Rose McIver

Rose McIver

@imrosemciver

🌱

579.4K

Followers

2.6K

Following

891

Posts

2.19%

Engagement Rate

↓ -0.6% over 117d Macro tier Updated Sep 19, 2026

Account Overview

Profile summary and post performance

This creator ranks 964 out of over 2300 tracked accounts and holds more than double the follower count of the median profile. The account is verified as a macro tier creator with nearly nine hundred posts to its name. Engagement rates for this profile sit at 2.19 percent, which clears the 1.61 percent median benchmark. The rest of this report covers specific audience interactions and content performance metrics.

Account Info

Account Size Macro
Followers 579,437
Following 2,640
Posts 891
Verified Yes

Post Performance

Posts Analyzed 12
Avg Likes per Post 12,523
Avg Comments per Post 157
Videos 2
Photos 10
Engagement Rate 2.19%

Follower Growth Over Time

How @imrosemciver's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

-3563

Net Change

-0.6%

% Change

-30

Avg / Day

117

Days Tracked

54

Data Points

Tracked between May 24, 2026 (583,000 followers) and Sep 19, 2026 (579,437 followers).

The account lost about 3.6K followers over 117 days. The follower count declined by 0.6% during this period.

What the trajectory means

The account experienced a downward trend of approximately 3.6K followers over the 117 day period. This decline means @imrosemciver is a risk to time carefully rather than an emerging opportunity. The pace of loss is roughly 30 followers per day, providing a clear metric for campaign planning.

Engagement Analysis

Based on 12 recent posts

Platform Context

@imrosemciver ranks 959 out of 2299 for engagement because its rate sits above the tracked median. This higher performance means each follower interacts more frequently than the average account in the corpus. The creator outperforms the benchmark by a clear margin.

The engagement rate of 2.19% beats the median of 1.61% and ranks 959 out of 2299, proving this audience interacts more than average. While likes provide broad approval, the comment count shows a steady level of active conversation. The data reveals a clear preference for photos over video content. Photos earn 14.3K likes on average while videos only reach 3.8K. This suggests the audience rewards static imagery with higher engagement. Reach reliability is low because none of the recent posts hit five times the account average. Only 16.7% of posts managed to double the typical engagement level. The lack of high-performing outliers indicates a stable but capped reach. This is a tap-and-scroll audience.

12.5K

Avg Likes/Post

157

Avg Comments/Post

150.3K

Total Likes

1.9K

Total Comments

Engagement Rate

Compared to Macro tier benchmarks

Average for Macro

2.19%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

3.8K

Avg Likes on Videos (2)

14.3K

Avg Likes on Photos (10)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @imrosemciver's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @imrosemciver's single biggest post had going for it — the patterns worth replicating.

Top post by @imrosemciver

40,633 likes · 475 comments

3.2× @imrosemciver's average post · 4.6× the median post.

"Five whole seasons of making this show with people I love. I am so lucky. Enormous thanks to everyone who tunes in week after week to watch! We are forever in your debt ❤️"

171 characters

Photo

Format

Thursday

Day Posted

12:00 UTC

Hour Posted

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post achieved 40.6K likes and a solid comment ratio to signal deep audience connection. This specific post performed at 4.6x the median like count for this account. To replicate this success, prioritize long form captions of over 100 characters. These longer pieces drive average engagement of 15.6K likes. Medium length captions between 40 and 100 characters perform poorly with only 4.3K likes. This data suggests the audience prefers detailed storytelling over concise snippets. While reach is consistent, the gap between top content and median posts shows that specific emotional hooks drive higher interaction. Focus on expansive copy to maximize engagement rates. @imrosemciver has 579.4K followers.

