NikkieTutorials
♡ founder @nimya ♡ 🎧 podcast @lightlesslounge 💡 🩷❤️🧡💛💚💙💜🤍🖤
18.6M
Followers
476
Following
3.0K
Posts
1.0%
Engagement Rate
Account Overview
Profile summary and post performance
The Instagram account @nikkietutorials is categorized as a Mega tier account with 18,603,512 followers and 476 following. The profile includes links to the brand Nimya and the podcast Lightless Lounge in the bio. The account does not have a specified category or a business account status. The account has a total of 2,990 posts. These posts receive an average of 184,648 likes and 1,388 comments per post, resulting in an engagement rate of 1.0%.
Account Info
| Account Size | Mega |
| Followers | 18,603,512 |
| Following | 476 |
| Posts | 2,990 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 184,648 |
| Avg Comments per Post | 1,388 |
| Videos | 12 |
| Photos | 0 |
| Engagement Rate | 1.0% |
Engagement Analysis
Based on 12 recent posts
Platform Context
@nikkietutorials receives engagement at a rate of approximately 1.6x the platform average of 113,048 total interactions per post. The account averages 184,648 likes and 1,388 comments per post compared to the database average of 111,711 likes and 1,337 comments. This performance places the creator in the Mega account tier.
The @nikkietutorials account contains a total of 2,990 posts, with 12 of those being recent posts. The content consists entirely of videos, with zero photos recorded. Across these posts, the average number of likes is 184,648 and the average number of comments is 1,388. The account has accumulated a total of 2,215,782 likes and 16,652 comments. The calculated engagement rate for the account is 1.0%.
184.6K
Avg Likes/Post
1.4K
Avg Comments/Post
2.2M
Total Likes
16.7K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
1.00%
(Likes + Comments) / Followers per post
Per-Post Engagement Trend
Engagement (likes + comments) for each of @nikkietutorials's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @nikkietutorials's single biggest post had going for it — the patterns worth replicating.
782,269 likes · 4,348 comments
4.2× @nikkietutorials's average post · 7.7× the median post.
"finally got my hands on the viral GREEN(?!) 💚 Wet n Wild duochrome eyeshadow! 😱 @roseandben"
91 characters
Video
Format
Monday
Day Posted
17:00 UTC
Hour Posted
7.9M
Views
Content Analysis
Hashtags, keywords, captions, and top posts
The @nikkietutorials account contains a total of 2,990 posts. The content consists entirely of videos, with 12 videos recorded and 0 photos uploaded. The account maintains an average posting frequency of 1.2 posts per week. The account utilizes various hashtags in its captions, including #lakapartner, #perfecttwinlip, #lakanewarrivals, #blushbronzeblur, #nikkietutorials, #nimya, #pride, and #akerfassi. Each of these hashtags appears exactly once in the data provided. The average caption length for the account is 116 characters.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 116 chars |
| Posting Frequency | 1.2 posts/week |
Content Mix
12
Videos / Reels
0
Photos
Top Performing Posts
finally got my hands on the viral GREEN(?!) 💚 Wet n Wild duochrome eyeshadow! 😱 @roseandben
finally trying Moroccan lipstick/lipstain, also known as “aker fassi”! 🫢 WOW! ❤️ @nikkissecretx #akerfassi
trying a look with FEATHERS.. 🪶 cause why not?? 🤷🏼♀️ @aliyahmuse @f.bermann @mucimuci22
is this the most FULL COVERAGE foundation ever? 🧐 finally trying the VIRAL @playinginmakeupbyyolondo products! 😱
NEVER before seen footage from 2019 when @i_dle_official taught me how to dance and become a K-Pop Idol at Cube in Seou…
why are all lipsticks ORANGE nowadays… make it STOP! 🍊 trying this color theory hack by @emily_harper_ 🩶💫
ngl I kinda ate that last part… 🧑🏼🩰(never been more grateful I’m good at makeup) ✨
this one is for the people who still need to know they’re going to be okay… HAPPY PRIDE! 🏳️🌈🥹💕 #nikkietutorials #nimya…
Top Posts
Highest-liked recent posts from @nikkietutorials
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
finally got my hands on the viral GREEN(?!) 💚 Wet n Wild duochrome eyeshadow! 😱…
|
782.3K | 4.3K | view |
| 2 |
finally trying Moroccan lipstick/lipstain, also known as “aker fassi”! 🫢 WOW! ❤…
|
460.8K | 4.9K | view |
| 3 |
trying a look with FEATHERS.. 🪶 cause why not?? 🤷🏼♀️ @aliyahmuse @f.bermann @m…
|
283.2K | 2.0K | view |
| 4 |
trying GLOWING makeup… @muamason 😳🫨💡
|
194.2K | 1.1K | view |
| 5 |
is this the most FULL COVERAGE foundation ever? 🧐 finally trying the VIRAL @pla…
|
130.4K | 882 | view |
| 6 |
NEVER before seen footage from 2019 when @i_dle_official taught me how to dance…
|
101.7K | 733 | view |
| 7 |
why are all lipsticks ORANGE nowadays… make it STOP! 🍊 trying this color theory…
|
88.9K | 1.0K | view |
| 8 |
ngl I kinda ate that last part… 🧑🏼🩰(never been more grateful I’m good at makeu…
|
45.8K | 412 | view |
| 9 |
this one is for the people who still need to know they’re going to be okay… HAP…
|
44.8K | 729 | view |
Posting Patterns & Optimal Timing
When @nikkietutorials posts on Instagram
The account @nikkietutorials maintains a posting frequency of 1.2 posts per week based on an analysis of 12 posts. The average time elapsed between consecutive posts is 148.4 hours. Peak posting days for the account are Sunday, Thursday, and Monday. The peak posting hours recorded in UTC are 16 and 17.
