Joe Wicks

Joe Wicks

@thebodycoach

Helping millions of people get fitter, healthier & happier ❤️ Home workouts, easy recipes & founder @bodycoachapp Fitness for everyone ☺️

Public figure Business https://linktr.ee/thebodycoach

4.7M

Followers

4.9K

Following

12.8K

Posts

0.15%

Engagement Rate

Mega tier Updated Jun 19, 2026

Account Overview

Profile summary and post performance

This creator sits at rank 528 out of over sixteen hundred tracked accounts and holds a follower count more than six times the median size. This verified public figure maintains a large presence with over twelve thousand total posts on their feed. While the account commands a large audience, the engagement rate falls below the median of zero point nine three percent. The rest of this report breaks down specific audience interactions and content performance trends.

Account Info

Account Size Mega
Followers 4,703,702
Following 4,901
Posts 12,771
Verified Yes
Business Account Yes
Category Public figure

Post Performance

Posts Analyzed 12
Avg Likes per Post 6,766
Avg Comments per Post 289
Videos 12
Photos 0
Engagement Rate 0.15%

Engagement Analysis

Based on 12 recent posts

Platform Context

@thebodycoach ranks 677 of 778 for engagement because its rate sits below the tracked median. This lower performance means fewer followers interact with each post compared to the average creator in the dataset. Such a low percentage indicates a disconnect between content and audience activity.

The engagement rate of 0.15% falls well below the 0.93% median and ranks 677 out of 778. This indicates that the audience reacts far less than typical for an account of this size. While the average of 6.8K likes shows consistent passive approval, the low comment volume suggests a lack of deep interaction. The audience views the content but rarely joins a conversation. Reliability metrics reveal that only 8.3% of posts reached twice the average engagement level. Furthermore, only 8.3% of posts managed to hit five times the account average. These figures suggest a highly predictable reach where few posts break out from the standard cycle. The low frequency of high performing content means growth relies on steady volume rather than occasional viral spikes. This audience is a tap-and-scroll audience.

6.8K

Avg Likes/Post

289

Avg Comments/Post

81.2K

Total Likes

3.5K

Total Comments

Engagement Rate

Compared to Mega tier benchmarks

Below Average for Mega

0.15%

(Likes + Comments) / Followers per post

Per-Post Engagement Trend

Engagement (likes + comments) for each of @thebodycoach's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @thebodycoach's single biggest post had going for it — the patterns worth replicating.

Top post by @thebodycoach

46,222 likes · 2,092 comments

6.8× @thebodycoach's average post · 16.4× the median post.

"This is a really special moment for me ❤️ I’ve spent the past 8 years visiting schools, leading workouts for kids, and doing everything I can to get children moving and feeling good. From school tours to PE with Joe, I’ve seen how powerful a bit of movement can be - not just fo"

1304 characters

Video

Format

Tuesday

Day Posted

5:00 UTC

Hour Posted

85.3K

Views

Hashtags: #activatewithjoe

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post outperformed the median engagement by a factor of 16.4. This specific piece achieved a high like to comment ratio that suggests strong resonance with the audience. Long captions exceeding 100 words drive the highest engagement at 7.8K likes per post. Medium length captions perform poorly and suggest you should choose between brief notes or deep storytelling rather than middle ground. Use hashtags like #activatewithjoe and #worldcup to signal specific topics to your followers. The posting cadence is low, with only about 0.2 posts per week. This slow frequency means each post must be high quality to maintain interest. Average engagement remains modest relative to the total follower count. Focus on consistent quality over high volume. @thebodycoach has 4.7M followers.

Top Hashtags

#activatewithjoe (1) #fathersday (1) #cbeebies (1) #worldcup (1) #heyduggee (1) #joewicks (1)

Top Keywords

parkrun (16) moving (6) manchester (6) love (5) tour (5) park (4) people (4) movement (4) amazing (4) parkrunuk (4) which (4) june (4) years (3) would (3) fitness (3) body (3) recipes (3) visiting (3) kids (3) doing (3) health (3) mental (3) free (3) meet (3) today (3) junior (3) kick (3) parkruns (3) come (3) walk (3)

Caption Analysis

Avg Caption Length 380 chars
Posting Frequency 0.2 posts/week

Content Mix

12

Videos / Reels

0

Photos

Top Performing Posts

Post thumbnail

This is a really special moment for me ❤️ I’ve spent the past 8 years visiting schools, leading workouts for kids, an…

