Interior Design | Real Estate
all things HOME - by @KateRumson buy | sell | design | build | renovate | New Jersey work with us 👇🏼
2.2M
Followers
504
Following
6.1K
Posts
0.18%
Engagement Rate
Account Overview
Profile summary and post performance
Interior Design | Real Estate (@the_real_houses_of_ig) has 2,233,779 Instagram followers as of October 16, 2026 and 6,127 posts; the account is verified. Across the 12 recent posts we analysed for this report on September 29, 2026, a post got 3.9K likes and 68 comments on average (median 1.1K likes), an engagement rate of 0.18% of followers, an average its biggest posts pull up (the median post reached 0.05%). Over the 145 days we have tracked it, the account lost 18,723 followers (-0.8%).
Where these numbers come from: public Instagram profile data and @the_real_houses_of_ig's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Mega |
| Followers | 2,233,779 |
| Following | 504 |
| Posts | 6,127 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 3,872 |
| Avg Comments per Post | 68 |
| Videos | 8 |
| Photos & carousels | 4 |
| Engagement Rate | 0.18% |
Follower Growth Over Time
How @the_real_houses_of_ig's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-18.7K
Net Change
-0.8%
% Change
-129
Avg / Day
145
Days Tracked
75
Data Points
Tracked between May 24, 2026 (2,252,502 followers) and Oct 16, 2026 (2,233,779 followers).
| Date | Followers | Change |
|---|---|---|
| 2,233,779 | -2,655 | |
| 2,236,434 | -4,053 | |
| 2,240,487 | -3,736 | |
| 2,244,223 | -3,649 | |
| 2,247,872 | -4,630 | |
| 2,252,502 | first reading |
Engagement Analysis
Based on 12 recent posts
3.9K
Avg Likes/Post
68
Avg Comments/Post
46.5K
Total Likes
815
Total Comments
Engagement Rate
Compared with the 877 Mega-tier reports with an engagement rate (median 0.94%, middle half 0.3% to 2.58%)
0.18%
(Likes + Comments) / Followers per post
An average its biggest posts pull up: the median post reached 0.05%.
Video vs Photo Engagement
5.3K
Avg Likes on Videos (8)
940
Avg Likes on Photos & carousels (4)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @the_real_houses_of_ig's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 1,114 likes and comments; 3 of the 12 reached twice that (2,228 or more).
Best-Performing Post, Decomposed
What @the_real_houses_of_ig's single biggest recent post had going for it, measured against the account's other posts.
23,427 likes · 413 comments
6.0× @the_real_houses_of_ig's average post · 21.4× the median post.
"This video was filmed last year - you can see more recent videos of our home on my personal page @katerumson Closet system: Elfa Decor in Platinum with Birch accents from @thecontainerstore #TheContainerStorePartner #organization #walkincloset #customcloset #newhome…"
338 characters
Video
Format
Tuesday
Day Posted
448.4K
Views
Content Analysis
Hashtags, keywords, captions, and top posts
Top Hashtags
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length | 652 chars |
| Posting Frequency | not shown |
Content Mix
8
Videos / Reels
4
Photos & carousels
Top Posts
Highest-liked recent posts from @the_real_houses_of_ig
| # | Caption | Likes | Comments | Views | Link |
|---|---|---|---|---|---|
| 1 |
This video was filmed last year - you can see more recent videos of our home on…
|
23.4K | 413 | 448.4K | view |
| 2 |
And our Moody Bathroom is finished! See it in more detail on my personal page @…
|
10.4K | 125 | 272.1K | view |
| 3 |
Our home office / study is ready for furniture. See all most recent updates abo…
|
4.2K | 61 | 112.0K | view |
| 4 |
Swipe left. I don’t think I’ve ever mentioned how much I adore having a round t…
|
1.4K | 26 | — | view |
| 5 |
Here’s how much we paid for heat this winter ... Last summer I shared our cooli…
|
1.3K | 29 | 41.1K | view |
| 6 |
Because nothing says ‘welcome home’ like high ceilings and beautiful white peon…
|
1.2K | 27 | — | view |
| 7 |
We’ll begin building our forever home from the ground up very soon, but since b…
|
981 | 46 | 41.6K | view |
| 8 |
A little glimpse into a side of my home I rarely share on social media - slight…
|
884 | 23 | 32.6K | view |
| 9 |
I always say that styling is one of the most important and transformative parts…
|
867 | 14 | 28.4K | view |
Posting Patterns & Optimal Timing
When @the_real_houses_of_ig posts on Instagram
Tuesday, Thursday
Peak posting days
—
Peak posting hours
Posts per week, the average gap, active days and the consistency score are not shown for this account. The posts we analysed include pinned posts, which Instagram keeps at the top of a profile however old they are, so counting them stretches the date range and understates how often the account posts. Peak days and hours count the same posts.
