Under Armour
Under Armour makes you better. #ProtectThisHouse
8.1M
Followers
939
Following
4.6K
Posts
0.54%
Engagement Rate
Account Overview
Profile summary and post performance
Under Armour (@underarmour) has 8,138,388 Instagram followers as of October 19, 2026 and 4,602 posts; the account is verified. Across the 12 recent posts we analysed for this report on June 19, 2026, a post got 42.8K likes and 804 comments on average (median 4.7K likes), an engagement rate of 0.54% of followers, an average its biggest posts pull up (the median post reached 0.06%). Over the 145 days we have tracked it, the account gained 25,061 followers (+0.3%).
Where these numbers come from: public Instagram profile data and @underarmour's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Mega |
| Followers | 8,138,388 |
| Following | 939 |
| Posts | 4,602 |
| Verified | Yes |
| Business Account | Yes |
| Category | CLOTHING |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 42,757 |
| Avg Comments per Post | 804 |
| Videos | 7 |
| Photos & carousels | 5 |
| Engagement Rate | 0.54% |
Follower Growth Over Time
How @underarmour's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+25.1K
Net Change
+0.3%
% Change
+173
Avg / Day
145
Days Tracked
77
Data Points
Tracked between May 26, 2026 (8,113,327 followers) and Oct 19, 2026 (8,138,388 followers).
| Date | Followers | Change |
|---|---|---|
| 8,138,388 | +377 | |
| 8,138,011 | +19 | |
| 8,137,992 | +8,893 | |
| 8,129,099 | +10,046 | |
| 8,119,053 | +5,726 | |
| 8,113,327 | first reading |
Engagement Analysis
Based on 12 recent posts
42.8K
Avg Likes/Post
804
Avg Comments/Post
513.1K
Total Likes
9.6K
Total Comments
Engagement Rate
Compared with the 877 Mega-tier reports with an engagement rate (median 0.94%, middle half 0.3% to 2.58%)
0.54%
(Likes + Comments) / Followers per post
An average its biggest posts pull up: the median post reached 0.06%.
Video vs Photo Engagement
69.6K
Avg Likes on Videos (7)
5.2K
Avg Likes on Photos & carousels (5)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @underarmour's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 4,771 likes and comments; 3 of the 12 reached twice that (9,542 or more).
Best-Performing Post, Decomposed
What @underarmour's single biggest recent post had going for it, measured against the account's other posts.
338,673 likes · 4,899 comments
7.8× @underarmour's average post · 72.0× the median post.
"“Why we driving if UA gave you access to the jet?” Bro… don’t even get me started. It was CRAAAZY. The road trip begins. Episode 1: FULL ACCESS – The Jet ✈️"
163 characters
Video
Format
Thursday
Day Posted
21:00 UTC
Hour Posted
1.5M
Views
Content Analysis
Hashtags, keywords, captions, and top posts
Hashtags in the analysed posts
Each one appears in a single post, so none stands out as a regular tag.
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length | 218 chars |
| Posting Frequency | 0.3 posts/week |
Content Mix
7
Videos / Reels
5
Photos & carousels
Top Posts
Highest-liked recent posts from @underarmour
| # | Caption | Likes | Comments | Views | Link |
|---|---|---|---|---|---|
| 1 |
“Why we driving if UA gave you access to the jet?”
Bro… don’t even get me sta…
|
338.7K | 4.9K | 1.5M | view |
| 2 |
Group chat turned game of the year. #WeAreFootball
|
118.8K | 3.6K | 735.4K | view |
| 3 |
CLICK CLACK. It’s no longer just a sound. It’s a warning. 🏈🔥 #TheNextEra
|
19.9K | 553 | 173.2K | view |
| 4 |
Under Armour’s relentless performance meets the @dodgeofficial raw horsepower. …
|
8.7K | 242 | — | view |
| 5 |
The card you DREAM of pulling 💭
You remember it. Whether the last pack you rip…
|
7.0K | 47 | — | view |
| 6 |
A close up look at the @underarmour x @424inc SS27 capsule collection🚀
|
4.8K | 76 | — | view |
| 7 |
BTS with @dodgeofficial 📸 Creativity and teamwork with the athletes who move fa…
|
4.6K | 103 | 38.0K | view |
| 8 |
Cleats with unmatched speed. 🛞💨The UA x Dodge Blur Pro cleats are out now at th…
|
3.8K | 29 | — | view |
| 9 |
When @jakeferg84 and @haleycavinder can't agree on wedding plans, they settle i…
|
2.9K | 57 | 72.7K | view |
Posting Patterns & Optimal Timing
When @underarmour posts on Instagram
0.3
Posts / week
27 days
Avg gap between posts
Thursday, Wednesday, Friday
Peak posting days
15:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @underarmour publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC): 0 is midnight, 12 is noon
Engagement by Day of the Week
@underarmour's recent posts grouped by the day they went out.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 2,934 | 2,934 |
| Tuesday | 1 | 8,892 | 8,892 |
| Wednesday | 3 | 8,745 | 26,234 |
| Thursday | 4 | 119,468 | 477,871 |
| Friday | 3 | 2,267 | 6,802 |
Posting Consistency & Streaks
How steadily @underarmour maintains output
4
Longest streak (days)
0/100
Consistency score: irregular gaps
100 = evenly spaced posts; 0 = the gaps vary as much as their average or more
3.4%
Active days
Posted at least once
27 days
Avg gap
Between posts
Caption Length & Performance
How @underarmour's caption length correlates with engagement
100.0%
Posts with Caption
218
Avg Caption Chars
93
Median Chars
855
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Medium (40-100) | 7 | 22.4K |
| Long (100+) | 5 | 73.2K |
Compare & Discover Similar Creators
Stack @underarmour against any other Instagram creator we track, or jump to similar accounts.
Compare @underarmour to another creator
Get a side-by-side stats breakdown.
Creators closest in size to @underarmour
Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 8.1M followers (Mega)
$40,692 to $97,661
Our per-follower range for accounts this size (see methodology)
Download @underarmour's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 15 hours, 26 minutes ago.
Tracking
What we have recorded about @underarmour over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @underarmour's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @underarmour
How many followers does @underarmour have on Instagram?
@underarmour has 8,138,388 followers on Instagram, placing them in the Mega-tier group (1M+ followers).
What is @underarmour's Instagram engagement rate?
@underarmour has an engagement rate of 0.54% based on 12 recent posts, averaging 42.8K likes per post. That average is pulled up by its biggest posts: the median post reached 0.06%.
How much does @underarmour earn on Instagram?
From follower count only, we estimate @underarmour's sponsorship value at $40,692 to $97,661 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @underarmour published on Instagram?
@underarmour has published 4,602 posts on Instagram.
What is @underarmour's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 338,673 likes and 4,899 comments.
How often does @underarmour post on Instagram?
@underarmour posts approximately 0.3 times per week, with an average gap of 27 days between posts. Peak posting days are Thursday, Wednesday, Friday.
How does @underarmour compare to other Instagram creators?
@underarmour sits in the Mega-tier group alongside accounts like @hubermanlab, @iamraailaxmi, @eda.ece.
Is @underarmour verified on Instagram?
Yes, @underarmour is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @underarmour's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Oct 19, 2026 | Posts analysed Jun 19, 2026
Cite this page
IGDataHub (2026). @underarmour Instagram stats and analytics, follower count as of 19 October 2026, posts analysed 19 June 2026. https://igdatahub.com/blog/underarmour-instagram-profile-stats/