MotorTrend
To embrace, entertain, and empower a motoring world. đ Visit Motortrend.com
2.3M
Followers
794
Following
23.0K
Posts
5.9%
Engagement Rate
Account Overview
Profile summary and post performance
@motortrend has 2,272,286 Instagram followers as of October 17, 2026 and 23,000 posts; the account is verified. Across the 12 recent posts we analysed for this report on June 19, 2026, a post got 131.7K likes and 1.5K comments on average (median 1.9K likes), an engagement rate of 5.9% of followers, an average its biggest posts pull up (the median post reached 0.09%). Over the 120 days we have tracked it, the account gained 16,846 followers (+0.7%).
Where these numbers come from: public Instagram profile data and @motortrend's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Mega |
| Followers | 2,272,286 |
| Following | 794 |
| Posts | 23,000 |
| Verified | Yes |
| Business Account | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 131,657 |
| Avg Comments per Post | 1,496 |
| Videos | 6 |
| Photos & carousels | 6 |
| Engagement Rate | 5.9% |
Follower Growth Over Time
How @motortrend's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+16.8K
Net Change
+0.7%
% Change
+140
Avg / Day
120
Days Tracked
53
Data Points
Tracked between Jun 19, 2026 (2,255,440 followers) and Oct 17, 2026 (2,272,286 followers).
| Date | Followers | Change |
|---|---|---|
| 2,272,286 | +15,697 | |
| 2,256,589 | +2,527 | |
| 2,254,062 | -1,126 | |
| 2,255,188 | -252 | |
| 2,255,440 | first reading |
Engagement Analysis
Based on 12 recent posts
131.7K
Avg Likes/Post
1.5K
Avg Comments/Post
1.6M
Total Likes
18.0K
Total Comments
Engagement Rate
Compared with the 877 Mega-tier reports with an engagement rate (median 0.94%, middle half 0.3% to 2.58%)
5.90%
(Likes + Comments) / Followers per post
An average its biggest posts pull up: the median post reached 0.09%.
Video vs Photo Engagement
261.0K
Avg Likes on Videos (6)
2.3K
Avg Likes on Photos & carousels (6)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @motortrend's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 2,061 likes and comments; 4 of the 12 reached twice that (4,122 or more).
Best-Performing Post, Decomposed
What @motortrend's single biggest recent post had going for it, measured against the account's other posts.
553,418 likes · 5,140 comments
4.1à @motortrend's average post ¡ 271.0à the median post.
"Rate the sound of the new Toyota GR GT. #Toyota #GRGT #GazooRacing #MotorTrend"
80 characters
Video
Format
Saturday
Day Posted
4:00 UTC
Hour Posted
3.6M
Views
Content Analysis
Hashtags, keywords, captions, and top posts
Top Hashtags
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length | 242 chars |
| Posting Frequency | not shown |
Content Mix
6
Videos / Reels
6
Photos & carousels
Top Posts
Highest-liked recent posts from @motortrend
| # | Caption | Likes | Comments | Views | Link |
|---|---|---|---|---|---|
| 1 |
Rate the sound of the new Toyota GR GT.
#Toyota #GRGT #GazooRacing #MotorTrend
|
553.4K | 5.1K | 3.6M | view |
| 2 |
The GR GT serves not only as the companyâs flagship, road-legal racecar, but a âŚ
|
533.1K | 4.5K | 3.5M | view |
| 3 |
Behold, the Vision BMW ALPINA, a one-off concept that launches the BMW Alpina bâŚ
|
478.4K | 7.6K | 4.4M | view |
| 4 |
The 992.2 GT4 R replaces the discontinued 718 GT4 RS Clubsport as the factoryâsâŚ
|
5.2K | 54 | — | view |
| 5 |
Polestar is shifting its strategic focus toward Europe following a U.S. governmâŚ
|
3.5K | 290 | — | view |
| 6 |
A report claims the quirky Honda Element could return as a hybrid Ford Bronco SâŚ
|
2.5K | 83 | — | view |
| 7 |
Ferrariâs first EV versus AMGâs electric super sedan? We compare the Ferrari LuâŚ
|
1.2K | 268 | — | view |
| 8 |
We got behind the wheel of the 2026 Czinger 21C to find out if this American-buâŚ
|
748 | 6 | — | view |
| 9 |
Safety features are everywhere on new cars, but how much difference do they actâŚ
|
643 | 14 | 17.4K | view |
Posting Patterns & Optimal Timing
When @motortrend posts on Instagram
Friday, Thursday
Peak posting days
17:00 UTC
Peak posting hours
Posts per week, the average gap, active days and the consistency score are not shown for this account. The posts we analysed include pinned posts, which Instagram keeps at the top of a profile however old they are, so counting them stretches the date range and understates how often the account posts. Peak days and hours count the same posts.
Posting Activity by Hour (UTC)
How often @motortrend publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC): 0 is midnight, 12 is noon
Engagement by Day of the Week
@motortrend's recent posts grouped by the day they went out.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Wednesday | 2 | 1,013 | 2,026 |
| Thursday | 4 | 2,619 | 10,477 |
| Friday | 5 | 205,355 | 1,026,776 |
| Saturday | 1 | 558,558 | 558,558 |
Caption Length & Performance
How @motortrend's caption length correlates with engagement
100.0%
Posts with Caption
242
Avg Caption Chars
224
Median Chars
607
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Medium (40-100) | 1 | 558.6K |
| Long (100+) | 11 | 94.5K |
Compare & Discover Similar Creators
Stack @motortrend against any other Instagram creator we track, or jump to similar accounts.
Compare @motortrend to another creator
Get a side-by-side stats breakdown.
Creators closest in size to @motortrend
Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 2.3M followers (Mega)
$11,361 to $27,267
Our per-follower range for accounts this size (see methodology)
Download @motortrend's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 1Â hour, 38Â minutes ago.
Tracking
What we have recorded about @motortrend over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @motortrend's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @motortrend
How many followers does @motortrend have on Instagram?
@motortrend has 2,272,286 followers on Instagram, placing them in the Mega-tier group (1M+ followers).
What is @motortrend's Instagram engagement rate?
@motortrend has an engagement rate of 5.90% based on 12 recent posts, averaging 131.7K likes per post. That average is pulled up by its biggest posts: the median post reached 0.09%.
How much does @motortrend earn on Instagram?
From follower count only, we estimate @motortrend's sponsorship value at $11,361 to $27,267 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @motortrend published on Instagram?
@motortrend has published 23,000 posts on Instagram.
What is @motortrend's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 553,418 likes and 5,140 comments.
How often does @motortrend post on Instagram?
We don't show a weekly rate for @motortrend: the posts we analysed include pinned posts, which Instagram keeps at the top of a profile however old they are, so a rate from them would understate how often the account posts. Peak posting days are Friday, Thursday.
How does @motortrend compare to other Instagram creators?
@motortrend sits in the Mega-tier group alongside accounts like @andymurray, @yurayunita, @bleachfilm.
Is @motortrend verified on Instagram?
Yes, @motortrend is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @motortrend's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Oct 17, 2026 | Posts analysed Jun 19, 2026
Cite this page
IGDataHub (2026). @motortrend Instagram stats and analytics, follower count as of 17 October 2026, posts analysed 19 June 2026. https://igdatahub.com/blog/motortrend-instagram-profile-stats/