leo thomas

leo thomas

@theolator

outdoor photographer based in cologne crew @germanroamers

Photographer

248.8K

Followers

1.5K

Following

1.3K

Posts

1.3%

Engagement Rate

Macro tier Updated May 25, 2026

Account Overview

Profile summary and post performance

This account ranks 999 out of 1606 tracked creators and holds a follower count that is 0.3 times the median, which means it is smaller than the typical creator we track. The profile belongs to an unverified photographer with over 1300 posts in total. This high volume of content establishes a consistent presence within the macro tier. The engagement rate of 1.3% clears the 1.00% median mark for this category. The rest of this report breaks down the specific audience demographics and peak interaction periods to help you plan your campaign timing.

Account Info

Account Size Macro
Followers 248,761
Following 1,469
Posts 1,316
Verified No
Category Photographer

Post Performance

Posts Analyzed 12
Avg Likes per Post 3,100
Avg Comments per Post 127
Videos 1
Photos 11
Engagement Rate 1.3%

Engagement Analysis

Based on 12 recent posts

Platform Context

@theolator ranks 438 out of 1004 for its engagement rate of 1.3%. This performance sits above the tracked median of 1.00% for other creators. The higher percentage means the account generates more interaction per follower than the average profile in the corpus.

The engagement rate of 1.3% beats the 1.00% median, ranking 438 out of 1004. This indicates an audience that interacts more than the average user. While likes provide a steady base of passive approval, the consistent comment volume suggests a level of active participation beyond mere scrolling. The data shows a clear preference for photos over video content. Photos earn 3.3K likes compared to just 1.4K likes for the single video entry. This split proves the audience rewards static imagery with much higher engagement. Reach remains highly stable and predictable based on recent performance. No posts exceeded twice or five times the average engagement rate. This lack of outliers means the growth is consistent rather than driven by sporadic spikes. The audience behaves predictably across all content types. This is an active audience.

3.1K

Avg Likes/Post

127

Avg Comments/Post

37.2K

Total Likes

1.5K

Total Comments

Engagement Rate

Compared to Macro tier benchmarks

Below Average for Macro

1.30%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

1.4K

Avg Likes on Videos (1)

3.3K

Avg Likes on Photos (11)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @theolator's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @theolator's single biggest post had going for it — the patterns worth replicating.

Top post by @theolator

6,056 likes · 173 comments

1.9× @theolator's average post · 2.1× the median post.

"lüften [ˈlʏftn̩] german verb the act of airing out the room, typically by opening a window the air is sticky, it’s about time to lüften. the last weeks I got locked in front of the desk, working, emails and all that. in the meantime summer has arrived and really needs to be we"

380 characters

Photo

Format

Friday

Day Posted

15:00 UTC

Hour Posted

Content Analysis

Hashtags, keywords, captions, and top posts

The top post earned over double the median likes of a typical post on this account. Its high comment count relative to likes suggests it sparked active discussion among followers. Use long captions exceeding 100 characters to maximize engagement, as these outperform short snippets by over 1,600 likes on average. Short captions under 40 characters perform poorly and suggest that brief copy fails to build a connection with this audience. The hashtag set signals a focus on creator community and specific photography gear. Posting roughly once every nine days indicates a slow but deliberate pace. Since the average engagement is modest relative to the total follower count, prioritize consistent quality over high frequency. This account currently maintains a following of 248,800 people.

Top Hashtags

#lovedbycreators (2) #bmwix3 (2) #eosr6markiii (1) #canoncreator (1) #neueklasse (1) #bmwnewera (1) #bmwix3drivingexperience (1)

Top Keywords

even (4) through (4) needs (3) year (3) feel (3) especially (3) light (3) trip (3) again (3) anzeige (3) steady (3) wltp (3) about (2) time (2) last (2) front (2) glad (2) norway (2) once (2) trees (2) beautiful (2) something (2) details (2) high (2) wind (2) minutes (2) experience (2) comfort (2) lovedbycreators (2) canondeutschland (2)