1.2
Posts / week
148.4h
Avg gap between posts
Sunday, Thursday, Monday
Peak posting days
17:00, 16:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @nikkietutorials publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
Most Common Words
Frequent caption words across @nikkietutorials's recent posts (excludes stopwords)
Best Day of the Week to Post
@nikkietutorials's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 458,946 | 917,893 |
| Tuesday | 1 | 89,884 | 89,884 |
| Thursday | 3 | 175,315 | 525,945 |
| Sunday | 6 | 116,452 | 698,712 |
Posting Consistency & Streaks
How steadily @nikkietutorials maintains output
1
Longest streak (days)
56/100
Consistency score
Inverse of posting-gap variance
17.6%
Active days
Posted at least once
148.4h
Avg gap
Between posts
Caption Length & Performance
How @nikkietutorials's caption length correlates with engagement
100.0%
Posts with Caption
116
Avg Caption Chars
112
Median Chars
180
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 1 | 195.3K |
| Medium (40-100) | 3 | 372.6K |
| Long (100+) | 8 | 114.9K |
Compare & Discover Similar Creators
Stack @nikkietutorials against any other Instagram creator we track, or jump to similar accounts.
Compare @nikkietutorials to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @nikkietutorials
Estimated Earnings
Revenue estimates based on follower count and engagement
The @nikkietutorials Instagram account is categorized as a Mega tier account with 18,603,512 followers and an engagement rate of 1.0%. Based on these specific metrics, the estimated sponsorship value per post is calculated between $93,018 and $223,242. These figures are rough industry-standard estimates derived from public follower counts and engagement rates. These values do not represent actual earnings or confirmed contract amounts.
Sponsorship Value (Est. Per Post)
Based on 18.6M followers (Mega)
$93,018 – $223,242
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + The account has 18,603,512 followers and holds verified status.
- + Average likes per post reach 184,648.
- + Engagement per post is 1.6x the platform average of 113,048.
- + The account qualifies for sponsorship eligibility with over 10,000 followers.
Opportunities
- ~ The engagement rate is recorded at 1.0%.
- ~ The consistency score is 56/100.
- ~ The longest posting streak is 1 days.
- ~ The viral hit rate for 5x average is 0.0%.
Summary
This analysis of @nikkietutorials reveals a mega Instagram presence with 18,603,512 followers. The account demonstrates an engagement rate of 1.00%, averaging 184.6K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @nikkietutorials
How many followers does @nikkietutorials have on Instagram?
@nikkietutorials has 18,603,512 followers on Instagram, placing them in the mega creator tier.
What is @nikkietutorials's Instagram engagement rate?
@nikkietutorials has an engagement rate of 1.00% based on 12 recent posts, averaging 184.6K likes per post.
How much does @nikkietutorials earn on Instagram?
Based on industry benchmarks, @nikkietutorials's estimated sponsorship value is $93,018 - $223,242 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @nikkietutorials published on Instagram?
@nikkietutorials has published 2,990 posts on Instagram.
What is @nikkietutorials's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 782,269 likes and 4,348 comments.
How often does @nikkietutorials post on Instagram?
@nikkietutorials posts approximately 1.2 times per week, with an average gap of 148.4 hours between posts. Peak posting days are Sunday, Thursday, Monday.
How does @nikkietutorials compare to other Instagram creators?
@nikkietutorials sits in the Mega creator tier alongside accounts like @kimberly.loaiza, @luansantana, @riaricis1795.
Is @nikkietutorials verified on Instagram?
Yes, @nikkietutorials is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @nikkietutorials's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 25, 2026