Top Keywords

tonight (4) week (3) season (3) seasons (2) episode (2) ghostscbs (2) five (2) whole (2) love (2) thanks (2) crew (2) behind (2) scenes (2) happiest (1) garden (1) patiently (1) waiting (1) news (1) finally (1) happening (1) izombie (1) available (1) stream (1) again (1) plutotv (1) august (1) imrosemciver (1) directs (1) incredible (1) cbstvstudios (1)

Caption Analysis

Avg Caption Length 124 chars
Posting Frequency 0.0 posts/week

Content Mix

2

Videos / Reels

10

Photos

Top Performing Posts

Post thumbnail

Five whole seasons of making this show with people I love. I am so lucky. Enormous thanks to everyone who tunes in week…

40.6K likes 475 comments
View
Post thumbnail

You’ve been patiently waiting for this news and it’s finally happening, all 5 seasons of iZOMBiE will be available to s…

35.8K likes 786 comments
View
Post thumbnail

Great night celebrating with this lot but missed having our whole Montreal cast and crew to party with us. Thank you @c…

15.0K likes 109 comments
View
Post thumbnail

😫

10.5K likes 84 comments
View
Post thumbnail

Last day in the director’s chair for now and feeling grateful my crew take me seriously enough to get me a cardboard ba…

9.1K likes 108 comments
View
Post thumbnail

@imrosemciver directs an incredible episode of @ghostscbs TONIGHT on @cbstvstudios and @paramountplus with a ton of hea…

8.9K likes 29 comments
View
Post thumbnail

😌

7.8K likes 55 comments
View
Post thumbnail

To promote our episode tonight I’m giving you a behind the scenes peek at the dramatic process here on @ghostscbs. Big …

6.3K likes 49 comments
View
Post thumbnail

Happiest in the garden 🌱

4.5K likes 54 comments
View

Top Posts

Highest-liked recent posts from @imrosemciver

# Caption Likes Comments Link
1
Five whole seasons of making this show with people I love. I am so lucky. Enorm…
40.6K 475 view
2
You’ve been patiently waiting for this news and it’s finally happening, all 5 s…
35.8K 786 view
3
Great night celebrating with this lot but missed having our whole Montreal cast…
15.0K 109 view
4
😫
10.5K 84 view
5
Last day in the director’s chair for now and feeling grateful my crew take me s…
9.1K 108 view
6
@imrosemciver directs an incredible episode of @ghostscbs TONIGHT on @cbstvstud…
8.9K 29 view
7
😌
7.8K 55 view
8
To promote our episode tonight I’m giving you a behind the scenes peek at the d…
6.3K 49 view
9
Happiest in the garden 🌱
4.5K 54 view

Posting Patterns & Optimal Timing

When @imrosemciver posts on Instagram

The account follows an erratic cadence because it lacks a predictable rhythm. While this creator posts more often than the median of 0.5 times per week, they rank in the bottom half for frequency relative to their peers. The consistency score of 0 indicates that gaps between posts are unpredictable and do not follow a repeating pattern. Content appears sporadically rather than on a set schedule. New content most often lands on Thursday and Saturday. The peak upload window occurs at 12:00 UTC. Marketers should note these specific days when fresh assets appear in the feed. Because the posting behavior is inconsistent, you cannot rely on a steady cycle to time your campaign. You must monitor the account directly to catch live posts rather than planning around a fixed calendar. Coordination with this creator requires manual tracking since their output does not follow a clockwork routine.

Posts / week

4747.6h

Avg gap between posts

Thursday, Saturday, Monday

Peak posting days

12:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @imrosemciver publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

2

3

4

5

6

7

8

9

10

11

12

12

13

14

15

16

17

18

19

20

21

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @imrosemciver publishes more often. Their busiest hours are 12:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @imrosemciver hasn't been active in our tracked sample.

The account posts most on Thursday and Saturday. The busiest time for activity is at 12:00 UTC.

