BMW
The official #BMW account, home of Sheer Driving Pleasure. Use #BMWRepost for the chance to get featured.
43.7M
Followers
76
Following
13.7K
Posts
0.11%
Engagement Rate
Account Overview
Profile summary and post performance
The @bmw Instagram account is a business account in the car category with a "Mega" tier status. The profile description identifies it as the official BMW account and includes the hashtag #BMWRepost for users to be featured. The account currently has 43,728,782 followers and follows 76 accounts. The account contains a total of 13,679 posts. Data shows an average of 47,658 likes per post and an average of 763 comments per post. The calculated engagement rate for the account is 0.11%.
Account Info
| Account Size | Mega |
| Followers | 43,728,782 |
| Following | 76 |
| Posts | 13,679 |
| Verified | Yes |
| Business Account | Yes |
| Category | CAR |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 47,658 |
| Avg Comments per Post | 763 |
| Videos | 6 |
| Photos | 6 |
| Engagement Rate | 0.11% |
Follower Growth Over Time
How @bmw's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+210.2K
Net Change
+0.5%
% Change
+6.4K
Avg / Day
33
Days Tracked
6
Data Points
Tracked between May 20, 2026 (43,524,384 followers) and Jun 22, 2026 (43,734,603 followers).
Engagement Analysis
Based on 12 recent posts
Platform Context
@bmw receives approximately 0.4x the platform-wide average of engagement per post, placing the account in the Mega tier. The account averages 47,658 likes and 763 comments per post compared to the platform average of 109,826 likes and 1,299 comments. These figures result in a total engagement count of 48,421 for @bmw against a platform average of 111,125.
The @bmw Instagram account contains a total of 13,679 posts. Out of these, 12 recent posts were analyzed to determine average metrics. The account features an equal distribution of content types among the recent posts, consisting of 6 videos and 6 photos. The engagement data shows an average of 47,658 likes and 763 comments per post across the selected sample. The calculated engagement rate is 0.11%. Specifically, photos received an average of 62,632 likes, while videos received an average of 32,683 likes. Across the 12 recent posts, the total number of likes recorded is 571,894 and the total number of comments is 9,158.
47.7K
Avg Likes/Post
763
Avg Comments/Post
571.9K
Total Likes
9.2K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.11%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
32.7K
Avg Likes on Videos (6)
62.6K
Avg Likes on Photos (6)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @bmw's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @bmw's single biggest post had going for it — the patterns worth replicating.
191,611 likes · 5,224 comments
4.1× @bmw's average post · 4.9× the median post.
"The future of BMW M design is here! The BMW M Concept Neue Klasse represents the new design language of BMW M - combining its heritage with motorsport DNA, expressive design, high performance, and innovative materials. Design meets performance: It's built around the principles"
500 characters
Photo
Format
Friday
Day Posted
13:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The @bmw Instagram account contains a total of 13,679 posts. The content consists of 6 videos and 6 photos. The account maintains a posting frequency of 6.5 posts per week with an average caption length of 450 characters. The most frequently used hashtags on the account are #bmw (12x), followed by #bmwrepost (3x), #theix3 (3x), #bmwintelligence (3x), #bmwgroup (2x), #bmwm (2x), #bmwmconcept (2x), and #neueklasse (2x).
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 450 chars |
| Posting Frequency | 6.5 posts/week |
Content Mix
6
Videos / Reels
6
Photos
Top Performing Posts
The future of BMW M design is here! The BMW M Concept Neue Klasse represents the new design language of BMW M - combi…
Went on an adventure today, swipe to see how it went. The BMW X5 xDrive50e. #THEX5 #BMW #X5 #PluginHybrid BMW X5 xDr…
Beach day calling. 🏖️ The BMW 3 Series. #THE3 #BMW #3Series BMW 330e xDrive Sedan: Mandatory information according to…
For those who wonder where the scenic route takes them. The BMW X7 M60i xDrive. #THEX7 #BMW #X7 Mandatory informatio…
Feel what comes next. Every millisecond. #BMW #BMWGroup #BMWM #BMWMConcept #NeueKlasse The BMW M Concept Neue Klasse …
Matching arrivals > matching outfits 🤝 The BMW iX3. #BMW #BMWiX3 #BestFriendsDay BMW iX3 50 xDrive: Mandatory informa…
Roof: gone. Problems: smaller. 😎 📸 @aurelien_vialatte @samuel_chr #BMWRepost The BMW M3 Convertible. #THEM3 #BMW #BMW…
Stay hydrated everybody 💧 🎥 @bmwblog @masini.cu.luci.popa @lucablock_ #BMW #BMWRepost
You might want to order ‘to go’. Rapid pit-stops required with High Power Charging allowing for up to 372km of range i…
Top Posts
Highest-liked recent posts from @bmw
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
The future of BMW M design is here!
The BMW M Concept Neue Klasse represents …
|
191.6K | 5.2K | view |
| 2 |
Went on an adventure today, swipe to see how it went.
