Under Armour

This account ranks at 448 out of 1606 tracked creators and holds over eleven times the follower count of the median profile. It is a verified clothing brand with nearly four thousand posts that establishes its presence as a mega tier creator. The engagement rate falls below the median of zero point nine three percent. This report explores the specific ways your audience interacts with their content and follows the trends in their posting history.

The engagement rate of 0.54% falls below the 0.93% median and ranks 494 out of 778, confirming this audience reacts less than average. While the account generates steady volume with 42.8K likes and 804 comments per post, these interactions lack high intensity relative to peers. Video content earns a clear reward from the audience with 69.6K likes compared to only 5.2K for photos. This preference indicates that motion captures attention far more effectively than static imagery. Reach remains inconsistent because only 16.7% of posts doubled the account average, while only 8.3% reached five times the average. These figures suggest that growth relies on occasional peaks rather than a consistent baseline of high engagement across all content types. The audience is a tap-and-scroll one.

The standout post achieved over seventy times the median engagement of other posts on this account. It maintains a high like to comment ratio that suggests broad appeal rather than niche conversation. To replicate its reach, prioritize long captions exceeding one hundred characters. These longer entries pull in nearly triple the average likes compared to medium length captions. This indicates the audience prefers deep storytelling or detailed copy over mid-length summaries. Use the recurring hashtags #thenextera and #wearefootball to signal specific product lines and sports categories. Including #underarmourxfengchenwang and #parisfashionweek links content to high fashion collaborations. The posting cadence is low, with roughly one post every three days. This slow pace suggests a focus on quality over frequency for this large audience. Average engagement remains steady but modest relative to the follower count. Focus on consistent output rather than chasing explosive growth. This account currently has 8.1 million followers.

Top Hashtags

Top Keywords

Sponsored posts for this account are estimated between $40.6K and $97.4K. The brand sits well above the median follower count, placing it in a high tier where its rank commands a premium price from advertisers. However, the engagement rate of 0.54% falls below the 0.93% median. This lower interaction level suggests that while the reach is extensive, the cost per engagement is higher than average for this scale. The quoted band represents a ceiling for negotiations rather than a guaranteed fee. These are modelled estimates from public metrics, not disclosed earnings.