Roxane Cokas

Roxane Cokas

@roxanehayward

📍 The Bay Area, California 🇺🇲

12.3K

Followers

1.8K

Following

1.2K

Posts

1.92%

Engagement Rate

Micro tier Updated May 25, 2026

Account Overview

Profile summary and post performance

This creator ranks 1564 out of 1606 tracked accounts and holds a follower count that is 0.01 times the median size. This clearly places the account as smaller than the typical creator we track. Her verified status and actor categorization combined with over 1200 posts define her as a micro influencer. The engagement rate of 1.92% surpasses the 1.27% median for this group. The following report breaks down specific audience interactions and content performance.

Account Info

Account Size Micro
Followers 12,260
Following 1,849
Posts 1,216
Verified Yes
Business Account Yes
Category ACTOR

Post Performance

Posts Analyzed 12
Avg Likes per Post 197
Avg Comments per Post 38
Videos 3
Photos 9
Engagement Rate 1.92%

Engagement Analysis

Based on 12 recent posts

Platform Context

@roxanehayward ranks 612 out of 1541 for engagement because its rate sits above the tracked median. This performance means the account generates more interaction relative to its following than most other creators in the database. The higher percentage confirms a stronger connection with the audience compared to the average.

The engagement rate of 1.92% exceeds the 1.27% median and ranks 612 out of 1541 accounts. This audience reacts more than usual. Photos garner 210 likes while videos reach 156, proving this community rewards still imagery over motion content. The average of 38 comments per post indicates a willingness to engage beyond passive approval. Reach reliability is low as only 8.3% of posts doubled the account average and none reached five times that mark. This suggests inconsistent growth despite high baseline interaction. The audience is an active one.

197

Avg Likes/Post

38

Avg Comments/Post

2.4K

Total Likes

462

Total Comments

Engagement Rate

Compared to Micro tier benchmarks

Below Average for Micro

1.92%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

156

Avg Likes on Videos (3)

210

Avg Likes on Photos (9)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @roxanehayward's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @roxanehayward's single biggest post had going for it — the patterns worth replicating.

Top post by @roxanehayward

336 likes · 156 comments

2.1× @roxanehayward's average post · 2.1× the median post.

"Coming soon... We can't WAIT to meet you princess Baby Cokas! 🩷🩷🩷"

65 characters

Photo

Format

Friday

Day Posted

16:00 UTC

Hour Posted

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post achieved over double the median engagement of this account with 336 likes and 156 comments. This high comment count indicates a strong connection between followers and the content during that specific interaction. Focus on medium length captions between 40 and 100 characters to maximize reach. These posts average 316 likes while longer copy performs poorly at just 219. Keep your writing concise but informative to maintain interest. Use the recurring hashtags like #southafrica and #onthedancefloor as clear signals for your niche. The current posting cadence is very low at one post every ten days. Because engagement is modest relative to the follower count, focus on consistent quality rather than rapid growth. This account currently has 12.3K followers.

Top Hashtags

#southafrica (2) #forumhimini (1) #onthedancefloor (1) #loveandlife (1) #mayihavethisdance (1) #francisandthelights (1) #chancetherapper (1) #mrandmrs (1) #mrandmrscokas (1) #bridalshower (1) #bridal (1) #maidofhonor (1)

Top Keywords

love (7) thank (5) happy (4) thanksgiving (4) beautiful (4) first (4) there (4) wonderful (4) south (4) special (3) wait (3) time (3) sister (3) here (3) part (3) victoriajhayward (3) anthropologie (3) share (3) hosted (3) cokas (2) heart (2) years (2) most (2) july (2) everyone (2) saturday (2) back (2) thought (2) goodies (2) ever (2)

Caption Analysis

Avg Caption Length 368 chars
Posting Frequency 0.1 posts/week

Content Mix

3

Videos / Reels

9

Photos

Top Performing Posts

Post thumbnail

Coming soon... We can't WAIT to meet you princess Baby Cokas! 🩷🩷🩷

336 likes 156 comments
View
Post thumbnail

Today is my first 4th of July in the USA as a U.S. Citizen! 🇺🇸 This pic was taken at my oath ceremony just the other da…

