305.4K
Followers
711
Following
753
Posts
0.64%
Engagement Rate
Account Overview
Profile summary and post performance
This creator ranks at number 959 out of 1606 tracked accounts and holds a follower count that is 0.4 times the median size of our typical creators. This means the account is smaller than the average profile we monitor. Erin Richards maintains a verified status as a Macro creator with over seven hundred posts and identifies as an actor and director. Her engagement rate of 0.64 percent falls below the 0.98 percent median for this group. The rest of this report details the specific audience interactions and content performance metrics.
Account Info
| Account Size | Macro |
| Followers | 305,394 |
| Following | 711 |
| Posts | 753 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 1,924 |
| Avg Comments per Post | 35 |
| Videos | 4 |
| Photos | 8 |
| Engagement Rate | 0.64% |
Follower Growth Over Time
How @erinrrichards's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-87
Net Change
-0.0%
% Change
-1
Avg / Day
71
Days Tracked
16
Data Points
Tracked between May 6, 2026 (306,000 followers) and Jul 17, 2026 (305,913 followers).
The account stayed nearly constant with a -0.2% change over 51 days. The follower count remained flat from 306.0K to 305.4K.
What the trajectory means
The follower count remained stable with a minimal change of -0.2% over the 51 day period. This flat trajectory establishes @erinrrichards as a known quantity for your campaign planning. The steady daily pace allows for predictable engagement levels without the volatility of a rising or falling account.
Engagement Analysis
Based on 12 recent posts
Platform Context
@erinrrichards ranks 566 out of 929 for engagement because its rate sits below the tracked median. This lower percentage means the account generates less interaction per follower than the average creator in the corpus. The gap between its performance and the mean indicates a need for more effective audience connection.
The engagement rate of 0.64% falls below the median of 0.98%, ranking 566 out of 929 and indicating that this audience reacts less than usual. Photos outperform videos by a wide margin, earning 2.6K likes compared to only 516 for video content. This preference shows the audience rewards still imagery over moving clips. While the average count reaches 35 comments per post, the low engagement rate suggests these interactions are not frequent relative to total reach. Reliability of growth is low as only 16.7% of posts cleared double the account average while zero reached five times the average. This indicates a lack of consistent explosive growth or high-frequency viral spikes. The audience prefers passive viewing over active participation. This is a tap-and-scroll audience.
1.9K
Avg Likes/Post
35
Avg Comments/Post
23.1K
Total Likes
424
Total Comments
Engagement Rate
Compared to Macro tier benchmarks
0.64%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
516
Avg Likes on Videos (4)
2.6K
Avg Likes on Photos (8)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @erinrrichards's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @erinrrichards's single biggest post had going for it — the patterns worth replicating.
8,051 likes · 47 comments
4.1× @erinrrichards's average post · 9.8× the median post.
"From the mind of the brilliant @harlancoben I Will Find You June 18. Netflix"
78 characters
Photo
Format
Friday
Day Posted
6:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post outperformed the median like count by a factor of nine. This specific post achieved a high engagement ratio with nearly one comment for every hundred likes. To replicate this success, focus on longer captions between 40 and 100 characters. These medium length posts earn nearly five times the engagement of short snippets under 40 characters. Short captions perform poorly and suggest that brief text fails to build connection here. Use the recurring hashtags like #aryffin and #lostboysandfairies to signal your specific niche topics clearly. The posting cadence is low, with content appearing only about zero point two times per week. This slow pace suggests a strategy of quality over frequency for this audience. Engagement remains modest relative to the follower count, so focus on steady consistency rather than rapid growth. Erin Richards has 305.4K followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 160 chars |
| Posting Frequency | 0.2 posts/week |
Content Mix
4
Videos / Reels
8
Photos
Top Performing Posts
From the mind of the brilliant @harlancoben I Will Find You June 18. Netflix
Diolch / thank you @baftacymru for such a lush evening celebrating Wales’ finest. It was such an honour to be nominated…
MUDTOWN - the best of times. I love these goofballs to the ends of the Earth and had the time of my life filming this s…
HEROES every single one of the amazing crew I had the pleasure of working with on Mudtown. I’ve never laughed so much o…
The fabulous cast and crew of Mudtown attended an exclusive @wftv_uk screening of the Mudtown series finale! Don't mi…
When a magistrate's daughter dates a criminal, family dinner becomes VERY tense... Watch Mudtown on Sky and Virgin Med…
Top Posts
Highest-liked recent posts from @erinrrichards
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
From the mind of the brilliant @harlancoben
I Will Find You
June 18. Netflix
|
8.1K | 47 | view |
| 2 |
Diolch / thank you @baftacymru for such a lush evening celebrating Wales’ fines…
|
4.9K | 108 | view |
| 3 |
MUDTOWN - the best of times. I love these goofballs to the ends of the Earth an…
|
3.6K | 55 | view |
| 4 |
So excited to be a part of this amazing project xx
|
1.3K | 59 | view |
| 5 |
Love you @comeonbabydothelocomotion you’re our #1 everything ❤️🤮😜
|
1.1K | 16 | view |
| 6 |
HEROES every single one of the amazing crew I had the pleasure of working with …
|
804 | 21 | view |
| 7 |
Buzzin
|
677 | 36 | view |
| 8 |
The fabulous cast and crew of Mudtown attended an exclusive @wftv_uk screening …
|
595 | 16 | view |
| 9 |
When a magistrate's daughter dates a criminal, family dinner becomes VERY tense…
|
542 | 15 | view |
Posting Patterns & Optimal Timing
When @erinrrichards posts on Instagram
The creator maintains a sparse high-effort pace because she posts only 0.2 times per week. This frequency places her in rank 959 of 1606 among peers who average 1.0 post every week. Her consistency score is 0 out of 100, which indicates an erratic rhythm with long gaps between uploads. The longest streak she achieved was only two days. Content lands primarily on Sunday and Monday. Fresh posts appear most often around 15:00 UTC. Marketers should expect a very irregular flow of content for any planned tie-ins. Because the gap between posts is so wide, you cannot rely on a predictable schedule to time your campaign. You must plan for occasional bursts rather than constant presence. This erratic pattern makes it difficult to align a multi-day activation with her posting cycle. Coordination will require manual monitoring of her feed rather than following a set calendar.
