Doutzen Kroes

Doutzen Kroes

@doutzen

I’m in this physical world but I’m non of it. I’m grateful to be part of this massive evolution of human consciousness ❤️

8.3M

Followers

754

Following

4.0K

Posts

0.56%

Engagement Rate

Mega tier Updated Jun 19, 2026

Account Overview

Profile summary and post performance

This account ranks at number 445 out of 1606 creators we track and holds a follower count that is 11.4 times larger than the median creator. As a verified Mega tier profile with 4,000 total posts, @doutzen maintains an established presence despite not having a set category. The engagement rate falls below the median for this group. The rest of this report breaks down the specific audience interactions and content performance data.

Account Info

Account Size Mega
Followers 8,348,221
Following 754
Posts 4,000
Verified Yes

Post Performance

Posts Analyzed 12
Avg Likes per Post 45,865
Avg Comments per Post 1,065
Videos 3
Photos 9
Engagement Rate 0.56%

Engagement Analysis

Based on 12 recent posts

Platform Context

@doutzen ranks 484 out of 778 and sits below the median engagement rate. This lower performance means their interaction levels are weaker than those of most other creators in the corpus. Their specific rate falls well behind the average benchmark for the category.

The engagement rate of 0.56% falls below the 0.93% median and ranks 484 out of 778, proving this audience reacts less than usual. High like counts of 45.9K average across recent posts suggest passive appreciation rather than active participation. The ratio of 1.1K comments indicates a limited depth of conversation relative to the total reach. This audience rewards static imagery over motion, as photos earned 52.4K likes compared to 26.3K for videos. Growth is inconsistent and rarely spikes, with only 8.3% of posts reaching double the average engagement. No content achieved a fivefold increase in reach, suggesting a stable but stagnant following. The lack of explosive growth indicates that while the brand maintains high visibility, it fails to spark spontaneous movements or viral waves. This is a tap-and-scroll audience.

45.9K

Avg Likes/Post

1.1K

Avg Comments/Post

550.4K

Total Likes

12.8K

Total Comments

Engagement Rate

Compared to Mega tier benchmarks

Below Average for Mega

0.56%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

26.3K

Avg Likes on Videos (3)

52.4K

Avg Likes on Photos (9)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @doutzen's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @doutzen's single biggest post had going for it — the patterns worth replicating.

Top post by @doutzen

109,084 likes · 1,984 comments

2.4× @doutzen's average post · 2.1× the median post.

"❤️"

2 characters

Photo

Format

Wednesday

Day Posted

11:00 UTC

Hour Posted

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post achieved over 109k likes and outperformed the median engagement by a factor of 2.1. This specific post maintained a healthy like to comment ratio of roughly 54 to 1. Short captions under 40 characters are your most effective tool for driving engagement. These brief entries average 55.9k likes while medium length captions perform poorly at 40.1k. You should prioritize brevity over detailed copy to maintain interest. Use the hashtags #wakeup and #askquestions to signal consistent themes to your audience. The current posting cadence is very low, averaging only 0.1 posts per week. Because engagement averages are modest relative to the follower count, focus on maintaining a steady presence rather than seeking rapid growth. This account currently reaches 8.3 million followers.

Top Hashtags

#wakeup (1) #askquestions (1)

Top Keywords

questions (8) about (4) want (3) always (3) follow (3) power (3) world (3) time (3) while (2) sense (2) there (2) systems (2) part (2) best (2) talking (2) media (2) family (2) share (2) here (2) heart (2) beautiful (2) being (2) reminiscing (2) joalimaldives (2) where (2) holidays (2) love (2) dancing (2) class (2) flow (2)

Caption Analysis

Avg Caption Length 242 chars
Posting Frequency 0.1 posts/week

Content Mix

3

Videos / Reels

9

Photos

Top Performing Posts

Post thumbnail

❤️

109.1K likes 2.0K comments
View
Post thumbnail

❤️

60.7K likes 284 comments
View
Post thumbnail

I’m in this physical world but I’m non of it, yet I’m all of it! I’m here to remember who I am. My life becomes magic…

