Joe Wicks
Helping millions of people get fitter, healthier & happier ❤️ Home workouts, easy recipes & founder @bodycoachapp Fitness for everyone ☺️
4.7M
Followers
4.9K
Following
12.8K
Posts
0.15%
Engagement Rate
Account Overview
Profile summary and post performance
This creator sits at rank 528 out of over sixteen hundred tracked accounts and holds a follower count more than six times the median size. This verified public figure maintains a large presence with over twelve thousand total posts on their feed. While the account commands a large audience, the engagement rate falls below the median of zero point nine three percent. The rest of this report breaks down specific audience interactions and content performance trends.
Account Info
| Account Size | Mega |
| Followers | 4,703,702 |
| Following | 4,901 |
| Posts | 12,771 |
| Verified | Yes |
| Business Account | Yes |
| Category | Public figure |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 6,766 |
| Avg Comments per Post | 289 |
| Videos | 12 |
| Photos | 0 |
| Engagement Rate | 0.15% |
Engagement Analysis
Based on 12 recent posts
Platform Context
@thebodycoach ranks 677 of 778 for engagement because its rate sits below the tracked median. This lower performance means fewer followers interact with each post compared to the average creator in the dataset. Such a low percentage indicates a disconnect between content and audience activity.
The engagement rate of 0.15% falls well below the 0.93% median and ranks 677 out of 778. This indicates that the audience reacts far less than typical for an account of this size. While the average of 6.8K likes shows consistent passive approval, the low comment volume suggests a lack of deep interaction. The audience views the content but rarely joins a conversation. Reliability metrics reveal that only 8.3% of posts reached twice the average engagement level. Furthermore, only 8.3% of posts managed to hit five times the account average. These figures suggest a highly predictable reach where few posts break out from the standard cycle. The low frequency of high performing content means growth relies on steady volume rather than occasional viral spikes. This audience is a tap-and-scroll audience.
6.8K
Avg Likes/Post
289
Avg Comments/Post
81.2K
Total Likes
3.5K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.15%
(Likes + Comments) / Followers per post
Per-Post Engagement Trend
Engagement (likes + comments) for each of @thebodycoach's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @thebodycoach's single biggest post had going for it — the patterns worth replicating.
46,222 likes · 2,092 comments
6.8× @thebodycoach's average post · 16.4× the median post.
"This is a really special moment for me ❤️ I’ve spent the past 8 years visiting schools, leading workouts for kids, and doing everything I can to get children moving and feeling good. From school tours to PE with Joe, I’ve seen how powerful a bit of movement can be - not just fo"
1304 characters
Video
Format
Tuesday
Day Posted
5:00 UTC
Hour Posted
85.3K
Views
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post outperformed the median engagement by a factor of 16.4. This specific piece achieved a high like to comment ratio that suggests strong resonance with the audience. Long captions exceeding 100 words drive the highest engagement at 7.8K likes per post. Medium length captions perform poorly and suggest you should choose between brief notes or deep storytelling rather than middle ground. Use hashtags like #activatewithjoe and #worldcup to signal specific topics to your followers. The posting cadence is low, with only about 0.2 posts per week. This slow frequency means each post must be high quality to maintain interest. Average engagement remains modest relative to the total follower count. Focus on consistent quality over high volume. @thebodycoach has 4.7M followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 380 chars |
| Posting Frequency | 0.2 posts/week |
Content Mix
12
Videos / Reels
0
Photos
Top Performing Posts
This is a really special moment for me ❤️ I’ve spent the past 8 years visiting schools, leading workouts for kids, an…
This is what I love about @parkrunuk 💙 I always meet so many incredible and inspiring people. John is 82 and still sm…
What do you think of Leni’s amazing 3 ingredient frozen mango yogurt? 😂😍 Do you want more quick, easy and healthy rec…
When I started my journey over 14 years ago as a personal trainer and running bootcamps in the park, I never imagined t…
Thank you to the 100s of you that helped me kick-off my parkrun tour in Manchester today 🙌 What an amazing morning. I…
I absolutely love @parkrunuk and I’m buzzing to kick-off my UK parkrun tour in MANCHESTER this weekend with @brooksrunn…
5 reasons I love @juniorparkrunuk @parkrunuk ❤️ Today I visited a Junior Parkrun in Manchester and as you can see it’s …
5 steps to building lean muscle, burning body fat and improving your mental health 💪🏽❤️😀
Top Posts
Highest-liked recent posts from @thebodycoach
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
This is a really special moment for me ❤️
I’ve spent the past 8 years visitin…
|
46.2K | 2.1K | view |
| 2 |
This is what I love about @parkrunuk 💙 I always meet so many incredible and ins…
|
8.9K | 150 | view |
| 3 |
What do you think of Leni’s amazing 3 ingredient frozen mango yogurt? 😂😍
Do y…
|
8.5K | 232 | view |
| 4 |
My 10 year overnight success story 🙌
|
5.2K | 233 | view |
| 5 |
When I started my journey over 14 years ago as a personal trainer and running b…
|
3.7K | 155 | view |
| 6 |
Thank you to the 100s of you that helped me kick-off my parkrun tour in Manches…
|
2.5K | 418 | view |
| 7 |
I absolutely love @parkrunuk and I’m buzzing to kick-off my UK parkrun tour in …
|
2.5K | 84 | view |
| 8 |
5 reasons I love @juniorparkrunuk @parkrunuk ❤️ Today I visited a Junior Parkru…
|
1.3K | 39 | view |
| 9 |
5 steps to building lean muscle, burning body fat and improving your mental hea…
|
880 | 16 | view |
Posting Patterns & Optimal Timing
When @thebodycoach posts on Instagram
The account follows a sparse high-effort pace. This low frequency falls well below the median of 1.1 posts per week and ranks it in the bottom half for volume among similar creators. The consistency score is zero, which indicates an erratic rhythm with unpredictable gaps between uploads. You will not find a clockwork schedule here because the longest streak lasts only six days before silence occurs. Content lands primarily on Wednesday and Saturday. New material typically hits the feed at 14:00 UTC. Marketers must plan for these specific windows rather than expecting a steady stream of daily content. Because the posting rhythm is so irregular, do not expect to time a campaign around a predictable calendar. You should treat each new post as an isolated event rather than part of a guaranteed series. This unpredictability means your team needs to be ready to react whenever a post appears instead of relying on a recurring schedule for steady visibility.