Caption Analysis

Avg Caption Length 399 chars
Posting Frequency 0.8 posts/week

Content Mix

1

Videos / Reels

11

Photos

Top Performing Posts

Post thumbnail

lüften [ˈlʏftn̩] german verb the act of airing out the room, typically by opening a window the air is sticky, it’s ab…

6.1K likes 173 comments
View
Post thumbnail

Pulling the pulkka through Urho Kekkonen National Park for hours, day by day, from hut to hut with a great team of frie…

5.8K likes 180 comments
View
Post thumbnail

wide meadows while peaks rise in the background… dwelling in this dream scenario from last year’s trip to georgia. once…

5.1K likes 123 comments
View
Post thumbnail

high tides and hopes slides from a trip to ireland in march with my lad @lennart. for this production, i returned to …

4.3K likes 194 comments
View
Post thumbnail

once a year, when the sun is in the right spot and the trees are not yet full of leaves, it illuminates the rock format…

4.0K likes 123 comments
View
Post thumbnail

a-framed times possibly one of the most beautiful cabins i’ve hiked to. i love how the sharp lines don’t disrupt, but …

2.8K likes 146 comments
View
Post thumbnail

Whether it’s a swimmer cutting through the water, a paraglider drifting across the sky, fog rolling over a ridge, or a …

2.3K likes 78 comments
View
Post thumbnail

stone and stride

1.8K likes 88 comments
View
Post thumbnail

living in spheres 🌐 in my photographic journey, i always felt drawn to explore abstract housing situations. these are …

1.5K likes 80 comments
View

Top Posts

Highest-liked recent posts from @theolator

# Caption Likes Comments Link
1
lüften [ˈlʏftn̩] german verb the act of airing out the room, typically by openi…
6.1K 173 view
2
Pulling the pulkka through Urho Kekkonen National Park for hours, day by day, f…
5.8K 180 view
3
wide meadows while peaks rise in the background… dwelling in this dream scenari…
5.1K 123 view
4
high tides and hopes slides from a trip to ireland in march with my lad @lenn…
4.3K 194 view
5
once a year, when the sun is in the right spot and the trees are not yet full o…
4.0K 123 view
6
a-framed times possibly one of the most beautiful cabins i’ve hiked to. i love…
2.8K 146 view
7
Whether it’s a swimmer cutting through the water, a paraglider drifting across …
2.3K 78 view
8
stone and stride
1.8K 88 view
9
living in spheres 🌐 in my photographic journey, i always felt drawn to explore…
1.5K 80 view

Posting Patterns & Optimal Timing

When @theolator posts on Instagram

@theolator follows a sparse high-effort pace. The creator posts less than once per week which falls below the median of 1.0. This lower frequency places them in the bottom half of the follower rank for their peer group. A consistency score of 15 indicates an erratic rhythm with unpredictable gaps between uploads. The briefest gap recorded is only two days, yet this is not a regular occurrence. New content lands primarily on Thursday and Friday. The busiest hour for fresh posts is 17:00 UTC. Marketers should expect long periods of silence followed by occasional bursts of activity. Because the schedule is unpredictable, you cannot rely on a steady cycle to time your campaign. You must monitor their feed closely rather than planning around a fixed calendar. A partnership requires reactive timing because the creator does not follow a clockwork posting rhythm.

0.8

Posts / week

239.8h

Avg gap between posts

Thursday, Friday, Tuesday

Peak posting days

17:00, 7:00, 15:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @theolator publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

2

3

4

5

6

2

7

1

8

9

10

11

12

13

14

2

15

1

16

4

17

18

2

19

20

21

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @theolator publishes more often. Their busiest hours are 17:00, 7:00, 15:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @theolator hasn't been active in our tracked sample.

The account posts on Thursdays and Fridays with the most activity at 17:00 UTC. Posting frequency is low at 0.8 times per week.

