Juliana Paes

Juliana Paes

@julianapaes

Atriz Defensora para a Prevenção e a Eliminação da Violência contra Mulheres @onumulheresbr Embaixadora @craquedoamanha e @institutoararaazuloficial

Actor

29.8M

Followers

4.3K

Following

4.4K

Posts

0.35%

Engagement Rate

≈ 0.0% over 71d Mega tier Updated Jun 19, 2026

Account Overview

Profile summary and post performance

Juliana Paes holds the 204th rank among the creators we track and maintains a follower base that is 40.8 times larger than the median account. This verified profile operates as an Actor with over four thousand posts. Her reach falls below the median engagement rate for this group. The following report details her audience interaction patterns and content performance.

Account Info

Account Size Mega
Followers 29,788,179
Following 4,282
Posts 4,410
Verified Yes
Category Actor

Post Performance

Posts Analyzed 12
Avg Likes per Post 103,992
Avg Comments per Post 1,746
Videos 7
Photos 5
Engagement Rate 0.35%

Follower Growth Over Time

How @julianapaes's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

0

Net Change

0.0%

% Change

0

Avg / Day

71

Days Tracked

15

Data Points

Tracked between May 7, 2026 (30,000,000 followers) and Jul 17, 2026 (30,000,000 followers).

The account lost about 211.8K followers over 50 days. The count dropped by 0.7% to reach 29.8M.

What the trajectory means

The account lost 211.8K followers over the tracked period. This downward trend indicates a risk to time as the audience size is shrinking rather than expanding. The daily decline of 4.2K followers allows for precise planning around current engagement levels.

Engagement Analysis

Based on 12 recent posts

Platform Context

@julianapaes ranks 555 out of 777 for engagement because its rate sits below the tracked median. This lower performance indicates that the account generates less interaction per follower than the average creator in the corpus. The gap between its rate and the median highlights a lower level of active audience involvement.

The engagement rate of 0.35% falls below the median and ranks 555 out of 777, indicating that this audience reacts less than typical for a profile of this size. While the account maintains high raw numbers, the low percentage suggests a passive relationship with the content. Video content earns nearly triple the likes of photos, proving that the audience rewards motion and dynamic storytelling over static imagery. The average of 1.7K comments per post shows some level of interaction but remains small compared to the total reach. Reliability of reach is low since only 16.7% of posts beat the account's own average by double. Only 8.3% reached the five times growth threshold, which suggests that success depends on sporadic peaks rather than consistent organic momentum. This data points toward a tap-and-scroll audience.

104.0K

Avg Likes/Post

1.7K

Avg Comments/Post

1.2M

Total Likes

20.9K

Total Comments

Engagement Rate

Compared to Mega tier benchmarks

Below Average for Mega

0.35%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

142.6K

Avg Likes on Videos (7)

49.9K

Avg Likes on Photos (5)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @julianapaes's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @julianapaes's single biggest post had going for it — the patterns worth replicating.

Top post by @julianapaes

654,449 likes · 12,353 comments

6.3× @julianapaes's average post · 27.1× the median post.

"78th Cannes Film Festival ✨❤️"

29 characters

Video

Format

Monday

Day Posted

15:00 UTC

Hour Posted

702.5K

Views

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post outperformed the median engagement by a factor of 27.1. This specific post reached over 654K likes and maintained a healthy ratio of comments to likes. Use short captions under 40 characters to maximize reach. These brief posts average 250.3K likes, while long captions over 100 characters perform poorly with only 34.5K likes. This trend suggests the audience prefers visual storytelling over heavy copy. The recurring hashtags like #publi and #merzaesthetics signal a focus on high fashion and aesthetic products. While engagement is not at a large scale compared to total followers, the consistency of these specific tags helps define the niche. Julian Apaes has 29.8 million followers.

