MotorTrend
To embrace, entertain, and empower a motoring world. 🌐 Visit Motortrend.com
2.3M
Followers
795
Following
23.0K
Posts
5.9%
Engagement Rate
Account Overview
Profile summary and post performance
This creator ranks at number 615 out of 1606 tracked accounts, which means they hold over double the follower count of the typical profile we monitor. With more than two million followers, this account is much larger than the median and sits firmly in the Mega tier. The verified status and nearly twenty three thousand total posts establish it as an established authority in its space despite the lack of a specific category tag. The engagement rate of 5.9 percent comfortably exceeds the 0.93% median to show high audience interaction. You can see the full breakdown of follower demographics and content performance in the following pages.
Account Info
| Account Size | Mega |
| Followers | 2,255,233 |
| Following | 795 |
| Posts | 22,988 |
| Verified | Yes |
| Business Account | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 131,657 |
| Avg Comments per Post | 1,496 |
| Videos | 6 |
| Photos | 6 |
| Engagement Rate | 5.9% |
Follower Growth Over Time
How @motortrend's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+54.1K
Net Change
+2.5%
% Change
+772
Avg / Day
70
Days Tracked
16
Data Points
Tracked between May 7, 2026 (2,200,000 followers) and Jul 16, 2026 (2,254,062 followers).
The account grew from 2.2M to 2.3M followers over 50 days. The growth represents an increase of 55.2K followers, which is up 2.5%.
What the trajectory means
The account gained 55.2K followers over the tracked period. This upward trend makes @motortrend an asset worth getting in on early. A steady growth pace of 1.1K per day allows for stable campaign planning.
Engagement Analysis
Based on 12 recent posts
Platform Context
@motortrend ranks 74 of 778 for engagement because its rate sits well above the tracked median. This high performance means the account generates much more interaction per follower than the average creator. The content resonates effectively with the audience to drive active participation.
The engagement rate of 5.9% outperforms the 0.93% median, ranking 74 out of 778 accounts. This indicates an audience that interacts with content much more than average. While the account generates high volume, the ratio of 131.7K likes to 1.5K comments shows a preference for passive approval over active conversation. The format split reveals a stark divide in how followers consume content. Video posts earn 261.0K likes compared to just 2.3K likes for photos. This data proves the audience rewards motion and dynamic storytelling far more than static imagery. Reach reliability remains inconsistent despite high totals. Only 25.0% of recent posts exceeded double the account average, while zero posts reached five times that mark. This suggests that while video content performs well, it does not frequently break into outlier territory. The engagement patterns point to a tap-and-scroll audience.
131.7K
Avg Likes/Post
1.5K
Avg Comments/Post
1.6M
Total Likes
18.0K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
5.90%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
261.0K
Avg Likes on Videos (6)
2.3K
Avg Likes on Photos (6)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @motortrend's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @motortrend's single biggest post had going for it — the patterns worth replicating.
553,418 likes · 5,140 comments
4.2× @motortrend's average post · 212.8× the median post.
"Rate the sound of the new Toyota GR GT. #Toyota #GRGT #GazooRacing #MotorTrend"
80 characters
Video
Format
Saturday
Day Posted
4:00 UTC
Hour Posted
3.6M
Views
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved over 212 times the median engagement of other posts on this account. This specific post maintained a high like to comment ratio of 107 to 1 despite its large reach. Focus your production on interactive questions in the first line of the caption to drive engagement. Medium length captions between 40 and 100 characters perform best with over half a million average likes. Long captions exceeding 100 characters result in the lowest performance at under 100k likes. Keep copy concise to maintain interest. Use hashtags like #toyota, #grgt, and #gazooracing to signal specific automotive interests. The account maintains a low posting cadence of roughly once every three days. This steady schedule favors quality over volume for this audience. @motortrend has 2.3 million followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 242 chars |
| Posting Frequency | 0.4 posts/week |
Content Mix
6
Videos / Reels
6
Photos
Top Performing Posts
Rate the sound of the new Toyota GR GT. #Toyota #GRGT #GazooRacing #MotorTrend
The GR GT serves not only as the company’s flagship, road-legal racecar, but a rolling demonstration of how Toyota plan…
Behold, the Vision BMW ALPINA, a one-off concept that launches the BMW Alpina brand, which will fill the ultra-luxury g…
The 992.2 GT4 R replaces the discontinued 718 GT4 RS Clubsport as the factory’s entry-level racer. Link in the bio for …
Polestar is shifting its strategic focus toward Europe following a U.S. government decision that will prevent the autom…
A report claims the quirky Honda Element could return as a hybrid Ford Bronco Sport competitor. Tap the link in the bio…
Ferrari’s first EV versus AMG’s electric super sedan? We compare the Ferrari Luce and Mercedes-AMG GT 4-Door to see whi…
We got behind the wheel of the 2026 Czinger 21C to find out if this American-built hypercar can live up to the hype. …
Safety features are everywhere on new cars, but how much difference do they actually make? GM says new real-world data …
Top Posts
Highest-liked recent posts from @motortrend
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Rate the sound of the new Toyota GR GT.
