Burna Boy
LISTEN TO MY NEW ALBUM “NO SIGN OF WEAKNESS”
18.2M
Followers
2
Following
134
Posts
6.05%
Engagement Rate
Account Overview
Profile summary and post performance
This creator sits at rank 335 out of over sixteen hundred tracked accounts and maintains a follower base that is 24.9 times the median size. This verified Artist profile has shared 134 posts to date as part of its mega tier status. The engagement rate of 6.05% comfortably clears the 0.93% median mark for the category. The rest of this report details specific audience interactions and content performance.
Account Info
| Account Size | Mega |
| Followers | 18,155,354 |
| Following | 2 |
| Posts | 134 |
| Verified | Yes |
| Category | Artist |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 1,081,948 |
| Avg Comments per Post | 16,902 |
| Videos | 6 |
| Photos | 6 |
| Engagement Rate | 6.05% |
Follower Growth Over Time
How @burnaboygram's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+108.4K
Net Change
+0.6%
% Change
+1.5K
Avg / Day
71
Days Tracked
16
Data Points
Tracked between May 6, 2026 (18,100,000 followers) and Jul 17, 2026 (18,208,428 followers).
The account grew from 18.1M to 18.2M followers over 51 days. The follower count remained flat with only a 0.3% change.
What the trajectory means
The @burnaboygram account grew by 100,000 followers over the tracking period. This flat trajectory establishes the profile as a known quantity for your campaign. The steady daily pace allows for stable planning without the volatility of a rapidly changing audience size.
Engagement Analysis
Based on 12 recent posts
Platform Context
@burnaboygram ranks 70 of 778 for engagement because its rate sits well above the median. This high performance means the account generates much more interaction per follower than most others in the corpus. The gap between this creator and the average indicates a highly active audience.
The engagement rate of 6.05% outperforms the 0.93% median to rank 70 out of 778 accounts. This indicates a highly responsive audience that interacts with content far more than the average user. Video content earns much higher rewards, averaging 1.8M likes compared to 358K for photos. The preference for motion suggests a preference for dynamic storytelling over static imagery. While high numbers are consistent, only 8.3% of posts beat the double average and another 8.3% reached five times the typical engagement level. This low hit rate suggests that while the core base is loyal, growth relies on specific peaks rather than constant viral spikes. The gap between likes and comments shows a large scale of passive approval with a smaller group participating in direct conversation. This audience behaves as an active one.
1.1M
Avg Likes/Post
16.9K
Avg Comments/Post
13.0M
Total Likes
202.8K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
6.05%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
1.8M
Avg Likes on Videos (6)
358.0K
Avg Likes on Photos (6)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @burnaboygram's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @burnaboygram's single biggest post had going for it — the patterns worth replicating.
10,190,221 likes · 133,737 comments
9.4× @burnaboygram's average post · 46.1× the median post.
"@shakira and @burnaboygram perform Dai Dai at the opening match of FIFA World Cup 2026! #FIFAWorldCup"
102 characters
Video
Format
Thursday
Day Posted
21:00 UTC
Hour Posted
54.2M
Views
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved over 46 times the median engagement of other posts on this account. This specific content maintained a healthy balance between likes and comments to indicate high community interaction during its peak performance. Long captions of over 100 characters are the most effective way to drive reach, while short snippets under 40 characters perform poorly. Write more copy to build a connection with the audience rather than using brief fragments. The recurring hashtags signal focus on the tour and specific FIFA World Cup content. Posting roughly once every five days provides a steady cadence for an account of this scale. This profile maintains high average engagement across its large follower base. One post featured a performance at the opening match of the 2026 tournament with Shakira.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 99 chars |
| Posting Frequency | 0.2 posts/week |
Content Mix
6
Videos / Reels
6
Photos
Top Performing Posts
@shakira and @burnaboygram perform Dai Dai at the opening match of FIFA World Cup 2026! #FIFAWorldCup
FIFA WORLD CUP 2026! Big love to the Queen @shakira ❤️🔥❤️🔥 💧: @campillo_official
The cover is here. The story begins. #NoSignOfWeakness New album July 11, preorder now Creative @r0nami 📸 @iamdaniel…
History Made, Memories Created #FIFA2026 #DAIDAI 🌍⚽️ 📹 @shawnogulu
Sending blessings & love on this Valentine’s day to all the incredible humans that came out to every city in every coun…
Small room, big room, same love ❤️🔥 #NOSIGNOFWEAKNESSTOUR 📸 @majamoan @nikkivantoorn @shotbynee
Top Posts
Highest-liked recent posts from @burnaboygram
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
@shakira and @burnaboygram perform Dai Dai at the opening match of FIFA World C…
|
10.2M | 133.7K | view |
| 2 |
Dai Dai is here. The @fifaworldcup 2026 starts now!
|
794.9K | 14.6K | view |
| 3 |
FIFA WORLD CUP 2026! Big love to the Queen @shakira ❤️🔥❤️🔥
💧: @campillo_offi…
|
626.6K | 11.6K | view |
| 4 |
Yalla Egypt!! 🇪🇬❤️🔥
📸 @shotbynee
|
282.2K | 9.2K | view |
| 5 |
The cover is here. The story begins.
