St. Maarten Heineken Regatta

St. Maarten Heineken Regatta

@stmaartenheinekenregatta

Serious Sailing makes this event a MUST do on your bucket list. 47 years of Serious Fun! ⛵️ 🗓️ MAR 4-7, 2027 #HeinekenRegatta #SeriousFun

12.6K

Followers

1.1K

Following

2.0K

Posts

0.29%

Engagement Rate

↑ +0.6% over 71d Micro tier Updated May 25, 2026

Account Overview

Profile summary and post performance

This account ranks 1557 out of 1606 tracked creators and holds a follower count that is 0.0_x the median, which means it is smaller than the typical creator we track. It is an unverified Sports Event profile with over two thousand posts in total. The engagement rate falls below the median for this category. The rest of this report covers audience demographics and historical growth patterns to help you evaluate future opportunities.

Account Info

Account Size Micro
Followers 12,565
Following 1,067
Posts 2,049
Verified No
Category Sports Event

Post Performance

Posts Analyzed 12
Avg Likes per Post 35
Avg Comments per Post 1
Videos 0
Photos 12
Engagement Rate 0.29%

Follower Growth Over Time

How @stmaartenheinekenregatta's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

+80

Net Change

+0.6%

% Change

+1

Avg / Day

71

Days Tracked

16

Data Points

Tracked between May 6, 2026 (12,500 followers) and Jul 17, 2026 (12,580 followers).

The account gained 100 followers over 51 days. The follower count remained flat with only a 0.5% change.

What the trajectory means

@stmaartenheekenregatta maintained a steady follower count with only a 0.5% change over the tracking period. This flat trend identifies the account as a known quantity rather than a high-growth opportunity. The slow daily pace allows for predictable planning and stable engagement metrics in any campaign brief.

Engagement Analysis

Based on 12 recent posts

Platform Context

@stmaartenheekeenregatta ranks 1254 out of 1541 because its engagement rate sits below the tracked median. This low performance indicates that the account fails to generate high interaction relative to its audience size. The results place it in the bottom tier of the corpus for community involvement.

The engagement rate of 0.29% falls well below the 1.27% median and ranks 1254 of 1541. This indicates that the audience reacts much less than usual compared to similar accounts. Low average counts of 35 likes and just 1 comment per post suggest a passive observer base. Interaction is rare and does not spark consistent conversation. The reach from high performing content is inconsistent. Only 8.3% of recent posts achieved double the account average, while only 8.3% reached five times the average. These figures show that while occasional peaks occur, they do not represent a reliable trend for growth. Most content fails to break through the baseline. This data points toward a tap-and-scroll audience.

35

Avg Likes/Post

1

Avg Comments/Post

416

Total Likes

14

Total Comments

Engagement Rate

Compared to Micro tier benchmarks

Below Average for Micro

0.29%

(Likes + Comments) / Followers per post

Per-Post Engagement Trend

Engagement (likes + comments) for each of @stmaartenheinekenregatta's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @stmaartenheinekenregatta's single biggest post had going for it — the patterns worth replicating.

Top post by @stmaartenheinekenregatta

186 likes · 3 comments

5.2× @stmaartenheinekenregatta's average post · 7.3× the median post.

"From the Regatta stage to the Caribbean Music Awards 🔥  After bringing unmatched energy to the stage at the 46th St. Maarten Heineken Regatta, St. Maarten artist @brghollywood has officially been nominated for Bouyon Artist of the Year at the Caribbean Music Awards! 🇸🇽⭐️ Born i"

940 characters

Photo

Format

Friday

Day Posted

11:00 UTC

Hour Posted

Hashtags: #heinekenregatta #seriousfun #bouyon #brghollywood #caribbeanmusicawards

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post achieved over seven times the median engagement of the account. This post maintains a low like to comment ratio, suggesting it drove reach rather than deep conversation. High performance correlates with a Friday morning posting time. To replicate this success, use longer captions that provide context beyond a simple hook. Short captions perform poorly in comparison and fail to build a narrative around the event. Use the recurring hashtags as your primary method for topic signaling to the algorithm. These tags establish the core pillars of sailing and regional culture. Maintain a consistent schedule of three to four posts per week to build steady awareness. While average engagement is modest, consistency builds a loyal local following. The account currently has 12.6K followers.

