D E M I (harman) B R O O K S

This creator ranks 999 out of 1,606 tracked accounts and holds a follower count that is smaller than the typical creator we monitor. The account is verified and categorized as a macro profile with nearly five thousand total posts. This creator identifies as an actor and a mother based in California. The engagement rate falls below the median for this group. The rest of this report explores specific audience interactions and content performance trends.

The engagement rate of 0.69% falls below the 1.00% median and ranks 599 out of 1004, indicating this audience interacts less than usual. Photos clearly outperform videos as they earn 2.2K likes compared to 955 for video content. This preference suggests that static imagery captures more attention or encourages more frequent reactions from the followers. While the average engagement remains steady at 1.7K likes and 37 comments per post, the reach is inconsistent. Only 16.7% of recent posts doubled the account average. Furthermore, only 8.3% of posts reached five times the typical engagement level. These figures suggest that while some content finds success, it does not happen consistently across the feed. The low frequency of high-performing outliers means growth is not currently driven by a repeatable viral pattern. Most followers choose to engage with the aesthetic of photos rather than video content. This behavior points toward a tap-and-scroll audience.

The standout post achieved a multiplier of 10.9 over the median like count and maintains a high comment-to-like ratio to spark conversation. Long captions exceeding 100 characters drive much higher engagement than medium-length options, suggesting that detailed storytelling resonates with this audience. You should write extensive copy rather than brief updates to capture interest. The hashtags #joiebabyusa, #joie, #joiebaby, #pregnancy, and #motherhood serve as the primary signals for your content niche. Posting frequency is low at roughly 0.5 times per week. While the average engagement of 1.7K likes is modest relative to the total follower count, consistent output using long-form text will stabilize reach. This account has 246.7K followers.

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The primary revenue stream for @demharm is sponsored content, where a single post typically commands between $2,000 and $3,700 based on their follower count. Their ranking of 999 puts them in a lower bracket compared to the median account size. This position means they are a value buy rather than a premium name. The quoted band serves as a ceiling for negotiations rather than a fixed salary. At an engagement rate of 0.69% against a 1.00% average, the reach is less active than many peers in this tier. This lower interaction level suggests that the top end of their price range may not be justified by current audience participation. These are modelled estimates from public metrics, not disclosed earnings.