Top Hashtags

#publi (3) #voguenovembro (1) #beyourself (1) #merzaesthetics (1) #radiesse (1) #osdonosdojogo (1) #stellapuregold (1) #goldenthursday (1) #bebacommoderacao (1) #hpv (1) #hpvpodeacontecer (1) #futurosemcâncerdecolodoútero (1)

Top Keywords

como (5) especial (4) temporada (4) moda (3) donos (3) jogo (3) assistente (3) inverno (3) pele (3) publi (3) mais (2) capa (2) porque (2) viradouro (2) escola (2) anos (2) segunda (2) atriz (2) dolcegabbana (2) tudo (2) lado (2) entrevista (2) ainda (2) beleza (2) design (2) executiva (2) tratamento (2) netflixbrasil (2) viver (2) curtir (2)

Caption Analysis

Avg Caption Length 322 chars
Posting Frequency 0.0 posts/week

Content Mix

7

Videos / Reels

5

Photos

Top Performing Posts

Post thumbnail

78th Cannes Film Festival ✨❤️

654.4K likes 12.4K comments 702.5K views Video
View
Post thumbnail

O bicho vai pegar. As gravações da 2ª temporada de Os Donos do Jogo já começaram. 🦅🐕🐅🐈🦋🦁

257.9K likes 4.3K comments 1.2M views Video
View
Post thumbnail

Mais uma capa especial 😍Vogue Digital 😍 Obrigada @voguebrasil @pedrosales_1 @hickduarte @actorsearts @cruzike @raphazug…

148.9K likes 2.0K comments
View
Post thumbnail

Douce Paris ☀️

69.7K likes 797 comments
View
Post thumbnail

Por favor, não esqueçam do roteiro na leitura do roteiro da 2ª temporada de Os Donos do Jogo...

51.3K likes 434 comments 249.7K views Video
View
Post thumbnail

#OsDonosDoJogo 2a temporada vem aí na @netflixbrasil 🦋

24.4K likes 150 comments 212.1K views Video
View
Post thumbnail

📸

13.4K likes 315 comments
View
Post thumbnail

Vocês também estão sentindo o friozinho por aí? Por aqui, o inverno chegou com tudo - e eu amo viver essa estação de …

12.4K likes 178 comments
View
Post thumbnail

Vem aí nossa segunda temporada de @osdonosdojogonetflix na @netflixbrasil 🦋

6.5K likes 155 comments 28.3K views Video
View

Top Posts

Highest-liked recent posts from @julianapaes

# Caption Likes Comments Link
1
78th Cannes Film Festival ✨❤️
654.4K 12.4K view
2
O bicho vai pegar. As gravações da 2ª temporada de Os Donos do Jogo já começara…
257.9K 4.3K view
3
Mais uma capa especial 😍Vogue Digital 😍 Obrigada @voguebrasil @pedrosales_1 @hi…
148.9K 2.0K view
4
Douce Paris ☀️
69.7K 797 view
5
Por favor, não esqueçam do roteiro na leitura do roteiro da 2ª temporada de Os …
51.3K 434 view
6
#OsDonosDoJogo 2a temporada vem aí na @netflixbrasil 🦋
24.4K 150 view
7
📸
13.4K 315 view
8
Vocês também estão sentindo o friozinho por aí? Por aqui, o inverno chegou co…
12.4K 178 view
9
Vem aí nossa segunda temporada de @osdonosdojogonetflix na @netflixbrasil 🦋
6.5K 155 view

Posting Patterns & Optimal Timing

When @julianapaes posts on Instagram

The creator follows an erratic cadence because they do not adhere to a predictable schedule or steady volume. While their follower rank of 204 places them among the more active accounts compared to the median, the lack of a consistent rhythm makes planning difficult. A consistency score of zero indicates that gaps between posts are unpredictable and vary wildly. You cannot rely on a clockwork pattern for this creator. New content lands most frequently on Friday and Monday. The busiest upload window occurs at 15:00 UTC. Marketers should treat these specific days as the primary windows to target for tie-in synchronization. Because the posting habits are unpredictable, a campaign requires a reactive approach rather than a pre-scheduled one. You cannot count on content appearing every few days based on a set pattern. Instead, you must monitor the account closely to catch the occasional bursts of activity. This irregularity means any planned collaboration must be flexible enough to accommodate sudden gaps in production.

Posts / week

5292.8h

Avg gap between posts

Friday, Monday, Sunday

Peak posting days

15:00, 17:00, 12:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @julianapaes publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

1

0

1

2

3

4

5

6

7

8

9

10

11

1

12

13

1

14

4

15

1

16

1

17

18

1

19

20

1

21

22

1

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @julianapaes publishes more often. Their busiest hours are 15:00, 17:00, 12:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @julianapaes hasn't been active in our tracked sample.

This account posts most often on Friday and Monday. The peak activity occurs at 15:00 UTC.

