Burna Boy
LISTEN TO MY NEW ALBUM “NO SIGN OF WEAKNESS”
18.3M
Followers
2
Following
146
Posts
6.05%
Engagement Rate
Account Overview
Profile summary and post performance
Burna Boy (@burnaboygram) has 18,258,277 Instagram followers as of October 17, 2026 and 146 posts; the account is verified. Across the 12 recent posts we analysed for this report on June 19, 2026, a post got 1.1M likes and 16.9K comments on average (median 173.3K likes), an engagement rate of 6.05% of followers, an average its biggest posts pull up (the median post reached 0.99%). Over the 143 days we have tracked it, the account gained 245,255 followers (+1.4%).
Where these numbers come from: public Instagram profile data and @burnaboygram's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Mega |
| Followers | 18,258,277 |
| Following | 2 |
| Posts | 146 |
| Verified | Yes |
| Category | Artist |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 1,081,948 |
| Avg Comments per Post | 16,902 |
| Videos | 6 |
| Photos & carousels | 6 |
| Engagement Rate | 6.05% |
Follower Growth Over Time
How @burnaboygram's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+245.3K
Net Change
+1.4%
% Change
+1.7K
Avg / Day
143
Days Tracked
75
Data Points
Tracked between May 26, 2026 (18,013,022 followers) and Oct 17, 2026 (18,258,277 followers).
| Date | Followers | Change |
|---|---|---|
| 18,258,277 | -14,425 | |
| 18,272,702 | -26,040 | |
| 18,298,742 | -20,393 | |
| 18,319,135 | +163,457 | |
| 18,155,678 | +142,656 | |
| 18,013,022 | first reading |
Engagement Analysis
Based on 12 recent posts
1.1M
Avg Likes/Post
16.9K
Avg Comments/Post
13.0M
Total Likes
202.8K
Total Comments
Engagement Rate
Compared with the 877 Mega-tier reports with an engagement rate (median 0.94%, middle half 0.3% to 2.58%)
6.05%
(Likes + Comments) / Followers per post
An average its biggest posts pull up: the median post reached 0.99%.
Video vs Photo Engagement
1.8M
Avg Likes on Videos (6)
358.0K
Avg Likes on Photos & carousels (6)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @burnaboygram's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 179,080 likes and comments; 3 of the 12 reached twice that (358,160 or more).
Best-Performing Post, Decomposed
What @burnaboygram's single biggest recent post had going for it, measured against the account's other posts.
10,190,221 likes · 133,737 comments
9.3× @burnaboygram's average post · 57.6× the median post.
"@shakira and @burnaboygram perform Dai Dai at the opening match of FIFA World Cup 2026! #FIFAWorldCup"
102 characters
Video
Format
Thursday
Day Posted
21:00 UTC
Hour Posted
54.2M
Views
Content Analysis
Hashtags, keywords, captions, and top posts
Top Hashtags
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length | 99 chars |
| Posting Frequency | not shown |
Content Mix
6
Videos / Reels
6
Photos & carousels
Top Posts
Highest-liked recent posts from @burnaboygram
| # | Caption | Likes | Comments | Views | Link |
|---|---|---|---|---|---|
| 1 |
@shakira and @burnaboygram perform Dai Dai at the opening match of FIFA World C…
|
10.2M | 133.7K | 54.2M | view |
| 2 |
Dai Dai is here. The @fifaworldcup 2026 starts now!
|
794.9K | 14.6K | — | view |
| 3 |
FIFA WORLD CUP 2026! Big love to the Queen @shakira ❤️🔥❤️🔥
💧: @campillo_offi…
|
626.6K | 11.6K | — | view |
| 4 |
Yalla Egypt!! 🇪🇬❤️🔥
📸 @shotbynee
|
282.2K | 9.2K | — | view |
| 5 |
The cover is here. The story begins.