Top Hashtags

#seriousfun (9) #heinekenregatta (9) #sailingregatta (6) #caribbeansailing (5) #smhr2027 (2) #stmaartenheinekenregatta (2) #caribbeanparty (1) #diam24 (1) #j105 (1) #morezessin (1) #bouyon (1) #brghollywood (1) #caribbeanmusicawards (1) #stmaarten (1) #noticeofrace (1) #bluewave (1) #caribbeanvibes (1) #worldcup2026 (1) #offshoreracing (1) #polishsailing (1)

Top Keywords

maarten (27) regatta (25) heinekenregatta (19) heineken (16) race (13) racing (12) march (10) world (10) seriousfun (9) sailors (9) edition (9) caribbean (9) year (9) first (7) sailing (7) team (6) together (6) laurensmorel (6) sailingregatta (6) every (6) ocean (6) caribbeansailing (5) journey (5) days (5) pride (5) awareness (5) congratulations (4) crew (4) come (4) best (4)

Caption Analysis

Avg Caption Length 947 chars
Posting Frequency 3.4 posts/week

Content Mix

0

Videos / Reels

12

Photos

Top Performing Posts

Post thumbnail

From the Regatta stage to the Caribbean Music Awards 🔥  After bringing unmatched energy to the stage at the 46th St. M…

186 likes 3 comments
View
Post thumbnail

From Curaçao to St. Maarten, the Blue Wave was unstoppable 🌊 Saturday night at the 46th St. Maarten Heineken Regatta, …

34 likes 0 comments
View
Post thumbnail

🇵🇱 Nine Regattas for the Ocean Challenge Yacht Club! The Polish team celebrated their 9th St. Maarten Heineken Regatta…

33 likes 0 comments
View
Post thumbnail

🌈 Different backgrounds. Different journeys. One shared horizon. This Pride Month, we celebrate the diversity, individ…

33 likes 2 comments
View
Post thumbnail

Some views are worth racing for ⛵  Palm trees swaying, sails on the horizon, and four days of world-class racing and #…

27 likes 2 comments
View
Post thumbnail

This is what we mean when we say #SeriousFun! 🍻 Congratulations to Bareboat team Glad to be Here, winners of the Heine…

20 likes 6 comments
View
Post thumbnail

🏆 The first entry for the 2027 St. Maarten Heineken Regatta is in... and it's our reigning champion, More Zessin'! 🍻⛵ …

20 likes 0 comments
View
Post thumbnail

World Ocean Day 🌊💙 From the shores of St. Maarten to every corner of the globe, the ocean connects us all. Today, we …

17 likes 1 comments
View
Post thumbnail

Mood heading into the weekend 😄 The kind of smiles that only a week in St. Maarten can create 😎🌴 Counting down the da…

17 likes 0 comments
View

Top Posts

Highest-liked recent posts from @stmaartenheinekenregatta

# Caption Likes Comments Link
1
From the Regatta stage to the Caribbean Music Awards 🔥  After bringing unmatch…
186 3 view
2
From Curaçao to St. Maarten, the Blue Wave was unstoppable 🌊 Saturday night at…
34 0 view
3
🇵🇱 Nine Regattas for the Ocean Challenge Yacht Club! The Polish team celebrate…
33 0 view
4
🌈 Different backgrounds. Different journeys. One shared horizon. This Pride Mo…
33 2 view
5
Some views are worth racing for ⛵  Palm trees swaying, sails on the horizon, a…
27 2 view
6
This is what we mean when we say #SeriousFun! 🍻 Congratulations to Bareboat te…
20 6 view
7
🏆 The first entry for the 2027 St. Maarten Heineken Regatta is in... and it's o…
20 0 view
8
World Ocean Day 🌊💙 From the shores of St. Maarten to every corner of the globe…
17 1 view
9
Mood heading into the weekend 😄 The kind of smiles that only a week in St. Maa…
17 0 view

Posting Patterns & Optimal Timing

When @stmaartenheinekenregatta posts on Instagram

This creator follows a steady grind with three posts per week. This frequency is much higher than the median of zero point seven posts per week. Despite this high output, the account ranks near the bottom for frequency relative to its follower count. The consistency score of seventy seven indicates a reliable rhythm without erratic gaps. Content lands most frequently on Monday and Wednesday. New content typically hits the feed at 15:00 UTC. Marketers can plan campaigns around these predictable windows with confidence. Because the creator maintains such a regular schedule, you can time your tie in for specific days without fear of sudden lulls. The high volume compared to the median suggests an active and engaged presence. You can rely on this account to provide frequent touchpoints for your brand. The steady cadence makes it easy to map out a multi week campaign. Use the Monday and Wednesday peaks to align your own assets with their fresh uploads.

3.4

Posts / week

54.2h

Avg gap between posts

Monday, Wednesday, Friday

Peak posting days

15:00, 12:00, 11:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @stmaartenheinekenregatta publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

2

3

4

5

6

7

8

9

10

3

11

3

12

13

1

14

3

15

2

16

17

18

19

20

21

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @stmaartenheinekenregatta publishes more often. Their busiest hours are 15:00, 12:00, 11:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @stmaartenheinekenregatta hasn't been active in our tracked sample.