Most Common Words

Frequent caption words across @julianapaes's recent posts (excludes stopwords)

como (5) especial (4) temporada (4) moda (3) donos (3) jogo (3) assistente (3) inverno (3) pele (3) publi (3) mais (2) capa (2) porque (2) viradouro (2) escola (2) anos (2) segunda (2) atriz (2) dolcegabbana (2) tudo (2) lado (2) entrevista (2) ainda (2) beleza (2) design (2) executiva (2) tratamento (2) netflixbrasil (2) viver (2) curtir (2)

Best Day of the Week to Post

@julianapaes's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 2 339,714 679,428
Tuesday 2 10,192 20,384
Wednesday 1 2,768 2,768
Thursday 2 131,735 263,470
Friday 3 75,720 227,161
Sunday 2 37,821 75,642

Posting Consistency & Streaks

How steadily @julianapaes maintains output

2

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

0.5%

Active days

Posted at least once

5292.8h

Avg gap

Between posts

Caption Length & Performance

How @julianapaes's caption length correlates with engagement

100.0%

Posts with Caption

322

Avg Caption Chars

95

Median Chars

1673

Longest Caption

Caption Length Posts Avg Engagement
Short (<40 chars) 3 250.3K
Medium (40-100) 4 86.3K
Long (100+) 5 34.5K

The audience rewards short captions with an average of 250.3K engagements. Long captions perform poorly at only 34.5K engagement.

Who This Audience Is

What @julianapaes's reach and engagement mean for a brand.

The following audience is exceptionally large compared to the typical creator on this platform. The follower count sits at over forty times the median size. This scale indicates a reach that operates beyond standard influencer marketing into broad broadcast territory. While the account holds verified status in the actor category, the engagement rate falls well below the median. A lower engagement rate relative to the average suggests that brand messages may land softer than they would with smaller, more niche accounts. The sheer volume of followers provides high visibility but does not translate into high interaction rates. This discrepancy is common for large public figures where the primary value lies in reach rather than intimacy. The audience fits the entertainment and celebrity category best.

Compare & Discover Similar Creators

Stack @julianapaes against any other Instagram creator we track, or jump to similar accounts.

Compare @julianapaes to another creator

Get a side-by-side stats breakdown.

@julianapaes vs

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Estimated Earnings

Revenue estimates based on follower count and engagement

Juliane Paes generates primary revenue through brand partnerships and sponsored posts. Her follower count places her in a high bracket where a single post commands a band of $148.9K to $357.5K. Because she ranks in the top 12 percent of creators, she commands a premium price from advertisers seeking broad reach. However, her engagement rate sits at 0.35 percent while the median is nearly triple that amount. This gap suggests the high cost reflects large scale rather than active community interaction. The quoted range represents a ceiling for what the audience engagement justifies as a fair exchange for visibility. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 29.8M followers (Mega)

$148,941 – $357,458

Industry rate for mega Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. Ranks in the top tier of creators with a follower count over 40 times the median. Engagement. The rate falls below the median, indicating a passive audience that rarely interacts with content. Hit-rate. Less than one in five posts reach double the average engagement, showing a lack of frequent standout successes. Trajectory. A downward trend shows the account losing roughly 4,000 followers every day.

Strengths

  • + Verified account with 29.8M followers
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ 0.35% engagement rate trails the 0.93% median, the clearest area to improve
  • ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate

Summary

This analysis of @julianapaes reveals a mega Instagram presence with 29,788,179 followers. The account demonstrates an engagement rate of 0.35%, averaging 104.0K likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @julianapaes

How many followers does @julianapaes have on Instagram?

@julianapaes has 29,788,179 followers on Instagram, placing them in the mega creator tier.

What is @julianapaes's Instagram engagement rate?

@julianapaes has an engagement rate of 0.35% based on 12 recent posts, averaging 104.0K likes per post.

How much does @julianapaes earn on Instagram?

Based on industry benchmarks, @julianapaes's estimated sponsorship value is $148,941 - $357,458 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @julianapaes published on Instagram?

@julianapaes has published 4,410 posts on Instagram.

What is @julianapaes's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 654,449 likes and 12,353 comments.

How often does @julianapaes post on Instagram?

@julianapaes posts approximately 0.0 times per week, with an average gap of 5292.8 hours between posts. Peak posting days are Friday, Monday, Sunday.

How does @julianapaes compare to other Instagram creators?

@julianapaes sits in the Mega creator tier alongside accounts like @kartikaaryan, @varundvn, @sonamkapoor.

Is @julianapaes verified on Instagram?

Yes, @julianapaes is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @julianapaes's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026