Instagram gave us the date of these posts but not the time, so there are no posting hours for this account. Peak days use the dates.
Engagement by Day of the Week
@the_real_houses_of_ig's recent posts grouped by the day they went out. Most days here have one or two posts, so one strong post can set a day's average. Read it as a record of these posts, not as the best day to post.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 433 | 433 |
| Tuesday | 4 | 6,734 | 26,935 |
| Wednesday | 1 | 4,267 | 4,267 |
| Thursday | 3 | 4,357 | 13,070 |
| Saturday | 1 | 643 | 643 |
| Sunday | 2 | 967 | 1,934 |
Caption Length & Performance
How @the_real_houses_of_ig's caption length correlates with engagement
100.0%
Posts with Caption
652
Avg Caption Chars
451
Median Chars
1959
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Long (100+) | 12 | 3.9K |
Compare & Discover Similar Creators
Stack @the_real_houses_of_ig against any other Instagram creator we track, or jump to similar accounts.
Compare @the_real_houses_of_ig to another creator
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Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 2.2M followers (Mega)
$11,169 to $26,805
Our per-follower range for accounts this size (see methodology)
Download @the_real_houses_of_ig's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 15 hours, 45 minutes ago.
Tracking
What we have recorded about @the_real_houses_of_ig over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @the_real_houses_of_ig's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @the_real_houses_of_ig
How many followers does @the_real_houses_of_ig have on Instagram?
@the_real_houses_of_ig has 2,233,779 followers on Instagram, placing them in the Mega-tier group (1M+ followers).
What is @the_real_houses_of_ig's Instagram engagement rate?
@the_real_houses_of_ig has an engagement rate of 0.18% based on 12 recent posts, averaging 3.9K likes per post. That average is pulled up by its biggest posts: the median post reached 0.05%.
How much does @the_real_houses_of_ig earn on Instagram?
From follower count only, we estimate @the_real_houses_of_ig's sponsorship value at $11,169 to $26,805 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @the_real_houses_of_ig published on Instagram?
@the_real_houses_of_ig has published 6,127 posts on Instagram.
What is @the_real_houses_of_ig's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 23,427 likes and 413 comments.
How often does @the_real_houses_of_ig post on Instagram?
We don't show a weekly rate for @the_real_houses_of_ig: the posts we analysed include pinned posts, which Instagram keeps at the top of a profile however old they are, so a rate from them would understate how often the account posts. Peak posting days are Tuesday, Thursday.
How does @the_real_houses_of_ig compare to other Instagram creators?
@the_real_houses_of_ig sits in the Mega-tier group alongside accounts like @amirarman, @marutaro, @lukasrieger.
Is @the_real_houses_of_ig verified on Instagram?
Yes, @the_real_houses_of_ig is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @the_real_houses_of_ig's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Oct 16, 2026 | Posts analysed Sep 29, 2026
Cite this page
IGDataHub (2026). @the_real_houses_of_ig Instagram stats and analytics, follower count as of 16 October 2026, posts analysed 29 September 2026. https://igdatahub.com/blog/the_real_houses_of_ig-instagram-profile-stats/