This account is no longer on Instagram. @bmw has been removed, renamed or deactivated since we last collected its data. The figures below are our final recorded snapshot, taken June 2026, kept for reference.
BMW
The official #BMW account, home of Sheer Driving Pleasure. Use #BMWRepost for the chance to get featured.
44.4M
Followers
77
Following
14.0K
Posts
0.12%
Engagement Rate
Account Overview
Profile summary and post performance
@bmw has 44,437,587 Instagram followers as of November 3, 2026 and 14,000 posts; the account is verified. Across the 12 recent posts we analysed for this report on June 22, 2026, a post got 53.5K likes and 461 comments on average (median 38.7K likes), an engagement rate of 0.12% of followers. Over the 167 days we have tracked it, the account gained 913,203 followers (+2.1%).
Where these numbers come from: public Instagram profile data and @bmw's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Mega |
| Followers | 44,437,587 |
| Following | 77 |
| Posts | 14,000 |
| Verified | Yes |
| Business Account | Yes |
| Category | CAR |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 53,535 |
| Avg Comments per Post | 461 |
| Videos | 6 |
| Photos & carousels | 6 |
| Engagement Rate | 0.12% |
Follower Growth Over Time
How @bmw's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+913.2K
Net Change
+2.1%
% Change
+5.5K
Avg / Day
167
Days Tracked
92
Data Points
Tracked between May 20, 2026 (43,524,384 followers) and Nov 3, 2026 (44,437,587 followers).
| Date | Followers | Change |
|---|---|---|
| 44,437,587 | +5,783 | |
| 44,431,804 | +129,410 | |
| 44,302,394 | +157,297 | |
| 44,145,097 | +210,736 | |
| 43,934,361 | +158,285 | |
| 43,776,076 | +226,369 | |
| 43,549,707 | +25,323 | |
| 43,524,384 | first reading |
Engagement Analysis
Based on 12 recent posts
53.5K
Avg Likes/Post
461
Avg Comments/Post
642.4K
Total Likes
5.5K
Total Comments
Engagement Rate
Compared with the 877 Mega-tier reports with an engagement rate (median 0.94%, middle half 0.3% to 2.58%)
0.12%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
72.3K
Avg Likes on Videos (6)
34.8K
Avg Likes on Photos & carousels (6)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @bmw's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 39,016 likes and comments; 1 of the 12 reached twice that (78,032 or more).
Best-Performing Post, Decomposed
What @bmw's single biggest recent post had going for it, measured against the account's other posts.
264,623 likes · 1,896 comments
4.9× @bmw's average post · 6.8× the median post.
"Your friendly neighborhood … BMW ?! 🤟 🕸️ 🚘 Get ready for a brand new day, as BMW swings into the spotlight for Spider-Man, Brand New Day. 🎬 Coming to cinemas 31st July. 👀 #BMW @spidermanmovie #SpiderManBrandNewDay BMW iX3 50 xDrive. Mandatory information according to…"
439 characters
Video
Format
Monday
Day Posted
16:00 UTC
Hour Posted
1.5M
Views
Content Analysis
Hashtags, keywords, captions, and top posts
Top Hashtags
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length | 406 chars |
| Posting Frequency | not shown |
Content Mix
6
Videos / Reels
6
Photos & carousels
Top Posts
Highest-liked recent posts from @bmw
| # | Caption | Likes | Comments | Views | Link |
|---|---|---|---|---|---|
| 1 |
Your friendly neighborhood … BMW ?! 🤟 🕸️ 🚘
Get ready for a brand new day, as …
|
264.6K | 1.9K | 1.5M | view |
| 2 |
Stay hydrated everybody 💧
🎥 @bmwblog @masini.cu.luci.popa @lucablock_
#BMW #…
|
62.4K | 949 | 1.3M | view |
| 3 |
An extrovert in every setting.
The BMW XM 50e.
