Serena Williams
Athlete turned Entrepreneur. Mom to @olympiaohanian and @adiraohanian Check out: @serena.ventures @ninetwosix @stocktonstpodcast
17.8M
Followers
235
Following
2.4K
Posts
0.62%
Engagement Rate
Account Overview
Profile summary and post performance
This creator ranks 344 among the 1606 accounts we track. Her follower count of 17.8 million is 24.4 times the median size of our typical tracked creators. She holds a verified status and has shared 2401 posts to date as part of the Mega tier. While she maintains a large following, her engagement rate of 0.62% falls below the 0.93% median for this group. The rest of this report analyzes specific audience interactions and content performance trends.
Account Info
| Account Size | Mega |
| Followers | 17,831,298 |
| Following | 235 |
| Posts | 2,401 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 109,062 |
| Avg Comments per Post | 1,577 |
| Videos | 3 |
| Photos | 9 |
| Engagement Rate | 0.62% |
Follower Growth Over Time
How @serenawilliams's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-60754
Net Change
-0.3%
% Change
-868
Avg / Day
70
Days Tracked
15
Data Points
Tracked between May 7, 2026 (17,900,000 followers) and Jul 17, 2026 (17,839,246 followers).
The account held steady at approximately 17.8 million followers over the 51 day period. The count remained flat with a change of only -0.4 percent.
What the trajectory means
The account maintained a flat trajectory with a 0.4% change over the tracked period. This stability establishes @serenawilliams as a known quantity for stable campaign planning. The steady daily pace allows for predictable reach across any scheduled activation.
Engagement Analysis
Based on 12 recent posts
Platform Context
@serenawilliams ranks 470 out of 778 for engagement because its rate sits below the tracked median. This lower percentage means the audience interacts less frequently with each post compared to the average creator. The account performs below the benchmark for community involvement relative to its size.
The engagement rate of 0.62% falls below the 0.93% median and ranks 470 out of 778, indicating this audience reacts less than usual. High volume counts for likes do not translate into deep interaction. Photos earn more approval with 121.1K average likes compared to 72.9K for videos. This preference suggests the audience rewards static imagery over moving content. Reliability of reach is low because only 8.3% of posts doubled the account average while none reached five times that mark. The lack of high-performing outliers means growth relies on steady visibility rather than explosive hits. Most fans provide passive approval through likes instead of starting conversations in the comments. This data points to a tap-and-scroll audience.
109.1K
Avg Likes/Post
1.6K
Avg Comments/Post
1.3M
Total Likes
18.9K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.62%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
72.9K
Avg Likes on Videos (3)
121.1K
Avg Likes on Photos (9)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @serenawilliams's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @serenawilliams's single biggest post had going for it — the patterns worth replicating.
348,741 likes · 4,190 comments
3.2× @serenawilliams's average post · 3.4× the median post.
"Back together, at Wimbledon 💚💜 Serena and Venus Williams will compete in the Ladies’ Doubles at The Championships 2026"
119 characters
Photo
Format
Tuesday
Day Posted
10:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved over 348,000 likes and a high engagement ratio of nearly one comment for every eighty likes. This performance was more than triple the median reach of other posts on the account. To replicate this success, prioritize long-form captions exceeding 100 characters. These longer pieces average 147,600 likes while short fragments under 40 characters perform poorly with only 54,500 likes. This gap suggests that the audience values detailed storytelling over quick updates. Maintain a consistent presence by posting about three times every week. Use specific hashtags as clear signals for your core topics to keep the feed organized. With over 100,000 average likes per post, the account maintains high engagement through steady volume rather than occasional viral spikes. Serena Williams has 17.8 million followers.
Top Keywords
Caption Analysis
| Avg Caption Length | 99 chars |
| Posting Frequency | 3.7 posts/week |
Content Mix
3
Videos / Reels
9
Photos
Top Performing Posts
Back together, at Wimbledon 💚💜 Serena and Venus Williams will compete in the Ladies’ Doubles at The Championships 2026
This is not a drill. @serenawilliams will compete in the 2026 ladies’ singles at Wimbledon as a wild card.
@kingjames ⛔ @cristiano ⛔ @serenawilliams ⛔ Looks like The GOATs’ Goodbye is going back to the drawing board…
Missed this feeling. Thanks for the love 💗 Photo Credit: @hsbcchampionships @wta @gettyimages
Some moments mean more than trophies. ❤️ @olympiaohanian What a fun and memorable week at @hsbcchampionships. Thank yo…
Thank you, @Airbnb, for a wonderful stay. A little peace goes a long way during tournament week. 🤍✨ 🇬🇧
Top Posts
Highest-liked recent posts from @serenawilliams
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Back together, at Wimbledon 💚💜
Serena and Venus Williams will compete in the L…
|
348.7K | 4.2K | view |
| 2 |
This is not a drill.