#NoSignOfWeakness
New album July 11, preo…
|
225.0K | 7.3K | — | view |
| 6 |
History Made, Memories Created #FIFA2026 #DAIDAI 🌍⚽️
📹 @shawnogulu
|
217.9K | 5.9K | 971.6K | view |
| 7 |
Sending blessings & love on this Valentine’s day to all the incredible humans t…
|
128.7K | 5.7K | 610.0K | view |
| 8 |
Small room, big room, same love ❤️🔥
#NOSIGNOFWEAKNESSTOUR
📸 @majamoan @nik…
|
121.2K | 3.0K | — | view |
| 9 |
Birthday - out Friday on all platforms 🎂
|
115.8K | 2.4K | 667.7K | view |
Posting Patterns & Optimal Timing
When @burnaboygram posts on Instagram
Friday, Sunday
Peak posting days
—
Peak posting hours
Posts per week, the average gap, active days and the consistency score are not shown for this account. The posts we analysed include pinned posts, which Instagram keeps at the top of a profile however old they are, so counting them stretches the date range and understates how often the account posts. Peak days and hours count the same posts.
Posting Activity by Hour (UTC)
How often @burnaboygram publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC): 0 is midnight, 12 is noon
Engagement by Day of the Week
@burnaboygram's recent posts grouped by the day they went out. Most days here have one or two posts, so one strong post can set a day's average. Read it as a record of these posts, not as the best day to post.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 118,195 | 118,195 |
| Wednesday | 1 | 232,250 | 232,250 |
| Thursday | 2 | 5,224,082 | 10,448,165 |
| Friday | 3 | 338,992 | 1,016,977 |
| Saturday | 2 | 386,280 | 772,560 |
| Sunday | 3 | 199,351 | 598,052 |
Caption Length & Performance
How @burnaboygram's caption length correlates with engagement
100.0%
Posts with Caption
99
Avg Caption Chars
83
Median Chars
413
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 2 | 198.4K |
| Medium (40-100) | 6 | 329.1K |
| Long (100+) | 4 | 2.7M |
Compare & Discover Similar Creators
Stack @burnaboygram against any other Instagram creator we track, or jump to similar accounts.
Compare @burnaboygram to another creator
Get a side-by-side stats breakdown.
Creators closest in size to @burnaboygram
Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 18.3M followers (Mega)
$91,291 to $219,099
Our per-follower range for accounts this size (see methodology)
Download @burnaboygram's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 3 hours, 13 minutes ago.
Tracking
What we have recorded about @burnaboygram over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @burnaboygram's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @burnaboygram
How many followers does @burnaboygram have on Instagram?
@burnaboygram has 18,258,277 followers on Instagram, placing them in the Mega-tier group (1M+ followers).
What is @burnaboygram's Instagram engagement rate?
@burnaboygram has an engagement rate of 6.05% based on 12 recent posts, averaging 1.1M likes per post. That average is pulled up by its biggest posts: the median post reached 0.99%.
How much does @burnaboygram earn on Instagram?
From follower count only, we estimate @burnaboygram's sponsorship value at $91,291 to $219,099 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @burnaboygram published on Instagram?
@burnaboygram has published 146 posts on Instagram.
What is @burnaboygram's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 10,190,221 likes and 133,737 comments.
How often does @burnaboygram post on Instagram?
We don't show a weekly rate for @burnaboygram: the posts we analysed include pinned posts, which Instagram keeps at the top of a profile however old they are, so a rate from them would understate how often the account posts. Peak posting days are Friday, Sunday.
How does @burnaboygram compare to other Instagram creators?
@burnaboygram sits in the Mega-tier group alongside accounts like @galatasaray, @somsomi0309, @yoona__lim.
Is @burnaboygram verified on Instagram?
Yes, @burnaboygram is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @burnaboygram's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Oct 17, 2026 | Posts analysed Jun 19, 2026
Cite this page
IGDataHub (2026). @burnaboygram Instagram stats and analytics, follower count as of 17 October 2026, posts analysed 19 June 2026. https://igdatahub.com/blog/burnaboygram-instagram-profile-stats/