Marshall Mathers

Marshall Mathers

@eminem

See Instagram photos and videos from Marshall Mathers (@eminem)

44.1M

Followers

0

Following

990

Posts

0.55%

Engagement Rate

Mega tier Updated Jun 21, 2026

Account Overview

Profile summary and post performance

The Instagram account @eminem belongs to Marshall Mathers and is categorized as a business account in the "Mega" tier. The profile's biography states that it provides Instagram photos and videos from Marshall Mathers. The account has 44,090,982 followers and follows zero accounts. Out of 990 total posts, the account maintains an average of 238,091 likes per post and 4,327 comments per post. The engagement rate for the account is 0.55%.

Account Info

Account Size Mega
Followers 44,090,982
Following 0
Posts 990
Verified Yes
Business Account Yes

Post Performance

Posts Analyzed 12
Avg Likes per Post 238,091
Avg Comments per Post 4,327
Videos 5
Photos 7
Engagement Rate 0.55%

Engagement Analysis

Based on 12 recent posts

Platform Context

The account @eminem receives approximately 2.2x the platform-wide average of engagement per post. The account averages 238,091 likes and 4,327 comments per post compared to the platform average of 109,826 likes and 1,299 comments. This performance places the creator in the Mega tier.

The @eminem Instagram account contains a total of 990 posts, with 12 recent posts analyzed for these metrics. The account features 7 photos and 5 videos. Across all content types, the average number of likes per post is 238,091 and the average number of comments per post is 4,327. The engagement rate is recorded at 0.55%. The data shows a difference in performance between media formats. Photos receive an average of 317,926 likes, while videos receive an average of 126,323 likes. Over the total period of data provided, the account has accumulated 2,857,097 total likes and 51,922 total comments.

238.1K

Avg Likes/Post

4.3K

Avg Comments/Post

2.9M

Total Likes

51.9K

Total Comments

Engagement Rate

Compared to Mega tier benchmarks

Below Average for Mega

0.55%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

126.3K

Avg Likes on Videos (5)

317.9K

Avg Likes on Photos (7)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @eminem's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @eminem's single biggest post had going for it — the patterns worth replicating.

Top post by @eminem

1,275,819 likes · 12,178 comments

5.3× @eminem's average post · 11.3× the median post.

"Doody, can’t believe it’s been 20 years since you’ve been gone! Not a day goes by that I don’t think about you in some way shape or form…You were and are still truly one of the greatest friends I ever had in my entire life and I thank God everyday that he put us in each other’s l"

1215 characters

Photo

Format

Saturday

Day Posted

15:00 UTC

Hour Posted

Content Analysis

Hashtags, keywords, captions, and top posts

The Instagram account for @eminem contains a total of 990 posts. The content consists of 5 videos and 7 photos. The most frequently used hashtag is #devilsnight, which appears once. The account maintains an average posting frequency of 0.7 posts per week. The average caption length across the posts is 274 characters.

Top Hashtags

#devilsnight (1)

Top Keywords

ever (5) detroit (5) never (5) always (5) limited (4) vinyl (4) time (4) link (4) doody (4) shady (3) edition (3) still (3) since (3) together (3) forget (3) people (3) love (3) live (3) eminem (3) lions (3) available (3) happy (2) gonna (2) gone (2) side (2) store (2) straight (2) weekend (2) long (2) think (2)

Caption Analysis

Avg Caption Length 274 chars
Posting Frequency 0.7 posts/week

Content Mix

5

Videos / Reels

7

Photos

Top Performing Posts

Post thumbnail

Doody, can’t believe it’s been 20 years since you’ve been gone! Not a day goes by that I don’t think about you in some …

1.3M likes 12.2K comments
View
Post thumbnail

XVIII🏅

413.0K likes 14.7K comments
View
Post thumbnail

Exclusive: Marshall B. Mathers, III pka Eminem strikes up a deal with his hometown Detroit Lions and furthers their ong…

313.1K likes 4.6K comments
View
Post thumbnail

Sear was one of the greatest people to be around, I will never forget how he made me laugh on our tour together. Our ti…

238.0K likes 3.6K comments 1.3M views Video
View
Post thumbnail

“You got some issues Stan, I think you need some counselin’” ✍️ STAN dog tag pendants & chains now available on the sto…

172.5K likes 2.7K comments 691.3K views Video
View
Post thumbnail

Daddy’s gonna buy you a … chainsaw?!🤪 Father’s Day, the Shady way. This new 7” translucent blend vinyl features “My Dad…

112.7K likes 1.6K comments 519.0K views Video
View
Post thumbnail

“Anyways, I hope you get this, man, hit me back” shop.eminem.com

78.5K likes 2.0K comments
View
Post thumbnail

“Gave you all the finger and told you to sit and twirl / Sold a billion tapes, and still screamed “F*ck the world” 🖕 Th…

56.7K likes 5.0K comments
View
Post thumbnail

Live with @officialjackwhite for the 2025 Detroit Lions Thanksgiving halftime show! Shop the 12” vinyl - link in bio