@serenawilliams will compete in the 2026 ladies’ singles …
|
202.1K | 3.5K | view |
| 3 |
@kingjames ⛔
@cristiano ⛔
@serenawilliams ⛔
Looks like The GOATs’ Goodbye is g…
|
180.9K | 2.2K | view |
| 4 |
Missed this feeling. Thanks for the love 💗
Photo Credit: @hsbcchampionships @w…
|
155.6K | 3.0K | view |
| 5 |
The wait was part of the story.
|
109.9K | 1.7K | view |
| 6 |
@wimbledon looking a little different these days.
|
103.7K | 982 | view |
| 7 |
Some moments mean more than trophies. ❤️ @olympiaohanian
What a fun and memora…
|
79.8K | 743 | view |
| 8 |
Thank you, @Airbnb, for a wonderful stay. A little peace goes a long way during…
|
38.2K | 486 | view |
| 9 |
Core memories were made.
|
27.9K | 279 | view |
Posting Patterns & Optimal Timing
When @serenawilliams posts on Instagram
The account follows a steady grind with frequent uploads that far exceed the median creator average of 1.1 posts per week. This high volume earns it a top rank in follower frequency among its peers. However, the low consistency score indicates an erratic posting rhythm rather than clockwork regularity. Gaps between content blocks are unpredictable and often result in quiet stretches after short bursts. New content typically lands on Thursday and Friday. The most frequent upload window occurs at 17:00 UTC. Marketers should expect a high volume of fresh material but cannot rely on a predictable daily schedule for precise timing. A campaign should plan for the heavy weekend lead up rather than specific weekday slots. Because the posting is irregular, you must monitor the feed closely to catch active bursts. The sheer frequency ensures plenty of surface area for brand integration despite the lack of a rhythmic calendar.
3.7
Posts / week
49.6h
Avg gap between posts
Thursday, Friday, Tuesday
Peak posting days
17:00, 12:00, 14:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @serenawilliams publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts 3.7 times per week with the most activity on Thursday and Friday. The busiest hour for posting is 17:00 UTC.
Most Common Words
Frequent caption words across @serenawilliams's recent posts (excludes stopwords)
Best Day of the Week to Post
@serenawilliams's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 183,179 | 183,179 |
| Tuesday | 2 | 188,894 | 377,788 |
| Wednesday | 2 | 98,642 | 197,284 |
| Thursday | 3 | 69,637 | 208,911 |
| Friday | 2 | 69,874 | 139,748 |
| Saturday | 1 | 15,187 | 15,187 |
| Sunday | 1 | 205,563 | 205,563 |
Posting Consistency & Streaks
How steadily @serenawilliams maintains output
4
Longest streak (days)
26/100
Consistency score
Inverse of posting-gap variance
52.8%
Active days
Posted at least once
49.6h
Avg gap
Between posts
Caption Length & Performance
How @serenawilliams's caption length correlates with engagement
100.0%
Posts with Caption
99
Avg Caption Chars
102
Median Chars
238
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 3 | 54.5K |
| Medium (40-100) | 3 | 92.8K |
| Long (100+) | 6 | 147.6K |
The audience rewards long captions of 100 characters or more with an average of 147.6K engagement. Short captions under 40 characters receive the lowest engagement at 54.5K.
Who This Audience Is
What @serenawilliams's reach and engagement mean for a brand.
The audience size is substantial at over twenty million followers, placing this account well above the typical creator average. The high multiplier confirms a reach that operates on a scale far beyond standard influencer marketing. Verified status indicates a public figure profile despite the lack of a specific category tag. Engagement rates fall below the median, meaning a brand message will land softer than it would with a smaller, more niche community. This discrepancy is common for accounts of this magnitude where the follower base is broad and varied. The high follower count provides wide reach but the lower engagement suggests a passive audience rather than an active one. Brands should expect higher impressions but lower interaction rates compared to standard benchmarks. This profile fits the sports and celebrity category.
Compare & Discover Similar Creators
Stack @serenawilliams against any other Instagram creator we track, or jump to similar accounts.
Compare @serenawilliams to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @serenawilliams
Estimated Earnings
Revenue estimates based on follower count and engagement
The primary revenue stream for @serenawilliams is high-value brand partnerships driven by her large reach. A sponsored post falls within the $89.2K to $214.0K range based on her follower count. Her ranking of 344 out of 1606 positions her as a top performer who commands a premium over standard market rates. While she sits well above the median, her engagement rate of 0.62% trails the 0.93% benchmark. This lower interaction rate suggests that while her reach is undeniable, the conversion potential might not justify the highest end of her quoted band for every campaign. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 17.8M followers (Mega)
$89,156 – $213,976
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 17.8M followers
- + Active cadence of about 3.7 posts a week
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.62% engagement rate trails the 0.93% median, the clearest area to improve
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
- ~ Low consistency score (26/100), posting rhythm is erratic
Summary
This analysis of @serenawilliams reveals a mega Instagram presence with 17,831,298 followers. The account demonstrates an engagement rate of 0.62%, averaging 109.1K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @serenawilliams
How many followers does @serenawilliams have on Instagram?
@serenawilliams has 17,831,298 followers on Instagram, placing them in the mega creator tier.
What is @serenawilliams's Instagram engagement rate?
@serenawilliams has an engagement rate of 0.62% based on 12 recent posts, averaging 109.1K likes per post.
How much does @serenawilliams earn on Instagram?
Based on industry benchmarks, @serenawilliams's estimated sponsorship value is $89,156 - $213,976 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @serenawilliams published on Instagram?
@serenawilliams has published 2,401 posts on Instagram.
What is @serenawilliams's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 348,741 likes and 4,190 comments.
How often does @serenawilliams post on Instagram?
@serenawilliams posts approximately 3.7 times per week, with an average gap of 49.6 hours between posts. Peak posting days are Thursday, Friday, Tuesday.
How does @serenawilliams compare to other Instagram creators?
@serenawilliams sits in the Mega creator tier alongside accounts like @laudyacynthiabella, @gururandhawa, @shaq.
Is @serenawilliams verified on Instagram?
Yes, @serenawilliams is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @serenawilliams's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026