#THEXM #BMW #BMWM
BMW XM 50e.…
|
49.6K | 295 | — | view |
| 4 |
Who needs to join the club? Let them know 👉
The BMW X7 M60i xDrive.
#BMW #THEX…
|
42.1K | 527 | 155.3K | view |
| 5 |
You might want to order ‘to go’.
Rapid pit-stops required with High Power Char…
|
41.5K | 214 | — | view |
| 6 |
The memo said wear pink boots on match day. We may have overdelivered.🩷
The …
|
40.5K | 334 | — | view |
| 7 |
BMW M2 with M xDrive in BMW Individual special paint Borusan Turkish Blue. That…
|
36.8K | 366 | 331.4K | view |
| 8 |
Engine on. Everyday life off. 😮💨
BMW iX3 50 xDrive. Mandatory information acc…
|
34.5K | 224 | — | view |
| 9 |
Some days are best enjoyed a little slower.
📸 @petermosoni @bmwhu #BMWRepost
…
|
23.5K | 203 | — | view |
Posting Patterns & Optimal Timing
When @bmw posts on Instagram
Thursday, Friday
Peak posting days
16:00 UTC
Peak posting hours
Posts per week, the average gap, active days and the consistency score are not shown for this account. The posts we analysed include pinned posts, which Instagram keeps at the top of a profile however old they are, so counting them stretches the date range and understates how often the account posts. Peak days and hours count the same posts.
Posting Activity by Hour (UTC)
How often @bmw publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC): 0 is midnight, 12 is noon
Engagement by Day of the Week
@bmw's recent posts grouped by the day they went out. Most days here have one or two posts, so one strong post can set a day's average. Read it as a record of these posts, not as the best day to post.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 266,519 | 266,519 |
| Wednesday | 2 | 27,106 | 54,211 |
| Thursday | 4 | 32,104 | 128,414 |
| Friday | 3 | 38,726 | 116,179 |
| Saturday | 2 | 41,313 | 82,626 |
Caption Length & Performance
How @bmw's caption length correlates with engagement
100.0%
Posts with Caption
406
Avg Caption Chars
374
Median Chars
905
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Medium (40-100) | 1 | 63.3K |
| Long (100+) | 11 | 53.1K |
Compare & Discover Similar Creators
Stack @bmw against any other Instagram creator we track, or jump to similar accounts.
Compare @bmw to another creator
Get a side-by-side stats breakdown.
Creators closest in size to @bmw
Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 44.4M followers (Mega)
$222,188 to $533,251
Our per-follower range for accounts this size (see methodology)
Download @bmw's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 1 day, 6 hours ago.
Tracking
What we have recorded about @bmw over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @bmw's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @bmw
How many followers does @bmw have on Instagram?
@bmw has 44,437,587 followers on Instagram, placing them in the Mega-tier group (1M+ followers).
What is @bmw's Instagram engagement rate?
@bmw has an engagement rate of 0.12% based on 12 recent posts, averaging 53.5K likes per post.
How much does @bmw earn on Instagram?
From follower count only, we estimate @bmw's sponsorship value at $222,188 to $533,251 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @bmw published on Instagram?
@bmw has published 14,000 posts on Instagram.
What is @bmw's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 264,623 likes and 1,896 comments.
How often does @bmw post on Instagram?
We don't show a weekly rate for @bmw: the posts we analysed include pinned posts, which Instagram keeps at the top of a profile however old they are, so a rate from them would understate how often the account posts. Peak posting days are Thursday, Friday.
How does @bmw compare to other Instagram creators?
@bmw sits in the Mega-tier group alongside accounts like @kapilsharma, @realdonaldtrump, @f1.
Is @bmw verified on Instagram?
Yes, @bmw is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @bmw's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Nov 3, 2026 | Posts analysed Jun 22, 2026
Cite this page
IGDataHub (2026). @bmw Instagram stats and analytics, follower count as of 3 November 2026, posts analysed 22 June 2026. https://igdatahub.com/blog/bmw-instagram-profile-stats/