Most Common Words

Frequent caption words across @imrosemciver's recent posts (excludes stopwords)

tonight (4) week (3) season (3) seasons (2) episode (2) ghostscbs (2) five (2) whole (2) love (2) thanks (2) crew (2) behind (2) scenes (2) happiest (1) garden (1) patiently (1) waiting (1) news (1) finally (1) happening (1) izombie (1) available (1) stream (1) again (1) plutotv (1) august (1) imrosemciver (1) directs (1) incredible (1) cbstvstudios (1)

Best Day of the Week to Post

@imrosemciver's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 1 4,535 4,535
Tuesday 1 9,213 9,213
Thursday 7 10,885 76,194
Friday 1 36,560 36,560
Saturday 1 10,597 10,597
Sunday 1 15,062 15,062

Posting Consistency & Streaks

How steadily @imrosemciver maintains output

1

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

0.6%

Active days

Posted at least once

4747.6h

Avg gap

Between posts

Caption Length & Performance

How @imrosemciver's caption length correlates with engagement

100.0%

Posts with Caption

124

Avg Caption Chars

159

Median Chars

213

Longest Caption

Caption Length Posts Avg Engagement
Short (<40 chars) 3 7.7K
Medium (40-100) 1 4.3K
Long (100+) 8 15.6K

The audience rewards long captions with 15.6K average engagement. Medium captions perform poorly with only 4.3K average engagement.

Who This Audience Is

What @imrosemciver's reach and engagement mean for a brand.

The follower count is more than double the typical creator average for this platform. This scale indicates an audience that operates at a reach beyond standard niche creators. The verified status confirms official standing despite the lack of a specific category tag. Engagement rates are higher than the median, which means brand messages land with more impact than they do on average accounts in similar size brackets. The gap between followers and follow backs suggests a one to many communication style rather than a peer network. Because of the high reach and above-average interaction rates, this audience provides stable visibility for mainstream entertainment products. This profile fits the entertainment category best.

Compare & Discover Similar Creators

Stack @imrosemciver against any other Instagram creator we track, or jump to similar accounts.

Compare @imrosemciver to another creator

Get a side-by-side stats breakdown.

@imrosemciver vs

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Estimated Earnings

Revenue estimates based on follower count and engagement

@imrosemciver operates primarily through brand partnerships and sponsored content. A single post fits within a $4.6K to $8.7K range based on her 579.4K followers. Her ranking of 964 puts her in the upper half of the platform, but she sits well below the top tier that commands premium pricing. Because she ranks below the median for the high-reach category, the quoted band serves as a ceiling to negotiate under rather than a fixed fee. Her engagement rate of 2.19% exceeds the 1.61% median, justifying a firm price toward the higher end of her specific bracket. This active participation from her audience makes the reach more valuable than a standard account with similar follower counts. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 579.4K followers (Macro)

$4,635 – $8,692

Industry rate for macro Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. A following more than double the median size puts the account in the top half of the market. Engagement. The 2.19% rate exceeds the median, showing a loyal audience that interacts with content. Hit-rate. Less than one in five posts beat the average by double, indicating inconsistent peaks in performance. Trajectory. A slight decline over the last 117 days shows a downward trend in follower growth.

Strengths

  • + Verified account with 579.4K followers
  • + 2.19% engagement rate beats the 1.61% tracked median
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate

Summary

This analysis of @imrosemciver reveals a macro Instagram presence with 579,437 followers. The account demonstrates an engagement rate of 2.19%, averaging 12.5K likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @imrosemciver

How many followers does @imrosemciver have on Instagram?

@imrosemciver has 579,437 followers on Instagram, placing them in the macro creator tier.

What is @imrosemciver's Instagram engagement rate?

@imrosemciver has an engagement rate of 2.19% based on 12 recent posts, averaging 12.5K likes per post.

How much does @imrosemciver earn on Instagram?

Based on industry benchmarks, @imrosemciver's estimated sponsorship value is $4,635 - $8,692 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @imrosemciver published on Instagram?

@imrosemciver has published 891 posts on Instagram.

What is @imrosemciver's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 40,633 likes and 475 comments.

How often does @imrosemciver post on Instagram?

@imrosemciver posts approximately 0.0 times per week, with an average gap of 4747.6 hours between posts. Peak posting days are Thursday, Saturday, Monday.

How does @imrosemciver compare to other Instagram creators?

@imrosemciver sits in the Macro creator tier alongside accounts like @hasnainlehri, @ricardotozzireal, @jigyasa_07.

Is @imrosemciver verified on Instagram?

Yes, @imrosemciver is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @imrosemciver's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: Sep 19, 2026