BMW
The official #BMW account, home of Sheer Driving Pleasure. Use #BMWRepost for the chance to get featured.
43.8M
Followers
76
Following
13.7K
Posts
0.12%
Engagement Rate
Account Overview
Profile summary and post performance
This creator sits at rank 142 out of over 1600 tracked accounts. The follower count is 60.3 times larger than the median, placing it well above the typical creator in our database. As a verified account in the car category with nearly 13700 posts, this profile functions as a mega tier authority. Engagement rates fall below the 1.31% median for this group. The following report analyzes specific audience interactions and content performance metrics.
Account Info
| Account Size | Mega |
| Followers | 43,758,526 |
| Following | 76 |
| Posts | 13,698 |
| Verified | Yes |
| Business Account | Yes |
| Category | CAR |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 53,535 |
| Avg Comments per Post | 461 |
| Videos | 6 |
| Photos | 6 |
| Engagement Rate | 0.12% |
Follower Growth Over Time
How @bmw's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+453.6K
Net Change
+1.0%
% Change
+6.0K
Avg / Day
76
Days Tracked
24
Data Points
Tracked between May 20, 2026 (43,524,384 followers) and Aug 4, 2026 (43,978,016 followers).
The account grew from 43.5M to 43.8M followers over 38 days. This represents a flat trend with only a 0.5% change during the period.
What the trajectory means
The @bmw account remained stable with a 0.5% change over the 38 day period. This flat trajectory identifies the profile as a known quantity for your campaign. The steady daily pace allows for predictable planning and consistent reach.
Engagement Analysis
Based on 12 recent posts
Platform Context
The @bmw account ranks 1496 out of 1605 and falls below the tracked median. This low engagement rate means the audience interacts less frequently per follower than most others in the corpus. The performance indicates a much lower level of active participation compared to the average creator.
The engagement rate of 0.12% falls well below the 1.31% median and ranks 1496 out of 1605. This indicates that followers interact with content much less than average for this platform. While high volume exists, the interaction is passive rather than conversational. Video content earns more attention from the audience than static photos. The 72.3K average likes for videos compared to 34.8K for photos shows a clear preference for moving imagery. Reach stability remains low because only 8.3% of posts doubled the account average. No posts reached the five times average threshold. This data suggests that while the brand reaches many people, very few individuals take the extra step to engage deeply with the content. The audience is a tap-and-scroll audience.
53.5K
Avg Likes/Post
461
Avg Comments/Post
642.4K
Total Likes
5.5K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.12%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
72.3K
Avg Likes on Videos (6)
34.8K
Avg Likes on Photos (6)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @bmw's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @bmw's single biggest post had going for it — the patterns worth replicating.
264,623 likes · 1,896 comments
4.9× @bmw's average post · 6.5× the median post.
"Your friendly neighborhood … BMW ?! 🤟 🕸️ 🚘 Get ready for a brand new day, as BMW swings into the spotlight for Spider-Man, Brand New Day. 🎬 Coming to cinemas 31st July. 👀 #BMW @spidermanmovie #SpiderManBrandNewDay BMW iX3 50 xDrive. Mandatory information according to Ger"
439 characters
Video
Format
Monday
Day Posted
16:00 UTC
Hour Posted
1.5M
Views
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved a 6.5x multiplier over the median like count of this account. This high performer maintained a balanced ratio of engagement with 1.9K comments to its likes. To replicate this success, aim for mid length captions between 40 and 100 characters. These posts generate the highest average engagement of 63.3K. Long captions over 100 characters perform poorly and suggest that concise copy is more effective for this audience. Use the recurring hashtags #bmw, #bmwrepost, #thenewbmw7, #7series, and #thex7 to signal your specific topics clearly. The account maintains a high posting cadence of 7.2 times per week. While the average engagement of 53.5K likes is modest relative to the total follower count, consistent output builds steady brand presence. This account has 43.8M followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 406 chars |
| Posting Frequency | 7.2 posts/week |
Content Mix
6
Videos / Reels
6
Photos
Top Performing Posts
Your friendly neighborhood … BMW ?! 🤟 🕸️ 🚘 Get ready for a brand new day, as BMW swings into the spotlight for Spider…
Stay hydrated everybody 💧 🎥 @bmwblog @masini.cu.luci.popa @lucablock_ #BMW #BMWRepost
An extrovert in every setting. The BMW XM 50e. #THEXM #BMW #BMWM BMW XM 50e. Mandatory information according to Germ…
Who needs to join the club? Let them know 👉 The BMW X7 M60i xDrive. #BMW #THEX7 Mandatory information according to G…
You might want to order ‘to go’. Rapid pit-stops required with High Power Charging allowing for up to 372km of range i…
The memo said wear pink boots on match day. We may have overdelivered.🩷 The new BMW 7 in BMW Individual special pain…
BMW M2 with M xDrive in BMW Individual special paint Borusan Turkish Blue. That’s it. That’s the post. 🔵 😌 The new BMW…
Engine on. Everyday life off. 😮💨 BMW iX3 50 xDrive. Mandatory information according to German law 'Pkw-EnVKV' based o…
Some days are best enjoyed a little slower. 📸 @petermosoni @bmwhu #BMWRepost The BMW X7 xDrive 40d. #BMW #THEX7 Mand…
Top Posts
Highest-liked recent posts from @bmw
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Your friendly neighborhood … BMW ?! 🤟 🕸️ 🚘
Get ready for a brand new day, as …
|
264.6K | 1.9K | view |
| 2 |
Stay hydrated everybody 💧
🎥 @bmwblog @masini.cu.luci.popa @lucablock_
#BMW #…
|
62.4K | 949 | view |
| 3 |
An extrovert in every setting.
