Penny Lancaster
Judgements are a confession of character, stay positive and be kind.
252.6K
Followers
170
Following
1.4K
Posts
2.06%
Engagement Rate
Account Overview
Profile summary and post performance
Penny Lancaster (@penny.lancaster) has 252,641 Instagram followers as of October 17, 2026 and 1,366 posts; the account is verified. Across the 12 recent posts we analysed for this report on May 26, 2026, a post got 5K likes and 160 comments on average (median 1.9K likes), an engagement rate of 2.06% of followers, an average its biggest posts pull up (the median post reached 0.79%). Over the 143 days we have tracked it, the account gained 2,652 followers (+1.1%).
Where these numbers come from: public Instagram profile data and @penny.lancaster's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Macro |
| Followers | 252,641 |
| Following | 170 |
| Posts | 1,366 |
| Verified | Yes |
| Business Account | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 5,031 |
| Avg Comments per Post | 160 |
| Videos | 8 |
| Photos & carousels | 4 |
| Engagement Rate | 2.06% |
Follower Growth Over Time
How @penny.lancaster's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+2.7K
Net Change
+1.1%
% Change
+19
Avg / Day
143
Days Tracked
52
Data Points
Tracked between May 26, 2026 (249,989 followers) and Oct 17, 2026 (252,641 followers).
| Date | Followers | Change |
|---|---|---|
| 252,641 | -175 | |
| 252,816 | -83 | |
| 252,899 | +568 | |
| 252,331 | +2,342 | |
| 249,989 | first reading |
Engagement Analysis
Based on 12 recent posts
5.0K
Avg Likes/Post
160
Avg Comments/Post
60.4K
Total Likes
1.9K
Total Comments
Engagement Rate
Compared with the 596 Macro-tier reports with an engagement rate (median 1.36%, middle half 0.51% to 3.51%)
2.06%
(Likes + Comments) / Followers per post
An average its biggest posts pull up: the median post reached 0.79%.
Video vs Photo Engagement
4.4K
Avg Likes on Videos (8)
6.4K
Avg Likes on Photos & carousels (4)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @penny.lancaster's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 2,002 likes and comments; 4 of the 12 reached twice that (4,004 or more).
Best-Performing Post, Decomposed
What @penny.lancaster's single biggest recent post had going for it, measured against the account's other posts.
20,282 likes · 618 comments
4.0× @penny.lancaster's average post · 10.4× the median post.
"Morning all, wishing you all the very best from rainy Essex xx"
62 characters
Video
Format
Tuesday
Day Posted
8:00 UTC
Hour Posted
360.4K
Views
Content Analysis
Hashtags, keywords, captions, and top posts
Top Hashtags
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length | 379 chars |
| Posting Frequency | 2.0 posts/week |
Content Mix
8
Videos / Reels
4
Photos & carousels
Top Posts
Highest-liked recent posts from @penny.lancaster
| # | Caption | Likes | Comments | Views | Link |
|---|---|---|---|---|---|
| 1 |
Morning all, wishing you all the very best from rainy Essex xx
|
20.3K | 618 | 360.4K | view |
| 2 |
💕@sallywood1 and I had a lovely dinner with @sirrodstewart and @penny.lancaster…
|
18.3K | 349 | — | view |
| 3 |
Yesterday was a truly memorable afternoon spent at Buckingham Palace to celebra…
|
6.7K | 149 | — | view |
| 4 |
Thank you @stevencareyhair - my hair dresser for 25 years xx
|
6.0K | 402 | 146.6K | view |
| 5 |
Things that we didn't expect to see today: Penny taking her bra off live on air…
|
3.2K | 179 | 158.1K | view |
| 6 |
Penny reveals how the menopause affected her confidence as a woman #loosewomen
|
2.9K | 121 | 128.0K | view |
| 7 |
"I still wasn't the confident person I am today, and he just helped nourish and…
|
972 | 38 | 32.5K | view |
| 8 |
Summer refreshments are a must 🍋🍸 🐕 💦
|
858 | 51 | 5.2K | view |
| 9 |
Our Vice President @penny.lancaster shares her thoughts on the importance of au…
|
526 | 1 | 20.4K | view |
Posting Patterns & Optimal Timing
When @penny.lancaster posts on Instagram
2.0
Posts / week
3.8 days
Avg gap between posts
Friday
Peak posting days
—
Peak posting hours
Posting Activity by Hour (UTC)
How often @penny.lancaster publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC): 0 is midnight, 12 is noon
Engagement by Day of the Week
@penny.lancaster's recent posts grouped by the day they went out. Most days here have one or two posts, so one strong post can set a day's average. Read it as a record of these posts, not as the best day to post.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Tuesday | 2 | 13,647 | 27,294 |
| Wednesday | 1 | 527 | 527 |
| Thursday | 2 | 3,210 | 6,419 |
| Friday | 6 | 4,526 | 27,154 |
| Sunday | 1 | 909 | 909 |
Posting Consistency & Streaks
How steadily @penny.lancaster maintains output
2
Longest streak (days)
0/100
Consistency score: irregular gaps
100 = evenly spaced posts; 0 = the gaps vary as much as their average or more
19.0%
Active days
Posted at least once
3.8 days
Avg gap
Between posts
Caption Length & Performance
How @penny.lancaster's caption length correlates with engagement
100.0%
Posts with Caption
379
Avg Caption Chars
93
Median Chars
1542
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 1 | 909 |
| Medium (40-100) | 6 | 5.7K |
| Long (100+) | 5 | 5.4K |
Compare & Discover Similar Creators
Stack @penny.lancaster against any other Instagram creator we track, or jump to similar accounts.
Compare @penny.lancaster to another creator
Get a side-by-side stats breakdown.
Creators closest in size to @penny.lancaster
Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 252.6K followers (Macro)
$2,021 to $3,790
Our per-follower range for accounts this size (see methodology)
Download @penny.lancaster's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 17 hours, 2 minutes ago.
Tracking
What we have recorded about @penny.lancaster over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @penny.lancaster's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @penny.lancaster
How many followers does @penny.lancaster have on Instagram?
@penny.lancaster has 252,641 followers on Instagram, placing them in the Macro-tier group (100K to 1M followers).
What is @penny.lancaster's Instagram engagement rate?
@penny.lancaster has an engagement rate of 2.06% based on 12 recent posts, averaging 5.0K likes per post. That average is pulled up by its biggest posts: the median post reached 0.79%.
How much does @penny.lancaster earn on Instagram?
From follower count only, we estimate @penny.lancaster's sponsorship value at $2,021 to $3,790 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @penny.lancaster published on Instagram?
@penny.lancaster has published 1,366 posts on Instagram.
What is @penny.lancaster's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 20,282 likes and 618 comments.
How often does @penny.lancaster post on Instagram?
@penny.lancaster posts approximately 2.0 times per week, with an average gap of 3.8 days between posts. Peak posting days are Friday.
How does @penny.lancaster compare to other Instagram creators?
@penny.lancaster sits in the Macro-tier group alongside accounts like @aiku_nuwachan, @ginleeginlee, @portugaltheman.
Is @penny.lancaster verified on Instagram?
Yes, @penny.lancaster is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @penny.lancaster's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Oct 17, 2026 | Posts analysed May 26, 2026
Cite this page
IGDataHub (2026). @penny.lancaster Instagram stats and analytics, follower count as of 17 October 2026, posts analysed 26 May 2026. https://igdatahub.com/blog/penny-lancaster-instagram-profile-stats/