57.8K likes 574 comments
View
Post thumbnail

Dreaming with my eyes wide open 💫 @joalimaldives

54.4K likes 20 comments
View
Post thumbnail

I have been quiet for a while, I have been trying to make sense of it all and I can’t! There are so many questions. And…

52.8K likes 9.1K comments
View
Post thumbnail

Reminiscing about the holidays! Mykonos on film by @jeromeduran ❤️

52.6K likes 289 comments
View
Post thumbnail

“To be free comes not from changing or fixing this world, but from seeing this world as it is and opening the heart in …

45.3K likes 10 comments
View
Post thumbnail

Talking about a bucket list experience, well this was it! Spending time in one of the most beautiful places on earth to…

36.7K likes 23 comments 1.1M views Video
View
Post thumbnail

🎥 @sunneryjames ❤️

29.1K likes 248 comments 636.3K views Video
View

Top Posts

Highest-liked recent posts from @doutzen

# Caption Likes Comments Link
1
❤️
109.1K 2.0K view
2
❤️
60.7K 284 view
3
I’m in this physical world but I’m non of it, yet I’m all of it! I’m here to re…
57.8K 574 view
4
Dreaming with my eyes wide open 💫 @joalimaldives
54.4K 20 view
5
I have been quiet for a while, I have been trying to make sense of it all and I…
52.8K 9.1K view
6
Reminiscing about the holidays! Mykonos on film by @jeromeduran ❤️
52.6K 289 view
7
“To be free comes not from changing or fixing this world, but from seeing this …
45.3K 10 view
8
Talking about a bucket list experience, well this was it! Spending time in one …
36.7K 23 view
9
🎥 @sunneryjames ❤️
29.1K 248 view

Posting Patterns & Optimal Timing

When @doutzen posts on Instagram

@doutzen follows a sparse high-effort pace. Her posting frequency of 0.1 times per week falls well below the median of 1.1. This low volume places her at rank 445 out of 1606 based on frequency alone. A consistency score of 0 indicates an erratic rhythm rather than a predictable cycle. She often goes through long periods of silence followed by short bursts, with her longest streak lasting only three days. Fresh content lands most often on Wednesday and Thursday. The busiest upload window occurs at 16:00 UTC. Marketers should expect rare windows for engagement rather than constant availability. Because the posting cadence is so infrequent, a campaign cannot rely on daily visibility. You must plan your tie-in around her specific moments of activity. There is no reliable rhythm to forecast when she will next appear online. A partnership requires proactive planning because her content does not land at regular intervals.

0.1

Posts / week

2614.0h

Avg gap between posts

Wednesday, Thursday, Tuesday

Peak posting days

16:00, 15:00, 20:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @doutzen publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

2

3

4

5

6

7

8

1

9

10

1

11

12

13

14

2

15

3

16

1

17

1

18

1

19

2

20

21

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @doutzen publishes more often. Their busiest hours are 16:00, 15:00, 20:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @doutzen hasn't been active in our tracked sample.

The account posts most often on Wednesday and Thursday at 16:00 UTC. The posting frequency is low at 0.1 times per week.

Most Common Words

Frequent caption words across @doutzen's recent posts (excludes stopwords)

questions (8) about (4) want (3) always (3) follow (3) power (3) world (3) time (3) while (2) sense (2) there (2) systems (2) part (2) best (2) talking (2) media (2) family (2) share (2) here (2) heart (2) beautiful (2) being (2) reminiscing (2) joalimaldives (2) where (2) holidays (2) love (2) dancing (2) class (2) flow (2)

Best Day of the Week to Post

@doutzen's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 1 13,066 13,066
Tuesday 2 59,664 119,328
Wednesday 4 59,773 239,092
Thursday 3 28,141 84,423
Friday 1 52,874 52,874
Sunday 1 54,383 54,383

