James Charles

James Charles

@jamescharles

Blend, but don’t blend in. πŸŽ¨πŸ’ž @painted.co

18.9M

Followers

686

Following

1.4K

Posts

0.4%

Engagement Rate

↓ -0.9% over 32d Mega tier Updated Jun 25, 2026

Account Overview

Profile summary and post performance

The Instagram account @jamescharles belongs to James Charles and includes the phrase "Blend, but don’t blend in" along with a reference to @painted.co in the bio. The account is categorized as a Mega tier account and is not registered as a business account or assigned a specific category. The account has 18,911,119 followers and follows 686 accounts. Out of 1,404 total posts, the average number of likes per post is 73,498 and the average number of comments per post is 1,422. The engagement rate for the account is 0.4%.

Account Info

Account Size Mega
Followers 18,911,119
Following 686
Posts 1,404
Verified Yes

Post Performance

Posts Analyzed 12
Avg Likes per Post 73,498
Avg Comments per Post 1,422
Videos 7
Photos 5
Engagement Rate 0.4%

Follower Growth Over Time

How @jamescharles's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

-162385

Net Change

-0.9%

% Change

-5075

Avg / Day

32

Days Tracked

8

Data Points

Tracked between May 24, 2026 (19,073,504 followers) and Jun 25, 2026 (18,911,119 followers).

Engagement Analysis

Based on 12 recent posts

Platform Context

@jamescharles receives 73,498 likes and 1,422 comments per post, which is approximately 0.7x the platform average of 111,711 likes and 1,337 comments. This engagement level places the account in the Mega tier. The account records a total engagement of 74,920 compared to the platform average of 113,048.

The Instagram account @jamescharles has a total of 1404 posts, with 12 recent posts analyzed in this data set. The account contains 7 videos and 5 photos. Across these metrics, the average number of likes per post is 73,498, while the average number of comments per post is 1,422. The calculated engagement rate for the account is 0.4%. The data distinguishes between content types regarding like counts. Videos receive an average of 70,679 likes, and photos receive an average of 77,445 likes. In total, the account has accumulated 881,980 likes and 17,065 comments across the tracked posts.

73.5K

Avg Likes/Post

1.4K

Avg Comments/Post

882.0K

Total Likes

17.1K

Total Comments

Engagement Rate

Compared to Mega tier benchmarks

Below Average for Mega

0.40%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

70.7K

Avg Likes on Videos (7)

77.4K

Avg Likes on Photos (5)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @jamescharles's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @jamescharles's single biggest post had going for it — the patterns worth replicating.

Top post by @jamescharles

129,228 likes · 1,001 comments

1.7Γ— @jamescharles's average post Β· 2.0Γ— the median post.

"DAY 2 πŸ’›"

7 characters

Photo

Format

Sunday

Day Posted

17:00 UTC

Hour Posted

Content Analysis

Hashtags, keywords, captions, and top posts

The Instagram account @jamescharles contains a total of 1404 posts. The content consists of 7 videos and 5 photos. The most frequently used hashtags are #coachella, which appears once, and #jamescharles, which also appears once. The account maintains an average posting frequency of 1.2 posts per week. The average caption length for the posts is 59 characters.

Top Hashtags

#coachella (1) #jamescharles (1)

Top Keywords

coachella (5) painted (2) back (2) summer (1) sale (1) officially (1) started (1) week (1) long (1) come (1) daily (1) hour (1) surprise (1) flash (1) sales (1) only (1) aest (1) photos (1) ernnacost (1) hours (1) touching (1) grass (1) flew (1) promote (1) song (1) appreciate (1) dedication (1) hahahaha (1) hahahahahahaaha (1) weekend (1)

Caption Analysis

Avg Caption Length 59 chars
Posting Frequency 1.2 posts/week

Content Mix

7

Videos / Reels

5

Photos

Top Performing Posts

Post thumbnail

DAY 2 πŸ’›

129.2K likes 1.0K comments
View
Post thumbnail

do you want the coachella tour? πŸ™‚β€β†•οΈ

124.5K likes 615 comments
View
Post thumbnail

AHHHH THIS WAS SO COOL 😭😭 @toneyhandsome

120.0K likes 1.3K comments 1.6M views Video
View
Post thumbnail

GET DRESSED W/ ME FOE COACHELLA DAY 1! 🩢 styled by @lenanash special thanks to @9vyris

94.3K likes 1.1K comments 1.1M views Video
View
Post thumbnail

I’M ON THE WAY HAHAHAHAHAHAAHA

71.5K likes 1.5K comments 1.6M views Video
View
Post thumbnail

DAY 3 🩢

62.3K likes 821 comments
View
Post thumbnail

weekend 2?

60.6K likes 1.4K comments 1.1M views Video
View
Post thumbnail

yes I flew all the way back to coachella just to promote my new song PLZ appreciate the dedication hahahaha

59.5K likes 6.6K comments 1.3M views Video
View
Post thumbnail

COACHELLA DAY 1 GRWM! β˜€οΈ everyone’s been asking about the vlog… πŸ‘€ #coachella #jamescharles

50.3K likes 490 comments 692.9K views Video
View

Top Posts

Highest-liked recent posts from @jamescharles

# Caption Likes Comments Link
1
DAY 2 πŸ’›
129.2K 1.0K view
2
do you want the coachella tour? πŸ™‚β€β†•οΈ
124.5K 615 view
3
AHHHH THIS WAS SO COOL 😭😭 @toneyhandsome
120.0K 1.3K view
4
GET DRESSED W/ ME FOE COACHELLA DAY 1! 🩢 styled by @lenanash special thanks t…
94.3K 1.1K view
5
I’M ON THE WAY HAHAHAHAHAHAAHA
71.5K 1.5K view
6
DAY 3 🩢
62.3K 821 view
7
weekend 2?
60.6K 1.4K view
8
yes I flew all the way back to coachella just to promote my new song PLZ apprec…
59.5K 6.6K view
9
COACHELLA DAY 1 GRWM! β˜€οΈ everyone’s been asking about the vlog… πŸ‘€ #coachella #j…
50.3K 490 view

Posting Patterns & Optimal Timing

When @jamescharles posts on Instagram

The account @jamescharles maintains a posting frequency of 1.2 posts per week based on an analysis of 12 posts. The average time elapsed between consecutive posts is 159.1 hours. The peak days for posting are Friday, Saturday, and Sunday. The peak hours for posting recorded in UTC are 23, 2, and 17.