0.2
Posts / week
886.2h
Avg gap between posts
Monday, Sunday, Friday
Peak posting days
15:00, 20:00, 10:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @erinrrichards publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts most often on Monday and Sunday at 15:00 UTC. The posting frequency is low at 0.2 times per week.
Most Common Words
Frequent caption words across @erinrrichards's recent posts (excludes stopwords)
Best Day of the Week to Post
@erinrrichards's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 4 | 1,916 | 7,666 |
| Tuesday | 1 | 557 | 557 |
| Wednesday | 2 | 691 | 1,382 |
| Friday | 2 | 4,308 | 8,615 |
| Sunday | 3 | 1,766 | 5,298 |
Posting Consistency & Streaks
How steadily @erinrrichards maintains output
2
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
3.0%
Active days
Posted at least once
886.2h
Avg gap
Between posts
Caption Length & Performance
How @erinrrichards's caption length correlates with engagement
100.0%
Posts with Caption
160
Avg Caption Chars
173
Median Chars
341
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 1 | 713 |
| Medium (40-100) | 3 | 3.5K |
| Long (100+) | 8 | 1.5K |
The account performs best with medium captions of 40 to 100 characters. These posts reach 3.5K engagement compared to only 713 for short captions.
Who This Audience Is
What @erinrrichards's reach and engagement mean for a brand.
The follower count sits well below the typical creator average for this platform. This indicates an audience that is smaller than the standard benchmark for broader reach. The verified status confirms established presence despite the lower relative rank. Engagement rates fall below the median, suggesting a brand message will land softer than average compared to more active peer groups. The lack of a defined category makes it difficult to pin down a specific demographic interest. This audience profile fits few brand categories.
Compare & Discover Similar Creators
Stack @erinrrichards against any other Instagram creator we track, or jump to similar accounts.
Compare @erinrrichards to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @erinrrichards
Estimated Earnings
Revenue estimates based on follower count and engagement
The primary revenue stream for @erinrrichards comes from sponsored posts, where her follower count supports a projected price band of $2.4K to $4.6K. Her rank places her below the median, meaning she represents a value buy for brands seeking reach at a lower cost point. The quoted range serves as a ceiling to negotiate under rather than a set salary. While her engagement rate of 0.64% sits below the 0.98% median, it still provides a consistent baseline for audience interaction. This gap suggests that while she may not command a premium from top-tier placement, her reach remains stable enough to justify the lower end of the market bracket. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 305.4K followers (Macro)
$2,443 – $4,581
Industry rate for macro Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 305.4K followers
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.64% engagement rate trails the 0.98% median, the clearest area to improve
- ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.2 posts a week limits fresh reach
Summary
This analysis of @erinrrichards reveals a macro Instagram presence with 305,394 followers. The account demonstrates an engagement rate of 0.64%, averaging 1.9K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @erinrrichards
How many followers does @erinrrichards have on Instagram?
@erinrrichards has 305,394 followers on Instagram, placing them in the macro creator tier.
What is @erinrrichards's Instagram engagement rate?
@erinrrichards has an engagement rate of 0.64% based on 12 recent posts, averaging 1.9K likes per post.
How much does @erinrrichards earn on Instagram?
Based on industry benchmarks, @erinrrichards's estimated sponsorship value is $2,443 - $4,581 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @erinrrichards published on Instagram?
@erinrrichards has published 753 posts on Instagram.
What is @erinrrichards's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 8,051 likes and 47 comments.
How often does @erinrrichards post on Instagram?
@erinrrichards posts approximately 0.2 times per week, with an average gap of 886.2 hours between posts. Peak posting days are Monday, Sunday, Friday.
How does @erinrrichards compare to other Instagram creators?
@erinrrichards sits in the Macro creator tier alongside accounts like @abeautifulmess, @official_photographers_hub, @kidult_gamer.
Is @erinrrichards verified on Instagram?
Yes, @erinrrichards is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @erinrrichards's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026