46.2K likes 2.1K comments 85.3K views Video
View
Post thumbnail

This is what I love about @parkrunuk 💙 I always meet so many incredible and inspiring people. John is 82 and still sm…

8.9K likes 150 comments 212.7K views Video
View
Post thumbnail

What do you think of Leni’s amazing 3 ingredient frozen mango yogurt? 😂😍 Do you want more quick, easy and healthy rec…

8.5K likes 232 comments 248.7K views Video
View
Post thumbnail

My 10 year overnight success story 🙌

5.2K likes 233 comments 178.5K views Video
View
Post thumbnail

When I started my journey over 14 years ago as a personal trainer and running bootcamps in the park, I never imagined t…

3.7K likes 155 comments 128.0K views Video
View
Post thumbnail

Thank you to the 100s of you that helped me kick-off my parkrun tour in Manchester today 🙌 What an amazing morning. I…

2.5K likes 418 comments 86.9K views Video
View
Post thumbnail

I absolutely love @parkrunuk and I’m buzzing to kick-off my UK parkrun tour in MANCHESTER this weekend with @brooksrunn…

2.5K likes 84 comments 162.8K views Video
View
Post thumbnail

5 reasons I love @juniorparkrunuk @parkrunuk ❤️ Today I visited a Junior Parkrun in Manchester and as you can see it’s …

1.3K likes 39 comments 36.8K views Video
View
Post thumbnail

5 steps to building lean muscle, burning body fat and improving your mental health 💪🏽❤️😀

880 likes 16 comments 20.2K views Video
View

Top Posts

Highest-liked recent posts from @thebodycoach

# Caption Likes Comments Link
1
This is a really special moment for me ❤️ I’ve spent the past 8 years visitin…
46.2K 2.1K view
2
This is what I love about @parkrunuk 💙 I always meet so many incredible and ins…
8.9K 150 view
3
What do you think of Leni’s amazing 3 ingredient frozen mango yogurt? 😂😍 Do y…
8.5K 232 view
4
My 10 year overnight success story 🙌
5.2K 233 view
5
When I started my journey over 14 years ago as a personal trainer and running b…
3.7K 155 view
6
Thank you to the 100s of you that helped me kick-off my parkrun tour in Manches…
2.5K 418 view
7
I absolutely love @parkrunuk and I’m buzzing to kick-off my UK parkrun tour in …
2.5K 84 view
8
5 reasons I love @juniorparkrunuk @parkrunuk ❤️ Today I visited a Junior Parkru…
1.3K 39 view
9
5 steps to building lean muscle, burning body fat and improving your mental hea…
880 16 view

Posting Patterns & Optimal Timing

When @thebodycoach posts on Instagram

The account follows a sparse high-effort pace. This low frequency falls well below the median of 1.1 posts per week and ranks it in the bottom half for volume among similar creators. The consistency score is zero, which indicates an erratic rhythm with unpredictable gaps between uploads. You will not find a clockwork schedule here because the longest streak lasts only six days before silence occurs. Content lands primarily on Wednesday and Saturday. New material typically hits the feed at 14:00 UTC. Marketers must plan for these specific windows rather than expecting a steady stream of daily content. Because the posting rhythm is so irregular, do not expect to time a campaign around a predictable calendar. You should treat each new post as an isolated event rather than part of a guaranteed series. This unpredictability means your team needs to be ready to react whenever a post appears instead of relying on a recurring schedule for steady visibility.

0.2

Posts / week

750.9h

Avg gap between posts

Saturday, Wednesday, Friday

Peak posting days

14:00, 9:00, 13:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @thebodycoach publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

2

3

4

1

5

6

7

8

2

9

1

10

11

1

12

2

13

2

14

1

15

1

16

17

18

19

20

1

21

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @thebodycoach publishes more often. Their busiest hours are 14:00, 9:00, 13:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @thebodycoach hasn't been active in our tracked sample.

The account posts most on Saturday and Wednesday at 14:00 UTC. The frequency of posts is low at 0.2 times per week.

