Amaury Guichon

Amaury Guichon

@amauryguichon

The Chocolate Guy

18.7M

Followers

196

Following

994

Posts

4.15%

Engagement Rate

↑ +2.0% over 76d Mega tier Updated Jun 26, 2026

Account Overview

Profile summary and post performance

This creator ranks at number 331 out of over 1600 tracked accounts and holds a follower count that is 25.8 times the median. This large audience size places them in the Mega tier. The verified profile has shared nearly one thousand posts and identifies as The Chocolate Guy. Engagement rates are strong because the average likes per post far exceed the 1.31% median benchmark. The following report breaks down the specific audience demographics and content performance metrics.

Account Info

Account Size Mega
Followers 18,747,198
Following 196
Posts 994
Verified Yes
Business Account Yes

Post Performance

Posts Analyzed 12
Avg Likes per Post 773,651
Avg Comments per Post 3,524
Videos 12
Photos 0
Engagement Rate 4.15%

Follower Growth Over Time

How @amauryguichon's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

+369.4K

Net Change

+2.0%

% Change

+4.9K

Avg / Day

76

Days Tracked

23

Data Points

Tracked between May 24, 2026 (18,630,607 followers) and Aug 9, 2026 (19,000,000 followers).

The account gained 116.6K followers over 34 days. The count rose from 18.6M to 18.7M.

What the trajectory means

The account gained 116.6K followers over the tracked period. This upward trend makes @amauryguichon worth getting in on early as an expanding platform. The steady pace of 3.4K new followers per day provides a stable baseline for campaign planning.

Engagement Analysis

Based on 12 recent posts

Platform Context

@amauryguichon ranks 334 out of 1606 for its engagement rate of 4.15%. This performance sits well above the tracked median of 1.31%. Such high interaction indicates that his audience is highly active compared to the average creator.

The engagement rate of 4.15% beats the 1.31% median and places the account at rank 334 of 1606. This confirms that followers interact with content much more than the average user. High like counts reaching 773.7K per post show a high level of passive approval from the large following. The 3.5K comments indicate that a portion of this audience chooses to join the conversation rather than just viewing. Reliability metrics suggest that while the baseline engagement is strong, it is very consistent. Only 8.3% of recent posts doubled the average performance, and no posts reached five times the typical reach. This suggests a loyal base that consumes content steadily without frequent unpredictable spikes. The audience favors stable interaction over occasional viral explosions. This is an active audience.

773.7K

Avg Likes/Post

3.5K

Avg Comments/Post

9.3M

Total Likes

42.3K

Total Comments

Engagement Rate

Compared to Mega tier benchmarks

Excellent for Mega

4.15%

(Likes + Comments) / Followers per post

Per-Post Engagement Trend

Engagement (likes + comments) for each of @amauryguichon's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @amauryguichon's single biggest post had going for it — the patterns worth replicating.

Top post by @amauryguichon

2,224,974 likes · 11,789 comments

2.9Γ— @amauryguichon's average post Β· 3.7Γ— the median post.

"Chocolate Woody! 🀠 The sweetest Toy ever made! #amauryguichon #chocolate"

72 characters

Video

Format

Monday

Day Posted

14:00 UTC

Hour Posted

17.3M

Views

Hashtags: #amauryguichon #chocolate

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post achieved a high like to comment ratio of approximately 188 likes for every one comment. This specific piece outperformed the account median by a factor of 3.7. To replicate this success, focus on long captions exceeding 100 characters. These longer posts generate nearly double the engagement of medium length captions. Short descriptions do not provide enough context to drive interaction. Use the recurring hashtags #amauryguichon and #chocolate to signal your primary niche clearly. Other tags like #rihanna and #soda suggest a specific lifestyle crossover. Maintain a steady pace of one post every week to keep the audience engaged without over-saturation. While average engagement is high, consistency remains the key for maintaining this level of reach. This account currently maintains 18.7 million followers.