1.2

Posts / week

159.1h

Avg gap between posts

Friday, Sunday, Saturday

Peak posting days

23:00, 2:00, 17:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @jamescharles publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

1

0

1

2

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

1

17

18

1

19

1

20

1

21

22

5

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @jamescharles publishes more often. Their busiest hours are 23:00, 2:00, 17:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @jamescharles hasn't been active in our tracked sample.

Most Common Words

Frequent caption words across @jamescharles's recent posts (excludes stopwords)

coachella (5) painted (2) back (2) summer (1) sale (1) officially (1) started (1) week (1) long (1) come (1) daily (1) hour (1) surprise (1) flash (1) sales (1) only (1) aest (1) photos (1) ernnacost (1) hours (1) touching (1) grass (1) flew (1) promote (1) song (1) appreciate (1) dedication (1) hahahaha (1) hahahahahahaaha (1) weekend (1)

Best Day of the Week to Post

@jamescharles's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 2 43,708 87,415
Wednesday 1 61,945 61,945
Friday 4 66,962 267,846
Saturday 2 95,623 191,246
Sunday 3 96,864 290,593

Posting Consistency & Streaks

How steadily @jamescharles maintains output

4

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

12.3%

Active days

Posted at least once

159.1h

Avg gap

Between posts

Caption Length & Performance

How @jamescharles's caption length correlates with engagement

100.0%

Posts with Caption

59

Avg Caption Chars

36

Median Chars

247

Longest Caption

Caption Length Posts Avg Engagement
Short (<40 chars) 7 77.3K
Medium (40-100) 3 89.1K
Long (100+) 2 45.2K

Compare & Discover Similar Creators

Stack @jamescharles against any other Instagram creator we track, or jump to similar accounts.

Compare @jamescharles to another creator

Get a side-by-side stats breakdown.

@jamescharles vs

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Estimated Earnings

Revenue estimates based on follower count and engagement

The Instagram account @jamescharles has 18,911,119 followers and an engagement rate of 0.4%. The account is categorized in the Mega tier. Based on these metrics, the estimated sponsorship value per post ranges from $94,556 to $226,933. These figures are rough industry-standard estimates based on public follower count and engagement rate. These numbers do not represent actual earnings or confirmed contract values.

Sponsorship Value (Est. Per Post)

Based on 18.9M followers (Mega)

$94,556 – $226,933

Industry rate for mega Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

The @jamescharles account has 18,911,119 followers and is categorized as a Mega tier account. The profile includes a bio that reads "Blend, but don’t blend in. πŸŽ¨πŸ’ž" along with a mention of the handle @painted.co. The account contains a total of 1,404 posts consisting of 7 videos and 5 photos. The content is posted at an average frequency of 1.2 times per week. The engagement rate for the account is 0.4%. The average number of likes per post is 73,498. Data shows a viral hit rate of 0.0% for posts receiving double the average amount of engagement. No specific category is set for the account. The peak days for posting activity are Friday, Saturday, and Sunday.

Strengths

  • + The account has 18,911,119 followers and holds verified status.
  • + The account has a total of 1,404 posts.
  • + The average number of likes per post is 73,498.
  • + The account meets the 10,000+ follower threshold for sponsorship eligibility.

Opportunities

  • ~ The engagement rate is 0.4%.
  • ~ The viral hit rate at both 2x and 5x averages is 0.0%.
  • ~ The consistency score is 0/100.
  • ~ The longest posting streak is 4 days.
  • ~ Engagement per post of 74,920 is 0.7x the platform average of 113,048.

Summary

This analysis of @jamescharles reveals a mega Instagram presence with 18,911,119 followers. The account demonstrates an engagement rate of 0.40%, averaging 73.5K likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @jamescharles

How many followers does @jamescharles have on Instagram?

@jamescharles has 18,911,119 followers on Instagram, placing them in the mega creator tier.

What is @jamescharles's Instagram engagement rate?

@jamescharles has an engagement rate of 0.40% based on 12 recent posts, averaging 73.5K likes per post.

How much does @jamescharles earn on Instagram?

Based on industry benchmarks, @jamescharles's estimated sponsorship value is $94,556 - $226,933 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @jamescharles published on Instagram?

@jamescharles has published 1,404 posts on Instagram.

What is @jamescharles's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 129,228 likes and 1,001 comments.

How often does @jamescharles post on Instagram?

@jamescharles posts approximately 1.2 times per week, with an average gap of 159.1 hours between posts. Peak posting days are Friday, Sunday, Saturday.

How does @jamescharles compare to other Instagram creators?

@jamescharles sits in the Mega creator tier alongside accounts like @kimberly.loaiza, @luansantana, @riaricis1795.

Is @jamescharles verified on Instagram?

Yes, @jamescharles is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @jamescharles's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: Jun 25, 2026