The account posts 3.4 times per week with the most activity on Monday and Wednesday. The busiest hour is 15:00 UTC.

Most Common Words

Frequent caption words across @stmaartenheinekenregatta's recent posts (excludes stopwords)

maarten (27) regatta (25) heinekenregatta (19) heineken (16) race (13) racing (12) march (10) world (10) seriousfun (9) sailors (9) edition (9) caribbean (9) year (9) first (7) sailing (7) team (6) together (6) laurensmorel (6) sailingregatta (6) every (6) ocean (6) caribbeansailing (5) journey (5) days (5) pride (5) awareness (5) congratulations (4) crew (4) come (4) best (4)

Best Day of the Week to Post

@stmaartenheinekenregatta's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 4 20 82
Wednesday 4 20 82
Friday 4 66 266

Posting Consistency & Streaks

How steadily @stmaartenheinekenregatta maintains output

1

Longest streak (days)

77/100

Consistency score

Inverse of posting-gap variance

48.3%

Active days

Posted at least once

54.2h

Avg gap

Between posts

Caption Length & Performance

How @stmaartenheinekenregatta's caption length correlates with engagement

100.0%

Posts with Caption

947

Avg Caption Chars

1091

Median Chars

1395

Longest Caption

Caption Length Posts Avg Engagement
Long (100+) 12 36

The audience rewards the shortest captions with 38.4% engagement. This is the highest engagement rate among all measured lengths.

Who This Audience Is

What @stmaartenheinekenregatta's reach and engagement mean for a brand.

The follower count is less than one tenth of the median for tracked creators. This indicates an audience that does not reach broadcast scale. The account lacks a verification badge despite its classification as a sports event. Engagement rates are low compared to the platform average. A brand message will land softer here than with typical accounts in this category. The low interaction rate suggests the content is consumed by a passive group rather than an active community. This audience fits the sports and local events category.

Compare & Discover Similar Creators

Stack @stmaartenheinekenregatta against any other Instagram creator we track, or jump to similar accounts.

Compare @stmaartenheinekenregatta to another creator

Get a side-by-side stats breakdown.

@stmaartenheinekenregatta vs

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Estimated Earnings

Revenue estimates based on follower count and engagement

Sponsored posts for this account primarily target local brand awareness within the niche audience. The estimated price band sits between $125 and $251. Because this account ranks near the bottom of its peer group, it represents a value play where the quoted range acts as a ceiling rather than a starting point. Negotiators should aim to secure pricing well below the maximum estimate for lower risk. A low engagement rate of 0.29% compared to the 1.27% median suggests that the reach is less active than typical accounts in this size category. This disparity means the price should reflect the lower-than-average interaction levels. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 12.6K followers (Micro)

$126 – $251

Industry rate for micro Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. A following 1,743 times smaller than the median puts the account in the bottom tier of reach. Engagement. The 0.29% rate falls well below the 1.27% median, indicating a struggle to connect with the audience. Hit-rate. Only 8.3% of posts beat double the average engagement, showing a lack of consistent high performing content. Trajectory. A flat follower trend over 51 days shows zero growth for the account.

Strengths

  • + Active cadence of about 3.4 posts a week
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ 0.29% engagement rate trails the 1.27% median, the clearest area to improve
  • ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate

Summary

This analysis of @stmaartenheinekenregatta reveals a micro Instagram presence with 12,565 followers. The account demonstrates an engagement rate of 0.29%, averaging 35 likes per post across 12 analyzed posts.

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Frequently Asked Questions About @stmaartenheinekenregatta

How many followers does @stmaartenheinekenregatta have on Instagram?

@stmaartenheinekenregatta has 12,565 followers on Instagram, placing them in the micro creator tier.

What is @stmaartenheinekenregatta's Instagram engagement rate?

@stmaartenheinekenregatta has an engagement rate of 0.29% based on 12 recent posts, averaging 35 likes per post.

How much does @stmaartenheinekenregatta earn on Instagram?

Based on industry benchmarks, @stmaartenheinekenregatta's estimated sponsorship value is $126 - $251 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @stmaartenheinekenregatta published on Instagram?

@stmaartenheinekenregatta has published 2,049 posts on Instagram.

What is @stmaartenheinekenregatta's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 186 likes and 3 comments.

How often does @stmaartenheinekenregatta post on Instagram?

@stmaartenheinekenregatta posts approximately 3.4 times per week, with an average gap of 54.2 hours between posts. Peak posting days are Monday, Wednesday, Friday.

How does @stmaartenheinekenregatta compare to other Instagram creators?

@stmaartenheinekenregatta sits in the Micro creator tier alongside accounts like @elenaradonicich, @sadguynextdoor, @colestroud.

About This Analysis: This analysis is based on a snapshot of @stmaartenheinekenregatta's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026