Miquela
23β€οΈβπ₯LAπRobotπ¦Ύ πΆβ»οΈπΈπ’π»π Prototype feat. John Liwag out now
2.3M
Followers
2.1K
Following
1.5K
Posts
0.09%
Engagement Rate
Account Overview
Profile summary and post performance
This account ranks 611 out of 1,606 tracked creators and holds a follower count that is 3.1 times the median size of our typical creator list. Miquela maintains a verified profile with nearly fifteen hundred total posts as part of the Mega tier. The engagement rate of 0.09% falls below the 0.93% median for this group. The following report explores her specific audience interactions and content performance.
Account Info
| Account Size | Mega |
| Followers | 2,277,955 |
| Following | 2,144 |
| Posts | 1,496 |
| Verified | Yes |
| Business Account | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 2,028 |
| Avg Comments per Post | 68 |
| Videos | 2 |
| Photos | 10 |
| Engagement Rate | 0.09% |
Engagement Analysis
Based on 12 recent posts
Platform Context
@lilmiquela ranks near the bottom of the corpus because its engagement rate sits below the tracked median. This lower performance means it generates less interaction per follower than most other creators in the data. Such a low standing indicates that the audience is less active compared to the average account.
The engagement rate of 0.09% falls well below the 0.93% median, ranking 716 out of 778. This indicates that the audience reacts much less than usual compared to typical benchmarks. While the average per post includes over two thousand likes, the interaction is largely passive. The data shows a clear preference for photos over video content. Photo posts earn more than double the engagement of videos on average. Reliability metrics reveal an inconsistent reach from viral hits. Only 8.3% of recent posts doubled the account average and only 8.3% reached five times the average. These figures suggest that while some posts spike, the majority of the audience remains largely passive. This is a tap-and-scroll audience.
2.0K
Avg Likes/Post
68
Avg Comments/Post
24.3K
Total Likes
821
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.09%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
572
Avg Likes on Videos (2)
2.3K
Avg Likes on Photos (10)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @lilmiquela's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @lilmiquela's single biggest post had going for it — the patterns worth replicating.
15,770 likes · 143 comments
7.6Γ @lilmiquela's average post Β· 22.5Γ the median post.
"MET GALA ππΌοΈ too many iconic looks in one night. fashion is art. remember that β€οΈβπ₯"
83 characters
Photo
Format
Tuesday
Day Posted
14:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved a multiplier of 22.5 over the median engagement for this account. This peak performance maintains a healthy like-to-comment ratio to drive community interaction during high traffic periods. Focus on medium caption lengths between 40 and 100 characters to maximize reach. These mid-length posts average 3.3K likes, whereas long captions of over 100 characters perform poorly with only 662 likes. This indicates the audience prefers concise, punchy copy over long-form storytelling. Use the hashtag #breakup as a consistent signal for your primary topics. The current posting cadence is one post per week. While engagement averages are modest relative to the total follower count, consistency provides steady visibility. Lil Miquela has 2.3 million followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 107 chars |
| Posting Frequency | 1.0 posts/week |
Content Mix
2
Videos / Reels
10
Photos
Top Performing Posts
MET GALA ππΌοΈ too many iconic looks in one night. fashion is art. remember that β€οΈβπ₯
day 1 of a breakup and i already did the wine + candle + mirror selfie thing ππ send tips pls
can you be so for real rn and let me know if youβre as offended as I amβ¦π«₯π¨
still not over this look π€ and the fact that iβm somehow turning 23 this weekβ¦ can we just stay here for a minute π₯²
Thatβs all. π HAPPY DEVIL WEARS PRADA 2 TO ALL WHO CELEBRATE! πππ
currently in my reading era and every single book rec my friends give me is about robots becoming sentient??? like i geβ¦
ok the crying era is OVER π€ entering my too cute to be sad phase β¨ (jk i cried this morning but the outfit is good) π
Top Posts
Highest-liked recent posts from @lilmiquela
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
MET GALA ππΌοΈ too many iconic looks in one night. fashion is art. remember that β¦
|
15.8K | 143 | view |
| 2 |
still an LA girl at heart πππ¬ππ
|
1.7K | 88 | view |
| 3 |
day 1 of a breakup and i already did the wine + candle + mirror selfie thing ππβ¦
|
1.1K | 73 | view |
| 4 |
can you be so for real rn and let me know if youβre as offended as I amβ¦π«₯π¨
|
942 | 55 | view |
| 5 |
still not over this look π€ and the fact that iβm somehow turning 23 this weekβ¦ β¦
|
732 | 58 | view |
| 6 |
Thatβs all. π
HAPPY DEVIL WEARS PRADA 2 TO ALL WHO CELEBRATE! πππ
|
650 | 56 | view |
| 7 |
currently in my reading era and every single book rec my friends give me is aboβ¦
|
609 | 81 | view |
| 8 |
ok the crying era is OVER π€ entering my too cute to be sad phase β¨ (jk i cried β¦
|
596 | 60 | view |
| 9 |
turns out iβm a backseat chef π learning to let him cook π³
|
591 | 48 | view |
Posting Patterns & Optimal Timing
When @lilmiquela posts on Instagram
The account follows a sparse high-effort pace. This low frequency falls just below the median of 1.1 posts per week. Despite this slow output, her follower rank of 611 indicates she maintains a high level of influence and authority within her niche despite the lack of volume. The consistency score of 11 is very low, which means the gap between posts varies wildly. This creates an erratic rhythm rather than a predictable cycle. She favors Wednesdays and Fridays for new content. Fresh posts typically land around 14:00 UTC. Marketers should treat her feed as a curated gallery rather than a high-frequency news source. Because of the low consistency score, you cannot rely on a recurring weekly slot to time your campaign. You must coordinate directly with her team to secure specific dates for any tie-in. A sudden burst of activity is unlikely without prior planning. Her content strategy prioritizes quality over frequency, meaning every post carries heavy weight. Plan your timeline around manual confirmations rather than organic patterns.
