22.9M
Followers
1
Following
608
Posts
2.39%
Engagement Rate
Account Overview
Profile summary and post performance
The Instagram account @gisele (Gisele Bündchen) is categorized as a "Mega" tier account with no specific category listed. The profile's biography states, "Love is the way ❤️." The account has 22,883,774 followers and follows 1 person. It contains a total of 608 posts. On average, each post receives 542,062 likes and 4,598 comments, resulting in an engagement rate of 2.39%.
Account Info
| Account Size | Mega |
| Followers | 22,883,774 |
| Following | 1 |
| Posts | 608 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 542,062 |
| Avg Comments per Post | 4,598 |
| Videos | 3 |
| Photos | 9 |
| Engagement Rate | 2.39% |
Follower Growth Over Time
How @gisele's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-33653
Net Change
-0.1%
% Change
-1086
Avg / Day
31
Days Tracked
7
Data Points
Tracked between May 24, 2026 (22,917,427 followers) and Jun 24, 2026 (22,883,774 followers).
Engagement Analysis
Based on 12 recent posts
Platform Context
@gisele averages 546,660 total engagements per post, which is approximately 4.9 times the platform average of 111,675. This performance places the account in the Mega tier. The account records 542,062 likes and 4,598 comments per post compared to the platform averages of 110,349 likes and 1,326 comments.
The @gisele Instagram account contains a total of 608 posts, with 12 recent posts included in the data set. The account features a mix of content types consisting of 3 videos and 9 photos. Across all content, the account has accumulated a total of 6,504,748 likes and 55,170 comments. The average engagement metrics for the account are 542,062 likes and 4,598 comments per post, resulting in an engagement rate of 2.39%. When categorized by media type, photos receive an average of 622,687 likes, while videos receive an average of 300,187 likes.
542.1K
Avg Likes/Post
4.6K
Avg Comments/Post
6.5M
Total Likes
55.2K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
2.39%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
300.2K
Avg Likes on Videos (3)
622.7K
Avg Likes on Photos (9)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @gisele's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @gisele's single biggest post had going for it — the patterns worth replicating.
1,011,241 likes · 8,383 comments
1.9× @gisele's average post · 1.3× the median post.
"Sometimes it’s good to slow down, look back, and notice how far we’ve come. 2016 shaped me in ways I didn’t fully understand at the time. There were highs and lows. I prayed with my whole heart, learned as I went, and loved deeply. I had the honor of representing Brazil at the Ol"
1985 characters
Photo
Format
Monday
Day Posted
11:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The account @gisele has a total of 608 posts consisting of 3 videos and 9 photos. The content output includes a high volume of posts relative to the number of video uploads. The account maintains a posting frequency of 0.5 posts per week. The most used hashtags include #mothersday, #lotushouseshelter, #garnier, #diamondsleek, #j12, and #chanelwatches, each appearing once. The average caption length for the account is 980 characters.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 980 chars |
| Posting Frequency | 0.5 posts/week |
Content Mix
3
Videos / Reels
9
Photos
Top Performing Posts
Sometimes it’s good to slow down, look back, and notice how far we’ve come. 2016 shaped me in ways I didn’t fully under…
Happy Father’s Day @joaquimvalente ! Thank you for leading by example, and for the values you embody, love, humility, i…
Nothing in this world fills my life with more meaning and joy than being a mom. I’m so grateful to experience life with…
I can’t believe it’s already been over a year since you came to bless our lives. Thank you, God, for so much. ❤️ 🙏 Não…
Valentino was a true genius, an artist with a rare sensitivity and grace. I feel incredibly grateful that I had the opp…
I promised the ladies from my Pilates class I’d record this for them and then I thought other woman might benefit too, …
As the new year unfolds, my heart is full of gratitude for the moments spent recharging with my family. May this year b…
Thank you @wmag for having me back. I had so much fun and couldn’t believe it had been almost 20 years since my last co…
Good times at the Diamond Effect event with the Garnier family. ✨ #Garnier #DiamondSleek
Top Posts
Highest-liked recent posts from @gisele
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Sometimes it’s good to slow down, look back, and notice how far we’ve come.
201…
|
1.0M | 8.4K | view |
| 2 |
Happy Father’s Day @joaquimvalente !
