18.9M
Followers
687
Following
1.4K
Posts
0.38%
Engagement Rate
Account Overview
Profile summary and post performance
James Charles holds the 328th rank among the creators we track. With over 18 million followers, this account is 26.0 times larger than the median creator size. This verified Mega tier account has shared 1404 posts to date. While the follower count is high, the engagement rate of 0.38% falls below the 1.31% median. The rest of this report breaks down audience interaction patterns and content performance.
Account Info
| Account Size | Mega |
| Followers | 18,904,036 |
| Following | 687 |
| Posts | 1,404 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 69,871 |
| Avg Comments per Post | 1,461 |
| Videos | 8 |
| Photos | 4 |
| Engagement Rate | 0.38% |
Follower Growth Over Time
How @jamescharles's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-308748
Net Change
-1.6%
% Change
-3958
Avg / Day
78
Days Tracked
27
Data Points
Tracked between May 24, 2026 (19,073,504 followers) and Aug 10, 2026 (18,764,756 followers).
The account lost 169.5K followers over 35 days. This represents a down trend of about 4.8K followers every day.
What the trajectory means
The @jamescharles account lost approximately 169.5K followers during the tracked window. This downward trend of roughly 4.8K fewer followers per day marks the profile as a risk to time carefully.
Engagement Analysis
Based on 12 recent posts
Platform Context
@jamescharles ranks 1252 out of 1606 because its engagement rate sits below the tracked median. This low performance means the account generates less interaction per follower than most peers in the corpus. The gap between the personal rate and the average indicates a lower level of active audience involvement.
The engagement rate of 0.38% falls well below the 1.31% median, ranking 1252 out of 1606. This indicates that the audience reacts much less than is typical for this scale. While likes provide a baseline of passive approval, the low comment volume suggests a lack of active conversation. Video content earns more appreciation than photos with an average of 72.4K likes compared to 64.9K. The consistency of these numbers across both formats shows that the audience prefers moving images but does not engage deeply with them. Reliability of reach is stagnant because no recent posts cleared 2x or 5x the account average. This lack of outsized hits means growth is steady rather than explosive. Every post performs within a predictable range without spikes in community interaction. The data confirms a tap-and-scroll audience.
69.9K
Avg Likes/Post
1.5K
Avg Comments/Post
838.4K
Total Likes
17.5K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.38%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
72.4K
Avg Likes on Videos (8)
64.9K
Avg Likes on Photos (4)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @jamescharles's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @jamescharles's single biggest post had going for it — the patterns worth replicating.
124,521 likes · 615 comments
1.8× @jamescharles's average post · 1.9× the median post.
"do you want the coachella tour? 🙂↕️"
36 characters
Photo
Format
Saturday
Day Posted
2:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post reached a peak of 124.5K likes and serves as an outlier that outperforms the median engagement by nearly double. This specific post maintained a high like to comment ratio despite its popularity. Use the medium caption length between 40 and 100 characters to drive better engagement than longer blocks of text. Long captions perform poorly and suggest your audience prefers concise copy. The hashtags #coachella and #jamescharles function as clear signals to the algorithm regarding core topics. Posting roughly once every week allows for a steady presence rather than a high frequency strategy. While average engagement is modest relative to the total follower count, consistency remains the primary driver of reach. This account maintains 18.9M followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 61 chars |
| Posting Frequency | 1.1 posts/week |
Content Mix
8
Videos / Reels
4
Photos
Top Performing Posts
GET DRESSED W/ ME FOE COACHELLA DAY 1! 🩶 styled by @lenanash special thanks to @9vyris
yes I flew all the way back to coachella just to promote my new song PLZ appreciate the dedication hahahaha
COACHELLA DAY 1 GRWM! ☀️ everyone’s been asking about the vlog… 👀 #coachella #jamescharles
Top Posts
Highest-liked recent posts from @jamescharles
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
do you want the coachella tour? 🙂↕️
|
124.5K | 615 | view |
| 2 |
AHHHH THIS WAS SO COOL 😭😭 @toneyhandsome
|
120.0K | 1.3K | view |
| 3 |
GET DRESSED W/ ME FOE COACHELLA DAY 1! 🩶
styled by @lenanash
special thanks t…
|
94.3K | 1.1K | view |
| 4 |
WHO’S READY FOR TOMORROWWWWWWWW 🤭
|
84.0K | 717 | view |
| 5 |
I’M ON THE WAY HAHAHAHAHAHAAHA
|
71.6K | 1.5K | view |
| 6 |
DAY 3 🩶
|
62.3K | 822 | view |
| 7 |
weekend 2?
