Jason Derulo

Jason Derulo

@jasonderulo

Bookings at [email protected] πŸ‡­πŸ‡Ή Mi Chico Out Now!!

44.4M

Followers

35

Following

1.1K

Posts

0.2%

Engagement Rate

↑ +3.0% over 73d Mega tier Updated Jun 21, 2026

Account Overview

Profile summary and post performance

Jason Derulo holds the 139th rank among the creators we track. His follower count of 44.4 million is 61.2 times the median size of our typical creator. This verified Artist account has shared over one thousand posts and sits within our Mega tier category. While his large following provides broad visibility, his engagement rate of 0.2% falls well below the 1.31% median. The rest of this report explores the specific audience interactions and content performance metrics.

Account Info

Account Size Mega
Followers 44,423,592
Following 35
Posts 1,116
Verified Yes
Category Artist

Post Performance

Posts Analyzed 12
Avg Likes per Post 84,628
Avg Comments per Post 2,206
Videos 12
Photos 0
Engagement Rate 0.2%

Follower Growth Over Time

How @jasonderulo's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

+1.3M

Net Change

+3.0%

% Change

+18.2K

Avg / Day

73

Days Tracked

26

Data Points

Tracked between May 24, 2026 (44,000,000 followers) and Aug 5, 2026 (45,325,022 followers).

The account grew from 44.0M to 44.4M followers over 34 days. The steady gain of 423.6K followers is an upward trend.

What the trajectory means

The account gained 423.6K followers over the tracked period. This upward trend marks a rising profile that is worth getting in early on. The daily growth of 12.5K provides a consistent pace for campaign planning.

Engagement Analysis

Based on 12 recent posts

Platform Context

@jasonderulo ranks 1415 of 1605 for its engagement rate, which sits below the tracked median. This lower percentage indicates that the account generates less interaction relative to its size than the average creator in the corpus. The low performance means a smaller portion of the audience engages with each post compared to typical accounts.

The engagement rate of 0.2% falls well below the 1.31% median and ranks 1415 out of 1605. This indicates that the audience reacts far less than average for an account of this scale. While the content generates high volume, the interaction remains superficial. The average of 84.6K likes against 2.2K comments reveals a large gap between passive approval and active conversation. People are watching but not talking back. Reliability metrics suggest that reach is inconsistent rather than explosive. Only 8.3% of recent posts doubled the account average, and none reached five times the typical engagement level. These figures prove the content does not frequently break out into wider circles beyond the immediate follower base. The lack of high-performing outliers suggests a stable but stagnant reach pattern. This is a tap-and-scroll audience.

84.6K

Avg Likes/Post

2.2K

Avg Comments/Post

1.0M

Total Likes

26.5K

Total Comments

Engagement Rate

Compared to Mega tier benchmarks

Below Average for Mega

0.20%

(Likes + Comments) / Followers per post

Per-Post Engagement Trend

Engagement (likes + comments) for each of @jasonderulo's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @jasonderulo's single biggest post had going for it — the patterns worth replicating.

Top post by @jasonderulo

281,877 likes · 12,720 comments

3.4Γ— @jasonderulo's average post Β· 3.7Γ— the median post.

"Who you got #WorldCup comment your flag @melodyoficial3 @dj_goja"

64 characters

Video

Format

Friday

Day Posted

2:00 UTC

Hour Posted

3.2M

Views

Hashtags: #worldcup

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post achieved a multiplier of 3.7x over the median performance for this account. It maintained a healthy ratio of engagement by generating 12.7K comments against its high like count. The use of specific call to action phrases and tags in that caption likely drove the interaction. Medium length captions between 40 and 100 characters are the most effective tool for driving engagement. Short captions under 40 characters perform poorly and suggest that minimal text fails to build a connection with the audience. You should write enough copy to provide context without becoming wordy. Use the #worldcup hashtag as a clear signal of your primary topics. Posting roughly seven times per week builds a consistent presence for this large follower base. While the average engagement is modest relative to his total following, high frequency maintains visibility. Jason DeRollo has 44.4 million followers.