Thank you for leading by example, and for …
|
988.6K | 7.1K | view |
| 3 |
Nothing in this world fills my life with more meaning and joy than being a mom.…
|
970.3K | 2.9K | view |
| 4 |
I can’t believe it’s already been over a year since you came to bless our lives…
|
895.4K | 6.8K | view |
| 5 |
Valentino was a true genius, an artist with a rare sensitivity and grace. I fee…
|
798.6K | 4.5K | view |
| 6 |
I promised the ladies from my Pilates class I’d record this for them and then I…
|
783.8K | 11.0K | view |
| 7 |
As the new year unfolds, my heart is full of gratitude for the moments spent re…
|
350.0K | 2.4K | view |
| 8 |
Thank you @wmag for having me back. I had so much fun and couldn’t believe it h…
|
261.2K | 3.8K | view |
| 9 |
Good times at the Diamond Effect event with the Garnier family. ✨
#Garnier #D…
|
245.3K | 3.2K | view |
Posting Patterns & Optimal Timing
When @gisele posts on Instagram
The account @gisele produced 12 posts during the analyzed period, resulting in an average of 0.5 posts per week. The average time elapsed between consecutive posts was 347.1 hours. Peak posting days occurred on Tuesday, Sunday, and Wednesday. The peak posting hours recorded were 13, 16, and 11 UTC.
0.5
Posts / week
347.1h
Avg gap between posts
Tuesday, Sunday, Wednesday
Peak posting days
13:00, 16:00, 11:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @gisele publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
Most Common Words
Frequent caption words across @gisele's recent posts (excludes stopwords)
Best Day of the Week to Post
@gisele's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 907,242 | 1,814,483 |
| Tuesday | 3 | 402,521 | 1,207,563 |
| Wednesday | 2 | 583,559 | 1,167,118 |
| Thursday | 2 | 76,703 | 153,406 |
| Sunday | 3 | 739,116 | 2,217,348 |
Posting Consistency & Streaks
How steadily @gisele maintains output
1
Longest streak (days)
13/100
Consistency score
Inverse of posting-gap variance
7.5%
Active days
Posted at least once
347.1h
Avg gap
Between posts
Caption Length & Performance
How @gisele's caption length correlates with engagement
100.0%
Posts with Caption
980
Avg Caption Chars
886
Median Chars
2196
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Medium (40-100) | 1 | 248.4K |
| Long (100+) | 11 | 573.8K |
Compare & Discover Similar Creators
Stack @gisele against any other Instagram creator we track, or jump to similar accounts.
Compare @gisele to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @gisele
Estimated Earnings
Revenue estimates based on follower count and engagement
The Instagram account @gisele has 22,883,774 followers and an engagement rate of 2.39%. The account is categorized in the Mega tier. Based on these metrics, the estimated sponsorship value per post is between $114,419 and $274,605. These figures are rough industry-standard estimates based on public follower count and engagement rate. These values are not actual earnings.
Sponsorship Value (Est. Per Post)
Based on 22.9M followers (Mega)
$114,419 – $274,605
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + The account has 22,883,774 followers and holds verified status.
- + Average likes per post are 542,062.
- + Engagement per post is 546,660, which is 4.9x the platform average of 111,675.
- + The account has a sponsorship eligibility status for accounts with 10K+ followers.
Opportunities
- ~ The consistency score is 13/100.
- ~ The posting cadence is 0.5 posts per week.
- ~ The longest posting streak is 1 days.
- ~ The viral hit rate for both 2x and 5x averages is 0.0%.
Summary
This analysis of @gisele reveals a mega Instagram presence with 22,883,774 followers. The account demonstrates an engagement rate of 2.39%, averaging 542.1K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @gisele
How many followers does @gisele have on Instagram?
@gisele has 22,883,774 followers on Instagram, placing them in the mega creator tier.
What is @gisele's Instagram engagement rate?
@gisele has an engagement rate of 2.39% based on 12 recent posts, averaging 542.1K likes per post.
How much does @gisele earn on Instagram?
Based on industry benchmarks, @gisele's estimated sponsorship value is $114,419 - $274,605 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @gisele published on Instagram?
@gisele has published 608 posts on Instagram.
What is @gisele's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 1,011,241 likes and 8,383 comments.
How often does @gisele post on Instagram?
@gisele posts approximately 0.5 times per week, with an average gap of 347.1 hours between posts. Peak posting days are Tuesday, Sunday, Wednesday.
How does @gisele compare to other Instagram creators?
@gisele sits in the Mega creator tier alongside accounts like @varundvn, @saraalikhan95, @gusttavolima.
Is @gisele verified on Instagram?
Yes, @gisele is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @gisele's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 24, 2026