Posting Consistency & Streaks

How steadily @doutzen maintains output

3

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

0.9%

Active days

Posted at least once

2614.0h

Avg gap

Between posts

Caption Length & Performance

How @doutzen's caption length correlates with engagement

100.0%

Posts with Caption

242

Avg Caption Chars

71

Median Chars

1518

Longest Caption

Caption Length Posts Avg Engagement
Short (<40 chars) 4 55.9K
Medium (40-100) 3 40.1K
Long (100+) 5 43.8K

The audience rewards short captions with an average of 55.9K engagement. These posts perform better than medium lengths which only reach 40.1K.

Who This Audience Is

What @doutzen's reach and engagement mean for a brand.

The follower count sits well above the average for tracked creators, confirming reach that operates at scale despite the lack of a specific category tag. Verification confirms established status within the public sphere. While the total volume is high, the engagement rate falls below the median mark. This gap indicates that while the content reaches a broad audience, it does not generate a higher than average interaction frequency per view. The low engagement relative to the follower base suggests a passive viewing experience rather than an active dialogue. The sheer scale of the following provides reach, but the participation rate is muted compared to typical creators in this size bracket. This profile fits the luxury fashion and high-end beauty categories where visual prestige outweighs interactive community building.

Compare & Discover Similar Creators

Stack @doutzen against any other Instagram creator we track, or jump to similar accounts.

Compare @doutzen to another creator

Get a side-by-side stats breakdown.

@doutzen vs

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Estimated Earnings

Revenue estimates based on follower count and engagement

Sponsored posts for @doutzen are priced within a range of $41.7K to $100.2K based on her 8.3M followers. Her rank places her well above the median, meaning she commands a premium for high-level visibility. However, an engagement rate of 0.56% falls below the 0.93% median. This lower interaction level suggests the quoted band represents the maximum potential for reach rather than a guaranteed return on active participation. Brands should negotiate toward the lower end of the range to account for the gap between follower count and active engagement. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 8.3M followers (Mega)

$41,741 – $100,179

Industry rate for mega Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. Ranking in the middle of the field despite a following over 11 times the median suggests a smaller niche relative to total reach. Engagement. The rate falls below the median, indicating content fails to spark consistent interaction from the large follower base. Hit-rate. Less than one in ten posts beat the average performance, showing a lack of frequent high-performing outliers.

Strengths

  • + Verified account with 8.3M followers
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ 0.56% engagement rate trails the 0.93% median, the clearest area to improve
  • ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
  • ~ Sparse cadence of about 0.1 posts a week limits fresh reach

Summary

This analysis of @doutzen reveals a mega Instagram presence with 8,348,221 followers. The account demonstrates an engagement rate of 0.56%, averaging 45.9K likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @doutzen

How many followers does @doutzen have on Instagram?

@doutzen has 8,348,221 followers on Instagram, placing them in the mega creator tier.

What is @doutzen's Instagram engagement rate?

@doutzen has an engagement rate of 0.56% based on 12 recent posts, averaging 45.9K likes per post.

How much does @doutzen earn on Instagram?

Based on industry benchmarks, @doutzen's estimated sponsorship value is $41,741 - $100,179 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @doutzen published on Instagram?

@doutzen has published 4,000 posts on Instagram.

What is @doutzen's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 109,084 likes and 1,984 comments.

How often does @doutzen post on Instagram?

@doutzen posts approximately 0.1 times per week, with an average gap of 2614.0 hours between posts. Peak posting days are Wednesday, Thursday, Tuesday.

How does @doutzen compare to other Instagram creators?

@doutzen sits in the Mega creator tier alongside accounts like @ralphlauren, @auronplay, @fuckjerry.

Is @doutzen verified on Instagram?

Yes, @doutzen is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @doutzen's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026