Penny Lancaster
Judgements are a confession of character, stay positive and be kind.
252.3K
Followers
170
Following
1.4K
Posts
2.06%
Engagement Rate
Account Overview
Profile summary and post performance
This account ranks 996 out of 1606 creators we track. It holds 252.3K followers which is smaller than the median creator size because it sits at 0.3x the average. This verified macro profile has shared 1,366 posts and does not have a set category. The engagement rate of 2.06% exceeds the 1.00% median for this group. You can read the full analysis of audience interaction and content performance in the following sections.
Account Info
| Account Size | Macro |
| Followers | 252,294 |
| Following | 170 |
| Posts | 1,366 |
| Verified | Yes |
| Business Account | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 5,031 |
| Avg Comments per Post | 160 |
| Videos | 8 |
| Photos | 4 |
| Engagement Rate | 2.06% |
Follower Growth Over Time
How @penny.lancaster's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+14.9K
Net Change
+6.3%
% Change
+210
Avg / Day
71
Days Tracked
16
Data Points
Tracked between May 7, 2026 (238,000 followers) and Jul 17, 2026 (252,899 followers).
The account grew by 14.3K followers over 51 days, which is up 6.0%. The steady gain of about 280 followers a day creates a clear upward trend.
What the trajectory means
The account gained 14.3K followers during the tracked period. This upward trend makes @penny.lancaster an account worth getting in on early. A steady pace of 280 new followers per day allows for predictable campaign planning.
Engagement Analysis
Based on 12 recent posts
Platform Context
@penny.lancaster ranks 343 out of 1004 creators because its engagement rate sits well above the tracked median. This performance means the account generates more interaction per follower than most others in the corpus. The 2.06% rate confirms a high level of audience involvement compared to the 1.00% average.
The engagement rate of 2.06% outperforms the median of 1.00%, placing @penny.lancaster at rank 343 out of 1004. This indicates a loyal following that interacts with content more than typical accounts. While video posts garner steady interest, the audience rewards photos with a higher average of 6.4K likes compared to 4.4K for videos. This preference suggests that static imagery captures deeper attention or provides more shareable value in this specific feed. Reach is not driven by consistent spikes because only 16.7% of posts reached double the account average. No content achieved five times the average engagement, which points toward a stable but localized reach rather than explosive growth. The high like-to-comment ratio suggests that while people enjoy the aesthetic, they do not frequently start public conversations. This is a tap-and-scroll audience.
5.0K
Avg Likes/Post
160
Avg Comments/Post
60.4K
Total Likes
1.9K
Total Comments
Engagement Rate
Compared to Macro tier benchmarks
2.06%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
4.4K
Avg Likes on Videos (8)
6.4K
Avg Likes on Photos (4)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @penny.lancaster's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @penny.lancaster's single biggest post had going for it — the patterns worth replicating.
20,282 likes · 618 comments
4.0Γ @penny.lancaster's average post Β· 7.0Γ the median post.
"Morning all, wishing you all the very best from rainy Essex xx"
62 characters
Video
Format
Tuesday
Day Posted
8:00 UTC
Hour Posted
360.4K
Views
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved a 7.0x multiplier over the median engagement of this account. It maintained a healthy ratio of 618 comments to 20.3K likes. This suggests that personal touches in the opening line can drive interaction. Mid-length captions between 40 and 100 characters are the most effective tool for reaching an audience. Short captions under 40 characters perform poorly, yielding less than a fifth of the engagement seen by the medium tier. You should write enough copy to provide context without being brief. The recurring hashtags signal topics like marriage life and books to the algorithm. A steady pace of two posts per week builds consistent reach for this follower base. Average engagement is modest relative to total followers, so focus on maintaining a regular schedule rather than chasing viral spikes. This account has 252.3K followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 379 chars |
| Posting Frequency | 2.0 posts/week |
Content Mix
8
Videos / Reels
4
Photos
Top Performing Posts
Morning all, wishing you all the very best from rainy Essex xx
π@sallywood1 and I had a lovely dinner with @sirrodstewart and @penny.lancaster after The @kingstrust 50th birthday paβ¦
Yesterday was a truly memorable afternoon spent at Buckingham Palace to celebrate The Kingβs Trust 50th Anniversary Parβ¦
Thank you @stevencareyhair - my hair dresser for 25 years xx
Things that we didn't expect to see today: Penny taking her bra off live on air π #loosewomen
Penny reveals how the menopause affected her confidence as a woman #loosewomen
"I still wasn't the confident person I am today, and he just helped nourish and nurture that..." #RodStewart #Marriageβ¦
Our Vice President @penny.lancaster shares her thoughts on the importance of audio description on a show like @disneyplβ¦
Top Posts
Highest-liked recent posts from @penny.lancaster
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Morning all, wishing you all the very best from rainy Essex xx
|
20.3K | 618 | view |
| 2 |
π@sallywood1 and I had a lovely dinner with @sirrodstewart and @penny.lancasterβ¦
|
18.3K | 349 | view |
| 3 |
Yesterday was a truly memorable afternoon spent at Buckingham Palace to celebraβ¦
|
6.7K | 149 | view |
| 4 |
Thank you @stevencareyhair - my hair dresser for 25 years xx
|
6.0K | 402 | view |
| 5 |
Things that we didn't expect to see today: Penny taking her bra off live on airβ¦
|
3.2K | 179 | view |
| 6 |
Penny reveals how the menopause affected her confidence as a woman #loosewomen
|
2.9K | 121 | view |
| 7 |
"I still wasn't the confident person I am today, and he just helped nourish andβ¦
|
972 | 38 | view |
| 8 |
Summer refreshments are a must ππΈ π π¦
|
858 | 51 | view |
| 9 |
Our Vice President @penny.lancaster shares her thoughts on the importance of auβ¦
|
526 | 1 | view |
Posting Patterns & Optimal Timing
When @penny.lancaster posts on Instagram
@penny.lancaster maintains a steady grind with two posts per week. This frequency places her above the median of one post weekly and ranks her in the top half of creators by volume. Her consistency score of zero indicates an erratic rhythm rather than a clockwork schedule. The lack of regularity means content arrives in unpredictable bursts followed by quiet stretches. Fresh content lands most often on Tuesday and Friday. The peak upload window occurs at 14:00 UTC. Marketers should not plan campaigns based on specific dates due to the low consistency score. You cannot rely on a predictable calendar for her posts. Instead, you must remain flexible to catch new content whenever it appears. A campaign tied to a specific weekly slot will likely miss the mark. Monitor the account closely to react to live updates rather than pre-scheduling around a steady cycle.
