Sam Heughan
Founder 🏴 @gallowaydistillery @sassenachspirits @mypeakchallenge @greatglencompany
4.6M
Followers
2.4K
Following
3.3K
Posts
0.53%
Engagement Rate
Account Overview
Profile summary and post performance
This creator ranks 529 out of over 1600 tracked accounts and holds a follower count that is 6.4 times the median size. As a verified Mega tier account with over three thousand posts, this profile operates as an established public figure rather than a niche content creator. The engagement rate of 0.53 percent falls below the 0.93 percent median for this group. The following report details the specific audience interactions and content performance metrics.
Account Info
| Account Size | Mega |
| Followers | 4,640,150 |
| Following | 2,391 |
| Posts | 3,291 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 23,899 |
| Avg Comments per Post | 550 |
| Videos | 8 |
| Photos | 4 |
| Engagement Rate | 0.53% |
Engagement Analysis
Based on 12 recent posts
Platform Context
@samheughan ranks 500 of 778 for engagement and sits below the tracked median of 0.93%. This lower rate means the account generates less interaction per follower than the average creator in the corpus. The 0.53% rate reflects a lower level of audience participation relative to its peer group.
The engagement rate of 0.53% falls below the 0.93% median and ranks 500 out of 778, indicating that this audience reacts less than average. While likes reach into the thousands, the low comment count suggests a passive relationship with the content. This audience rewards photos over videos, as static images earned 27.7K likes compared to 22.0K for video content. Reach is inconsistent and lacks reliable growth spikes since no posts cleared five times the average engagement. Only 16.7% of recent posts managed to double the typical interaction rate. These figures point toward a passive audience that prefers quick consumption over active conversation. This is a tap-and-scroll audience.
23.9K
Avg Likes/Post
550
Avg Comments/Post
286.8K
Total Likes
6.6K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.53%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
22.0K
Avg Likes on Videos (8)
27.7K
Avg Likes on Photos (4)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @samheughan's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @samheughan's single biggest post had going for it — the patterns worth replicating.
56,179 likes · 539 comments
2.3× @samheughan's average post · 2.4× the median post.
"Wow! It’s going to take us more than a few days to get over the inaugural #RideGalloway. The weather, the people and the festival vibes were on point, creating a special and memorable event for us all. New friends and connections were made for years to come, and the mighty region"
621 characters
Photo
Format
Monday
Day Posted
19:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post reached over 56k likes and outperformed the median engagement by a factor of 2.4. It achieved a strong like to comment ratio of roughly 100 to 1. This suggests that specific community milestones generate much higher interaction than standard content. Write long captions exceeding 100 characters to maximize engagement, as these outperform short snippets by over 13k likes on average. Short captions under 40 characters perform the worst and suggest a need for more descriptive storytelling in the copy. Use the recurring hashtags like #scotlandstartshere and #gallowaydistillery to signal your specific niche to the algorithm. Post roughly three times per week to maintain steady visibility. While the account has a large following, the average engagement of 23.9k likes suggests a loyal but stable audience rather than constant viral spikes. This profile currently maintains 4.6 million followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 297 chars |
| Posting Frequency | 0.3 posts/week |
Content Mix
8
Videos / Reels
4
Photos
Top Performing Posts
Wow! It’s going to take us more than a few days to get over the inaugural #RideGalloway. The weather, the people and th…
As we finish the year strong, we’re looking ahead! #MPC is proud to partner with the @glasgow_2026🏴 Commonwealth …
Let’s us show you….. Its spirit. Its beauty. And its character. 💚 @gallowaydistillery #scotlandstartshere #scotland…
What a weekend. What a ride. 🤘🏴 Whether you rode with us through Galloway or followed along from afar, you can s…
“Scottish crowds are the best” 🏴 Just over a month until that Scottish atmosphere hits Glasgow 2026! 🎊
The news is out 👀 Sam Heughan will DJ at Para Powerlifting at Glasgow 2026 - the first medal of the Commonwealth Games…
TAKE A LISTEN… Since you all loved our news that @samheughan of @outlander_starz has lent his voice to the audio descr…
WOW!!! Our inaugural #RideGalloway event was soo good it’s hard to describe in words, so here is a teaser of just what…
Top Posts
Highest-liked recent posts from @samheughan
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Wow! It’s going to take us more than a few days to get over the inaugural #Ride…
|
56.2K | 539 | view |
| 2 |
As we finish the year strong, we’re looking ahead! #MPC is proud to partner wit…
|
48.3K | 1.5K | view |
| 3 |
Let’s us show you…..
Its spirit. Its beauty. And its character.
💚
@gallowaydi…
|
37.9K | 1.4K | view |
| 4 |
What a weekend. What a ride. 🤘🏴
Whether you rode with us through Gallowa…
|
37.7K | 479 | view |
| 5 |
“Scottish crowds are the best” 🏴
Just over a month until that Scottish a…
|
24.4K | 305 | view |
| 6 |
The news is out 👀
Sam Heughan will DJ at Para Powerlifting at Glasgow 2026 - t…
|
23.2K | 429 | view |
| 7 |
Taking on a trend 😆
#Glasgow2026
|
16.3K | 791 | view |
| 8 |
TAKE A LISTEN…
Since you all loved our news that @samheughan of @outlander_sta…
|
10.1K | 230 | view |
| 9 |
WOW!!!
