Gisele Bündchen

Gisele Bündchen

@gisele

Love is the way ❤️

22.9M

Followers

1

Following

608

Posts

2.41%

Engagement Rate

≈ -0.4% over 76d Mega tier Updated Jun 25, 2026

Account Overview

Profile summary and post performance

This creator ranks at 263 out of 1606 tracked accounts and holds a follower count over thirty times the median size of our typical creators. As a verified Mega tier account with over 600 posts, this profile functions as a high volume authority in its space. The engagement rate of 2.41% clears the 1.31% median mark for the category. You will find specific data on audience interaction and content performance in the following report.

Account Info

Account Size Mega
Followers 22,883,126
Following 1
Posts 608
Verified Yes

Post Performance

Posts Analyzed 12
Avg Likes per Post 547,530
Avg Comments per Post 4,631
Videos 3
Photos 9
Engagement Rate 2.41%

Follower Growth Over Time

How @gisele's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

-83864

Net Change

-0.4%

% Change

-1103

Avg / Day

76

Days Tracked

24

Data Points

Tracked between May 24, 2026 (22,917,427 followers) and Aug 8, 2026 (22,833,563 followers).

The account maintained a steady count of 22.9M followers over the 35 day period. The trend is flat with a change of only -0.1%.

What the trajectory means

The account remained stable with a flat trajectory over the 35 day period. This steady count establishes the creator as a known quantity for your campaign. The consistent daily pace allows for predictable planning without risk of rapid fluctuation.

Engagement Analysis

Based on 12 recent posts

Platform Context

@gisele ranks 545 out of 1606 accounts because its engagement rate sits well above the tracked median. This performance means the account generates more interaction per follower than most creators in the corpus. The high percentage confirms a highly active and involved audience.

The engagement rate of 2.41% beats the median of 1.31%, placing the account at rank 545 of 1606. This indicates that followers interact with content more frequently than the average user. Static images garner higher praise with 629.9K likes compared to 300.5K for video clips. The audience clearly rewards high quality photography over motion content. While total numbers are large, none of the recent posts reached 2x or 5x the account average. This suggests a consistent but stable reach without irregular spikes from unexpected hits. The lack of outlier growth means the community is loyal and predictable rather than driven by random algorithm luck. Despite high likes, the low comment count relative to total reach points toward passive consumption. This is a tap-and-scroll audience.

547.5K

Avg Likes/Post

4.6K

Avg Comments/Post

6.6M

Total Likes

55.6K

Total Comments

Engagement Rate

Compared to Mega tier benchmarks

Above Average for Mega

2.41%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

300.5K

Avg Likes on Videos (3)

629.9K

Avg Likes on Photos (9)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @gisele's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @gisele's single biggest post had going for it — the patterns worth replicating.

Top post by @gisele

1,049,850 likes · 7,454 comments

1.9× @gisele's average post · 1.3× the median post.

"Happy Father’s Day @joaquimvalente ! Thank you for leading by example, and for the values you embody, love, humility, integrity, discipline, kindness and consistency. You are an incredible role model. We are all so grateful for you, and we love you so much And dad, thank you fo"

842 characters

Photo

Format

Sunday

Day Posted

15:00 UTC

Hour Posted

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post earned 1.0M likes and outperformed the median engagement by a factor of 1.3. This peak reflects a strong like-to-comment ratio that suggests high reach with focused interaction. To replicate this success, prioritize longer captions exceeding 100 characters to drive higher engagement averages. Medium length copy underperforms by over 200k likes compared to long form text. These results indicate the audience prefers substantial storytelling or detaileder copy over brief updates. Use the recurring hashtags like #j12 and #diamondsleek to signal specific brand pillars. Posting roughly once every two days maintains a steady presence without oversaturating the feed. While engagement is high, it remains modest relative to her 22.9M follower count. Focus on consistent output rather than seeking explosive growth. This account reached a milestone of over 20 million followers.