54.5K likes 1.7K comments 331.1K views Video
View

Top Posts

Highest-liked recent posts from @eminem

# Caption Likes Comments Link
1
Doody, can’t believe it’s been 20 years since you’ve been gone! Not a day goes …
1.3M 12.2K view
2
XVIII🏅
413.0K 14.7K view
3
Exclusive: Marshall B. Mathers, III pka Eminem strikes up a deal with his homet…
313.1K 4.6K view
4
Sear was one of the greatest people to be around, I will never forget how he ma…
238.0K 3.6K view
5
“You got some issues Stan, I think you need some counselin’” ✍️ STAN dog tag pe…
172.5K 2.7K view
6
Daddy’s gonna buy you a … chainsaw?!🤪 Father’s Day, the Shady way. This new 7” …
112.7K 1.6K view
7
“Anyways, I hope you get this, man, hit me back” shop.eminem.com
78.5K 2.0K view
8
“Gave you all the finger and told you to sit and twirl / Sold a billion tapes, …
56.7K 5.0K view
9
Live with @officialjackwhite for the 2025 Detroit Lions Thanksgiving halftime s…
54.5K 1.7K view

Posting Patterns & Optimal Timing

When @eminem posts on Instagram

The @eminem account recorded an average of 0.7 posts per week over the analyzed period of 12 posts. The average time elapsed between consecutive posts was 248.9 hours. The peak posting days for the account are Wednesday, Thursday, and Friday. The peak posting hours in UTC are 21, 16, and 20.

0.7

Posts / week

248.9h

Avg gap between posts

Wednesday, Thursday, Friday

Peak posting days

21:00, 16:00, 20:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @eminem publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

1

2

1

3

4

5

6

7

8

9

10

11

1

12

13

14

1

15

3

16

17

18

19

1

20

4

21

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @eminem publishes more often. Their busiest hours are 21:00, 16:00, 20:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @eminem hasn't been active in our tracked sample.

Most Common Words

Frequent caption words across @eminem's recent posts (excludes stopwords)

ever (5) detroit (5) never (5) always (5) limited (4) vinyl (4) time (4) link (4) doody (4) shady (3) edition (3) still (3) since (3) together (3) forget (3) people (3) love (3) live (3) eminem (3) lions (3) available (3) happy (2) gonna (2) gone (2) side (2) store (2) straight (2) weekend (2) long (2) think (2)

Best Day of the Week to Post

@eminem's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 1 427,673 427,673
Tuesday 1 56,231 56,231
Wednesday 3 141,586 424,758
Thursday 3 133,949 401,848
Friday 2 114,974 229,947
Saturday 1 1,287,997 1,287,997
Sunday 1 80,565 80,565

Posting Consistency & Streaks

How steadily @eminem maintains output

2

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

10.5%

Active days

Posted at least once

248.9h

Avg gap

Between posts

Caption Length & Performance

How @eminem's caption length correlates with engagement

100.0%

Posts with Caption

274

Avg Caption Chars

178

Median Chars

1215

Longest Caption

Caption Length Posts Avg Engagement
Short (<40 chars) 1 427.7K
Medium (40-100) 1 80.6K
Long (100+) 10 240.1K

Compare & Discover Similar Creators

Stack @eminem against any other Instagram creator we track, or jump to similar accounts.

Compare @eminem to another creator

Get a side-by-side stats breakdown.

@eminem vs

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Estimated Earnings

Revenue estimates based on follower count and engagement

The Instagram account @eminem is categorized in the Mega tier with a follower count of 44,090,982 and an engagement rate of 0.55%. Based on these metrics, the estimated sponsorship value per post ranges from $220,455 to $529,092. These figures are rough industry-standard estimates derived from public follower counts and engagement rates. These values are not actual earnings.

Sponsorship Value (Est. Per Post)

Based on 44.1M followers (Mega)

$220,455 – $529,092

Industry rate for mega Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

The @eminem account has 44,090,982 followers and is classified as a Mega tier account. The profile contains 990 posts in total. The account maintains an average of 238,091 likes per post with an engagement rate of 0.55%. The viral hit rate for content reaching double the average engagement is 8.3%. Content on the account consists of 5 videos and 7 photos. The category for the account is not set. The posting frequency is 0.7 posts per week. Peak days for activity are recorded as Wednesday, Thursday, and Friday.

Strengths

  • + The account has 44,090,982 followers and holds verified status.
  • + Average likes per post are 238,091.
  • + Engagement per post is 242,418, which is 2.2x the platform average of 111,125.
  • + The account qualifies for sponsorship eligibility with over 10,000 followers.

Opportunities

  • ~ The engagement rate is 0.55%.
  • ~ The consistency score is 0/100.
  • ~ The longest posting streak is 2 days.
  • ~ The average posting cadence is 0.7 posts per week.

Summary

This analysis of @eminem reveals a mega Instagram presence with 44,090,982 followers. The account demonstrates an engagement rate of 0.55%, averaging 238.1K likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @eminem

How many followers does @eminem have on Instagram?

@eminem has 44,090,982 followers on Instagram, placing them in the mega creator tier.

What is @eminem's Instagram engagement rate?

@eminem has an engagement rate of 0.55% based on 12 recent posts, averaging 238.1K likes per post.

How much does @eminem earn on Instagram?

Based on industry benchmarks, @eminem's estimated sponsorship value is $220,455 - $529,092 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @eminem published on Instagram?

@eminem has published 990 posts on Instagram.

What is @eminem's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 1,275,819 likes and 12,178 comments.

How often does @eminem post on Instagram?

@eminem posts approximately 0.7 times per week, with an average gap of 248.9 hours between posts. Peak posting days are Wednesday, Thursday, Friday.

How does @eminem compare to other Instagram creators?

@eminem sits in the Mega creator tier alongside accounts like @dualipa, @mrbeast, @davidbeckham.

Is @eminem verified on Instagram?

Yes, @eminem is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @eminem's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: Jun 21, 2026