M pour Montréal
Festival-conférence Présenté par @billboardca et @siriusxm Un tremplin pour les artistes en ascension A springboard for rising artists 18–21 NOV 2026
12.4K
Followers
1.3K
Following
1.2K
Posts
2.89%
Engagement Rate
Account Overview
Profile summary and post performance
This account ranks 1562 out of 1606 creators we track, with a follower count that is 0.0x the median size. This indicates it is smaller than the typical creator in our database. It is an unverified account categorized under Event with 1165 total posts. The profile functions as a micro account focused on a festival conference for rising artists. While its following is small, the engagement rate of 2.89% exceeds the median of 1.27%. This indicates a highly active and loyal audience relative to the size of the community. The rest of this report covers specific audience demographics and interaction patterns.
Account Info
| Account Size | Micro |
| Followers | 12,393 |
| Following | 1,328 |
| Posts | 1,165 |
| Verified | No |
| Business Account | Yes |
| Category | Event |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 348 |
| Avg Comments per Post | 11 |
| Videos | 1 |
| Photos | 11 |
| Engagement Rate | 2.89% |
Follower Growth Over Time
How @mformontreal's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+391
Net Change
+3.2%
% Change
+6
Avg / Day
71
Days Tracked
16
Data Points
Tracked between May 6, 2026 (12,100 followers) and Jul 17, 2026 (12,491 followers).
The account grew from 12.1K to 12.4K followers over 51 days. The steady upward trend resulted in an increase of 293 followers.
What the trajectory means
The account gained 293 followers over the tracked period, marking an upward trend of 2.4%. This steady growth makes it a candidate to get in on early as the audience expands. The pace of roughly 6 new followers per day provides a consistent baseline for planning campaign timelines.
Engagement Analysis
Based on 12 recent posts
Platform Context
@mformontreal ranks 435 out of 1541 for engagement and performs well above the tracked median. This rate is more than double the average performance seen across the corpus. Such high interaction means the audience connects with each post far more effectively than typical accounts.
The engagement rate of 2.89% outperforms the 1.27% median and ranks 435 out of 1541 accounts. This audience reacts much more than the average user. Photos earn 359 likes while videos garner only 224, showing that the audience rewards still imagery over motion content. While the average post receives 348 likes, the comment count sits at a modest 11 per post. These numbers suggest passive approval is common but active conversation remains rare. Reliability of reach is low because none of the recent posts cleared 5x the account average. Only 16.7% of content doubled the standard engagement rate, indicating that growth depends on isolated hits rather than consistent momentum. This is a tap-and-scroll audience.
348
Avg Likes/Post
11
Avg Comments/Post
4.2K
Total Likes
131
Total Comments
Engagement Rate
Compared to Micro tier benchmarks
2.89%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
224
Avg Likes on Videos (1)
359
Avg Likes on Photos (11)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @mformontreal's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @mformontreal's single biggest post had going for it — the patterns worth replicating.
1,722 likes · 67 comments
5.0× @mformontreal's average post · 16.0× the median post.
"CLUB SODA 😝😝😝 Rabais sur les 100 premiers billets vendus #QUÉBÉCOISCERTIFIÉ On va avoir plein d’invités et de nouvelle musique TBA. Concert en collaboration avec M pour Montréal. Billet lien en bio !"