293 likes 69 comments
View
Post thumbnail

Hello again! It's been a while :) Along with all the printed albums on our coffee table at home, I thought I had better…

290 likes 22 comments
View
Post thumbnail

Brother D @thesoundmanusa! Soundman Extraordinaire... plus a big heart AND good good soul ❤️ Thank you for such a fun n…

241 likes 32 comments
View
Post thumbnail

HAPPY THANKSGIVING!!!! 🍁🦃🌽🧡 Love, the 3 of us ❤️❤️❤️ (The Happiest Thanksgiving to date ☺️) Thank you beautiful @dash…

214 likes 59 comments
View
Post thumbnail

For my birthday I got a husband!!!! ❤️🥰❤️😘 My first birthday as a Mrs. ... Eeeeek! Filled with more love than I could e…

212 likes 19 comments
View
Post thumbnail

Life's a dance 💃 🕺 But it's more fun when there are amazing people with you on the dance floor! ❤️🎶 📷 @wilhelm_venter…

187 likes 24 comments 1.7K views Video
View
Post thumbnail

I couldn't wait until Christmas! 🎄🎁🌟 I just had the most wonderful three weeks with my mom who came to visit us in The …

156 likes 36 comments 1.2K views Video
View
Post thumbnail

Oh my gosh! My heart is FULL ❤️ Reunited after 7 years! The most special time spent with my sister @livcorbettphotograp…

148 likes 12 comments
View

Top Posts

Highest-liked recent posts from @roxanehayward

# Caption Likes Comments Link
1
Coming soon... We can't WAIT to meet you princess Baby Cokas! 🩷🩷🩷
336 156 view
2
Today is my first 4th of July in the USA as a U.S. Citizen! 🇺🇸 This pic was tak…
293 69 view
3
Hello again! It's been a while :) Along with all the printed albums on our coff…
290 22 view
4
Brother D @thesoundmanusa! Soundman Extraordinaire... plus a big heart AND good…
241 32 view
5
HAPPY THANKSGIVING!!!! 🍁🦃🌽🧡 Love, the 3 of us ❤️❤️❤️ (The Happiest Thanksgivin…
214 59 view
6
For my birthday I got a husband!!!! ❤️🥰❤️😘 My first birthday as a Mrs. ... Eeee…
212 19 view
7
Life's a dance 💃 🕺 But it's more fun when there are amazing people with you on …
187 24 view
8
I couldn't wait until Christmas! 🎄🎁🌟 I just had the most wonderful three weeks …
156 36 view
9
Oh my gosh! My heart is FULL ❤️ Reunited after 7 years! The most special time s…
148 12 view

Posting Patterns & Optimal Timing

When @roxanehayward posts on Instagram

The creator maintains a sparse high-effort pace that makes campaign timing difficult to predict. Her output of 0.1 posts per week falls well below the median of 0.7 and places her in the bottom percentile of follower rank. A consistency score of 0 indicates an erratic rhythm with no reliable pattern between uploads. While content appears on Thursday and Sunday, these occurrences are infrequent enough that they cannot be relied upon as a regular schedule. The busiest hour for new content is 18:00 UTC. Marketers should not expect a steady flow of assets to work with during a standard campaign window. Because the posting gaps are inconsistent and the volume is low, any tie-in must be planned around specific manual requests rather than an organic content calendar. You cannot rely on her natural posting cycle to provide consistent visibility for a brand.

0.1

Posts / week

2153.5h

Avg gap between posts

Thursday, Sunday, Monday

Peak posting days

18:00, 16:00, 17:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @roxanehayward publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

2

3

4

5

6

7

8

9

10

11

12

13

14

2

15

3

16

2

17

4

18

19

1

20

21

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @roxanehayward publishes more often. Their busiest hours are 18:00, 16:00, 17:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @roxanehayward hasn't been active in our tracked sample.

The account posts most often on Thursday and Sunday at 18:00 UTC. The frequency of posting is low at 0.1 times per week.