Top Hashtags

#amauryguichon (12) #chocolate (12) #rihanna (1) #asaprocky (1) #soda (1) #icecream (1) #wbsponsored (1)

Top Keywords

chocolate (20) amauryguichon (12) giant (3) sweetest (2) lego (2) batman (2) game (2) cigar (1) unique (1) celebration (1) rihanna (1) asaprocky (1) woody (1) ever (1) made (1) pencil (1) pastry (1) school (1) pencils (1) cola (1) beverage (1) soda (1) cream (1) summer (1) vibes (1) icecream (1) wbsponsored (1) celebrate (1) launch (1) legacy (1)

Caption Analysis

Avg Caption Length 104 chars
Posting Frequency 1.1 posts/week

Content Mix

12

Videos / Reels

0

Photos

Top Performing Posts

Post thumbnail

Chocolate Woody! 🀠 The sweetest Toy ever made! #amauryguichon #chocolate

2.2M likes 11.8K comments 17.3M views Video
View
Post thumbnail

#WBSponsored To celebrate the launch of LEGO Batman: Legacy of the Dark Knight game this week, I was challenged by @wbg…

1.5M likes 5.0K comments 8.3M views Video
View
Post thumbnail

Celebrating 150 Chocolate Creations! πŸ«πŸŽ‰ Thank you for being part of this journey! Which one has been your favourite so …

1.1M likes 3.9K comments 11.6M views Video
View
Post thumbnail

Pencil Pastry Box! ✏️ School is out! Now you can eat your pencils. #amauryguichon #chocolate

952.9K likes 3.2K comments 14.0M views Video
View
Post thumbnail

Chocolate Chip Croissant XL! πŸ₯πŸ”ͺ When you need to cut the carbs… #amauryguichon #chocolate

683.6K likes 2.0K comments 8.2M views Video
View
Post thumbnail

Chocolate Peacock! 🦚 The most majestic bird. #amauryguichon #chocolate

592.7K likes 4.1K comments 4.7M views Video
View
Post thumbnail

Happy Mother’s Day to all the mothers around the world! πŸ’ #amauryguichon #chocolate

570.5K likes 3.8K comments 4.7M views Video
View
Post thumbnail

Chocolate Grogu! 🍫 May the Fourth be Delicious! #amauryguichon #chocolate

511.1K likes 2.7K comments 5.4M views Video
View
Post thumbnail

Giant Can of Cho-Cola! πŸ₯€πŸ« The sweetest beverage! #amauryguichon #chocolate #soda

332.3K likes 1.8K comments 3.7M views Video
View

Top Posts

Highest-liked recent posts from @amauryguichon

# Caption Likes Comments Link
1
Chocolate Woody! 🀠 The sweetest Toy ever made! #amauryguichon #chocolate
2.2M 11.8K view
2
#WBSponsored To celebrate the launch of LEGO Batman: Legacy of the Dark Knight …
1.5M 5.0K view
3
Celebrating 150 Chocolate Creations! πŸ«πŸŽ‰ Thank you for being part of this journe…
1.1M 3.9K view
4
Pencil Pastry Box! ✏️ School is out! Now you can eat your pencils. #amauryguich…
952.9K 3.2K view
5
Chocolate Chip Croissant XL! πŸ₯πŸ”ͺ When you need to cut the carbs… #amauryguichon …
683.6K 2.0K view
6
Chocolate Peacock! 🦚 The most majestic bird. #amauryguichon #chocolate
592.7K 4.1K view
7
Happy Mother’s Day to all the mothers around the world! πŸ’ #amauryguichon #choco…
570.5K 3.8K view
8
Chocolate Grogu! 🍫 May the Fourth be Delicious! #amauryguichon #chocolate
511.1K 2.7K view
9
Giant Can of Cho-Cola! πŸ₯€πŸ« The sweetest beverage! #amauryguichon #chocolate #soda
332.3K 1.8K view

Posting Patterns & Optimal Timing

When @amauryguichon posts on Instagram

The creator maintains a steady grind with a cadence that exceeds the median frequency for this tier of influencer. While they post roughly every six days, their output is nearly double what most creators in their rank provide. This consistent volume secures them a high ranking among peers. A perfect consistency score confirms a clockwork rhythm without any irregular gaps or silent periods. New content lands primarily on Monday at 14:00 UTC. Because the posting intervals are so predictable, marketers can plan tie-in campaigns with high confidence. You can map your campaign milestones directly against their reliable schedule. The steady flow of content ensures that a partnership will not disappear into a long period of inactivity. This reliability makes it easy to coordinate specific callouts around new posts. The lack of erratic spikes means the brand can rely on a constant presence in the feed. You can build a stable marketing calendar based on these fixed windows.

1.1

Posts / week

168.0h

Avg gap between posts

Monday

Peak posting days

14:00, 15:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @amauryguichon publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

2

3

4

5

6

7

8

9

10

11

12

13

10

14

2

15

16

17

18

19

20

21

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @amauryguichon publishes more often. Their busiest hours are 14:00, 15:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @amauryguichon hasn't been active in our tracked sample.