Most Common Words

Frequent caption words across @theolator's recent posts (excludes stopwords)

even (4) through (4) needs (3) year (3) feel (3) especially (3) light (3) trip (3) again (3) anzeige (3) steady (3) wltp (3) about (2) time (2) last (2) front (2) glad (2) norway (2) once (2) trees (2) beautiful (2) something (2) details (2) high (2) wind (2) minutes (2) experience (2) comfort (2) lovedbycreators (2) canondeutschland (2)

Best Day of the Week to Post

@theolator's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Tuesday 3 2,783 8,348
Wednesday 1 1,321 1,321
Thursday 3 3,790 11,369
Friday 3 3,766 11,298
Saturday 1 4,543 4,543
Sunday 1 1,839 1,839

Posting Consistency & Streaks

How steadily @theolator maintains output

2

Longest streak (days)

15/100

Consistency score

Inverse of posting-gap variance

10.9%

Active days

Posted at least once

239.8h

Avg gap

Between posts

Caption Length & Performance

How @theolator's caption length correlates with engagement

100.0%

Posts with Caption

399

Avg Caption Chars

394

Median Chars

778

Longest Caption

Caption Length Posts Avg Engagement
Short (<40 chars) 1 1.8K
Long (100+) 11 3.4K

The audience rewards long captions with over 100 characters by engaging at an average of 3.4K. Short captions under 40 characters receive the lowest engagement at 1.8K.

Who This Audience Is

What @theolator's reach and engagement mean for a brand.

The follower count sits well below the median for tracked creators in this category. This size indicates an audience that remains niche rather than reaching broadcast scale. The lack of verification status combined with the photographer classification suggests a specialized community focused on visual content. Engagement rates sit slightly above the platform average. This higher rate means brand messages land more effectively than they do with the typical creator in this space. The concentration of interaction relative to the smaller follower base points toward a specific interest group. This audience fits the photography and creative equipment category.

Compare & Discover Similar Creators

Stack @theolator against any other Instagram creator we track, or jump to similar accounts.

Compare @theolator to another creator

Get a side-by-side stats breakdown.

@theolator vs

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Estimated Earnings

Revenue estimates based on follower count and engagement

The primary revenue stream for @theolator comes from sponsored posts, which are valued between $2,000 and $3,700 based on their follower count. Because they rank in the bottom half of the peer group, these figures represent a ceiling rather than a starting point. Their position at 0.3x the median suggests they are a value buy for brands seeking reach without premium pricing. An engagement rate of 1.3% sits above the 1.00% median, indicating that their audience interacts with content more frequently than average peers. This higher involvement justifies a firmer price point within the established band. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 248.8K followers (Macro)

$1,990 – $3,731

Industry rate for macro Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. The follower count sits at 0.3 times the median, placing the account in the lower portion of the field. Engagement. A 1.3% rate is above the 1.00% median, meaning the audience interacts more than average. Hit-rate. Zero recent posts beat double the average engagement, indicating a lack of high performing outliers.

Strengths

  • + 1.3% engagement rate beats the 1.00% tracked median
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ Sparse cadence of about 0.8 posts a week limits fresh reach
  • ~ Low consistency score (15/100), posting rhythm is erratic

Summary

This analysis of @theolator reveals a macro Instagram presence with 248,761 followers. The account demonstrates an engagement rate of 1.30%, averaging 3.1K likes per post across 12 analyzed posts.

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Frequently Asked Questions About @theolator

How many followers does @theolator have on Instagram?

@theolator has 248,761 followers on Instagram, placing them in the macro creator tier.

What is @theolator's Instagram engagement rate?

@theolator has an engagement rate of 1.30% based on 12 recent posts, averaging 3.1K likes per post.

How much does @theolator earn on Instagram?

Based on industry benchmarks, @theolator's estimated sponsorship value is $1,990 - $3,731 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @theolator published on Instagram?

@theolator has published 1,316 posts on Instagram.

What is @theolator's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 6,056 likes and 173 comments.

How often does @theolator post on Instagram?

@theolator posts approximately 0.8 times per week, with an average gap of 239.8 hours between posts. Peak posting days are Thursday, Friday, Tuesday.

How does @theolator compare to other Instagram creators?

@theolator sits in the Macro creator tier alongside accounts like @marthacoopergram, @benlowy, @bellakotak.

About This Analysis: This analysis is based on a snapshot of @theolator's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026