0.2
Posts / week
750.9h
Avg gap between posts
Saturday, Wednesday, Friday
Peak posting days
14:00, 9:00, 13:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @thebodycoach publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts most on Saturday and Wednesday at 14:00 UTC. The frequency of posts is low at 0.2 times per week.
Most Common Words
Frequent caption words across @thebodycoach's recent posts (excludes stopwords)
Best Day of the Week to Post
@thebodycoach's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 896 | 896 |
| Tuesday | 1 | 48,314 | 48,314 |
| Wednesday | 2 | 4,526 | 9,053 |
| Thursday | 1 | 256 | 256 |
| Friday | 2 | 1,738 | 3,475 |
| Saturday | 4 | 5,329 | 21,315 |
| Sunday | 1 | 1,357 | 1,357 |
Posting Consistency & Streaks
How steadily @thebodycoach maintains output
6
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
2.9%
Active days
Posted at least once
750.9h
Avg gap
Between posts
Caption Length & Performance
How @thebodycoach's caption length correlates with engagement
100.0%
Posts with Caption
380
Avg Caption Chars
201
Median Chars
1304
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 1 | 5.4K |
| Medium (40-100) | 1 | 896 |
| Long (100+) | 10 | 7.8K |
The audience rewards long captions with 7.8K average engagement. Medium captions perform poorly at only 896.
Who This Audience Is
What @thebodycoach's reach and engagement mean for a brand.
The audience size is well above the median and ranks in the top third of tracked creators. This scale indicates a broad reach that moves beyond niche circles into general public visibility. The verified status and public figure classification confirm a high level of authority within their category. Engagement rates fall below the median, suggesting a much softer reception for brand messages compared to typical creator benchmarks. This gap between high follower counts and low interaction suggests most viewers are passive observers rather than active participants in discussions. Such data points toward an audience that consumes content as a broadcast rather than a community. The sheer volume of followers provides reach while the engagement metrics indicate that specific calls to action may not resonate with the majority of the total following. This profile fits the fitness and wellness category.
Compare & Discover Similar Creators
Stack @thebodycoach against any other Instagram creator we track, or jump to similar accounts.
Compare @thebodycoach to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @thebodycoach
Estimated Earnings
Revenue estimates based on follower count and engagement
Sponsored posts represent the primary revenue stream for @thebodycoach. The estimated band for a single post sits between $23.5K and $56.4K based on their 4.7M followers. Their ranking of 528 out of 1,606 places them well above the median. This high rank allows for a premium price point compared to average creators. However, an engagement rate of 0.15% falls far below the 0.93% median. This low interaction level suggests that the higher end of the quoted range may not be justified by current audience activity. Brands should negotiate toward the lower end of the band given the discrepancy between reach and engagement. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 4.7M followers (Mega)
$23,519 – $56,444
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 4.7M followers
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.15% engagement rate trails the 0.93% median, the clearest area to improve
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.2 posts a week limits fresh reach
Summary
This analysis of @thebodycoach reveals a mega Instagram presence with 4,703,702 followers. The account demonstrates an engagement rate of 0.15%, averaging 6.8K likes per post across 12 analyzed posts. The account holds verified status.
Want Instagram Analytics for Your Research?
Search profiles, discover hashtags, and explore Instagram data for analysis.
Start SearchingFrequently Asked Questions About @thebodycoach
How many followers does @thebodycoach have on Instagram?
@thebodycoach has 4,703,702 followers on Instagram, placing them in the mega creator tier.
What is @thebodycoach's Instagram engagement rate?
@thebodycoach has an engagement rate of 0.15% based on 12 recent posts, averaging 6.8K likes per post.
How much does @thebodycoach earn on Instagram?
Based on industry benchmarks, @thebodycoach's estimated sponsorship value is $23,519 - $56,444 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @thebodycoach published on Instagram?
@thebodycoach has published 12,771 posts on Instagram.
What is @thebodycoach's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 46,222 likes and 2,092 comments.
How often does @thebodycoach post on Instagram?
@thebodycoach posts approximately 0.2 times per week, with an average gap of 750.9 hours between posts. Peak posting days are Saturday, Wednesday, Friday.
How does @thebodycoach compare to other Instagram creators?
@thebodycoach sits in the Mega creator tier alongside accounts like @jiffpom, @willyrex, @queenofsupercars.
Is @thebodycoach verified on Instagram?
Yes, @thebodycoach is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @thebodycoach's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026