Top Hashtags

#worldcup (1)

Top Keywords

chico (4) official (2) only (1) music (1) video (1) release (1) which (1) live (1) favorite (1) year (1) jasonking (1) everybody (1) plane (1) passes (1) vibe (1) check (1) flash (1) london (1) worldcup (1) comment (1) flag (1) brought (1) back (1) ginger (1) bread (1) popular (1) demand (1)

Caption Analysis

Avg Caption Length 40 chars
Posting Frequency 7.4 posts/week

Content Mix

12

Videos / Reels

0

Photos

Top Performing Posts

Post thumbnail

Who you got #WorldCup comment your flag @melodyoficial3 @dj_goja

281.9K likes 12.7K comments 3.2M views Video
View
Post thumbnail

@melodyoficial3 @dj_goja

125.6K likes 3.2K comments 1.8M views Video
View
Post thumbnail

Mi Chico Live

103.6K likes 679 comments 743.0K views Video
View
Post thumbnail

Flash mob in London

83.2K likes 914 comments 530.3K views Video
View
Post thumbnail

@melodyoficial3 @dj_goja

81.2K likes 2.0K comments 863.3K views Video
View
Post thumbnail

Only one more day til Mi Chico

80.1K likes 423 comments 898.3K views Video
View
Post thumbnail

Official Mi Chico music video is out now @dj_goja @melodyoficial3

71.0K likes 2.0K comments 411.7K views Video
View
Post thumbnail

Brought back β€œGinger Bread” by popular demand @domenickstevens_

70.2K likes 805 comments 693.7K views Video
View
Post thumbnail

Release Day 🍾πŸ₯‚official Mi Chico. @melodyoficial3 @dj_goja

39.1K likes 1.0K comments 362.9K views Video
View

Top Posts

Highest-liked recent posts from @jasonderulo

# Caption Likes Comments Link
1
Who you got #WorldCup comment your flag @melodyoficial3 @dj_goja
281.9K 12.7K view
2
@melodyoficial3 @dj_goja
125.6K 3.2K view
3
Mi Chico Live
103.6K 679 view
4
Flash mob in London
83.2K 914 view
5
@melodyoficial3 @dj_goja
81.2K 2.0K view
6
Only one more day til Mi Chico
80.1K 423 view
7
Official Mi Chico music video is out now @dj_goja @melodyoficial3
71.0K 2.0K view
8
Brought back β€œGinger Bread” by popular demand @domenickstevens_
70.2K 805 view
9
Release Day 🍾πŸ₯‚official Mi Chico. @melodyoficial3 @dj_goja
39.1K 1.0K view

Posting Patterns & Optimal Timing

When @jasonderulo posts on Instagram

The creator maintains a steady grind with an aggressive posting cadence of over seven times per week. This volume dwarfs the median of zero point six posts and secures a high rank for frequency among peers. Despite this high output, the consistency score of 29 indicates a sporadic rhythm rather than a clockwork schedule. The gaps between posts vary widely, and the three day streak suggests content often appears in bursts. New content lands most frequently on Friday and Monday. The peak upload window occurs at 20:00 UTC. A marketer can expect fresh material almost daily but must account for unpredictable gaps in the posting flow. Because of this high frequency, there are numerous opportunities to align a campaign with new posts throughout any given week. You can plan around frequent content drops even if the exact timing of those drops fluctuates. The sheer volume makes it easy to find a landing spot for a tie-in without waiting weeks for the next update.

7.4

Posts / week

24.7h

Avg gap between posts

Friday, Monday, Wednesday

Peak posting days

20:00, 2:00, 10:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @jasonderulo publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

2

2

3

4

5

6

7

8

1

9

2

10

11

1

12

13

14

1

15

16

1

17

18

1

19

2

20

21

1

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @jasonderulo publishes more often. Their busiest hours are 20:00, 2:00, 10:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @jasonderulo hasn't been active in our tracked sample.

This account posts about 7.4 times per week with the most frequent activity on Friday and Monday. The busiest hour for posting is 20:00 UTC.

Most Common Words

Frequent caption words across @jasonderulo's recent posts (excludes stopwords)

chico (4) official (2) only (1) music (1) video (1) release (1) which (1) live (1) favorite (1) year (1) jasonking (1) everybody (1) plane (1) passes (1) vibe (1) check (1) flash (1) london (1) worldcup (1) comment (1) flag (1) brought (1) back (1) ginger (1) bread (1) popular (1) demand (1)

Best Day of the Week to Post

@jasonderulo's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 3 69,957 209,872
Wednesday 2 82,300 164,600
Thursday 2 30,030 60,059
Friday 4 144,916 579,664
Sunday 1 27,818 27,818

Posting Consistency & Streaks

How steadily @jasonderulo maintains output

3

Longest streak (days)

29/100

Consistency score

Inverse of posting-gap variance

79.4%

Active days

Posted at least once

24.7h

Avg gap

Between posts

Caption Length & Performance

How @jasonderulo's caption length correlates with engagement

100.0%

Posts with Caption

40

Avg Caption Chars

39

Median Chars

65

Longest Caption

Caption Length Posts Avg Engagement
Short (<40 chars) 7 75.5K
Medium (40-100) 5 102.7K

The audience rewards medium captions of 40 to 100 characters with 102.7K engagement. These posts perform better than short captions which only reach 75.5K.