202 characters
Photo
Format
Wednesday
Day Posted
17:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post performed at 16.0x the median engagement rate of this account. It garnered a high comment volume relative to its likes. This indicates that specific pieces of content spark much deeper community interaction than the standard feed. The use of the hashtag #québécoiscertifié acts as a clear signal for local relevance and identity. Posting roughly 0.6 times per week suggests a deliberate, low-frequency strategy rather than high-volume output. Because average engagement is modest relative to the follower count, focus on consistent quality over rapid posting. The successful post used a short caption that led with emojis and an urgent offer. This style of copy avoids long blocks of text to drive immediate action. Stick to the recurring hashtag to maintain a clear niche signal. @mformontreal has 12.4K followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 1035 chars |
| Posting Frequency | 0.6 posts/week |
Content Mix
1
Videos / Reels
11
Photos
Top Performing Posts
CLUB SODA 😝😝😝 Rabais sur les 100 premiers billets vendus #QUÉBÉCOISCERTIFIÉ On va avoir plein d’invités et de nouvell…
It’s a Monday night in the heart of London. Football fans stream down the street, the noise of everyday life bounces ar…
Apply to play - M for Montreal. @mformontreal is one of the most attended major professional events for the music indu…
📅 À VOS AGENDAS. M pour Montréal est de retour. Du 18 au 21 novembre 2026. Plus d’infos très bientôt 👀🎶 ---- 📅 MAR…
M FOR MONTREAL SURPRISE PARTY @ The Great Escape ⚡🇬🇧 After an explosive show yesterday, Khn and Klek of @anginedepoitr…
SuperVISION évolue en 2026 ✨ Une programmation enrichie pour la supervision musicale : l’édition 2026 introduit de nou…
M FOR MONTREAL (UK TOUR) ⮕ THE GREAT ESCAPE 2026 🇬🇧 Final stop of the UK Tour. For another year, M for Montreal will …
🎟️ Les passes PRO et PRO+ sont maintenant en vente, au tarif lève-tôt ! M pour Montréal, ce sont des vitrines marquant…
📣FAIT PARTIE DE L’ÉQUIPE | ADJOINT·E AUX PARTENARIATS ET COMMANDITES M pour Montréal & Mundial Montréal Rejoins les c…
Top Posts
Highest-liked recent posts from @mformontreal
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
CLUB SODA 😝😝😝
Rabais sur les 100 premiers billets vendus #QUÉBÉCOISCERTIFIÉ
O…
|
1.7K | 67 | view |
| 2 |
It’s a Monday night in the heart of London. Football fans stream down the stree…
|
1.5K | 10 | view |
| 3 |
Apply to play - M for Montreal.
@mformontreal is one of the most attended majo…
|
224 | 9 | view |
| 4 |
📅 À VOS AGENDAS.
M pour Montréal est de retour.
Du 18 au 21 novembre 2026.
Pl…
|
179 | 21 | view |
| 5 |
M FOR MONTREAL SURPRISE PARTY @ The Great Escape ⚡🇬🇧
After an explosive show y…
|
177 | 3 | view |
| 6 |
SuperVISION évolue en 2026 ✨
Une programmation enrichie pour la supervision mu…
|
105 | 7 | view |
| 7 |
M FOR MONTREAL (UK TOUR) ⮕ THE GREAT ESCAPE 2026 🇬🇧
Final stop of the UK Tour.…
|
47 | 1 | view |
| 8 |
🎟️ Les passes PRO et PRO+ sont maintenant en vente, au tarif lève-tôt !
M pour…
|
45 | 9 | view |
| 9 |
📣FAIT PARTIE DE L’ÉQUIPE | ADJOINT·E AUX PARTENARIATS ET COMMANDITES
M pour Mon…
|
38 | 0 | view |
Posting Patterns & Optimal Timing
When @mformontreal posts on Instagram
This creator follows a sparse high-effort pace. The frequency of 0.6 posts per week falls below the median of 0.7. This lower volume results in a low follower rank of 1562 out of 1606. Consistency is nonexistent with a score of 0 out of 100. These scores indicate that content does not appear on a predictable cycle. The longest posting streak is only 2 days, suggesting long gaps between updates. New content primarily lands on Monday and Tuesday. The busiest hour for new uploads occurs at 17:00 UTC. Marketers should expect irregular delivery rather than a steady stream of assets. A campaign cannot rely on frequent touchpoints or a dependable weekly schedule. You must plan around the specific windows of Monday and Tuesday to catch fresh posts. Because the cadence is erratic, you should not assume any content will be live during your planned dates without checking first. Coordination requires manual monitoring rather than automated scheduling based on a regular rhythm.