2.0
Posts / week
92.1h
Avg gap between posts
Friday, Tuesday, Thursday
Peak posting days
14:00, 15:00, 16:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @penny.lancaster publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts twice a week on Tuesdays and Fridays. The most active time for these posts is at 14:00 UTC.
Most Common Words
Frequent caption words across @penny.lancaster's recent posts (excludes stopwords)
Best Day of the Week to Post
@penny.lancaster's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Tuesday | 2 | 13,647 | 27,294 |
| Wednesday | 1 | 527 | 527 |
| Thursday | 2 | 3,210 | 6,419 |
| Friday | 6 | 4,526 | 27,154 |
| Sunday | 1 | 909 | 909 |
Posting Consistency & Streaks
How steadily @penny.lancaster maintains output
2
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
19.0%
Active days
Posted at least once
92.1h
Avg gap
Between posts
Caption Length & Performance
How @penny.lancaster's caption length correlates with engagement
100.0%
Posts with Caption
379
Avg Caption Chars
93
Median Chars
1542
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 1 | 909 |
| Medium (40-100) | 6 | 5.7K |
| Long (100+) | 5 | 5.4K |
Medium captions of 40 to 100 characters receive the most engagement for this account. These posts average 5.7K engagements compared to only 909 for short captions.
Who This Audience Is
What @penny.lancaster's reach and engagement mean for a brand.
The follower count sits at less than half the typical creator size for this platform. This rank indicates an audience that is smaller than the average tracked profile and lacks broadcast scale. Despite the lower reach compared to median accounts, the engagement rate is double the platform average. This higher interaction rate suggests a brand message will land with more impact per view than it would on a larger, less engaged account. The verified status confirms a recognized identity even without a defined category. Her followers interact at a frequency that exceeds standard expectations for her size. This audience fits the lifestyle and personal care categories.
Compare & Discover Similar Creators
Stack @penny.lancaster against any other Instagram creator we track, or jump to similar accounts.
Compare @penny.lancaster to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @penny.lancaster
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@theblondeabroad
501.8K followers
Estimated Earnings
Revenue estimates based on follower count and engagement
Sponsored post revenue for @penny.lancaster primarily flows from brand partnerships and influencer marketing. Her follower count places her within the $2,000 to $3,800 range for a single post. Ranking below the median means she sits at a lower market position compared to peers with similar reach. This makes her a value buy because the quoted band represents a ceiling rather than a guaranteed rate. High engagement of 2.06% doubles the platform average and justifies the upper end of her specific price range for the reach provided. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 252.3K followers (Macro)
$2,018 – $3,784
Industry rate for macro Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 252.3K followers
- + 2.06% engagement rate beats the 1.00% tracked median
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 2.0 posts a week limits fresh reach
Summary
This analysis of @penny.lancaster reveals a macro Instagram presence with 252,294 followers. The account demonstrates an engagement rate of 2.06%, averaging 5.0K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @penny.lancaster
How many followers does @penny.lancaster have on Instagram?
@penny.lancaster has 252,294 followers on Instagram, placing them in the macro creator tier.
What is @penny.lancaster's Instagram engagement rate?
@penny.lancaster has an engagement rate of 2.06% based on 12 recent posts, averaging 5.0K likes per post.
How much does @penny.lancaster earn on Instagram?
Based on industry benchmarks, @penny.lancaster's estimated sponsorship value is $2,018 - $3,784 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @penny.lancaster published on Instagram?
@penny.lancaster has published 1,366 posts on Instagram.
What is @penny.lancaster's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 20,282 likes and 618 comments.
How often does @penny.lancaster post on Instagram?
@penny.lancaster posts approximately 2.0 times per week, with an average gap of 92.1 hours between posts. Peak posting days are Friday, Tuesday, Thursday.
How does @penny.lancaster compare to other Instagram creators?
@penny.lancaster sits in the Macro creator tier alongside accounts like @saico0111, @therichkidsoftehran, @dalmataoficial.
Is @penny.lancaster verified on Instagram?
Yes, @penny.lancaster is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @penny.lancaster's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026