Who This Audience Is

What @jasonderulo's reach and engagement mean for a brand.

The audience size sits at over sixty times the median creator volume. This scale places the account in a tier of global reach that functions as a broad broadcast vehicle rather than a niche community. The verified artist status confirms an established presence in the music industry. While the follower count is high, the engagement rate falls well below the median. This gap indicates that while the content reaches millions, the interaction rate is much lower than typical creator benchmarks. A brand message will reach a wide audience but will not land with the intensity of a niche influencer's post. The data suggests a top-of-funnel awareness play where volume outweighs active participation. This profile fits music and entertainment brands seeking high visibility for large scale campaigns.

Compare & Discover Similar Creators

Stack @jasonderulo against any other Instagram creator we track, or jump to similar accounts.

Compare @jasonderulo to another creator

Get a side-by-side stats breakdown.

@jasonderulo vs

Creators in the same tier as @jasonderulo

MALUMA

MALUMA βœ“

@maluma

63.2M followers

Anitta 🎀

Anitta 🎀 βœ“

@anitta

61.3M followers

Virginia

Virginia βœ“

@virginia

56.8M followers

Sunny Leone

Sunny Leone βœ“

@sunnyleone

55.3M followers

Tata Werneck

Tata Werneck βœ“

@tatawerneck

54.7M followers

Rashmika Mandanna

Rashmika Mandanna βœ“

@rashmika_mandanna

51.7M followers

Estimated Earnings

Revenue estimates based on follower count and engagement

Jason DeRulo generates revenue through music and brand partnerships. A sponsored post for his audience size falls between $222.1K and $533.1K. His high rank puts him in a position to command a premium over the median price point. While he reaches a large audience, the 0.2% engagement rate is well below the 1.31% average. This discrepancy means his reach is less active than typical accounts of similar size. The quoted band represents an upper limit for high-reach visibility rather than a guarantee of deep interaction. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 44.4M followers (Mega)

$222,118 – $533,083

Industry rate for mega Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. Ranking 139 out of 1,606 with a following over 60 times the median size establishes a dominant presence. Engagement. The 0.2% rate falls well below the 1.31% median, indicating a struggle to spark active interaction relative to reach. Hit-rate. Only 8.3% of recent posts outperform the average by double, suggesting content rarely breaks through the noise. Trajectory. A steady climb of 423,600 followers over the last month confirms a positive growth trend.

Strengths

  • + Verified account with 44.4M followers
  • + Active cadence of about 7.4 posts a week
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ 0.2% engagement rate trails the 1.31% median, the clearest area to improve
  • ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
  • ~ Low consistency score (29/100), posting rhythm is erratic

Summary

This analysis of @jasonderulo reveals a mega Instagram presence with 44,423,592 followers. The account demonstrates an engagement rate of 0.20%, averaging 84.6K likes per post across 12 analyzed posts. The account holds verified status.

Want Instagram Analytics for Your Research?

Search profiles, discover hashtags, and explore Instagram data for analysis.

Start Searching

Frequently Asked Questions About @jasonderulo

How many followers does @jasonderulo have on Instagram?

@jasonderulo has 44,423,592 followers on Instagram, placing them in the mega creator tier.

What is @jasonderulo's Instagram engagement rate?

@jasonderulo has an engagement rate of 0.20% based on 12 recent posts, averaging 84.6K likes per post.

How much does @jasonderulo earn on Instagram?

Based on industry benchmarks, @jasonderulo's estimated sponsorship value is $222,118 - $533,083 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @jasonderulo published on Instagram?

@jasonderulo has published 1,116 posts on Instagram.

What is @jasonderulo's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 281,877 likes and 12,720 comments.

How often does @jasonderulo post on Instagram?

@jasonderulo posts approximately 7.4 times per week, with an average gap of 24.7 hours between posts. Peak posting days are Friday, Monday, Wednesday.

How does @jasonderulo compare to other Instagram creators?

@jasonderulo sits in the Mega creator tier alongside accounts like @maluma, @anitta, @virginia.

Is @jasonderulo verified on Instagram?

Yes, @jasonderulo is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @jasonderulo's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: Jun 21, 2026