0.6
Posts / week
311.2h
Avg gap between posts
Tuesday, Monday, Thursday
Peak posting days
17:00, 18:00, 20:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @mformontreal publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
This account posts most often on Monday and Tuesday. The peak activity occurs at 17:00 UTC.
Most Common Words
Frequent caption words across @mformontreal's recent posts (excludes stopwords)
Best Day of the Week to Post
@mformontreal's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 3 | 68 | 204 |
| Tuesday | 4 | 454 | 1,814 |
| Wednesday | 1 | 1,789 | 1,789 |
| Thursday | 2 | 108 | 215 |
| Friday | 2 | 140 | 281 |
Posting Consistency & Streaks
How steadily @mformontreal maintains output
2
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
7.0%
Active days
Posted at least once
311.2h
Avg gap
Between posts
Caption Length & Performance
How @mformontreal's caption length correlates with engagement
100.0%
Posts with Caption
1035
Avg Caption Chars
1085
Median Chars
2107
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Long (100+) | 12 | 359 |
The audience rewards captions of 40 characters the most. This length received more engagement than any other length on the chart.
Who This Audience Is
What @mformontreal's reach and engagement mean for a brand.
The follower count sits well below the typical creator average for this platform. This specific scale indicates an audience that has never reached broadcast levels of reach. Because the account is unverified and categorized under events, the followers likely consist of local attendees or niche participants rather than a broad public base. Engagement rates are more than double the median. This suggests a brand message will land harder with this group than it would on average accounts. The high interaction relative to the small following size indicates concentrated interest from the specific individuals who do follow the profile. The audience fits the event and local activation category.
Compare & Discover Similar Creators
Stack @mformontreal against any other Instagram creator we track, or jump to similar accounts.
Compare @mformontreal to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @mformontreal
Estimated Earnings
Revenue estimates based on follower count and engagement
The primary revenue stream for this creator is sponsored posts priced between $123 and $247 based on their follower count. Their low ranking of 1562 out of 1606 positions them as a value buy for brands seeking affordable reach. This rank means the quoted band acts as a ceiling to bargain under rather than a fixed salary. The engagement rate of 2.89% is more than double the 1.27% median. This high level of interaction justifies the higher end of the price range for the audience reached. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 12.4K followers (Micro)
$124 – $248
Industry rate for micro Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + 2.89% engagement rate beats the 1.27% tracked median
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.6 posts a week limits fresh reach
Summary
This analysis of @mformontreal reveals a micro Instagram presence with 12,393 followers. The account demonstrates an engagement rate of 2.89%, averaging 348 likes per post across 12 analyzed posts.
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Start SearchingFrequently Asked Questions About @mformontreal
How many followers does @mformontreal have on Instagram?
@mformontreal has 12,393 followers on Instagram, placing them in the micro creator tier.
What is @mformontreal's Instagram engagement rate?
@mformontreal has an engagement rate of 2.89% based on 12 recent posts, averaging 348 likes per post.
How much does @mformontreal earn on Instagram?
Based on industry benchmarks, @mformontreal's estimated sponsorship value is $124 - $248 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @mformontreal published on Instagram?
@mformontreal has published 1,165 posts on Instagram.
What is @mformontreal's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 1,722 likes and 67 comments.
How often does @mformontreal post on Instagram?
@mformontreal posts approximately 0.6 times per week, with an average gap of 311.2 hours between posts. Peak posting days are Tuesday, Monday, Thursday.
How does @mformontreal compare to other Instagram creators?
@mformontreal sits in the Micro creator tier alongside accounts like @nasresports, @bryantaustin23, @thepageantbuzz.
About This Analysis: This analysis is based on a snapshot of @mformontreal's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026