IIT Bombay Racing
We design, engineer, and race our vehicles at Formula Student Competitions worldwide #racinguptheladder
11.8K
Followers
347
Following
383
Posts
6.42%
Engagement Rate
Account Overview
Profile summary and post performance
This account ranks 1569 out of 1606 tracked creators and holds a follower count that is 0.0x the median size. It is an unverified micro account with 383 posts and no set category. The engagement rate of 6.42% sits well above the 1.27% median for this group. The rest of this report explores the specific ways these interactions translate to audience interest.
Account Info
| Account Size | Micro |
| Followers | 11,809 |
| Following | 347 |
| Posts | 383 |
| Verified | No |
| Business Account | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 754 |
| Avg Comments per Post | 4 |
| Videos | 4 |
| Photos | 8 |
| Engagement Rate | 6.42% |
Engagement Analysis
Based on 12 recent posts
Platform Context
@iitbombayracing ranks 192 out of 1541 for engagement rate because its performance sits well above the tracked median. This high percentage means the account generates more interaction per follower than most creators in the corpus. The content resonates effectively with its specific audience.
The engagement rate of 6.42% sits well above the 1.27% median and ranks 192 out of 1541 accounts. This confirms that the audience interacts with content much more than typical users. While likes provide a steady stream of passive approval, the low comment volume suggests a community that observes rather than discusses. The data reveals a clear preference for video content as this format earns nearly double the likes of static photos. Most posts stay within a predictable range of performance. Only 16.7% of recent posts exceeded twice the account average, while zero posts reached five times the average engagement. This indicates that while the core audience is highly engaged, the content does not frequently break into broader reach. The consistenter interaction on videos makes them the primary driver for brand loyalty. This is an active audience.
754
Avg Likes/Post
4
Avg Comments/Post
9.1K
Total Likes
47
Total Comments
Engagement Rate
Compared to Micro tier benchmarks
6.42%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
1.0K
Avg Likes on Videos (4)
626
Avg Likes on Photos (8)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @iitbombayracing's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @iitbombayracing's single biggest post had going for it — the patterns worth replicating.
2,696 likes · 15 comments
3.6× @iitbombayracing's average post · 5.4× the median post.
"Hear from the team behind India’s First Formula Student Autonomous car. IIT Bombay Racing showcased India’s first Formula Student autonomous vehicle, driven by strong engineering, teamwork, and persistence. Proud of the team for raising the bar."
246 characters
Video
Format
Friday
Day Posted
13:00 UTC
Hour Posted
18.6K
Views
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post reached a 5.4x multiplier over the median like count to reach 2.7K likes. This specific post maintained a low comment ratio of 15 comments to its total likes. Focus on long captions exceeding 100 characters to drive engagement. These longer posts average 808 likes, while medium length captions perform poorly with only 206 likes. Use the core hashtag group including #racinguptheladder and #formulastudent to signal your niche. Post about 0.7 times per week to maintain a steady presence. Average engagement is modest for an account of this size. Consistency in long-form copy will yield better results than mid-length posts. This account has 11.8K followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 368 chars |
| Posting Frequency | 0.7 posts/week |
Content Mix
4
Videos / Reels
8
Photos
Top Performing Posts
Hear from the team behind India’s First Formula Student Autonomous car. IIT Bombay Racing showcased India’s first Form…
After months of hard work, testing, and pushing limits, here’s what we achieved at Formula Bharat 2026 : P3 Overall El…
Congratulations to IIT Bombay Racing from, Indian Institute of Technology Bombay, for securing the Overall Third Place …
Formula Bharat 2026 – Our Journey at Kari Motor Speedway Day 1 (Jan 21) We began India’s premier Formula Student compe…
Congratulations to IIT Bombay Racing from Indian Institute of Technology Bombay on winning the Best Powertrain Design s…
Sleep? No. You? No. Racing? ALWAYS. #IITBRacing #iitbombay #formulastudent JustSpeed #RacingLife #racinguptheladder
Innovation, resilience, and ambition, the journey to the podium is built on all three. Part 3 of Beyond the Chequered …
Our international competition schedule for the 2026 season is here 🌎 This summer, IIT Bombay Racing will be competing …
Our driver didn’t show up… so we built one :) 🏎️ #autonomous #racinguptheladder #iitbombay #formula #trend
Top Posts
Highest-liked recent posts from @iitbombayracing
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Hear from the team behind India’s First Formula Student Autonomous car.
IIT Bo…
|
2.7K | 15 | view |
| 2 |
After months of hard work, testing, and pushing limits, here’s what we achieved…
|
1.7K | 2 | view |
| 3 |
Congratulations to IIT Bombay Racing from, Indian Institute of Technology Bomba…
|
1.1K | 0 | view |
| 4 |
Formula Bharat 2026 – Our Journey at Kari Motor Speedway
Day 1 (Jan 21)
We beg…
|
614 | 3 | view |
| 5 |
Congratulations to IIT Bombay Racing from Indian Institute of Technology Bombay…
|
528 | 0 | view |
| 6 |
Sleep? No.
You? No.
Racing? ALWAYS.