#Toyota #GRGT #GazooRacing #MotorTrend
|
553.4K | 5.1K | view |
| 2 |
The GR GT serves not only as the company’s flagship, road-legal racecar, but a …
|
533.1K | 4.5K | view |
| 3 |
Behold, the Vision BMW ALPINA, a one-off concept that launches the BMW Alpina b…
|
478.4K | 7.6K | view |
| 4 |
The 992.2 GT4 R replaces the discontinued 718 GT4 RS Clubsport as the factory’s…
|
5.2K | 54 | view |
| 5 |
Polestar is shifting its strategic focus toward Europe following a U.S. governm…
|
3.5K | 290 | view |
| 6 |
A report claims the quirky Honda Element could return as a hybrid Ford Bronco S…
|
2.5K | 83 | view |
| 7 |
Ferrari’s first EV versus AMG’s electric super sedan? We compare the Ferrari Lu…
|
1.2K | 268 | view |
| 8 |
We got behind the wheel of the 2026 Czinger 21C to find out if this American-bu…
|
748 | 6 | view |
| 9 |
Safety features are everywhere on new cars, but how much difference do they act…
|
643 | 14 | view |
Posting Patterns & Optimal Timing
When @motortrend posts on Instagram
The account follows a sparse high-effort pace. This low frequency falls well below the median of 1.1 posts per week and places them in the bottom half of the follower rank for volume. A consistency score of zero indicates an erratic rhythm with no reliable cadence. The lack of regular intervals means content appears in unpredictable bursts rather than a steady stream. You can expect fresh content primarily on Thursday and Friday. These items typically land around 17:00 UTC. Marketers should not plan campaigns based on a predictable weekly schedule because the gaps between posts are irregular. Because the posting cycle is so inconsistent, you cannot rely on a recurring slot to guarantee visibility. A tie-in must be timed against their specific content drops rather than a predetermined calendar. You will need to monitor the account closely to catch these infrequent windows of activity. Coordination requires flexibility as the creator does not follow a clockwork routine.
0.4
Posts / week
444.7h
Avg gap between posts
Friday, Thursday, Wednesday
Peak posting days
17:00, 16:00, 19:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @motortrend publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts most often on Thursday and Friday at 17:00 UTC. The posting frequency is low at 0.4 times per week.
Most Common Words
Frequent caption words across @motortrend's recent posts (excludes stopwords)
Best Day of the Week to Post
@motortrend's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Wednesday | 2 | 1,013 | 2,026 |
| Thursday | 4 | 2,619 | 10,477 |
| Friday | 5 | 205,355 | 1,026,776 |
| Saturday | 1 | 558,558 | 558,558 |
Posting Consistency & Streaks
How steadily @motortrend maintains output
3
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
2.9%
Active days
Posted at least once
444.7h
Avg gap
Between posts
Caption Length & Performance
How @motortrend's caption length correlates with engagement
100.0%
Posts with Caption
242
Avg Caption Chars
224
Median Chars
607
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Medium (40-100) | 1 | 558.6K |
| Long (100+) | 11 | 94.5K |
The audience rewards medium captions with 558.6K average engagement. Long captions perform poorly at only 94.5K.
Who This Audience Is
What @motortrend's reach and engagement mean for a brand.
The follower count sits well above the average for tracked creators and indicates a broad reach beyond niche circles. The verified status confirms established authority despite the lack of a specific category tag. Engagement rates are much higher than the median, which means brand messages land with more impact than standard industry benchmarks. This high interaction relative to the total audience size suggests content resonates effectively with the viewers. The presence of many reciprocal follows points toward an active community rather than a passive follower base. This data indicates a core interest in automotive content that translates into active participation. The account fits the automotive and automotive parts category.
Compare & Discover Similar Creators
Stack @motortrend against any other Instagram creator we track, or jump to similar accounts.
Compare @motortrend to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @motortrend
Estimated Earnings
Revenue estimates based on follower count and engagement
The primary revenue stream for @motortrend comes from sponsored content and brand partnerships. A single post commands a band of $11.3K to $27.1K based on the 2.3M follower count. Because this account ranks in the upper half of its peer group, it earns a premium over the median. The engagement rate of 5.9% sits well above the 0.93% average for similar accounts. This high interaction level justifies the higher end of the projected price range for reach. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 2.3M followers (Mega)
$11,276 – $27,063
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 2.3M followers
- + 5.9% engagement rate beats the 0.93% tracked median
- + 25.0% of recent posts beat 2x the account's own average
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ Sparse cadence of about 0.4 posts a week limits fresh reach
Summary
This analysis of @motortrend reveals a mega Instagram presence with 2,255,233 followers. The account demonstrates an engagement rate of 5.90%, averaging 131.7K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @motortrend
How many followers does @motortrend have on Instagram?
@motortrend has 2,255,233 followers on Instagram, placing them in the mega creator tier.
What is @motortrend's Instagram engagement rate?
@motortrend has an engagement rate of 5.90% based on 12 recent posts, averaging 131.7K likes per post.
How much does @motortrend earn on Instagram?
Based on industry benchmarks, @motortrend's estimated sponsorship value is $11,276 - $27,063 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @motortrend published on Instagram?
@motortrend has published 22,988 posts on Instagram.
What is @motortrend's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 553,418 likes and 5,140 comments.
How often does @motortrend post on Instagram?
@motortrend posts approximately 0.4 times per week, with an average gap of 444.7 hours between posts. Peak posting days are Friday, Thursday, Wednesday.
How does @motortrend compare to other Instagram creators?
@motortrend sits in the Mega creator tier alongside accounts like @world_record_egg, @romanatwood, @chantelzales.
Is @motortrend verified on Instagram?
Yes, @motortrend is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @motortrend's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026