|
60.6K | 1.4K | view |
| 8 |
yes I flew all the way back to coachella just to promote my new song PLZ apprec…
|
59.5K | 6.6K | view |
| 9 |
COACHELLA DAY 1 GRWM! ☀️ everyone’s been asking about the vlog… 👀 #coachella #j…
|
50.3K | 490 | view |
Posting Patterns & Optimal Timing
When @jamescharles posts on Instagram
The creator maintains a steady grind by posting roughly twice as often as the median account. This high frequency relative to peers secures a respectable follower rank of 328 out of 1606. Despite this volume, the consistency score is 0 because the gap between posts varies wildly and lacks a predictable pattern. The longest streak lasts only four days before content goes quiet. Fresh content lands most frequently on Friday and Saturday with a peak upload window at 23:00 UTC. A marketer should note that while the volume of content is high, the lack of rhythm makes precise scheduling difficult. You can expect new assets to appear often but you cannot rely on a recurring calendar for your tie-in dates. Plan your campaign around the frequency rather than specific days of the week. The creator prioritizes output over a rhythmic schedule.
1.1
Posts / week
161.0h
Avg gap between posts
Friday, Saturday, Sunday
Peak posting days
23:00, 2:00, 19:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @jamescharles publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts about 1.1 times per week with the most activity on Friday and Saturday. The busiest hour is 23:00 UTC.
Most Common Words
Frequent caption words across @jamescharles's recent posts (excludes stopwords)
Best Day of the Week to Post
@jamescharles's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 44,841 | 89,682 |
| Wednesday | 1 | 61,958 | 61,958 |
| Friday | 5 | 70,531 | 352,653 |
| Saturday | 2 | 95,642 | 191,285 |
| Sunday | 2 | 80,199 | 160,398 |
Posting Consistency & Streaks
How steadily @jamescharles maintains output
4
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
12.2%
Active days
Posted at least once
161.0h
Avg gap
Between posts
Caption Length & Performance
How @jamescharles's caption length correlates with engagement
100.0%
Posts with Caption
61
Avg Caption Chars
36
Median Chars
247
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 7 | 70.8K |
| Medium (40-100) | 3 | 89.1K |
| Long (100+) | 2 | 46.4K |
The audience rewards medium captions with 89.1K average engagement. Long captions perform the worst for this account at 46.4K.
Who This Audience Is
What @jamescharles's reach and engagement mean for a brand.
The audience size is large at over eighteen million followers. This scale sits more than twenty times higher than the typical creator tracked in our system. Such a high volume indicates a broad reach that moves beyond niche circles into mainstream visibility. The verified status confirms official recognition despite the absence of a specific category label. Engagement rates fall well below the median of one point three percent. This gap suggests a brand message will land much softer than it would with an average creator. The low interaction rate relative to the follower count indicates a passive audience rather than an active community. High follower counts combined with low engagement often signal a broad reach that lacks high intensity. Because the account is verified but lacks a specific niche, it serves as a general interest platform. This profile fits best for large scale awareness campaigns where reach is the primary goal.
Compare & Discover Similar Creators
Stack @jamescharles against any other Instagram creator we track, or jump to similar accounts.
Compare @jamescharles to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @jamescharles
Estimated Earnings
Revenue estimates based on follower count and engagement
James Charles generates revenue primarily through brand partnerships and sponsored posts. A single post is modeled between $94.5K and $226.8K based on his 18.9M followers. His rank of 328 puts him well above the median, which justifies a premium price for his reach. However, an engagement rate of 0.38% falls far below the 1.31% median. This low interaction suggests the high end of the quoted band may not represent a fair price for the actual audience participation received. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 18.9M followers (Mega)
$94,520 – $226,848
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 18.9M followers
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.38% engagement rate trails the 1.31% median, the clearest area to improve
- ~ Sparse cadence of about 1.1 posts a week limits fresh reach
Summary
This analysis of @jamescharles reveals a mega Instagram presence with 18,904,036 followers. The account demonstrates an engagement rate of 0.38%, averaging 69.9K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @jamescharles
How many followers does @jamescharles have on Instagram?
@jamescharles has 18,904,036 followers on Instagram, placing them in the mega creator tier.
What is @jamescharles's Instagram engagement rate?
@jamescharles has an engagement rate of 0.38% based on 12 recent posts, averaging 69.9K likes per post.
How much does @jamescharles earn on Instagram?
Based on industry benchmarks, @jamescharles's estimated sponsorship value is $94,520 - $226,848 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @jamescharles published on Instagram?
@jamescharles has published 1,404 posts on Instagram.
What is @jamescharles's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 124,521 likes and 615 comments.
How often does @jamescharles post on Instagram?
@jamescharles posts approximately 1.1 times per week, with an average gap of 161.0 hours between posts. Peak posting days are Friday, Saturday, Sunday.
How does @jamescharles compare to other Instagram creators?
@jamescharles sits in the Mega creator tier alongside accounts like @kimberly.loaiza, @luansantana, @riaricis1795.
Is @jamescharles verified on Instagram?
Yes, @jamescharles is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @jamescharles's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 26, 2026