Our inaugural #RideGalloway event was soo good it’s hard to describe in…
|
9.0K | 412 | view |
Posting Patterns & Optimal Timing
When @samheughan posts on Instagram
The account follows a sparse high-effort pace. With only 0.3 posts per week, this creator falls well below the median of 1.1 posts. This low frequency ranks them in the bottom half for posting volume compared to their peers. A consistency score of 0 indicates an erratic rhythm with no predictable pattern. The gap between posts is unpredictable and often results in long periods of silence. Content appears sporadically rather than on a set schedule. Fresh content lands most often on Monday and Thursday. The busiest upload window occurs at 12:00 UTC. Marketers should not expect a steady stream of new material to fuel a campaign. Because the posting habits are so irregular, you cannot rely on a predictable cycle for timely tie-ins. You must coordinate specific dates with the creator directly if you need content to land on a particular day. Plan your strategy around individual high-value posts rather than a consistent weekly flow.
0.3
Posts / week
578.6h
Avg gap between posts
Thursday, Monday, Friday
Peak posting days
12:00, 18:00, 17:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @samheughan publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
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3
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5
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7
8
9
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12
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16
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19
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23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts most frequently on Monday and Thursday at 12:00 UTC. The frequency of posting is low at 0.3 times per week.
Most Common Words
Frequent caption words across @samheughan's recent posts (excludes stopwords)
Best Day of the Week to Post
@samheughan's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 3 | 29,721 | 89,164 |
| Tuesday | 1 | 17,050 | 17,050 |
| Wednesday | 1 | 9,437 | 9,437 |
| Thursday | 3 | 24,425 | 73,276 |
| Friday | 2 | 23,876 | 47,752 |
| Sunday | 2 | 28,353 | 56,706 |
Posting Consistency & Streaks
How steadily @samheughan maintains output
5
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
3.4%
Active days
Posted at least once
578.6h
Avg gap
Between posts
Caption Length & Performance
How @samheughan's caption length correlates with engagement
100.0%
Posts with Caption
297
Avg Caption Chars
231
Median Chars
675
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 2 | 12.9K |
| Long (100+) | 10 | 26.8K |
Long captions of 100+ characters earn the highest engagement at 26.8K. Short captions under 40 characters perform poorly with only 12.9K average engagement.
Who This Audience Is
What @samheughan's reach and engagement mean for a brand.
The follower count places this creator well above the typical tracked profile as the size is more than six times the median. This high rank suggests a broad reach that extends beyond niche circles into mainstream visibility. The verified status confirms a public persona, though the lack of a defined category means the specific demographic interest remains undefined by the platform. Engagement rates fall below the median mark. This indicates that while the follower base is large, the interaction frequency per post is lower than average for this scale. A brand message here will reach many eyes but may land with less intensity than on smaller, more concentrated accounts. The high volume of followers paired with low engagement suggests a passive audience rather than an active community. This profile fits best within broad lifestyle or entertainment categories where reach is the primary objective.
Compare & Discover Similar Creators
Stack @samheughan against any other Instagram creator we track, or jump to similar accounts.
Compare @samheughan to another creator
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Creators in the same tier as @samheughan
Estimated Earnings
Revenue estimates based on follower count and engagement
@samheughan commands a high premium for sponsored posts, with a projected range of $23.2K to $55.7K based on their 4.6M followers. Their ranking at 529 out of 1606 puts them well above the median and justifies a top-tier price point. While the engagement rate of 0.53% sits below the 0.93% average, the sheer scale of the audience maintains high demand for reach. The disparity between engagement and follower count suggests that while they are a premium name, the cost reflects volume rather than deep niche interaction. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 4.6M followers (Mega)
$23,201 – $55,682
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 4.6M followers
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.53% engagement rate trails the 0.93% median, the clearest area to improve
- ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.3 posts a week limits fresh reach
Summary
This analysis of @samheughan reveals a mega Instagram presence with 4,640,150 followers. The account demonstrates an engagement rate of 0.53%, averaging 23.9K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @samheughan
How many followers does @samheughan have on Instagram?
@samheughan has 4,640,150 followers on Instagram, placing them in the mega creator tier.
What is @samheughan's Instagram engagement rate?
@samheughan has an engagement rate of 0.53% based on 12 recent posts, averaging 23.9K likes per post.
How much does @samheughan earn on Instagram?
Based on industry benchmarks, @samheughan's estimated sponsorship value is $23,201 - $55,682 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @samheughan published on Instagram?
@samheughan has published 3,291 posts on Instagram.
What is @samheughan's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 56,179 likes and 539 comments.
How often does @samheughan post on Instagram?
@samheughan posts approximately 0.3 times per week, with an average gap of 578.6 hours between posts. Peak posting days are Thursday, Monday, Friday.
How does @samheughan compare to other Instagram creators?
@samheughan sits in the Mega creator tier alongside accounts like @ygtrece, @drfahrettinkoca, @newbalance.
Is @samheughan verified on Instagram?
Yes, @samheughan is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @samheughan's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026