The BMW XM 50e.
#THEXM #BMW #BMWM
BMW XM 50e.…
|
49.6K | 295 | view |
| 4 |
Who needs to join the club? Let them know 👉
The BMW X7 M60i xDrive.
#BMW #THEX…
|
42.1K | 527 | view |
| 5 |
You might want to order ‘to go’.
Rapid pit-stops required with High Power Char…
|
41.5K | 214 | view |
| 6 |
The memo said wear pink boots on match day. We may have overdelivered.🩷
The …
|
40.5K | 334 | view |
| 7 |
BMW M2 with M xDrive in BMW Individual special paint Borusan Turkish Blue. That…
|
36.8K | 366 | view |
| 8 |
Engine on. Everyday life off. 😮💨
BMW iX3 50 xDrive. Mandatory information acc…
|
34.5K | 224 | view |
| 9 |
Some days are best enjoyed a little slower.
📸 @petermosoni @bmwhu #BMWRepost
…
|
23.5K | 203 | view |
Posting Patterns & Optimal Timing
When @bmw posts on Instagram
The @bmw account maintains a steady grind with high frequency. Posting over seven times per week places them well above the median creator rate of less than one post weekly. This volume earns them a high rank in the top 10 percent of creators by posting frequency. The consistency score of zero indicates an erratic rhythm despite the high volume. Content appears in bursts followed by quiet stretches rather than a predictable schedule. They favor Thursday and Friday for new uploads. New content typically lands around 16:00 UTC. Marketers can expect frequent opportunities to align with fresh posts but must account for unpredictable gaps between them. The high volume ensures constant visibility while the low consistency score means specific days are not guaranteed anchors. A campaign should plan for multiple touchpoints rather than a single scheduled drop. This pace allows for rapid content rotation even if the timing lacks a strict clockwork pattern.
7.2
Posts / week
25.4h
Avg gap between posts
Thursday, Friday, Saturday
Peak posting days
16:00, 8:00, 11:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @bmw publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts about 7.2 times per week with the most activity on Thursday and Friday. The busiest hour is 16:00 UTC.
Most Common Words
Frequent caption words across @bmw's recent posts (excludes stopwords)
Best Day of the Week to Post
@bmw's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 266,519 | 266,519 |
| Wednesday | 2 | 27,106 | 54,211 |
| Thursday | 4 | 32,104 | 128,414 |
| Friday | 3 | 38,726 | 116,179 |
| Saturday | 2 | 41,313 | 82,626 |
Posting Consistency & Streaks
How steadily @bmw maintains output
4
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
60.0%
Active days
Posted at least once
25.4h
Avg gap
Between posts
Caption Length & Performance
How @bmw's caption length correlates with engagement
100.0%
Posts with Caption
406
Avg Caption Chars
374
Median Chars
905
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Medium (40-100) | 1 | 63.3K |
| Long (100+) | 11 | 53.1K |
The audience rewards medium captions with an average of 63.3K engagements. These perform better than long captions, which only reach 53.1K.
Who This Audience Is
What @bmw's reach and engagement mean for a brand.
The audience size ranks in the top percentiles of tracked creators. This scale is over sixty times larger than the typical creator on the platform. The verified status and automotive category confirm a broad reach across a general interest base rather than a niche community. Engagement rates fall well below the median, indicating that a brand message will land much softer here than with smaller creators. High follower counts combined with low interaction rates suggest a passive viewing experience from a large, non-specialized audience. The volume of followers does not translate into active participation or high and frequent interaction. This profile fits automotive manufacturing and global lifestyle branding.
Compare & Discover Similar Creators
Stack @bmw against any other Instagram creator we track, or jump to similar accounts.
Compare @bmw to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @bmw
Estimated Earnings
Revenue estimates based on follower count and engagement
@bmw generates revenue primarily through brand partnerships and direct advertising. A sponsored post for this account sits in the $218.8K to $525.1K range based on its follower count. The high rank of 142 out of 1606 positions the profile as a premium entity that commands a top tier price. However, the engagement rate of 0.12% falls well below the 1.31% median. This disparity suggests the reach is broad but passive. While the audience size justifies the high band, the low interaction level means the cost per active engagement is high. The pricing reflects the scale of the platform rather than intimate community connection. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 43.8M followers (Mega)
$218,793 – $525,102
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 43.8M followers
- + Active cadence of about 7.2 posts a week
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.12% engagement rate trails the 1.31% median, the clearest area to improve
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
Summary
This analysis of @bmw reveals a mega Instagram presence with 43,758,526 followers. The account demonstrates an engagement rate of 0.12%, averaging 53.5K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @bmw
How many followers does @bmw have on Instagram?
@bmw has 43,758,526 followers on Instagram, placing them in the mega creator tier.
What is @bmw's Instagram engagement rate?
@bmw has an engagement rate of 0.12% based on 12 recent posts, averaging 53.5K likes per post.
How much does @bmw earn on Instagram?
Based on industry benchmarks, @bmw's estimated sponsorship value is $218,793 - $525,102 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @bmw published on Instagram?
@bmw has published 13,698 posts on Instagram.
What is @bmw's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 264,623 likes and 1,896 comments.
How often does @bmw post on Instagram?
@bmw posts approximately 7.2 times per week, with an average gap of 25.4 hours between posts. Peak posting days are Thursday, Friday, Saturday.
How does @bmw compare to other Instagram creators?
@bmw sits in the Mega creator tier alongside accounts like @davidbeckham, @snoopdogg, @aliaabhatt.
Is @bmw verified on Instagram?
Yes, @bmw is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @bmw's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 21, 2026