The BMW X5 xDrive50e.
#…
|
56.3K | 266 | view |
| 3 |
Beach day calling. 🏖️
The BMW 3 Series.
#THE3 #BMW #3Series
BMW 330e xDrive S…
|
49.8K | 477 | view |
| 4 |
For those who wonder where the scenic route takes them.
The BMW X7 M60i xDriv…
|
46.2K | 226 | view |
| 5 |
Feel what comes next. Every millisecond.
#BMW #BMWGroup #BMWM #BMWMConcept #Ne…
|
44.8K | 788 | view |
| 6 |
Matching arrivals > matching outfits 🤝
The BMW iX3.
#BMW #BMWiX3 #BestFriendsD…
|
39.3K | 755 | view |
| 7 |
Roof: gone. Problems: smaller. 😎
📸 @aurelien_vialatte @samuel_chr #BMWRepost
…
|
37.1K | 341 | view |
| 8 |
Stay hydrated everybody 💧
🎥 @bmwblog @masini.cu.luci.popa @lucablock_
#BMW #…
|
33.5K | 437 | view |
| 9 |
You might want to order ‘to go’.
Rapid pit-stops required with High Power Char…
|
32.3K | 178 | view |
Posting Patterns & Optimal Timing
When @bmw posts on Instagram
The @bmw account maintains a posting frequency of 6.5 posts per week based on an analysis of 12 posts. The average time elapsed between consecutive posts is 28.2 hours. The peak days for posting are Friday, Saturday, and Thursday. The peak hours for these posts occur at 16, 11, and 6 UTC respectively.
6.5
Posts / week
28.2h
Avg gap between posts
Friday, Saturday, Thursday
Peak posting days
16:00, 11:00, 6:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @bmw publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
Most Common Words
Frequent caption words across @bmw's recent posts (excludes stopwords)
Best Day of the Week to Post
@bmw's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 40,087 | 40,087 |
| Thursday | 2 | 24,978 | 49,957 |
| Friday | 5 | 72,155 | 360,776 |
| Saturday | 3 | 39,252 | 117,756 |
| Sunday | 1 | 12,476 | 12,476 |
Posting Consistency & Streaks
How steadily @bmw maintains output
4
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
46.4%
Active days
Posted at least once
28.2h
Avg gap
Between posts
Caption Length & Performance
How @bmw's caption length correlates with engagement
100.0%
Posts with Caption
450
Avg Caption Chars
417
Median Chars
1118
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Medium (40-100) | 2 | 23.2K |
| Long (100+) | 10 | 53.5K |
Compare & Discover Similar Creators
Stack @bmw against any other Instagram creator we track, or jump to similar accounts.
Compare @bmw to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @bmw
Estimated Earnings
Revenue estimates based on follower count and engagement
The Instagram account @bmw has 43,728,782 followers and an engagement rate of 0.11%. The account is categorized in the Mega tier. Based on these metrics, the estimated sponsorship value per post ranges from $218,644 to $524,745. These figures are rough industry-standard estimates derived from public follower counts and engagement rates. These values do not represent actual earnings or confirmed contract amounts.
Sponsorship Value (Est. Per Post)
Based on 43.7M followers (Mega)
$218,644 – $524,745
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + The account has 43,728,782 followers and holds verified status.
- + The account maintains an active posting cadence of 6.5 posts per week.
- + The account qualifies for sponsorship eligibility with over 10,000 followers.
- + The account has a total of 13,679 posts.
Opportunities
- ~ The engagement rate is recorded at 0.11%.
- ~ The consistency score is 0/100.
- ~ The longest posting streak is 4 days.
- ~ Engagement per post (48,421) is 0.4x the platform average of 111,125.
- ~ The viral hit rate for 5x average is 0.0%.
Summary
This analysis of @bmw reveals a mega Instagram presence with 43,728,782 followers. The account demonstrates an engagement rate of 0.11%, averaging 47.7K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @bmw
How many followers does @bmw have on Instagram?
@bmw has 43,728,782 followers on Instagram, placing them in the mega creator tier.
What is @bmw's Instagram engagement rate?
@bmw has an engagement rate of 0.11% based on 12 recent posts, averaging 47.7K likes per post.
How much does @bmw earn on Instagram?
Based on industry benchmarks, @bmw's estimated sponsorship value is $218,644 - $524,745 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @bmw published on Instagram?
@bmw has published 13,679 posts on Instagram.
What is @bmw's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 191,611 likes and 5,224 comments.
How often does @bmw post on Instagram?
@bmw posts approximately 6.5 times per week, with an average gap of 28.2 hours between posts. Peak posting days are Friday, Saturday, Thursday.
How does @bmw compare to other Instagram creators?
@bmw sits in the Mega creator tier alongside accounts like @mrbeast, @davidbeckham, @snoopdogg.
Is @bmw verified on Instagram?
Yes, @bmw is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @bmw's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 21, 2026