Most Common Words

Frequent caption words across @roxanehayward's recent posts (excludes stopwords)

love (7) thank (5) happy (4) thanksgiving (4) beautiful (4) first (4) there (4) wonderful (4) south (4) special (3) wait (3) time (3) sister (3) here (3) part (3) victoriajhayward (3) anthropologie (3) share (3) hosted (3) cokas (2) heart (2) years (2) most (2) july (2) everyone (2) saturday (2) back (2) thought (2) goodies (2) ever (2)

Best Day of the Week to Post

@roxanehayward's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 2 232 465
Thursday 7 213 1,493
Friday 1 492 492
Sunday 2 186 371

Posting Consistency & Streaks

How steadily @roxanehayward maintains output

1

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

1.2%

Active days

Posted at least once

2153.5h

Avg gap

Between posts

Caption Length & Performance

How @roxanehayward's caption length correlates with engagement

100.0%

Posts with Caption

368

Avg Caption Chars

253

Median Chars

1143

Longest Caption

Caption Length Posts Avg Engagement
Medium (40-100) 2 316
Long (100+) 10 219

The audience rewards medium captions with an average of 316 engagements. These posts perform better than long captions, which only reach 219.

Who This Audience Is

What @roxanehayward's reach and engagement mean for a brand.

The follower count sits well below the typical creator average for this platform. This indicates an audience that is much smaller than broadcast scale. The verified status and actor category suggest a professional profile with niche reach rather than broad public appeal. Engagement rates are higher than the median, which means brand messages land harder than they do on average accounts in this space. This discrepancy suggests the followers who do interact with the content are more active participants than the typical user. The specific follower count is small but the engagement rate indicates a concentrated core. This audience fits well within the entertainment and film industry category.

Compare & Discover Similar Creators

Stack @roxanehayward against any other Instagram creator we track, or jump to similar accounts.

Compare @roxanehayward to another creator

Get a side-by-side stats breakdown.

@roxanehayward vs

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Estimated Earnings

Revenue estimates based on follower count and engagement

Roxane Hayward earns from sponsored posts and should command a price between $122 and $245. Her low rank of 1564 out of 1606 positions her as a value buy for brands seeking niche reach. This specific rank means the quoted range acts as a ceiling to negotiate under rather than a starting point. Her engagement rate of 1.92% exceeds the 1.27% median, making the higher end of the price band a fair trade for the quality of interaction. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 12.3K followers (Micro)

$123 – $245

Industry rate for micro Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. Ranking near the bottom of the field with a following far below the median indicates a very small audience footprint. Engagement. A 1.92% rate stays above the 1.27% median, showing the current followers are active and responsive. Hit-rate. Only 8.3% of recent posts beat double the account average, suggesting content performance is mostly consistent rather than explosive.

Strengths

  • + Verified account with 12.3K followers
  • + 1.92% engagement rate beats the 1.27% tracked median
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
  • ~ Sparse cadence of about 0.1 posts a week limits fresh reach

Summary

This analysis of @roxanehayward reveals a micro Instagram presence with 12,260 followers. The account demonstrates an engagement rate of 1.92%, averaging 197 likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @roxanehayward

How many followers does @roxanehayward have on Instagram?

@roxanehayward has 12,260 followers on Instagram, placing them in the micro creator tier.

What is @roxanehayward's Instagram engagement rate?

@roxanehayward has an engagement rate of 1.92% based on 12 recent posts, averaging 197 likes per post.

How much does @roxanehayward earn on Instagram?

Based on industry benchmarks, @roxanehayward's estimated sponsorship value is $123 - $245 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @roxanehayward published on Instagram?

@roxanehayward has published 1,216 posts on Instagram.

What is @roxanehayward's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 336 likes and 156 comments.

How often does @roxanehayward post on Instagram?

@roxanehayward posts approximately 0.1 times per week, with an average gap of 2153.5 hours between posts. Peak posting days are Thursday, Sunday, Monday.

How does @roxanehayward compare to other Instagram creators?

@roxanehayward sits in the Micro creator tier alongside accounts like @chrisoshea10, @caitlinyfang, @seandulake.

Is @roxanehayward verified on Instagram?

Yes, @roxanehayward is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @roxanehayward's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026