Serena Williams
Athlete turned Entrepreneur. Mom to @olympiaohanian and @adiraohanian Check out: @serena.ventures @ninetwosix @stocktonstpodcast
17.8M
Followers
244
Following
2.4K
Posts
0.62%
Engagement Rate
Account Overview
Profile summary and post performance
Serena Williams (@serenawilliams) has 17,782,669 Instagram followers as of October 18, 2026 and 2,445 posts; the account is verified. Across the 12 recent posts we analysed for this report on June 19, 2026, a post got 109.1K likes and 1.6K comments on average (median 91.7K likes), an engagement rate of 0.62% of followers. Over the 144 days we have tracked it, the account lost 29,175 followers (-0.2%).
Where these numbers come from: public Instagram profile data and @serenawilliams's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Mega |
| Followers | 17,782,669 |
| Following | 244 |
| Posts | 2,445 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 109,062 |
| Avg Comments per Post | 1,577 |
| Videos | 3 |
| Photos & carousels | 9 |
| Engagement Rate | 0.62% |
Follower Growth Over Time
How @serenawilliams's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-29.2K
Net Change
-0.2%
% Change
-203
Avg / Day
144
Days Tracked
74
Data Points
Tracked between May 26, 2026 (17,811,844 followers) and Oct 18, 2026 (17,782,669 followers).
| Date | Followers | Change |
|---|---|---|
| 17,782,669 | -19,058 | |
| 17,801,727 | -8,440 | |
| 17,810,167 | -17,756 | |
| 17,827,923 | -3,851 | |
| 17,831,774 | +19,930 | |
| 17,811,844 | first reading |
Engagement Analysis
Based on 12 recent posts
109.1K
Avg Likes/Post
1.6K
Avg Comments/Post
1.3M
Total Likes
18.9K
Total Comments
Engagement Rate
Compared with the 877 Mega-tier reports with an engagement rate (median 0.94%, middle half 0.3% to 2.58%)
0.62%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
72.9K
Avg Likes on Videos (3)
121.1K
Avg Likes on Photos & carousels (9)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @serenawilliams's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 92,600 likes and comments; 2 of the 12 reached twice that (185,200 or more).
Best-Performing Post, Decomposed
What @serenawilliams's single biggest recent post had going for it, measured against the account's other posts.
348,741 likes · 4,190 comments
3.1× @serenawilliams's average post · 3.8× the median post.
"Back together, at Wimbledon 💚💜 Serena and Venus Williams will compete in the Ladies’ Doubles at The Championships 2026"
119 characters
Photo or carousel
Format
Tuesday
Day Posted
10:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length | 99 chars |
| Posting Frequency | 3.7 posts/week |
Content Mix
3
Videos / Reels
9
Photos & carousels
Top Posts
Highest-liked recent posts from @serenawilliams
| # | Caption | Likes | Comments | Views | Link |
|---|---|---|---|---|---|
| 1 |
Back together, at Wimbledon 💚💜
Serena and Venus Williams will compete in the L…
|
348.7K | 4.2K | — | view |
| 2 |
This is not a drill.
@serenawilliams will compete in the 2026 ladies’ singles …
|
202.1K | 3.5K | — | view |
| 3 |
@kingjames ⛔
@cristiano ⛔
@serenawilliams ⛔
Looks like The GOATs’ Goodbye is g…
|
180.9K | 2.2K | 1.2M | view |
| 4 |
Missed this feeling. Thanks for the love 💗
Photo Credit: @hsbcchampionships @w…
|
155.6K | 3.0K | — | view |
| 5 |
The wait was part of the story.
|
109.9K | 1.7K | — | view |
| 6 |
@wimbledon looking a little different these days.
|
103.7K | 982 | — | view |
| 7 |
Some moments mean more than trophies. ❤️ @olympiaohanian
What a fun and memora…
|
79.8K | 743 | — | view |
| 8 |
Thank you, @Airbnb, for a wonderful stay. A little peace goes a long way during…
|
38.2K | 486 | — | view |
| 9 |
Core memories were made.
|
27.9K | 279 | — | view |
Posting Patterns & Optimal Timing
When @serenawilliams posts on Instagram
3.7
Posts / week
2.1 days
Avg gap between posts
Thursday
Peak posting days
12:00, 17:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @serenawilliams publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC): 0 is midnight, 12 is noon
Engagement by Day of the Week
@serenawilliams's recent posts grouped by the day they went out. Most days here have one or two posts, so one strong post can set a day's average. Read it as a record of these posts, not as the best day to post.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 183,179 | 183,179 |
| Tuesday | 2 | 188,894 | 377,788 |
| Wednesday | 2 | 98,642 | 197,284 |
| Thursday | 3 | 69,637 | 208,911 |
| Friday | 2 | 69,874 | 139,748 |
| Saturday | 1 | 15,187 | 15,187 |
| Sunday | 1 | 205,563 | 205,563 |
Posting Consistency & Streaks
How steadily @serenawilliams maintains output
4
Longest streak (days)
26/100
Consistency score: irregular gaps
100 = evenly spaced posts; 0 = the gaps vary as much as their average or more
52.8%
Active days
Posted at least once
2.1 days
Avg gap
Between posts
Caption Length & Performance
How @serenawilliams's caption length correlates with engagement
100.0%
Posts with Caption
99
Avg Caption Chars
102
Median Chars
238
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 3 | 54.5K |
| Medium (40-100) | 3 | 92.8K |
| Long (100+) | 6 | 147.6K |
Compare & Discover Similar Creators
Stack @serenawilliams against any other Instagram creator we track, or jump to similar accounts.
Compare @serenawilliams to another creator
Get a side-by-side stats breakdown.
Creators closest in size to @serenawilliams
Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 17.8M followers (Mega)
$88,913 to $213,392
Our per-follower range for accounts this size (see methodology)
Download @serenawilliams's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 23 hours, 42 minutes ago.
Tracking
What we have recorded about @serenawilliams over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @serenawilliams's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @serenawilliams
How many followers does @serenawilliams have on Instagram?
@serenawilliams has 17,782,669 followers on Instagram, placing them in the Mega-tier group (1M+ followers).
What is @serenawilliams's Instagram engagement rate?
@serenawilliams has an engagement rate of 0.62% based on 12 recent posts, averaging 109.1K likes per post.
How much does @serenawilliams earn on Instagram?
From follower count only, we estimate @serenawilliams's sponsorship value at $88,913 to $213,392 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @serenawilliams published on Instagram?
@serenawilliams has published 2,445 posts on Instagram.
What is @serenawilliams's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 348,741 likes and 4,190 comments.
How often does @serenawilliams post on Instagram?
@serenawilliams posts approximately 3.7 times per week, with an average gap of 2.1 days between posts. Peak posting days are Thursday.
How does @serenawilliams compare to other Instagram creators?
@serenawilliams sits in the Mega-tier group alongside accounts like @demetozdemir, @mercedesamg, @bambam1a.
Is @serenawilliams verified on Instagram?
Yes, @serenawilliams is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @serenawilliams's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Oct 18, 2026 | Posts analysed Jun 19, 2026
Cite this page
IGDataHub (2026). @serenawilliams Instagram stats and analytics, follower count as of 18 October 2026, posts analysed 19 June 2026. https://igdatahub.com/blog/serenawilliams-instagram-profile-stats/