Top Hashtags

#mothersday (1) #lotushouseshelter (1) #garnier (1) #diamondsleek (1) #j12 (1) #chanelwatches (1)

Top Keywords

para (16) minha (14) thank (8) love (7) muito (7) year (7) life (6) obrigada (6) vida (6) part (6) back (5) time (5) mais (5) always (5) feel (5) grateful (4) every (4) there (4) feliz (4) pelo (4) amor (4) todos (4) todas (4) helped (4) deeply (4) sempre (4) garnier (4) heart (4) vivi (4) valentino (4)

Caption Analysis

Avg Caption Length 980 chars
Posting Frequency 0.5 posts/week

Content Mix

3

Videos / Reels

9

Photos

Top Performing Posts

Post thumbnail

Happy Father’s Day @joaquimvalente ! Thank you for leading by example, and for the values you embody, love, humility, i…

1.0M likes 7.5K comments
View
Post thumbnail

Sometimes it’s good to slow down, look back, and notice how far we’ve come. 2016 shaped me in ways I didn’t fully under…

1.0M likes 8.4K comments
View
Post thumbnail

Nothing in this world fills my life with more meaning and joy than being a mom. I’m so grateful to experience life with…

971.2K likes 2.9K comments
View
Post thumbnail

I can’t believe it’s already been over a year since you came to bless our lives. Thank you, God, for so much. ❤️ 🙏 Não…

895.7K likes 6.8K comments
View
Post thumbnail

Valentino was a true genius, an artist with a rare sensitivity and grace. I feel incredibly grateful that I had the opp…

798.7K likes 4.5K comments
View
Post thumbnail

I promised the ladies from my Pilates class I’d record this for them and then I thought other woman might benefit too, …

784.1K likes 11.0K comments 5.7M views Video
View
Post thumbnail

As the new year unfolds, my heart is full of gratitude for the moments spent recharging with my family. May this year b…

350.1K likes 2.4K comments
View
Post thumbnail

Thank you @wmag for having me back. I had so much fun and couldn’t believe it had been almost 20 years since my last co…

262.1K likes 3.8K comments
View
Post thumbnail

Good times at the Diamond Effect event with the Garnier family. ✨ #Garnier #DiamondSleek

245.6K likes 3.2K comments
View

Top Posts

Highest-liked recent posts from @gisele

# Caption Likes Comments Link
1
Happy Father’s Day @joaquimvalente ! Thank you for leading by example, and for …
1.0M 7.5K view
2
Sometimes it’s good to slow down, look back, and notice how far we’ve come. 201…
1.0M 8.4K view
3
Nothing in this world fills my life with more meaning and joy than being a mom.…
971.2K 2.9K view
4
I can’t believe it’s already been over a year since you came to bless our lives…
895.7K 6.8K view
5
Valentino was a true genius, an artist with a rare sensitivity and grace. I fee…
798.7K 4.5K view
6
I promised the ladies from my Pilates class I’d record this for them and then I…
784.1K 11.0K view
7
As the new year unfolds, my heart is full of gratitude for the moments spent re…
350.1K 2.4K view
8
Thank you @wmag for having me back. I had so much fun and couldn’t believe it h…
262.1K 3.8K view
9
Good times at the Diamond Effect event with the Garnier family. ✨ #Garnier #D…
245.6K 3.2K view

Posting Patterns & Optimal Timing

When @gisele posts on Instagram

The creator maintains a sparse high-effort pace. Her output sits below the median frequency of 0.6 posts per week. This low volume results in a lower follower rank compared to more active peers. The consistency score of 13 indicates an erratic posting rhythm rather than a reliable schedule. Gaps between uploads are unpredictable and often lead to long periods of silence followed by isolated posts. Content lands most frequently on Tuesday and Sunday. New material typically appears around 13:00 UTC. Marketers should treat this account as a low-frequency partner for high-impact placements. Because the cadence is irregular, do not plan time-sensitive campaigns based on a predictable weekly cycle. You must coordinate specific dates with the creator to ensure your tie-in aligns with her sporadic updates. Spontaneous engagement windows are unlikely to occur without prior coordination. Expect content to appear in bursts rather than as a steady stream of information.

0.5

Posts / week

347.1h

Avg gap between posts

Tuesday, Sunday, Wednesday

Peak posting days

13:00, 16:00, 11:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @gisele publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

2

3

4

5

6

7

8

9

10

1

11

12

6

13

14

1

15

1

16

17

18

1

19

1

20

21

22

1

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @gisele publishes more often. Their busiest hours are 13:00, 16:00, 11:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @gisele hasn't been active in our tracked sample.

This account posts at a rate of 0.5 times per week with the best engagement on Tuesday and Sunday. The busiest hour for posting is 13:00 UTC.

