22.6M
Followers
551
Following
312
Posts
0.44%
Engagement Rate
Account Overview
Profile summary and post performance
This creator ranks 269 out of over 1,600 tracked accounts and holds a following that is 31.1 times the median size. As a verified Mega tier account with 312 posts, @domelipa maintains a high profile despite no specific category being set in her profile. Her engagement rate of 0.44% falls below the 1.31% median expected for creators at this scale. The following report breaks down her audience interaction and content performance metrics.
Account Info
| Account Size | Mega |
| Followers | 22,561,241 |
| Following | 551 |
| Posts | 312 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 99,443 |
| Avg Comments per Post | 289 |
| Videos | 7 |
| Photos | 5 |
| Engagement Rate | 0.44% |
Follower Growth Over Time
How @domelipa's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-180953
Net Change
-0.8%
% Change
-2381
Avg / Day
76
Days Tracked
27
Data Points
Tracked between May 24, 2026 (22,630,457 followers) and Aug 9, 2026 (22,449,504 followers).
The account remained stable with a -0.3% change over 34 days. The count stayed flat at 22.6M followers throughout the period.
What the trajectory means
@domelipa maintained a flat follower count of 22.6M over the 34 day period. This stability identifies the account as a known quantity rather than an emerging or declining risk. The steady daily pace allows for predictable campaign planning without the volatility of rapid fluctuations.
Engagement Analysis
Based on 12 recent posts
Platform Context
@domelipa ranks 1213 of 1606 for engagement because its rate sits below the tracked median. This lower percentage means each follower is less likely to interact with content compared to the average creator in the corpus. The performance falls short of the expected benchmark for active participation.
The engagement rate of 0.44% falls well below the 1.31% median and ranks 1213 of 1606, indicating that this audience reacts less than usual. While average likes sit at 99.4K, the data reveals a stark divide in how followers interact with different content types. Photos earn 205.6K likes compared to only 23.6K for videos. This split proves the audience rewards still imagery over moving clips. Reach reliability is low because only 16.7% of recent posts reached double the account average. No posts achieved five times the average engagement. These figures suggest that while volume is high, consistent resonance with the core followers is rare. The lack of high-performing outliers points toward a passive viewing habit rather than deep community interaction. This is a tap-and-scroll audience.
99.4K
Avg Likes/Post
289
Avg Comments/Post
1.2M
Total Likes
3.5K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.44%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
23.6K
Avg Likes on Videos (7)
205.6K
Avg Likes on Photos (5)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @domelipa's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @domelipa's single biggest post had going for it — the patterns worth replicating.
391,573 likes · 612 comments
3.9× @domelipa's average post · 11.5× the median post.
"Orgullosa de ser Mexicana🇲🇽⛰️🤠 ¡¡VAMOSSS!!💫💫💫💫"
46 characters
Photo
Format
Friday
Day Posted
1:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post outperformed the median like count by over eleven times. This specific post achieved a high like to comment ratio of 638 to 1. Short captions under forty characters perform poorly and suggest that minimal text fails to drive engagement. Medium length captions between forty and one hundred characters generate the highest average likes at 142.2K. This indicates that fans respond best when the creator provides a moderate amount of context or personality in the copy. The hashtags #sintamosjuntos, #elextrademexicoesmundial, #publicidad, #1000, and #sorprendesonrieconecta serve as consistent signals for her core themes and partnerships. She maintains a high output by posting seven times per week to keep the audience engaged. With nearly one hundred thousand likes averaging every post, this account commands a very high level of engagement from its large following. Domelipa has 22.6 million followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 81 chars |
| Posting Frequency | 7.0 posts/week |
Content Mix
7
Videos / Reels
5
Photos
Top Performing Posts
Feliz por qué ganamos una vez más 🇲🇽 @corona_mx #ElExtraDeMexicoEsMundial
Coin Toss en el partido #1000 de la FIFA 🏆⚽️✨ ¡¡Qué momento!!! Experiencia inolvidable 💫💫 @cocacolamx #SintamosJuntos
Ya estamos listos para mañana ✨ @cocacolamx #SintamosJuntos #Publicidad
Ya me gustó esto de publicar mis canciones que no sé si saldrán🥲👻
Top Posts
Highest-liked recent posts from @domelipa
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Orgullosa de ser Mexicana🇲🇽⛰️🤠 ¡¡VAMOSSS!!💫💫💫💫
|
391.6K | 612 | view |
| 2 |
🇨🇴 @adidasmx #creadoconadidas #FIFAWorldCup2026
|
323.5K | 623 | view |
| 3 |
Feliz por qué ganamos una vez más 🇲🇽
@corona_mx #ElExtraDeMexicoEsMundial
|
153.1K | 328 | view |
| 4 |
Coin Toss en el partido #1000 de la FIFA 🏆⚽️✨ ¡¡Qué momento!!! Experiencia inol…
|
112.3K | 235 | view |
| 5 |
Ya estamos listos para mañana ✨
@cocacolamx #SintamosJuntos #Publicidad
|
47.5K | 327 | view |
| 6 |
Justo cuando quise grabar se fue la lluvia ☔️🤷🏻♀️
|
34.0K | 226 | view |
| 7 |
por andar buscando una señal🥺💔
|
32.4K | 171 | view |
| 8 |
Ya me gustó esto de publicar mis canciones que no sé si saldrán🥲👻
|
23.2K | 144 | view |
| 9 |
Ya escuchaste Everest?🗻❤️🩹
|
21.3K | 154 | view |
Posting Patterns & Optimal Timing
When @domelipa posts on Instagram
The creator maintains a steady grind with seven posts every week. This volume far exceeds the median of zero point six and secures a high rank in the top three hundred for frequency. Despite this high output, the consistency score is only 6 out of 100. Such a low score indicates an erratic rhythm where content arrives in intense bursts followed by long periods of silence. The longest streak of four days suggests that while she posts often, it does not happen on a predictable daily loop. New content lands most frequently on Wednesday and Thursday. The busiest hour for new uploads is 20:00 UTC. A marketer should expect fresh content to land almost daily but cannot rely on a specific calendar pattern due to the low consistency score. You can plan around the high volume of content, but do not assume a steady gap between posts. Use the frequent updates to keep your brand visible during her active bursts.