#IITBRacing #iitbombay #formulastudent Jus…
|
498 | 2 | view |
| 7 |
Innovation, resilience, and ambition, the journey to the podium is built on all…
|
488 | 17 | view |
| 8 |
Our international competition schedule for the 2026 season is here 🌎
This summ…
|
387 | 3 | view |
| 9 |
Our driver didn’t show up…
so we built one :) 🏎️
#autonomous #racinguptheladde…
|
363 | 4 | view |
Posting Patterns & Optimal Timing
When @iitbombayracing posts on Instagram
This creator follows a sparse high-effort pace. The posting frequency sits exactly at the median of 0.7 posts per week. This puts them in rank 1569 out of 1606 for frequency relative to other creators. Their consistency score is 0 out of 100 because the gaps between posts are unpredictable. A two day maximum streak indicates that content does not arrive on a predictable schedule. Fresh content lands most often on Thursday and Sunday. The peak upload window occurs at 10:00 UTC. Marketers should expect long periods of silence followed by sporadic updates. Do not plan a campaign based on a regular weekly cadence. You must treat each post as an isolated event rather than part of a reliable sequence. Coordination requires monitoring the account specifically for these irregular windows to catch fresh content.
0.7
Posts / week
257.1h
Avg gap between posts
Thursday, Sunday, Saturday
Peak posting days
10:00, 17:00, 13:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @iitbombayracing publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
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4
5
6
7
8
9
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12
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23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts most on Thursday and Sunday with a peak at 10:00 UTC. The frequency is low as it averages 0.7 posts per week.
Most Common Words
Frequent caption words across @iitbombayracing's recent posts (excludes stopwords)
Best Day of the Week to Post
@iitbombayracing's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 617 | 617 |
| Tuesday | 1 | 500 | 500 |
| Wednesday | 1 | 367 | 367 |
| Thursday | 3 | 474 | 1,423 |
| Friday | 1 | 2,711 | 2,711 |
| Saturday | 2 | 652 | 1,303 |
| Sunday | 3 | 725 | 2,176 |
Posting Consistency & Streaks
How steadily @iitbombayracing maintains output
2
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
10.2%
Active days
Posted at least once
257.1h
Avg gap
Between posts
Caption Length & Performance
How @iitbombayracing's caption length correlates with engagement
100.0%
Posts with Caption
368
Avg Caption Chars
341
Median Chars
1459
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Medium (40-100) | 1 | 206 |
| Long (100+) | 11 | 808 |
The audience rewards long captions with 808 average engagement. These posts perform much better than medium length captions.
Who This Audience Is
What @iitbombayracing's reach and engagement mean for a brand.
The follower count sits well below the median for tracked creators. This low multiplier indicates an audience that is small and lacks broadcast scale. The lack of verification or a set category suggests a niche presence rather than a broad public persona. While the total reach is limited, the engagement rate is over five times higher than the typical median. This high rate means a brand message lands much harder with this specific group than it would on average accounts. High engagement relative to small size often points to a concentrated and specific interest group. The content reaches a localized circle of interest rather than a general demographic. This audience fits the automotive or engineering niche.
Compare & Discover Similar Creators
Stack @iitbombayracing against any other Instagram creator we track, or jump to similar accounts.
Compare @iitbombayracing to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @iitbombayracing
Estimated Earnings
Revenue estimates based on follower count and engagement
Sponsored posts for this account fall into the brand partnership stream. The expected price range for a single post is $118 to $236. Because the creator ranks 1569 of 1606, they sit well below the median. This position makes them a value buy where the quoted band acts as a ceiling to bargain under rather than a set fee. The engagement rate of 6.42% is much higher than the 1.27% median. This high interaction level justifies the upper end of their specific price bracket for the reach provided. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 11.8K followers (Micro)
$118 – $236
Industry rate for micro Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + 6.42% engagement rate beats the 1.27% tracked median
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.7 posts a week limits fresh reach
Summary
This analysis of @iitbombayracing reveals a micro Instagram presence with 11,809 followers. The account demonstrates an engagement rate of 6.42%, averaging 754 likes per post across 12 analyzed posts.
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Start SearchingFrequently Asked Questions About @iitbombayracing
How many followers does @iitbombayracing have on Instagram?
@iitbombayracing has 11,809 followers on Instagram, placing them in the micro creator tier.
What is @iitbombayracing's Instagram engagement rate?
@iitbombayracing has an engagement rate of 6.42% based on 12 recent posts, averaging 754 likes per post.
How much does @iitbombayracing earn on Instagram?
Based on industry benchmarks, @iitbombayracing's estimated sponsorship value is $118 - $236 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @iitbombayracing published on Instagram?
@iitbombayracing has published 383 posts on Instagram.
What is @iitbombayracing's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 2,696 likes and 15 comments.
How often does @iitbombayracing post on Instagram?
@iitbombayracing posts approximately 0.7 times per week, with an average gap of 257.1 hours between posts. Peak posting days are Thursday, Sunday, Saturday.
How does @iitbombayracing compare to other Instagram creators?
@iitbombayracing sits in the Micro creator tier alongside accounts like @itsjuliahardy, @theaddamsfamilyuk, @hyeyeon_official.
About This Analysis: This analysis is based on a snapshot of @iitbombayracing's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026