This account posts about 1.1 times per week with a peak at 14:00 UTC. Monday is the top posting day for these posts.

Most Common Words

Frequent caption words across @amauryguichon's recent posts (excludes stopwords)

chocolate (20) amauryguichon (12) giant (3) sweetest (2) lego (2) batman (2) game (2) cigar (1) unique (1) celebration (1) rihanna (1) asaprocky (1) woody (1) ever (1) made (1) pencil (1) pastry (1) school (1) pencils (1) cola (1) beverage (1) soda (1) cream (1) summer (1) vibes (1) icecream (1) wbsponsored (1) celebrate (1) launch (1) legacy (1)

Best Day of the Week to Post

@amauryguichon's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 12 777,174 9,326,094

Posting Consistency & Streaks

How steadily @amauryguichon maintains output

1

Longest streak (days)

100/100

Consistency score

Inverse of posting-gap variance

15.6%

Active days

Posted at least once

168.0h

Avg gap

Between posts

Caption Length & Performance

How @amauryguichon's caption length correlates with engagement

100.0%

Posts with Caption

104

Avg Caption Chars

83

Median Chars

281

Longest Caption

Caption Length Posts Avg Engagement
Medium (40-100) 10 669.8K
Long (100+) 2 1.3M

The audience rewards long captions of 100 or more characters with 1.3M average engagement. Medium captions perform the worst at 669.8K.

Who This Audience Is

What @amauryguichon's reach and engagement mean for a brand.

The following audience is exceptionally large compared to typical creators on the platform. The follower count sits at more than twenty times the median volume. This scale indicates a reach that operates well beyond niche circles. While the account lacks a specific category designation, its verified status confirms it as an established public figure. Engagement rates are over three times higher than the median average. This suggests that brand messages land with much more impact and frequency than they do for standard creators in this size bracket. The high engagement relative to the scale points toward a highly active viewer base rather than a passive one. High follower volume paired with strong interaction rates makes this audience suitable for premium lifestyle or culinary brands.

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@amauryguichon vs

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Estimated Earnings

Revenue estimates based on follower count and engagement

@amauryguichon earns primarily through brand partnerships and sponsored content. A single post is modeled to command between $93.7K and $225.0K based on the 18.7M follower count. This creator ranks in the upper percentiles of the platform, allowing for a premium price over the median. The high engagement rate of 4.15% justifies a position at the top of the quoted band rather than the lower end. Active audience interaction validates the reach and makes the higher estimates a fair price for the visibility provided. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 18.7M followers (Mega)

$93,736 – $224,966

Industry rate for mega Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. Standing in the top third of the field, the account maintains a following 25.8 times larger than the median. Engagement. A 4.15% rate outperforms the 1.31% median, showing that content resonates well with the audience. Hit-rate. Only 8.3% of posts beat double the average engagement, indicating a lack of frequent standout hits. Trajectory. The account gained over 100k followers in the last month to maintain an upward growth trend.

Strengths

  • + Verified account with 18.7M followers
  • + 4.15% engagement rate beats the 1.31% tracked median
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
  • ~ Sparse cadence of about 1.1 posts a week limits fresh reach

Summary

This analysis of @amauryguichon reveals a mega Instagram presence with 18,747,198 followers. The account demonstrates an engagement rate of 4.15%, averaging 773.7K likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @amauryguichon

How many followers does @amauryguichon have on Instagram?

@amauryguichon has 18,747,198 followers on Instagram, placing them in the mega creator tier.

What is @amauryguichon's Instagram engagement rate?

@amauryguichon has an engagement rate of 4.15% based on 12 recent posts, averaging 773.7K likes per post.

How much does @amauryguichon earn on Instagram?

Based on industry benchmarks, @amauryguichon's estimated sponsorship value is $93,736 - $224,966 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @amauryguichon published on Instagram?

@amauryguichon has published 994 posts on Instagram.

What is @amauryguichon's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 2,224,974 likes and 11,789 comments.

How often does @amauryguichon post on Instagram?

@amauryguichon posts approximately 1.1 times per week, with an average gap of 168.0 hours between posts. Peak posting days are Monday.

How does @amauryguichon compare to other Instagram creators?

@amauryguichon sits in the Mega creator tier alongside accounts like @kimberly.loaiza, @luansantana, @riaricis1795.

Is @amauryguichon verified on Instagram?

Yes, @amauryguichon is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @amauryguichon's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: Jun 26, 2026