correlates with engagement

100.0%

Posts with Caption

127

Avg Caption Chars

22

Median Chars

997

Longest Caption

Caption Length Posts Avg Engagement
Short (<40 chars) 8 1.3M
Medium (40-100) 1 2.1M
Long (100+) 3 637.4K

The audience rewards medium captions with 2.1 million average engagement. Long captions perform the worst at 637.4K average engagement.

Who This Audience Is

What @katarinabluu's reach and engagement mean for a brand.

The large follower count places this profile in a tier far above the typical creator, reaching a scale that suggests broad public reach rather than niche influence. The high ranking confirms its position as a top-tier account compared to the median. While no specific category is assigned, the verified status indicates an established public persona. Engagement rates are four times higher than the median for this size of audience. This means a brand message will land with more impact and frequency here than on typical large accounts where engagement often dilutes at scale. The high engagement relative to the follower count suggests the content maintains a high level of visibility within its reach. This profile fits the entertainment category.

Compare & Discover Similar Creators

Stack @katarinabluu against any other Instagram creator we track, or jump to similar accounts.

Compare @katarinabluu to another creator

Get a side-by-side stats breakdown.

@katarinabluu vs

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Estimated Earnings

Revenue estimates based on follower count and engagement

@katarinabluu generates revenue primarily through sponsored posts and commands a reach of 22.6M followers. The estimated band for a single post sits between $112.8K and $270.7K. Her ranking places her well above the median, allowing her to command a premium over standard market rates. This high standing justifies a higher price point compared to average creators in similar brackets. An engagement rate of 5.33% outperforms the 1.31% median by a wide margin. This active participation from her audience validates the upper end of her pricing as a fair exchange for the reach provided. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 22.6M followers (Mega)

$112,774 – $270,658

Industry rate for mega Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. Ranking in the upper portion of the field with a following 31.1 times the median, this account holds a dominant reach. Engagement. A 5.33% rate is well above the 1.31% median, meaning the audience is highly active. Hit-rate. With 0% of posts beating double the average, content performance remains consistent but lacks frequent standout peaks. Trajectory. Growth over the last 34 days shows a steady upward trend in total followers.

Strengths

  • + Verified account with 22.6M followers
  • + 5.33% engagement rate beats the 1.31% tracked median
  • + Active cadence of about 3.8 posts a week
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

Summary

This analysis of @katarinabluu reveals a mega Instagram presence with 22,554,806 followers. The account demonstrates an engagement rate of 5.33%, averaging 1.2M likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @katarinabluu

How many followers does @katarinabluu have on Instagram?

@katarinabluu has 22,554,806 followers on Instagram, placing them in the mega creator tier.

What is @katarinabluu's Instagram engagement rate?

@katarinabluu has an engagement rate of 5.33% based on 12 recent posts, averaging 1.2M likes per post.

How much does @katarinabluu earn on Instagram?

Based on industry benchmarks, @katarinabluu's estimated sponsorship value is $112,774 - $270,658 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @katarinabluu published on Instagram?

@katarinabluu has published 386 posts on Instagram.

What is @katarinabluu's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 2,023,850 likes and 50,052 comments.

How often does @katarinabluu post on Instagram?

@katarinabluu posts approximately 3.8 times per week, with an average gap of 48.6 hours between posts. Peak posting days are Wednesday, Friday, Saturday.

How does @katarinabluu compare to other Instagram creators?

@katarinabluu sits in the Mega creator tier alongside accounts like @gusttavolima, @saraalikhan95, @nikefootball.

Is @katarinabluu verified on Instagram?

Yes, @katarinabluu is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @katarinabluu's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: Jun 25, 2026