7.0
Posts / week
26.3h
Avg gap between posts
Thursday, Wednesday, Monday
Peak posting days
20:00, 17:00, 1:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @domelipa publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts 7.0 times per week with the highest activity on Wednesday and Thursday. The most frequent hour for posts is 20:00 UTC.
Most Common Words
Frequent caption words across @domelipa's recent posts (excludes stopwords)
Best Day of the Week to Post
@domelipa's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 65,216 | 130,432 |
| Tuesday | 1 | 34,239 | 34,239 |
| Wednesday | 2 | 34,020 | 68,040 |
| Thursday | 4 | 131,792 | 527,170 |
| Friday | 1 | 392,185 | 392,185 |
| Saturday | 1 | 21,414 | 21,414 |
| Sunday | 1 | 23,310 | 23,310 |
Posting Consistency & Streaks
How steadily @domelipa maintains output
4
Longest streak (days)
6/100
Consistency score
Inverse of posting-gap variance
74.7%
Active days
Posted at least once
26.3h
Avg gap
Between posts
Caption Length & Performance
How @domelipa's caption length correlates with engagement
100.0%
Posts with Caption
81
Avg Caption Chars
68
Median Chars
201
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 2 | 27.0K |
| Medium (40-100) | 7 | 142.2K |
| Long (100+) | 3 | 49.2K |
The audience rewards medium captions with an average of 142.2K engagements. Short captions perform the worst at only 27.0K.
Who This Audience Is
What @domelipa's reach and engagement mean for a brand.
The audience size is large and sits well above the typical creator profile. This scale indicates a reach that moves beyond niche circles into broad territory. Because the account lacks a specific category tag, the verified status remains the primary indicator of its established presence. The engagement rate is notably below the median for this platform. This gap suggests that while the follower count is high, the brand message lands softer than it would with a more concentrated audience. The disparity between reach and interaction points toward a passive viewership rather than an active community. High follower counts often dilute the impact of direct calls to action in these types of accounts. The scale makes this profile suitable for broad awareness campaigns. It fits the lifestyle category best.
Compare & Discover Similar Creators
Stack @domelipa against any other Instagram creator we track, or jump to similar accounts.
Compare @domelipa to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @domelipa
Estimated Earnings
Revenue estimates based on follower count and engagement
@domelipa generates revenue primarily through sponsored posts, where her reach suggests a price band of $112.8K to $270.7K. Her ranking places her well above the median, allowing her to command a premium over standard market rates for her follower count. However, her engagement rate of 0.44% sits below the 1.31% median. This gap means the high end of the quoted band is difficult to justify based on active interaction alone. Brands may find more value at the lower end of the range unless specific reach goals override engagement concerns. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 22.6M followers (Mega)
$112,806 – $270,735
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 22.6M followers
- + Active cadence of about 7.0 posts a week
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.44% engagement rate trails the 1.31% median, the clearest area to improve
- ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
- ~ Low consistency score (6/100), posting rhythm is erratic
Summary
This analysis of @domelipa reveals a mega Instagram presence with 22,561,241 followers. The account demonstrates an engagement rate of 0.44%, averaging 99.4K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @domelipa
How many followers does @domelipa have on Instagram?
@domelipa has 22,561,241 followers on Instagram, placing them in the mega creator tier.
What is @domelipa's Instagram engagement rate?
@domelipa has an engagement rate of 0.44% based on 12 recent posts, averaging 99.4K likes per post.
How much does @domelipa earn on Instagram?
Based on industry benchmarks, @domelipa's estimated sponsorship value is $112,806 - $270,735 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @domelipa published on Instagram?
@domelipa has published 312 posts on Instagram.
What is @domelipa's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 391,573 likes and 612 comments.
How often does @domelipa post on Instagram?
@domelipa posts approximately 7.0 times per week, with an average gap of 26.3 hours between posts. Peak posting days are Thursday, Wednesday, Monday.
How does @domelipa compare to other Instagram creators?
@domelipa sits in the Mega creator tier alongside accounts like @gusttavolima, @saraalikhan95, @nikefootball.
Is @domelipa verified on Instagram?
Yes, @domelipa is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @domelipa's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 25, 2026