RHIANNON LAMBERT BSc MSc RNutr

This account ranks 862 out of 1,606 tracked creators and holds a follower count that is 0.7 times the median size of the typical creator we monitor. As a verified macro account with over 2,600 posts, this profile establishes itself as an established authority in the space despite not having a specific category set. The engagement rate falls below the median of 0.94 percent. This report details how her content performs across different platforms and identifies the specific audience segments interacting with her posts.

The engagement rate of 0.52% falls below the median and ranks 553 of 850, indicating this audience reacts less than usual. Video content commands much higher rewards than photos with a clear preference for motion. The average likes for videos are nearly triple those of static images. Comment volume remains steady at 550 per post despite the lower engagement rate. Reach reliability is low because only 8.3% of posts doubled the account average and another 8.3% quintupled it. These figures suggest that while some content peaks, most interactions remain stagnant. The audience prefers passive consumption over active conversation. This is a tap-and-scroll audience.

The standout post reached 14.0K likes, performing at a 9.0x multiplier over the median engagement for this account. This specific piece maintained an impressive comment count of 1.1K to 14.0K likes, suggesting it sparked high levels of active conversation compared to standard posts. The content performs best when it focuses on personal milestones or family news rather than just product features. Use the hashtags #zespri, #sungold, #packedwithnutrition, #thescienceofnutrition, and #theunprocessedplate to signal your core topics clearly to the algorithm. The current posting cadence is very low at 0.3 posts per week. Because average engagement remains modest relative to the follower count, focus on building a consistent presence through steady volume rather than chasing rare peaks. This account currently has 515.8K followers.

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@rhitrition generates revenue primarily through brand partnerships and sponsored content. A single post for this account sits in the $4.1K to $7.7K range based on follower volume. The rank of 862 places the creator below the median, which means the quoted band functions as a ceiling rather than a starting point. This position suggests the account is a value buy where negotiators can aim for lower figures from the stated maximum. Low engagement at 0.52% compared to the 0.94% median indicates that while reach is high, the interaction rate makes the top end of the price band less certain. Brands may find more leverage in negotiations due to this laggard performance relative to peers. These are modelled estimates from public metrics, not disclosed earnings.