Most Common Words

Frequent caption words across @thebodycoach's recent posts (excludes stopwords)

parkrun (16) moving (6) manchester (6) love (5) tour (5) park (4) people (4) movement (4) amazing (4) parkrunuk (4) which (4) june (4) years (3) would (3) fitness (3) body (3) recipes (3) visiting (3) kids (3) doing (3) health (3) mental (3) free (3) meet (3) today (3) junior (3) kick (3) parkruns (3) come (3) walk (3)

Best Day of the Week to Post

@thebodycoach's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 1 896 896
Tuesday 1 48,314 48,314
Wednesday 2 4,526 9,053
Thursday 1 256 256
Friday 2 1,738 3,475
Saturday 4 5,329 21,315
Sunday 1 1,357 1,357

Posting Consistency & Streaks

How steadily @thebodycoach maintains output

6

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

2.9%

Active days

Posted at least once

750.9h

Avg gap

Between posts

Caption Length & Performance

How @thebodycoach's caption length correlates with engagement

100.0%

Posts with Caption

380

Avg Caption Chars

201

Median Chars

1304

Longest Caption

Caption Length Posts Avg Engagement
Short (<40 chars) 1 5.4K
Medium (40-100) 1 896
Long (100+) 10 7.8K

The audience rewards long captions with 7.8K average engagement. Medium captions perform poorly at only 896.

Who This Audience Is

What @thebodycoach's reach and engagement mean for a brand.

The audience size is well above the median and ranks in the top third of tracked creators. This scale indicates a broad reach that moves beyond niche circles into general public visibility. The verified status and public figure classification confirm a high level of authority within their category. Engagement rates fall below the median, suggesting a much softer reception for brand messages compared to typical creator benchmarks. This gap between high follower counts and low interaction suggests most viewers are passive observers rather than active participants in discussions. Such data points toward an audience that consumes content as a broadcast rather than a community. The sheer volume of followers provides reach while the engagement metrics indicate that specific calls to action may not resonate with the majority of the total following. This profile fits the fitness and wellness category.

Compare & Discover Similar Creators

Stack @thebodycoach against any other Instagram creator we track, or jump to similar accounts.

Compare @thebodycoach to another creator

Get a side-by-side stats breakdown.

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Estimated Earnings

Revenue estimates based on follower count and engagement

Sponsored posts represent the primary revenue stream for @thebodycoach. The estimated band for a single post sits between $23.5K and $56.4K based on their 4.7M followers. Their ranking of 528 out of 1,606 places them well above the median. This high rank allows for a premium price point compared to average creators. However, an engagement rate of 0.15% falls far below the 0.93% median. This low interaction level suggests that the higher end of the quoted range may not be justified by current audience activity. Brands should negotiate toward the lower end of the band given the discrepancy between reach and engagement. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 4.7M followers (Mega)

$23,519 – $56,444

Industry rate for mega Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. The follower count is 6.4 times the median, placing the account in the top half of the market despite a middle rank. Engagement. A 0.15% rate falls well below the 0.93% median, indicating a struggle to spark active interaction from the large audience. Hit-rate. Only 8.3% of recent posts beat double the average engagement, showing a low frequency of standout content.

Strengths

  • + Verified account with 4.7M followers
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ 0.15% engagement rate trails the 0.93% median, the clearest area to improve
  • ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
  • ~ Sparse cadence of about 0.2 posts a week limits fresh reach

Summary

This analysis of @thebodycoach reveals a mega Instagram presence with 4,703,702 followers. The account demonstrates an engagement rate of 0.15%, averaging 6.8K likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @thebodycoach

How many followers does @thebodycoach have on Instagram?

@thebodycoach has 4,703,702 followers on Instagram, placing them in the mega creator tier.

What is @thebodycoach's Instagram engagement rate?

@thebodycoach has an engagement rate of 0.15% based on 12 recent posts, averaging 6.8K likes per post.

How much does @thebodycoach earn on Instagram?

Based on industry benchmarks, @thebodycoach's estimated sponsorship value is $23,519 - $56,444 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @thebodycoach published on Instagram?

@thebodycoach has published 12,771 posts on Instagram.

What is @thebodycoach's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 46,222 likes and 2,092 comments.

How often does @thebodycoach post on Instagram?

@thebodycoach posts approximately 0.2 times per week, with an average gap of 750.9 hours between posts. Peak posting days are Saturday, Wednesday, Friday.

How does @thebodycoach compare to other Instagram creators?

@thebodycoach sits in the Mega creator tier alongside accounts like @jiffpom, @willyrex, @queenofsupercars.

Is @thebodycoach verified on Instagram?

Yes, @thebodycoach is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @thebodycoach's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026