1.0
Posts / week
185.8h
Avg gap between posts
Friday, Wednesday, Thursday
Peak posting days
14:00, 15:00, 21:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @lilmiquela publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
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14
15
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17
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19
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23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts once a week with the most activity on Friday and Wednesday. The peak posting hour is 14:00 UTC.
Most Common Words
Frequent caption words across @lilmiquela's recent posts (excludes stopwords)
Best Day of the Week to Post
@lilmiquela's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 1,308 | 2,615 |
| Tuesday | 1 | 15,913 | 15,913 |
| Wednesday | 3 | 845 | 2,536 |
| Thursday | 2 | 804 | 1,608 |
| Friday | 4 | 621 | 2,484 |
Posting Consistency & Streaks
How steadily @lilmiquela maintains output
1
Longest streak (days)
11/100
Consistency score
Inverse of posting-gap variance
14.1%
Active days
Posted at least once
185.8h
Avg gap
Between posts
Caption Length & Performance
How @lilmiquela's caption length correlates with engagement
100.0%
Posts with Caption
107
Avg Caption Chars
93
Median Chars
199
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 1 | 1.8K |
| Medium (40-100) | 6 | 3.3K |
| Long (100+) | 5 | 662 |
The audience rewards medium captions with an average of 3.3K engagement. Long captions perform the worst at only 662 engagement.
Who This Audience Is
What @lilmiquela's reach and engagement mean for a brand.
The audience size sits well above the typical creator average at over triple the median follower count. This scale suggests a reach that transcends niche circles to approach broadcast levels. Despite the verified status, the lack of a defined category indicates an undefined profile for brand placement. Engagement rates are notably low compared to the platform median. A rate this far below the norm means a brand message will land much softer than usual with this group. The large follower count provides reach but does not translate into active interaction. High visibility is present, but the low engagement suggests a passive viewership rather than an active community. This audience fits high-level awareness campaigns where reach is the primary metric.
Compare & Discover Similar Creators
Stack @lilmiquela against any other Instagram creator we track, or jump to similar accounts.
Compare @lilmiquela to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @lilmiquela
Estimated Earnings
Revenue estimates based on follower count and engagement
Sponsored posts drive her primary revenue stream with an estimated value between $11.4K and $27.3K per post. Her rank of 611 places her well above the median, meaning she commands a premium price for her reach. However, her engagement rate of 0.09% falls far below the 0.93% average. This discrepancy suggests that while her follower count is high, the audience interaction is lower than expected for her tier. The quoted band represents the ceiling for her reach rather than a guaranteed fee based on active participation. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 2.3M followers (Mega)
$11,390 – $27,335
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 2.3M followers
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.09% engagement rate trails the 0.93% median, the clearest area to improve
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 1.0 posts a week limits fresh reach
- ~ Low consistency score (11/100), posting rhythm is erratic
Summary
This analysis of @lilmiquela reveals a mega Instagram presence with 2,277,955 followers. The account demonstrates an engagement rate of 0.09%, averaging 2.0K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @lilmiquela
How many followers does @lilmiquela have on Instagram?
@lilmiquela has 2,277,955 followers on Instagram, placing them in the mega creator tier.
What is @lilmiquela's Instagram engagement rate?
@lilmiquela has an engagement rate of 0.09% based on 12 recent posts, averaging 2.0K likes per post.
How much does @lilmiquela earn on Instagram?
Based on industry benchmarks, @lilmiquela's estimated sponsorship value is $11,390 - $27,335 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @lilmiquela published on Instagram?
@lilmiquela has published 1,496 posts on Instagram.
What is @lilmiquela's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 15,770 likes and 143 comments.
How often does @lilmiquela post on Instagram?
@lilmiquela posts approximately 1.0 times per week, with an average gap of 185.8 hours between posts. Peak posting days are Friday, Wednesday, Thursday.
How does @lilmiquela compare to other Instagram creators?
@lilmiquela sits in the Mega creator tier alongside accounts like @jeff_seid, @world_record_egg, @romanatwood.
Is @lilmiquela verified on Instagram?
Yes, @lilmiquela is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @lilmiquela's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026