Most Common Words

Frequent caption words across @gisele's recent posts (excludes stopwords)

para (16) minha (14) thank (8) love (7) muito (7) year (7) life (6) obrigada (6) vida (6) part (6) back (5) time (5) mais (5) always (5) feel (5) grateful (4) every (4) there (4) feliz (4) pelo (4) amor (4) todos (4) todas (4) helped (4) deeply (4) sempre (4) garnier (4) heart (4) vivi (4) valentino (4)

Best Day of the Week to Post

@gisele's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 2 907,718 1,815,437
Tuesday 3 402,669 1,208,007
Wednesday 2 584,209 1,168,418
Thursday 2 76,936 153,871
Sunday 3 760,065 2,280,196

Posting Consistency & Streaks

How steadily @gisele maintains output

1

Longest streak (days)

13/100

Consistency score

Inverse of posting-gap variance

7.5%

Active days

Posted at least once

347.1h

Avg gap

Between posts

Caption Length & Performance

How @gisele's caption length correlates with engagement

100.0%

Posts with Caption

980

Avg Caption Chars

886

Median Chars

2196

Longest Caption

Caption Length Posts Avg Engagement
Medium (40-100) 1 248.8K
Long (100+) 11 579.7K

The audience rewards long captions with 579.7K average engagement. Medium captions perform the worst at 248.8K.

Who This Audience Is

What @gisele's reach and engagement mean for a brand.

The follower count places this account well above the average creator and far beyond the scale of typical niche influencers. The high multiplier relative to the median confirms a broad reach that functions at a macro level. Verification status combined with the lack of a specific category suggests an established public figure rather than a content creator in a narrow niche. Engagement rates are nearly double the platform median. This indicates that brand messages land with more impact here than on most accounts of comparable size. The scale and engagement profile suggest an audience built on broad recognition. This profile fits high-end fashion and luxury goods.

Compare & Discover Similar Creators

Stack @gisele against any other Instagram creator we track, or jump to similar accounts.

Compare @gisele to another creator

Get a side-by-side stats breakdown.

@gisele vs

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Estimated Earnings

Revenue estimates based on follower count and engagement

@gisele generates revenue primarily through sponsored posts, where her reach supports a price band of $114.4K to $274.6K per post. Her high rank relative to the median indicates she commands a premium for her influence. This position allows her to command top tier pricing rather than acting as a value buy. The engagement rate of 2.41% exceeds the 1.31% median, suggesting that the audience remains active and attentive. This higher interaction level justifies the upper end of the expected price range for the reach provided. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 22.9M followers (Mega)

$114,416 – $274,598

Industry rate for mega Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. Rank 263 puts @gisele in the upper portion of the field with a following over 31 times the median size. Engagement. A 2.41% rate outperforms the 1.31% median, indicating content resonates well with the audience. Hit-rate. A 0% hit rate shows that recent posts are failing to break out beyond their own average performance. Trajectory. The follower count remained flat over the last 35 days, showing a stable but stagnant growth path.

Strengths

  • + Verified account with 22.9M followers
  • + 2.41% engagement rate beats the 1.31% tracked median
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ Sparse cadence of about 0.5 posts a week limits fresh reach
  • ~ Low consistency score (13/100), posting rhythm is erratic

Summary

This analysis of @gisele reveals a mega Instagram presence with 22,883,126 followers. The account demonstrates an engagement rate of 2.41%, averaging 547.5K likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @gisele

How many followers does @gisele have on Instagram?

@gisele has 22,883,126 followers on Instagram, placing them in the mega creator tier.

What is @gisele's Instagram engagement rate?

@gisele has an engagement rate of 2.41% based on 12 recent posts, averaging 547.5K likes per post.

How much does @gisele earn on Instagram?

Based on industry benchmarks, @gisele's estimated sponsorship value is $114,416 - $274,598 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @gisele published on Instagram?

@gisele has published 608 posts on Instagram.

What is @gisele's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 1,049,850 likes and 7,454 comments.

How often does @gisele post on Instagram?

@gisele posts approximately 0.5 times per week, with an average gap of 347.1 hours between posts. Peak posting days are Tuesday, Sunday, Wednesday.

How does @gisele compare to other Instagram creators?

@gisele sits in the Mega creator tier alongside accounts like @varundvn, @gusttavolima, @saraalikhan95.

Is @gisele verified on Instagram?

Yes, @gisele is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @gisele's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: Jun 25, 2026