Sam Heughan
Founder 🏴 @gallowaydistillery @sassenachspirits @mypeakchallenge @greatglencompany
4.7M
Followers
2.5K
Following
3.4K
Posts
0.53%
Engagement Rate
Account Overview
Profile summary and post performance
Sam Heughan (@samheughan) has 4,669,642 Instagram followers as of October 16, 2026 and 3,389 posts; the account is verified. Across the 12 recent posts we analysed for this report on June 19, 2026, a post got 23.9K likes and 550 comments on average (median 19.7K likes), an engagement rate of 0.53% of followers. Over the 143 days we have tracked it, the account gained 87,323 followers (+1.9%).
Where these numbers come from: public Instagram profile data and @samheughan's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Mega |
| Followers | 4,669,642 |
| Following | 2,499 |
| Posts | 3,389 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 23,899 |
| Avg Comments per Post | 550 |
| Videos | 8 |
| Photos & carousels | 4 |
| Engagement Rate | 0.53% |
Follower Growth Over Time
How @samheughan's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+87.3K
Net Change
+1.9%
% Change
+611
Avg / Day
143
Days Tracked
75
Data Points
Tracked between May 26, 2026 (4,582,319 followers) and Oct 16, 2026 (4,669,642 followers).
| Date | Followers | Change |
|---|---|---|
| 4,669,642 | +1,551 | |
| 4,668,091 | +2,275 | |
| 4,665,816 | +5,525 | |
| 4,660,291 | +18,416 | |
| 4,641,875 | +59,556 | |
| 4,582,319 | first reading |
Engagement Analysis
Based on 12 recent posts
23.9K
Avg Likes/Post
550
Avg Comments/Post
286.8K
Total Likes
6.6K
Total Comments
Engagement Rate
Compared with the 877 Mega-tier reports with an engagement rate (median 0.94%, middle half 0.3% to 2.58%)
0.53%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
22.0K
Avg Likes on Videos (8)
27.7K
Avg Likes on Photos & carousels (4)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @samheughan's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 20,331 likes and comments; 2 of the 12 reached twice that (40,662 or more).
Best-Performing Post, Decomposed
What @samheughan's single biggest recent post had going for it, measured against the account's other posts.
56,179 likes · 539 comments
2.3× @samheughan's average post · 2.7× the median post.
"Wow! It’s going to take us more than a few days to get over the inaugural #RideGalloway. The weather, the people and the festival vibes were on point, creating a special and memorable event for us all. New friends and connections were made for years to come, and the mighty…"
621 characters
Photo or carousel
Format
Monday
Day Posted
19:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
Top Hashtags
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length | 297 chars |
| Posting Frequency | not shown |
Content Mix
8
Videos / Reels
4
Photos & carousels
Top Posts
Highest-liked recent posts from @samheughan
| # | Caption | Likes | Comments | Views | Link |
|---|---|---|---|---|---|
| 1 |
Wow! It’s going to take us more than a few days to get over the inaugural #Ride…
|
56.2K | 539 | — | view |
| 2 |
As we finish the year strong, we’re looking ahead! #MPC is proud to partner wit…
|
48.3K | 1.5K | 458.3K | view |
| 3 |
Let’s us show you…..
Its spirit. Its beauty. And its character.
💚
@gallowaydi…
|
37.9K | 1.4K | 390.3K | view |
| 4 |
What a weekend. What a ride. 🤘🏴
Whether you rode with us through Gallowa…
|
37.7K | 479 | — | view |
| 5 |
“Scottish crowds are the best” 🏴
Just over a month until that Scottish a…
|
24.4K | 305 | 199.0K | view |
| 6 |
The news is out 👀
Sam Heughan will DJ at Para Powerlifting at Glasgow 2026 - t…
|
23.2K | 429 | 261.3K | view |
| 7 |
Taking on a trend 😆
#Glasgow2026
|
16.3K | 791 | 149.1K | view |
| 8 |
TAKE A LISTEN…
Since you all loved our news that @samheughan of @outlander_sta…
|
10.1K | 230 | 94.2K | view |
| 9 |
WOW!!!
Our inaugural #RideGalloway event was soo good it’s hard to describe in…
|
9.0K | 412 | 66.3K | view |
Posting Patterns & Optimal Timing
When @samheughan posts on Instagram
Monday, Thursday
Peak posting days
12:00 UTC
Peak posting hours
Posts per week, the average gap, active days and the consistency score are not shown for this account. The posts we analysed include pinned posts, which Instagram keeps at the top of a profile however old they are, so counting them stretches the date range and understates how often the account posts. Peak days and hours count the same posts.
Posting Activity by Hour (UTC)
How often @samheughan publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
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3
4
5
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7
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12
13
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17
18
19
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23
Hour of day (UTC): 0 is midnight, 12 is noon
Engagement by Day of the Week
@samheughan's recent posts grouped by the day they went out. Most days here have one or two posts, so one strong post can set a day's average. Read it as a record of these posts, not as the best day to post.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 3 | 29,721 | 89,164 |
| Tuesday | 1 | 17,050 | 17,050 |
| Wednesday | 1 | 9,437 | 9,437 |
| Thursday | 3 | 24,425 | 73,276 |
| Friday | 2 | 23,876 | 47,752 |
| Sunday | 2 | 28,353 | 56,706 |
Caption Length & Performance
How @samheughan's caption length correlates with engagement
100.0%
Posts with Caption
297
Avg Caption Chars
231
Median Chars
675
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 2 | 12.9K |
| Long (100+) | 10 | 26.8K |
Compare & Discover Similar Creators
Stack @samheughan against any other Instagram creator we track, or jump to similar accounts.
Compare @samheughan to another creator
Get a side-by-side stats breakdown.
Creators closest in size to @samheughan
Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 4.7M followers (Mega)
$23,348 to $56,036
Our per-follower range for accounts this size (see methodology)
Download @samheughan's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 13 hours, 36 minutes ago.
Tracking
What we have recorded about @samheughan over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @samheughan's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @samheughan
How many followers does @samheughan have on Instagram?
@samheughan has 4,669,642 followers on Instagram, placing them in the Mega-tier group (1M+ followers).
What is @samheughan's Instagram engagement rate?
@samheughan has an engagement rate of 0.53% based on 12 recent posts, averaging 23.9K likes per post.
How much does @samheughan earn on Instagram?
From follower count only, we estimate @samheughan's sponsorship value at $23,348 to $56,036 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @samheughan published on Instagram?
@samheughan has published 3,389 posts on Instagram.
What is @samheughan's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 56,179 likes and 539 comments.
How often does @samheughan post on Instagram?
We don't show a weekly rate for @samheughan: the posts we analysed include pinned posts, which Instagram keeps at the top of a profile however old they are, so a rate from them would understate how often the account posts. Peak posting days are Monday, Thursday.
How does @samheughan compare to other Instagram creators?
@samheughan sits in the Mega-tier group alongside accounts like @thebodycoach, @shoooj, @luzu.
Is @samheughan verified on Instagram?
Yes, @samheughan is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @samheughan's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Oct 16, 2026 | Posts analysed Jun 19, 2026
Cite this page
IGDataHub (2026). @samheughan Instagram stats and analytics, follower count as of 16 October 2026, posts analysed 19 June 2026. https://igdatahub.com/blog/samheughan-instagram-profile-stats/