#NoSignOfWeakness
New album July 11, preo…
|
225.0K | 7.3K | view |
| 6 |
History Made, Memories Created #FIFA2026 #DAIDAI 🌍⚽️
📹 @shawnogulu
|
217.9K | 5.9K | view |
| 7 |
Sending blessings & love on this Valentine’s day to all the incredible humans t…
|
128.7K | 5.7K | view |
| 8 |
Small room, big room, same love ❤️🔥
#NOSIGNOFWEAKNESSTOUR
📸 @majamoan @nik…
|
121.2K | 3.0K | view |
| 9 |
Birthday - out Friday on all platforms 🎂
|
115.8K | 2.4K | view |
Posting Patterns & Optimal Timing
When @burnaboygram posts on Instagram
The account follows a sparse high-effort pace. At only 0.2 posts per week, the frequency falls well below the creator median of 1.1. This low volume results in a lower follower rank compared to more active accounts. The consistency score of 0 indicates an erratic rhythm with no predictable pattern between posts. You can expect long periods of silence followed by sudden activity. Content lands most often on Friday and Sunday. The busiest upload hour is 18:00 UTC. Marketers should not plan high-frequency campaigns around this profile. Because the posting schedule is unpredictable, a tie-in must be planned far in advance to align with these infrequent windows. You cannot rely on a steady cadence for timely content. Instead, treat each post as a major event rather than part of a daily cycle. Coordination requires patience since there is no clockwork regularity to the feed.
0.2
Posts / week
787.4h
Avg gap between posts
Friday, Sunday, Thursday
Peak posting days
18:00, 22:00, 20:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @burnaboygram publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts most often on Friday and Sunday at 18:00 UTC. The posting frequency is low at 0.2 times per week.
Most Common Words
Frequent caption words across @burnaboygram's recent posts (excludes stopwords)
Best Day of the Week to Post
@burnaboygram's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 118,195 | 118,195 |
| Wednesday | 1 | 232,250 | 232,250 |
| Thursday | 2 | 5,224,082 | 10,448,165 |
| Friday | 3 | 338,992 | 1,016,977 |
| Saturday | 2 | 386,280 | 772,560 |
| Sunday | 3 | 199,351 | 598,052 |
Posting Consistency & Streaks
How steadily @burnaboygram maintains output
2
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
3.3%
Active days
Posted at least once
787.4h
Avg gap
Between posts
Caption Length & Performance
How @burnaboygram's caption length correlates with engagement
100.0%
Posts with Caption
99
Avg Caption Chars
83
Median Chars
413
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 2 | 198.4K |
| Medium (40-100) | 6 | 329.1K |
| Long (100+) | 4 | 2.7M |
The account audience rewards long captions of 100+ characters with 2.7M average engagement. Short captions under 40 characters perform worst at 198.4K average engagement.
Who This Audience Is
What @burnaboygram's reach and engagement mean for a brand.
The audience size sits at nearly twenty million followers, which ranks in the top tier of tracked creators. This scale is over twenty times larger than the typical creator profile on the platform. The verified status and artist classification confirm a broad reach within the music industry. Engagement rates are high compared to the median, meaning brand messages land much harder here than they do with average accounts. High engagement relative to such a large follower count suggests the content maintains its relevance across a wide demographic. This audience is clearly established in the entertainment space. The profile fits perfectly into the music and live entertainment category.
Compare & Discover Similar Creators
Stack @burnaboygram against any other Instagram creator we track, or jump to similar accounts.
Compare @burnaboygram to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @burnaboygram
Estimated Earnings
Revenue estimates based on follower count and engagement
Burnaboygram generates revenue primarily through sponsored posts and brand partnerships. A single post is valued between $90.8K and $217.9K based on the current follower count. This creator ranks in the top tier of the platform, allowing for a premium price point above the 730.0K median. The high ranking justifies a premium because it indicates a position of influence among peers. An engagement rate of 6.05% far exceeds the 0.93% average, confirming that the reach translates into active audience attention. This strong interaction makes the upper end of the quoted band a fair price for the level of visibility provided. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 18.2M followers (Mega)
$90,777 – $217,864
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 18.2M followers
- + 6.05% engagement rate beats the 0.93% tracked median
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.2 posts a week limits fresh reach
Summary
This analysis of @burnaboygram reveals a mega Instagram presence with 18,155,354 followers. The account demonstrates an engagement rate of 6.05%, averaging 1.1M likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @burnaboygram
How many followers does @burnaboygram have on Instagram?
@burnaboygram has 18,155,354 followers on Instagram, placing them in the mega creator tier.
What is @burnaboygram's Instagram engagement rate?
@burnaboygram has an engagement rate of 6.05% based on 12 recent posts, averaging 1.1M likes per post.
How much does @burnaboygram earn on Instagram?
Based on industry benchmarks, @burnaboygram's estimated sponsorship value is $90,777 - $217,864 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @burnaboygram published on Instagram?
@burnaboygram has published 134 posts on Instagram.
What is @burnaboygram's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 10,190,221 likes and 133,737 comments.
How often does @burnaboygram post on Instagram?
@burnaboygram posts approximately 0.2 times per week, with an average gap of 787.4 hours between posts. Peak posting days are Friday, Sunday, Thursday.
How does @burnaboygram compare to other Instagram creators?
@burnaboygram sits in the Mega creator tier alongside accounts like @gururandhawa, @zefelipe, @danialves.
Is @burnaboygram verified on Instagram?
Yes, @burnaboygram is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @burnaboygram's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026